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87%

Of customers begin their buying process with a SEARCH (RetailDive)


HOW DOES THIS HELP YOU FIND MORE CUSTOMERS?


THE POWER OF SEO

We connect you with the people who want what you offer


RESULTS DRIVEN

We define an SEO Strategy and track progress throughout


WE WORK WITH YOU

Our mission is to help you achieve your goals.

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Are you looking for help with…

Local SEO Services
Ecommerce SEO


ABOUT APPLEWOOD SEO

Applewood SEO is an inbound marketing company that specialises in Search Engine
Optimisation (SEO). That’s right. We are a marketing company first and see SEO
as just a tool we use to get our clients results.
 
What is the difference? We start with your business goals first to understand
what you want and need. Who the best visitors are for your business.
 
We then research the best search phrases (keywords) to connect those visitors to
your website.
 
The rest is then the geeky, technical SEO work. Well, almost the rest.
 
We come from a management background (Mark, our founder, is a member of the
Chartered Management Institute…). So we track key metrics and use this data to
monitor progress.
 
This allows us to keep the SEO plan dynamic and focused on getting your business
results.


MARK WILSON

FOUNDER AND DIRECTOR OF TRAFFIC

Mark first started working with websites in 1997, before Google was a thing. And
yes, this statement makes him feel old, especially as he was already well into
his twenties by then.
 
His first foray into digital and online marketing was in early 2007 when he came
across a thing called Twitter. It seemed like a good way to share his blog posts
(and another way to tell people what he had for dinner…nom nom).
 
This started a journey into learning everything he could about SEO and SMM. By
2010, Mark had over 4,000 customers for his photography side-business. All
obtained from social media and organic search.
 
Mark also spent over 20 years working in software development and delivery (his
‘other’ job). The majority of this was spent managing projects, people and
companies.

Along the way he became a full member of the Chartered Management Institute and
picked up some management qualifications.
 
In January 2016 Mark decided to make online marketing his main focus. Applewood
SEO is where he channels his search engine energy.

Ready to Take Your Business to the Next Level?

Contact Us


WHO WE ARE

Applewood SEO Ltd.

71-75 Shelton Street
Covent Garden
London
WC2H 9JQ

0203 9784564

info@applewoodseo.com


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MORE ON WHY BUSINESSES NEED SEO

SEO which stands for search engine optimization refers to techniques,
strategies, and tactics which help websites rank higher in the organic search
engine results by making the sites more visible to online users, particularly
those who’re looking for a specific product, service or brand through the search
engines. SEO can greatly benefit business owners by immensely improving their
revenue in the long run. Search engine optimization can help boost online
presence, popularity, and click-through-rate, and through this, businesses can
enjoy a significant growth when they invest in SEO. In this article, we are
going to discuss the benefits of SEO to business owners;

First of all, you should know that SEO helps business owners get faster,
smoother, and more user-friendly websites. Well, although there are some people
who are still clinging onto the old definition of search engine optimization,
thinking that SEO only involves optimizing for search engines, however,
nowadays, SEO is also about enhancing user experience. When you have a well
structured, clean, organized and uncluttered website, it compels even the casual
visitors to stay much longer, thus decreasing the bounce rate and increasing
your page views. Similarly, having relevant content will help keep your
readers/visitors happy as they’re more likely to find answers to their questions
and pressing issues, and can help them find what they are looking for on your
website. In other words, On-page SEO when done right, makes the users happy,
which makes the search engines happy as they like serving high-quality
information to the users.

Also, since SEO leads to optimized websites which load faster and are
user-friendly, your website will be compatible with a wide range of devices
including mobile phones and tablets; this will most certainly help bring in more
customers. The internet/web is a global marketplace with more than 3 billion
people online; this creates a virtually limitless reserve of potential
customers. With proper SEO, your business can adjust its’ campaign to target
these users. This is why businesses that have SEO optimized sites tend to bring
in more customers/clients and grow almost twice as fast as the businesses that
don’t have SEO optimized sites. If you are willing to invest in SEO, it will
certainly help bring the targeted traffic to your site, and eventually a lot
more customers to your business, than any other type of marketing tactic or
technique you will ever use. In addition to this, search engine optimization has
the ability to create client or customer loyalty; a loyal customer is a very
good customer not just because he/she will spend more money at your business,
but also because he/she will most likely recommend your business to other
people. Another important thing to note is that when you start featuring on the
1st pages of Google every time a customer enters their search query related to
your service or product, he/she will be encouraged to purchase from you again,
hence improving the overall number of returning customers.

An SEO optimized site which is easy to use, compatible with tablet and mobile
devices, and load fast, translates to much better conversions; this is because
the visitors coming to your SEO optimized site are likely to become subscribers,
customers or loyal visitors.
According to a recent survey, 35% of businesses said that search engine
optimization brought in excellent results for the online marketing ROI (that is,
return on investment). With an SEO optimized website, visitors or readers come
to your site based on the tag(s) within your site for a purpose; either to
purchase a product or request for a service. These visitors can eventually
become loyal customers which lead to a better ROI.

Another great benefit of SEO to business owners is building brand awareness.
When your website starts appearing on the 1st pages of the search engine results
pages, your potential clients or customers are much more likely to trust and
like your products, services or/and brand when searching for a particular term,
than the other brands that do not have a solid or strong web presence.
Therefore, any business owner who needs to build proper brand awareness needs to
invest in search engine optimization, and gain the top search engine positions
for the terms that are related to their particular business.

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