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Join us for upcoming webinars about short-form video and breakthroughs in
audience strategy

 

 

 


 

 

THE WAY PEOPLE DISCOVER (AND REDISCOVER) BRANDS IS EVOLVING. THEY'RE
INCREASINGLY SEEKING CONTENT THAT IS NATIVE AND INSPIRING, NOT JUST INFORMATION.

Crowdsourcing information (fka – “searching”) for recommendations from
short-form videos is becoming the new normal, and TikTok is leading this global
change – no matter the demo (yes, even 30+) or interest groups like #worktok
or #DIYtok.

 

In this webinar, you'll learn:

 * How brands can leverage TikTok's measurement solutions to navigate
   industry-wide challenges
 * Ways to capitalize on the power of discovery
 * Strategies to make marketing decisions that achieve meaningful
   business outcomes

 

 

Don't miss this opportunity to reimagine your customer discovery strategy!

“Reimagine Customer Discovery Fueled by Short-Form Video”
Date: Tuesday, September 10, 2024
Time: 12:30 PM to 1:00 PM EDT
Speaker: Ann Nguyen, Head of Product Marketing, Measurement, Identity & Privacy
at TikTok

 

REGISTER NOW

 

 

 

 

 


PLUS MORE UPCOMING WEBINARS —

 

 

• LIVE WEBINAR

BREAKTHROUGHS IN AUDIENCE STRATEGY: DEBUNKING THE SHORT AND LONG-TERM MYTH OF
MARKETING

Wednesday, September 25, 2024 - 12:00pm to 1:00pm EDT

The decades-long struggle between pursuing long-term growth and achieving
short-term sales is rooted in a myth. What if "going broad for the brand and
targeted for performance" is wrong? Join this webinar to see how we're
challenging marketers to adopt a new audience strategy focused on the Movable
Middles, how it compares to other audience targeting approaches, and how it can
drive repeatable success. ...read more

 

REGISTER ⟩

 

 

 



 

 

 

Vassilis Bakopoulos

SVP - Head of Industry Research,
MMA Global



 

 

Marc Vermut

VP, The Knowledge Lab,
TransUnion



 

 

 

 

 

VIEW WEBINAR CALENDAR

 

 

 

About MMA:
MMA Global is a non-profit industry association dedicated to dramatically
improving marketing’s ability to deliver on a company’s growth agenda. With 800+
member companies and offices in 15 countries around the world, the MMA is
organized and run by Marketers and the only trade body to include all aspects of
the marketing ecosystem (adtech/martech, platforms, media, agencies), which is
crucial in addressing the industry’s most pressing challenges.

MMA Member Organizations Include:



 

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