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Effective URL: https://sendoso.com/resources/ebooks/gifting-missing-piece-of-abm?utm_source=marketo&utm_medium=email&utm_campaign=2...
Submission: On April 19 via manual from IN — Scanned from DE
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EBOOK
GIFTING–THE MISSING PIECE OF ABM
GET THE EBOOK
THE POWER OF GIFTING FOR SUCCESSFUL ABM
The digital landscape is getting crowded and marketers are looking for creative
ways to reach customers. To rise above the digital noise, you need to connect
with your audience in a new way.
Let’s introduce gifting. It’s the missing piece to any ABM strategy.
ABM is a strategy in which sales and marketing teams identify target accounts
first, and then build out a personalized approach to win over that target
account—an alternative to casting a wide net and inevitably wasting time on
unqualified accounts.
Creating a successful ABM campaign isn’t easy. There’s a lot of work that goes
into it. Instead of doing the same thing over and over again, you can use
gifting to connect with customers and prospects.
This strategy can help you stand out and be that key differentiator in a crowded
field.
* 88% 88% 88%
said their engagement strategy has taken a more B2H approach
* 80% 80% 80%
agreed that target audiences are fatigued by increased virtual engagement
efforts
* 90% 90% 90%
agreed that building a personal or human connection with their buyers and
customers has become more important to closing sales in the last couple of years
Let’s introduce a more human marketing experience, with direct mail and
corporate gifting as proven ways to create real connections. In a world of
screentime, communication that’s thoughtful–and tangible–is what really makes an
impression.
WE KNOW THE PAIN POINT THAT OUR SOLUTION SOLVES AND IT IS THE SAME ACROSS ALL
TARGET ACCOUNTS, BUT NOW WE NEED TO BE ABLE TO SPEAK TO THE AUDIENCE.
Adam May, Senior Manager, Marketing Incubation & Testing, Thomson Reuters
IN THIS GUIDE, YOU’LL LEARN:
* The key ingredients of a successful ABM campaign
* How to use personalization to connect with target accounts
* What gifting can do to increase ROI
SEND A GIFT AND DELIVER BRAND AFFINITY WITH PROVEN ROI. FIND OUT MORE IN
SENDOSO’S COMPLIMENTARY NEW GUIDE.
Download the eBook
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Request a Demo
USA +1 888-717-3287
CA +1 844-331-2714
UK +44-808-169-9437
AUS +61 1800-931-581
EXPLORE SENDOSO
Getting Started
Platform
Solutions
Pricing
Resources
COMPANY
About Us
Careers
News & Press
Contact Us
Customers
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API
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