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7 in 10 consumers worldwide prefer emails from brands Charts. News. Analysis OCTOBER 11, 2024 7 in 10 consumers worldwide prefer emails from brands Key stat: 69% of consumers worldwide say email is their preferred communication channel with brands, according to a June 2024 survey from Emarsys. Email was followed by SMS/MMS, at 53%. Beyond the chart: * Brands need to be cautious about sending too many emails, because 25% of consumers worldwide unsubscribe from brand email and texts at least once per week, according to GetApp's 2024 Advertising Preferences Survey. * US and UK consumers are more likely to opt into brand emails or texts if companies offer free shipping or loyalty points in return, according to data from Wunderkind. Use this chart: Marketers and retailers can use this chart to strategize communication channel investments and to demonstrate the importance of email and SMS marketing. Read online Connect with us today to see how our trusted forecasts, research, and benchmarks can help you and your revenue-driving teams win new business. Related EMARKETER reports: * US Ad Spending by Industry 2024 (Subscription required) * Data Drop: 4 Charts on AI-Driven Email Automation (Subscription required) More Chart of the Day: 10/10 - AI gets a voice | 10/9 - Can last click last? |10/8 - Battle of the grocers |10/7 - Phoning in the holidays | 10/4 - Risky AI business | 10/3 - Return to sender EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. Was this email forwarded to you? Sign up here. Email sent to: ianweir@gamestop.com If you cannot view the HTML newsletter, please read it in your browser here. Become a Premium Subscriber | Advertise with us Manage your email preferences | Unsubscribe | Terms of Use | Privacy Policy ©2024 EMARKETER, One Liberty Plaza 9th Floor, New York, NY 10006