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 * Home
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 * Welcome
 * Agenda
 * Speaker
 * Insights
 * Fees
 * FAQ
 * Venue
 * Contact
 * 


OCTOBER 12-13, 2022


HR ANALYTICS TRANSLATOR


FOR HR BUSINESS PARTNERS & OTHER HR PROFESSIONALS

Register


OCTOBER 12-13, 2022


HR ANALYTICS TRANSLATOR


FOR HR BUSINESS PARTNERS & OTHER HR PROFESSIONALS

49Days2Hours57Minutes14Seconds


OCTOBER 12-13, 2022


HR ANALYTICS TRANSLATOR


FOR HR BUSINESS PARTNERS & OTHER HR PROFESSIONALS

Register


OCTOBER 12-13, 2022


HR ANALYTICS TRANSLATOR


FOR HR BUSINESS PARTNERS & OTHER HR PROFESSIONALS

49Days2Hours57Minutes19Seconds


DATE

October 12-13, 2022

LOCATION

Hilton Hotel · Brussels, Belgium

AUDIENCE SIZE

Max. 25 Delegates

SEMINAR LEADER

Sjoerd van den Heuvel PhD


HR ANALYTICS TRANSLATOR / 2 DAYS OF PRACTICAL AND INTERACTIVE LEARNING SESSIONS


SEMINAR FOCUS:

This 2-day practical & interactive seminar helps HRBPs and other HR
professionals navigate, understand and effectively interpret data into
actionable insights for Senior Management.

In particular, this course will help you gain key insight into:

→ What is an HR Analytics Translator? And what it’s not
→ What skills and competencies does HR Analytics Translator require
→ How to build a data-driven business with analytics translators
→ Find out whether you fit the profile of an analytics translator
→ Realize how quizzes drive results
→ Build your ready to present to management use-case during the training

The first ever HR Analytics Translator public seminar exclusively developed for
Human Resources function




SEMINAR OVERVIEW:

In a 2018 publication in Harvard Business Review, McKinsey introduced the role
of Analytics Translator. The Analytics Translator bridges the gap between data
expertise on one hand and business expertise on the other hand. According to
McKinsey, organizations now recognize that the success of analytics in an
organization is not only determined by data scientists, but by cross-functional
teams consisting of data engineers, data architects, data visualization experts,
and ("perhaps most important"), Analytics Translators. Analytics Translators are
not substituting data scientists or business managers, but rather act as
liaisons, as connectors. The McKinsey Global Institute estimates that by 2026
the demand for Analytics Translators in the United States alone would have risen
to between two and four million jobs.

In his Analytics Translator programs, associate professor Sjoerd van den Heuvel
PhD addresses questions such as What is an Analytics Translator? What skills and
competencies are required? How to build a data-driven business with analytics
translators? Moreover, during the program, you (and your colleagues) build your
own data analytics use-case you can present to your management. Sjoerd van den
Heuvel is an experienced and inspiring trainer and international keynote-speaker
who shares state-of-the-art insights on the Analytics Translator, actively
interacts with your audience, and brings a good dose of humor to the stage.
Since 2020, over 300 professionals from around the globe successfully
participated in the Analytics Translator program. Are you ready to be inspired?

This seminar, while addressing the role of an Analytics Translator in a wider
organizational context, is specifically designed and focused on the HR and
People Analytics domain

This training course, throughout the 2 practical days filled with hands-on
exercises, is different than most of the other AT courses, in a sense that it’s
not aimed at a general, broad organizational structure. Instead, it is centered
on the HR function and data & insights relevant and important to the HR.

Research shows that HR Business Partners in particular are the population that
requires these crucial data-literacy skills, in order to convert and interpret
the data into actionable intelligence, necessary for decision-making process.
HRBPs play the critical role in this process and the aim of this course is to
help them (and other HR professionals) master the use of data insights by
becoming successful HR Analytics Translators.



WHO SHOULD ATTEND THIS COURSE?


→ HR Business Partners
→ People Analytics Professionals
→ HR Managers & Team Leads
→ HR Project Managers
→ Business Managers and Analysts
→ Anyone interested in learning how to turn data insights into an actionable
intelligence




BENEFITS OF ATTENDING FOR YOU AS PARTICIPANT


→ Develop critical thinking skills and mindset
→ Improve the depth and added value of the questions you ask to the business
→ Learning to unravel the true challenges behind a request from a manager;
unraveling the essence of a business problem or opportunity
→ Growing your value in job market (must have role according to McKinsey)
→ Develop your multidisciplinary competencies (e.g., storytelling, descriptive
analytics, inferential analytics, AI, business problem identification)




BENEFITS OF ATTENDING FOR YOUR MANAGER / DEPARTMENT


→ Ready to implement use-case delivered
→ Fundamental skills developed among participants to identify and develop new
use-cases




BENEFITS OF ATTENDING FOR YOUR ORGANIZATION


→ Two-folded benefits: critical competencies developed among employees +
delivery of ready to implement use-case
→ If multi-disciplinary team is sent to the training, development of
interdisciplinary collaboration: precondition for successful deployment of
use-case





Register


WELCOME ∙ BY YOUR ∙ SEMINAR LEADER

Dear participant,

I am very excited to welcome you to my latest training course, which I have been
developing over the last 3 years, encompassing some of the very best practices
from dozens of companies and hundreds of people I have been working with, during
and after the Covid19 pandemic.

I have developed this course to help HR professionals navigate the complex world
of data analytics, with a goal to easily understand, manage and interpret data
by turning insights into an actionable intelligence for senior Leaders.

I am looking forward to meeting you in-person on OCTOBER 12th!

Warm regards,
Sjoerd van den Heuvel, PhD
Associate Professor & International keynote speaker
HU University of Applied Sciences Utrecht (Hogeschool Utrecht)





HR ANALYTICS TRANSLATOR / SCHEDULE

Download PDF Brochure
 * DAY 1
   OCTOBER 12, 2022
 * DAY 2
   OCTOBER 13, 2022
   
   

08:30-09:00


WELCOME & INTRO

The onsite event registration is at the KTC Registration Desk, in front of the
entrance to the conference room, located on the main convention floor of the
hotel. Please follow the signs from the lobby to the convention floor.

09:00 - 12:30


MORNING SESSION

Welcome
Welcome and practicalities / defining the content

Knowledge
Data-driven business fundamentals
→ Inspirational examples of the application of advanced analytics and AI in
various industries
→ Inspirational example from the industries of the participating organizations
→ The importance and urgency of analytics for both profit and non-profit
organizations
→ The meaning of analytical buzzwords such as Artificial Intelligence, Machine
learning, and predictive analytics
Analytics Translator Fundamentals
→ The role of Analytics Translator defined
→ Why the Analytics Translator is labeled by McKinsey as the new-must have role
→ Why the Analytics Translator is role and not a job title
Use-case development process
→ The 9-step approach in developing high-value use-cases
→ Why the analytics itself plays a minor role compared to business problem
identification
→ How use-case development is embedded in the broader context of a data-driven
business
→ The specific role and responsibilities of Analytics Translators and executives
in use-case development
Knowledge / Use-case development
Step 1: Identifying the business problem in an iterative approach
→ Applying the 5W framework in business problem identification
→ Quantifying the business problem, in both financial and non-financial terms
→ Predictive the value of analytical solutions
→ Developing the business case underlying a use case
Step 2: Analytics goal
→ Distinguishing business goals from analytics goals
→ 7 types of analytics goals
→ Aligning analytics goals with business problems
Step 3: Analytics questions
→ Aligning analytics questions with analytics goals
→ Differentiating between problem-related and solution related analytics
questions
→ Assessing the added
Storytelling
Elevator pitch on external-internal fit
Midnight phone call with leadership / management
Short wrap-up
Reflection

>>> Coffee & networking breaks are provided between sessions <<<


Sjoerd van den Heuvel, PhD
12:30 - 13:30


LUNCH BREAK

A great opportunity to engage in a casual chat with Sjoerd and your fellow
delegates. Lunch will be served at the main hotel restaurant, providing a
variety of specialties ranging from traditional local specialities to best
international cuisine.

13:30 - 17:00


AFTERNOON SESSION

Knowledge
Data privacy fundamentals and digital ethics fundamentals
→ The three golden questions in data privacy and digital ethics
→ Three different perspectives to differentiate right from wrong
→ Examples of ethical dilemmas and how to deal with them
→ The Harvard model as the basis for sustainable application for data
Knowledge / Use-case development
Step 4: Conceptualization and conceptual modelling
→ Approaches for identifying factors that (potentially) influence business
problems
→ Exploring the logic of how these factors impact the problem, and thus relate
to each other
→ The role of independent, dependent, moderating, and mediating variables in
conceptual modeling
Step 5: Operationalization of concepts
→ Developing valid and reliable measures for factors within the conceptual model
→ Idealism versus pragmatism: Data-gathering approaches
→ How organizations in practice deal with the problem conceptualization phase.
What are best practices?
Storytelling
Explaining conceptual models to others
Short wrap-up
Reflection
Homework

>>> Coffee & networking breaks are provided between sessions <<<


Sjoerd van den Heuvel, PhD
17:00


THE END OF DAY 1

08:45-09:00


DAY 1 RE-CAP

Your instructor will briefly reflect on the key learning points of Day 1 and
outline the goals for the Day 2.

09:00 - 12:30


MORNING SESSION

Storytelling
Instructions to data scientists & peer feedback
Knowledge
Data-science fundamentals (quiz)
→ The meaning and practical value of statistics such as statistical
significance, R2, and standard deviation
→ The analytics value chain as a self-assessment instrument
Descriptive statistics
→ Producing descriptive statistics of large data sets in Excel within seconds
Inferential statistics
→ The importance of moving beyond ‘the wall’ prof. John Boudreau
AI, machine learning, deep learning
→ The essentials and practical application of AI-driven solutions
Analytics technology fundamentals
→ The usefulness and ease of use of technologies in data gathering, analytics,
of visualization
Knowledge / Use-case development
Step 6: Data gathering approach
→ Differences between primary and secondary data gathering approaches
→ Contemporary data approaches and the need for creativity
→ Interorganizational factor contributing to (and hindering) the collection of
data
Step 7: Analytics solution
→ Assuring the alignment between analytical goals and analytics solutions
Consultation
→ Individual and subgroup consultation on the use-cases under development
Short wrap-up
Reflection

>>> Coffee & networking breaks are provided between sessions <<<


Sjoerd van den Heuvel, PhD
12:30 - 13:30


LUNCH BREAK

A great opportunity to engage in a casual chat with Sjoerd and your fellow
delegates. Lunch will be served at the main hotel restaurant, providing a
variety of specialties ranging from traditional local specialities to best
international cuisine.

13:30 - 17:00


AFTERNOON SESSION

Knowledge
Storytelling fundamentals
→ Influencing decision making; the role of sublime messaging and nudging
→ Data visualization; infographics versus infocrapics
→ Features in MS PowerPoint you did not know about
→ Online storytelling: small improvement that make all the difference for
effectively influencing decision making
→ Offline storytelling: the Narrative Arc and the Pyramid Principle as the
structural components of your story
→ Common storytelling mistakes and best practices
Use-case
Step 9: Designing and developing the storytelling to leadership / management
→ Aligning your storytelling approach with the composition and needs of your
audience
→ Selecting the appropriate medium, physical and/or virtual setting, and
supporting materials
→ Determining and integrating the spot-on call to action
Storytelling
Final presentations: Dragon Dens with investors & peer feedback, including call
to action
Knowledge
Identification of preconditions (and barriers) for the success of deploying
proposed use-cases and developing new use-cases
The 9-dimenstion model of analytical transformation success
Transformation mapping as must-know approach in digital transformation
Agreement on next steps to start decision making process or deployment of the
solution
Short wrap-up
Reflection
Closing remarks

>>> Coffee & networking breaks are provided between sessions <<<


Sjoerd van den Heuvel, PhD
17:00


THE END OF DAY 2


SEMINAR LEADER / MEET THE GREAT






DR. SJOERD VAN DEN HEUVEL, PHD

Associate Professor & International keynote speaker · University of Applied
Sciences Utrecht


Sjoerd van den Heuvel, PhD is associate professor Data-Driven Business & People
Analytics at the University of Applied Sciences Utrecht in the Netherlands. He
is an international authority and a frequently asked speaker at business
conferences and in-company trainings across the globe.


RECENT INTERNATIONAL ENGAGEMENTS INCLUDED KEYNOTES AND MASTERCLASSES IN
SINGAPORE, DUBAI, BUDAPEST, SYDNEY, BARCELONA, MANNHEIM, LONDON, BRUSSELS,
ISTANBUL, KUALA LUMPUR, GENEVA, ANAHEIM, WARSAW, AND PARAMARIBO


Sjoerd co-founded the very first Master of Science program ‘Data-Driven
Business’ in the Netherlands; a formally accredited, and by the Dutch Government
funded, multi-disciplinary 1-year university program in which students master
the role of Analytics Translator: the must have role for data-driven
organizations (source: McKinsey, 2018). Sjoerd teaches Data-Driven Decision
Making and People Analytics to professionals, undergraduate- and graduate
students. He furthermore helps leadership teams to develop data-driven business
strategies, and trains professionals into their role of analytics translator.
His research focuses primarily on individual competencies and organizational
capabilities required for successfully transforming towards a Data-Driven
Business and for effectively applying People Analytics.

Sjoerd holds a Ph.D. degree in Human Resource Management from Tilburg University
in the Netherlands, and prior to his current position, he worked as a senior
management consultant (Capgemini Consulting), senior Engagement & Retention
advisor (Dutch Postal Service) and assistant professor in HRM (University of
Amsterdam and Twente University). In both his teaching and research activities,
his core focus is on how to bridge the gap between science and practice, because
that’s where the analytics magic happens!




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ABOUT THE ORGANIZER / WHO WE ARE & WHAT WE DO

KTC International is a multinational events company, focused on bringing leading
international Speakers, Thought Leaders and Influencers to cities across the
World. Our events aim to help delegates and their organizations in achieving
strategic business goals, by acquiring insights and practical knowledge in the
ever-changing world of Human Resources, through the proper implementation of
project management, people analytics, smooth business change and the use of
technology.

KTC International was established in 2003 with headquarters in Budapest,
Hungary. With a track-record spanning over 17 years, we have been instrumental
in organizing over 500 different congresses, conferences, forums, round-tables,
seminars, Masterclasss and specialized in-house events, that gathered more than
10,000 people in total.

Since 2017, our flagship event has been the DATA-DRIVEN HR & PEOPLE ANALYTICS
FORUM, a global conference series.

For more information visit: www.ktc-international.hu





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TICKET FOR TWO DISCOUNTED FEE

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Savings: €200/person

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 * Is this a virtual / hybrid event
 * Is this a lecture or a workshop?
 * What is covered by the registration fee?
 * Is there a discount for multiple delegates from the same company?

NO, this is an in-person training course, with people seated around big round
tables, with 5 participants at each. Flipcharts, whiteboard and post-it-notes
and other tools will be provided.

This seminar is interactive and highly pragmatic, designed as combination of

Short presentations grouped in 4 half-day sessions over the course of 2 days

Practical, hands-on exercises and discussions with the audience, after each
session

All registration fees are gross and no additional taxes or hidden charges shall
be applied. The registration fee covers the following items:

Participation in all sessions

Lunch

Snacks & refreshments

All course materials

PDF copy of all presentation slides and other media, sent immediatelly after the
event

Certificate of Attendance

Yes, 20% for 5 participants. Click on DOWNLOAD PDF REGISTRATION FORM button
above for details.


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Carr de l'Europe 3,
1000 Bruxelles, Belgium
+32 2 548 42 11

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