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In the News


SHRM: IS OUTDATED TECH UNDERMINING YOUR BENEFITS STRATEGY?

by Nayya Marketing January 26, 2023

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Our technology was featured in an article from the Society of Human Resource
Management (SHRM) this week! Check out a highlight from the article below:

"Human resource leaders are investing more time than ever in designing benefits
strategies to help attract and retain employees in a hyper-competitive hiring
climate. But experts say the impact of offering new or enhanced benefits is
undermined if employees are routinely frustrated or confused when choosing or
using benefits packages—outcomes commonly caused by outdated or cumbersome
benefits administration technology systems.

New York City-based platform Nayya uses AI to drive personalized benefits
recommendations based on an employee's health history, finances, family makeup,
life stage and other factors. The platform cross-references data from benefits
claims, external consumer information and other sources to help make those
recommendations. Nayya also uses proactive communication tools and automated
e-mail nudges to help companies boost their open enrollment participation
rates."

Thank you to Dave Zielinski and the team at SHRM for featuring Nayya in their
recent post! Read the rest of the article, here.

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