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Home » Guides » Blockchain 101


HOW CAN TECHNOLOGY DEVELOPERS MAKE BLOCKCHAIN MORE USEFUL?

 * By Micah Abiodun
 * March 27, 2023

6 mins read
282559




CONTENTS

1. Why are tech developers moving into blockchain?
2. What skills are needed to become a skillful blockchain developer?
3. What can you contribute as a blockchain developer?
4. Conclusion
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For decades, the tech industry has been dominated by groundbreaking innovations,
paradigm shifts, and talented individuals who want to push the boundaries of
what’s possible. As a developer, you’re no stranger to this world. You’re
constantly on the lookout for the next big thing, and right now, that “thing”
seems to be blockchain.

So, why are developers like you migrating to the blockchain sphere in droves?
Simply put, it offers an unparalleled blend of opportunity, innovation, and
challenge that a developer can’t seem to resist. Let’s dive deeper into the key
reasons behind this growing trend and its implications for the blockchain
industry. Let’s first start with why more tech developers move into blockchain
jobs.


WHY ARE TECH DEVELOPERS MOVING INTO BLOCKCHAIN?


BIG DEMAND, LESS COMPETITION 

Blockchain, though based on older principles such as cryptography and hashing,
is a relatively novel and constantly evolving field. It gained significant
traction in 2009, when the enigmatic creator of Bitcoin, Satoshi Nakamoto,
introduced it as a system for peer-to-peer transactions. Concepts like
programmable money and smart contracts emerged around 2015-2016, big thanks to
the Ethereum blockchain.

Given its short history of just over a decade, blockchain and cryptocurrencies
are still in their infancy. The number of blockchain developers is relatively
small compared to other areas. Developers began exploring the field and applying
their skills around 2016, coinciding with the introduction of smart contracts by
the Ethereum founders. As a result, the blockchain domain has far fewer
competitors than more established development sectors such as web, mobile,
gaming, or desktop applications.

As of 2023, if you possess blockchain development expertise, you can confidently
consider yourself part of a highly exclusive group of proficient coders in this
niche.


THE FINANCIAL INCENTIVE 

It’s no secret that the blockchain industry has been lucrative for those who
have taken the plunge. With cryptocurrencies reaching all-time highs, and
blockchain-based projects raising millions in funding, developers have a golden
opportunity to cash in on their skills. From creating decentralized apps (dApps)
to working on next-gen financial platforms, there’s no shortage of projects that
can lead to significant financial rewards.

The job market and salaries for software development, like any other industry,
are dictated by the forces of supply and demand.

In a nutshell, this implies that if there’s a surge in demand for a specific
development field, the number of available developers (supply) should
correspondingly rise to meet that demand.

However, this isn’t the current situation. With thousands of ongoing projects
and growing interest from institutions (such as banks, governments, and fintech
companies) in the blockchain and crypto space, the demand is escalating. Yet,
there’s a limited pool of skilled developers in this field.

This means that, as an accomplished blockchain developer in 2022 (and the
foreseeable future), you’ll have access to a wealth of opportunities. What’s
more, due to the supply and demand dynamics mentioned earlier, you’re likely to
secure contracts with substantially higher pay rates.


FIRST MOVERS ADVANTAGE 


Being among the first to offer technology or service in the blockchain sector
provides a competitive advantage. This is obvious with the success of Bitcoin
and Ethereum, which have maintained market dominance due to their inventors’
ability to recognize and address the decentralization challenges. However,
following deeper study, it is evident that these blockchains are not perfect
solutions, since there are alternative blockchain initiatives with greater
technology and unique features. Nonetheless, Bitcoin and Ethereum have an edge
since they were early adopters with a well-established network effect.

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limitations for new miners

Blockchain developers have a special chance to develop and use solutions that
don’t already exist in the market. This implies that you may become a pioneer in
the field and gain the advantages of being an early adopter if you effectively
build solutions that address actual challenges in the business.

Furthermore, the disparity between the demand for professional blockchain
engineers and the restricted quantity of accessible talent offers an
advantageous climate for those wishing to capitalize on their abilities. As a
result, blockchain engineers frequently find themselves in a position to
negotiate better compensation and acquire more appealing contracts.


THE ALLURE OF INNOVATION AND DECENTRALIZATION 

Blockchain technology represents a significant departure from existing
centralized systems, promoting openness, security, and justice through a
decentralized alternative. Developers are drawn to blockchain because of its
inventive nature and the possibility to design systems that are immune to
censorship, tampering, and manipulation.

The promise of innovative applications and industry transformation is a primary
motivator for the surge of developers into the blockchain field. From
decentralized finance (DeFi) platforms to supply chain management solutions, the
possibilities for innovation are seemingly endless. By embracing blockchain,
developers have the chance to be part of a technological transformation that
could reshape society in countless ways.


THE THRILL OF STEPPING INTO AN EVOLVING FIELD 

Developers are natural problem solvers, and blockchain presents a plethora of
fascinating and complex challenges that demand ingenuity, creativity, and
perseverance. From optimizing smart contracts to ensuring privacy and
scalability in decentralized applications, blockchain offers an intellectual
playground that keeps developers engaged and excited about their work.

Tackling these unique challenges not only allows developers to hone their skills
and grow professionally but also gives them the satisfaction of contributing to
the advancement of cutting-edge technology with a far-reaching impact.


A WIDE RANGE OF DIVERSE OPPORTUNITIES 

The blockchain industry is very dynamic, meaning that being a developer you’re
not just entitled to a single monotonous role. Since its inception, the market
trend for blockchain has been continually evolving, and with the way that the
market has responded and capital has blossomed, it is likely to develop at an
exponential rate in the next years. As a result, many tech giants at all levels
are continually seeking perfect candidates in blockchain technology. Not just
tech, but other industries have been looking for ideal people as well. Some of
the jobs that blockchain engineers can fit in include:

 * Cryptocurrency Analyst
 * Blockchain Developer
 * Blockchain Architect
 * Cryptocurrency Developer
 * System Engineer
 * Solution Architect
 * Project Manager
 * UX Designer
 * Blockchain Legal Consultant
 * Blockchain Analyst
 * Blockchain Quality Engineer
 * Junior Developers
 * Blockchain Security Manager
 * Blockchain Community Manager


WHAT SKILLS ARE NEEDED TO BECOME A SKILLFUL BLOCKCHAIN DEVELOPER? 

Becoming a blockchain developer necessitates a unique blend of technical and
strategic talents. Blockchain technology is still in its early stages, and its
applications are continuously expanding, making it critical for developers to
stay current on industry trends and breakthroughs. Some of the important talents
necessary to become a blockchain developer include:

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PROFICIENCY IN PROGRAMMING LANGUAGES

A blockchain developer should be proficient in programming languages such as
C++, Java, Python, and Solidity. Solidity is a language specific to smart
contract development on the Ethereum blockchain, so developers must be
well-versed in this language.




UNDERSTANDING OF DISTRIBUTED SYSTEMS

Blockchain is a distributed system, and developers should have a strong
understanding of how distributed systems work. This includes knowledge of
peer-to-peer networking, distributed databases, and consensus algorithms.


CRYPTOGRAPHY

Cryptography is at the heart of blockchain technology, and a blockchain
developer should have a deep understanding of cryptography concepts such as
hashing, digital signatures, and public-key encryption.


SMART CONTRACT DEVELOPMENT

Smart contracts are self-executing contracts with the terms of the agreement
between buyer and seller being directly written into lines of code. A blockchain
developer should have experience in developing and deploying smart contracts on
blockchain networks.


UNDERSTANDING OF BLOCKCHAIN ARCHITECTURE

A blockchain developer should have a strong understanding of the underlying
architecture of blockchain technology. This includes knowledge of blockchain
protocols, distributed ledgers, and blockchain networks.


PROBLEM-SOLVING SKILLS

Blockchain technology is still growing, and developers will face complicated
issues that will necessitate creative solutions. A blockchain developer should
have good problem-solving abilities as well as the ability to think outside the
box in order to generate innovative solutions.


COLLABORATION AND COMMUNICATION SKILLS

Blockchain development frequently necessitates the collaboration of developers,
designers, and business stakeholders. A blockchain engineer should be able to
work effectively in a team atmosphere and have great communication abilities.


WHAT CAN YOU CONTRIBUTE AS A BLOCKCHAIN DEVELOPER?

So, the benefits go two ways, once the tech developers are with the blockchain
industry, they must apply all their skills to make the industry thrive and
sustain its unparalleled growth in any field so far. The roles and perspectives
of nine categories of stakeholders within the blockchain ecosystem,
including industry pioneers, venture capitalists, developers, governments,
regulators, leaders, and end users, must be so well-defined that no stone is
unturned to make blockchain more useful.

Many misunderstand blockchains—even those with a strong grasp of technological
concepts. For this reason, entering or transitioning into blockchain development
might seem challenging. But blockchain technology is less mysterious than its
reputation suggests. Through the Blockchain: Foundations and Use Cases course,
aspiring blockchain developers can expand their knowledge of blockchain
architecture, applications, and use cases. 

Source: Coursera


CONCLUSION 

The possibility, creativity, and challenge that the blockchain world presents
are too alluring for developers to pass up. It’s understandable why more
developers are entering the blockchain area given the attractive incentives, the
possibility of ground-breaking apps, and the joy of taking on novel tasks.
Developers that embrace the blockchain revolution are in a unique position to
shape the future as this technology develops.


FAQS


WHAT IS BLOCKCHAIN?

Blockchain is a decentralized, distributed ledger technology used for secure,
transparent, and tamper-proof record-keeping.


WHY ARE TECH DEVELOPERS MOVING INTO BLOCKCHAIN?

Tech developers are moving into blockchain because of its potential to
revolutionize industries and enable new forms of trust and collaboration through
its decentralized nature.


WHAT ARE THE BENEFITS OF BLOCKCHAIN?

The benefits of blockchain include increased security, transparency, efficiency,
and trust in transactions, as well as reduced costs and intermediaries.


WHAT ARE THE CHALLENGES OF BLOCKCHAIN?

The challenges of blockchain include scalability, interoperability, regulatory
issues, and energy consumption.


HOW CAN I LEARN MORE ABOUT BLOCKCHAIN?

To learn more about blockchain, you can read books and articles, attend
conferences and meetups, participate in online communities, and explore online
courses and tutorials.




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Disclaimer. The information provided is not trading advice. Cryptopolitan.com
holds no liability for any investments made based on the information provided on
this page. We strongly recommend independent research and/or consultation with a
qualified professional before making any investment decisions.




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THE UK TRADE DESK LTD

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, IP addresses, Device characteristics, Privacy
choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NEXXEN INC.

Cookie duration: 180 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Non-precise location data, IP addresses, Device characteristics,
Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


EPSILON

Cookie duration: 184 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


YAHOO EMEA LIMITED

Cookie duration: 397 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, IP addresses,
Device characteristics, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ADVENTORI SAS

Cookie duration: 90 (days).

Data collected and processed: Probabilistic identifiers, Device identifiers,
Non-precise location data, User-provided data, IP addresses, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


TRIPLE LIFT, INC.

Cookie duration: 90 (days).

Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Precise location data, Non-precise location
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


XANDR, INC.

Cookie duration: 90 (days).

Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Precise location data, Non-precise location
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NEORY GMBH

Cookie duration: 90 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


NEXXEN GROUP LLC

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Non-precise location data, IP addresses, Device characteristics,
Privacy choices

more

Cookie duration resets each session.


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ConsentLegitimate interesthelp_outline


NEURAL.ONE

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Non-precise location
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


ADITION (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ACTIVE AGENT (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


TABOOLA EUROPE LIMITED

Cookie duration: 366 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Non-precise location data, IP addresses, Device characteristics,
Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


EQUATIV

Cookie duration: 396 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, IP addresses, Device characteristics, Privacy
choices, Browsing and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADFORM A/S

Cookie duration: 3650 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MAGNITE, INC.

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Device identifiers,
Precise location data, Non-precise location data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


RATEGAIN ADARA INC

Cookie duration: 730 (days).

Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data

more




View details | Storage details | Privacy policylaunch
Consent


SIFT MEDIA, INC

Doesn't use cookies.

Data collected and processed: Device identifiers, Precise location data,
Non-precise location data, IP addresses, Device characteristics

more




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Consent


RAKUTEN MARKETING LLC

Cookie duration: 730 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LUMEN RESEARCH LIMITED

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses, Device
characteristics, Browsing and interaction data

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


AMAZON AD SERVER

Cookie duration: 396 (days).

Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, IP addresses,
Device characteristics, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OPENX

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Non-precise location data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


YIELDLAB (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ROKU ADVERTISING SERVICES

Cookie duration: 396 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NANO INTERACTIVE GROUP LTD.

Doesn't use cookies.

Data collected and processed: Non-precise location data, Device characteristics,
Browsing and interaction data

more




View details | Privacy policylaunch
Consent


SIMPLIFI HOLDINGS LLC

Cookie duration: 366 (days).

Data collected and processed: Device identifiers, Precise location data, IP
addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PUBMATIC, INC

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


COMSCORE B.V.

Cookie duration: 720 (days).

Data collected and processed: Probabilistic identifiers, Device identifiers,
Authentication-derived identifiers, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


FLASHTALKING

Cookie duration: 730 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data

more




View details | Storage details | Privacy policylaunch
Consent


PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, IP addresses, Device
characteristics

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


SMAATO, INC.

Cookie duration: 21 (days).

Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Precise location data, Non-precise location
data, User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: Device identifiers, IP addresses, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRITEO SA

Cookie duration: 390 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADLOOX SA

Doesn't use cookies.

Data collected and processed: Probabilistic identifiers, Device identifiers,
Non-precise location data, IP addresses, Device characteristics, Browsing and
interaction data

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, User-provided data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Authentication-derived
identifiers, Non-precise location data, IP addresses, Device characteristics,
Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


GROUPM UK LIMITED

Cookie duration: 395 (days).

Data collected and processed: Probabilistic identifiers, Device identifiers,
Authentication-derived identifiers, Precise location data, Non-precise location
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LOOPME LIMITED

Cookie duration: 90 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


DYNATA LLC

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ASK LOCALA

Doesn't use cookies.

Data collected and processed: Device identifiers, Precise location data,
Non-precise location data, IP addresses, Device characteristics, Privacy choices

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


AZIRA

Doesn't use cookies.

Data collected and processed: Users’ profiles, Device identifiers, Precise
location data, Non-precise location data, IP addresses, Device characteristics,
Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: Probabilistic identifiers, Non-precise location
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


BIDSWITCH GMBH

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Device identifiers,
Authentication-derived identifiers, Precise location data, Non-precise location
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


IPONWEB GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Authentication-derived
identifiers, Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: Users’ profiles, Device identifiers, Non-precise
location data, User-provided data, IP addresses, Device characteristics, Privacy
choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles, Device identifiers, Non-precise
location data, IP addresses, Device characteristics, Privacy choices, Browsing
and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Non-precise location data, IP addresses, Device characteristics,
Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OS DATA SOLUTIONS GMBH

Cookie duration: 90 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PERMODO GMBH

Doesn't use cookies.

Data collected and processed: Users’ profiles, Device identifiers, Non-precise
location data, IP addresses, Device characteristics, Privacy choices, Browsing
and interaction data

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PLATFORM161 B.V.

Cookie duration: 396 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, IP addresses,
Device characteristics, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Precise location data, Non-precise location
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, IP addresses,
Device characteristics, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


EASYMEDIA GMBH

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, IP addresses,
Device characteristics, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


REMERGE GMBH

Doesn't use cookies.

Data collected and processed: Device identifiers, Non-precise location data, IP
addresses, Device characteristics, Browsing and interaction data

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MAGNITE CTV, INC.

Cookie duration: 366 (days).

Data collected and processed: Probabilistic identifiers, Device identifiers,
Precise location data, Non-precise location data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


PUBLICIS MEDIA GMBH

Cookie duration: 1825 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

Data collected and processed: Probabilistic identifiers, Device identifiers,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: Device identifiers, Non-precise location data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, IP addresses,
Device characteristics, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, Authentication-derived
identifiers, IP addresses, Privacy choices

more




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ConsentLegitimate interesthelp_outline


BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: Non-precise location data, IP addresses, Device
characteristics, Privacy choices

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


TABMO SAS

Doesn't use cookies.

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


WIZALY

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Non-precise
location data, IP addresses, Device characteristics, Privacy choices, Browsing
and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: Users’ profiles, Device identifiers, Precise
location data, Non-precise location data, IP addresses, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


VISTAR MEDIA EMEA BV

Doesn't use cookies.

Data collected and processed: Non-precise location data

more




View details | Privacy policylaunch
Consent


ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: Device identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Browsing and interaction data

more




View details | Storage details | Privacy policylaunch
Consent


ROCKABOX MEDIA LTD

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses, Device
characteristics, Browsing and interaction data

more




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Legitimate interesthelp_outline


EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: Device identifiers, Authentication-derived
identifiers, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


CELTRA INC.

Doesn't use cookies.

Data collected and processed: Device identifiers, Precise location data, IP
addresses, Device characteristics

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: Device identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: Users’ profiles, Device identifiers, IP addresses,
Device characteristics, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: Device identifiers, Non-precise location data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

Data collected and processed: Device identifiers, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


SOLOCAL SA

Cookie duration: 396 (days).

Data collected and processed: Users’ profiles, Device identifiers, Precise
location data, Non-precise location data, User-provided data, IP addresses,
Device characteristics, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PIXALATE, INC.

Doesn't use cookies.

Data collected and processed: Device identifiers, Non-precise location data, IP
addresses, Device characteristics, Browsing and interaction data

more




View details | Storage details | Privacy policylaunch
Consent


ORACLE ADVERTISING

Cookie duration: 180 (days).

Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data

more

Uses other forms of storage.


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NUMBERLY

Cookie duration: 180 (days).

Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session.


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AUDIENCEPROJECT A/S

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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DEMANDBASE, INC.

Cookie duration: 730 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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EFFILIATION / EFFINITY

Cookie duration: 30 (days).

Data collected and processed: Device characteristics

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Cookie duration resets each session.


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ARRIVALIST CO.

Cookie duration: 365 (days).

Data collected and processed: Non-precise location data, IP addresses

more

Cookie duration resets each session.


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SEENTHIS AB

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics

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COMMANDERS ACT

Cookie duration: 365 (days).

Data collected and processed: Device identifiers, IP addresses

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TRAVEL AUDIENCE GMBH

Cookie duration: 397 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, IP addresses, Device characteristics, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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HUMAN

Doesn't use cookies.

Data collected and processed: Probabilistic identifiers, Device identifiers,
Non-precise location data, IP addresses, Device characteristics

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ADLUDIO LTD.

Doesn't use cookies.

Data collected and processed: Device identifiers, Precise location data, Device
characteristics

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BLENDEE SRL

Cookie duration: 366 (days).

Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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INNOVID LLC

Cookie duration: 90 (days).

Data collected and processed: Device identifiers, Non-precise location data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data

more

Cookie duration resets each session.


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PAPIRFLY AS

Doesn't use cookies.

Data collected and processed: Device characteristics

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NEUSTAR, INC., A TRANSUNION COMPANY

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Non-precise location data,
User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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VERVE GROUP EUROPE GMBH

Doesn't use cookies.

Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Precise location data, Non-precise location
data, User-provided data, IP addresses, Device characteristics, Privacy choices,
Browsing and interaction data

more

Uses other forms of storage.


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OTTO (GMBH & CO KG)

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles, Device identifiers, User-provided
data, IP addresses, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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ADOBE AUDIENCE MANAGER, ADOBE EXPERIENCE PLATFORM

Cookie duration: 180 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


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LOCALSENSOR B.V.

Doesn't use cookies.

Data collected and processed: Device identifiers, Precise location data,
Non-precise location data, IP addresses, Device characteristics, Privacy choices

more

Uses other forms of storage.


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ONLINE SOLUTION

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Precise location data, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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RELAY42 NETHERLANDS B.V.

Cookie duration: 730 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, User-provided data, IP addresses, Device characteristics, Privacy
choices, Browsing and interaction data

more




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GP ONE GMBH

Cookie duration: Uses session cookies.

Data collected and processed: Non-precise location data, User-provided data, IP
addresses, Device characteristics, Privacy choices, Browsing and interaction
data

more

Uses other forms of storage.


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LIFTOFF MONETIZE AND VUNGLE EXCHANGE

Doesn't use cookies.

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Authentication-derived identifiers, Precise location data,
Non-precise location data, User-provided data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


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THE MEDIAGRID INC.

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Device identifiers,
Precise location data, Non-precise location data, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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REPPUBLIKA RESEARCH & ANALYTICS AUSTRIA GMBH

Cookie duration: 180 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, IP addresses, Device characteristics, Browsing and interaction data

more

Uses other forms of storage.


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CINT AB

Cookie duration: 730 (days).

Data collected and processed: Device identifiers, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data

more

Uses other forms of storage.


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GOOGLE ADVERTISING PRODUCTS

Cookie duration: 396 (days).

Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data

more

Uses other forms of storage.


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GFK GMBH

Cookie duration: 730 (days).

Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, User-provided
data, IP addresses, Device characteristics, Privacy choices, Browsing and
interaction data

more

Uses other forms of storage.


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REVJET

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles, Device identifiers, Non-precise
location data, IP addresses, Privacy choices

more

Cookie duration resets each session.


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PROTECTED MEDIA LTD

Doesn't use cookies.

Data collected and processed: Probabilistic identifiers, Device identifiers, IP
addresses, Device characteristics, Browsing and interaction data

more




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CLINCH LABS LTD

Cookie duration: 730 (days).

Data collected and processed: Probabilistic identifiers, Users’ profiles, Device
identifiers, Non-precise location data, IP addresses, Device characteristics,
Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


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ORACLE DATA CLOUD - MOAT

Doesn't use cookies.

Data collected and processed: Non-precise location data, IP addresses

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HEARTS AND SCIENCE MÜNCHEN GMBH

Cookie duration: 60 (days).

Data collected and processed: IP addresses

more

Cookie duration resets each session.


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AMAZON ADVERTISING

Cookie duration: 396 (days).

Data collected and processed: Users’ profiles, Device identifiers,
Authentication-derived identifiers, Non-precise location data, IP addresses,
Device characteristics, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


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MOLOCO, INC.

Cookie duration: 730 (days).

Data collected and processed: Device identifiers, Non-precise location data, IP
addresses, Device characteristics

more

Cookie duration resets each session. Uses other forms of storage.


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ADTRIBA GMBH

Cookie duration: 730 (days).

Data collected and processed: Device identifiers, Authentication-derived
identifiers, Non-precise location data, IP addresses, Device characteristics,
Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


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OBJECTIVE PARTNERS BV

Cookie duration: 90 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session.


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ENSIGHTEN

Cookie duration: 1825 (days).

Data collected and processed: Device identifiers, IP addresses, Device
characteristics, Privacy choices, Browsing and interaction data

more

Cookie duration resets each session.


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EBAY INC

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Privacy
choices

more




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METRIXLAB NEDERLAND B.V.

Cookie duration: 730 (days).

Data collected and processed: Device identifiers, User-provided data, IP
addresses, Device characteristics, Browsing and interaction data

more

Uses other forms of storage.


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HURRA COMMUNICATIONS GMBH

Cookie duration: 366 (days).

Data collected and processed: Probabilistic identifiers, Device identifiers,
Authentication-derived identifiers, Precise location data, Non-precise location
data, IP addresses, Device characteristics, Browsing and interaction data

more

Cookie duration resets each session.


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IBM

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ZMS

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RESONATE

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SOJERN

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TRADEDOUBLER AB

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TRUSTARC

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TRUEFFECT

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ADMAXIM

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VODAFONE GMBH

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MAGNITE

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NETQUEST

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MANAGE.COM

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CLOUDFLARE

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SALESFORCE DMP

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NETFLIX

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EBUILDERS

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APPLOVIN CORP.

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MSI-ACI

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CUBED

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BDSK HANDELS GMBH & CO. KG

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