www.tilkal.com Open in urlscan Pro
34.117.168.233  Public Scan

Form analysis
0 forms found in the DOM

Text Content

top of page
Skip to Main Content


 * HOME

 * PLATFORM

 * USE CASES

 * FAQ

 * RESOURCES
   
   * BLOG
   * VIDEOS

 * ABOUT US
   
   * COMPANY
   * CAREERS
   * NEWSLETTER

 * More


Use tab to navigate through the menu items.


 * All

Search

 * * Nov 23, 2021
   * 
   * 2 min read




COSMETICS | ENERGIE FRUIT CHOOSES TILKAL TO TRACE ITS PRODUCTS

Updated: Jan 18, 2022

TRANSPARENCY AND TRACEABILITY INNOVATION:



ENERGIE FRUIT CHOOSES TILKAL TO IMPLEMENT ITS TRACEABILITY DIGITAL PLATFORM
DEDICATED TO CONSUMERS, TO TRACE THE JOURNEY OF ITS PRODUCTS USING BLOCKCHAIN
TECHNOLOGY.








The Bloomup Group specializes in the creation, marketing and distribution of
natural parapharmaceutical and cosmetic products. In its portfolio: ENERGIE
FRUIT ™, the innovative beauty hygiene brand that democratizes natural formulas
and the beauty eco-gestures of the future. Today, it is launching B-HEART, a
platform that uses Tilkal's blockchain solution to guarantee total transparency
and traceability of the brand's products and raw materials.








ENERGIE FRUIT™ is a committed brand. Distributed in supermarkets, parapharmacies
and e-commerce, it is a pioneer on Vegan, Cruetly free, made in France but also
on the transparency of its formulations.






Today, the brand is strengthening its commitments to consumers and distributors
and is going even further to meet the challenges of product transparency and
traceability: it is launching "B-HEART", a web-app that will allow consumers to
obtain all the information about the product in just one click.






Thanks to a QR code system printed on each product, customers will have access
to information specific to the product they have in their hands, secured and
traced via the Tilkal blockchain network: composition, origin, suppliers, raw
materials, formulation, date, place and stages of manufacture, as well as its
journey...







A REAL REVOLUTION IN THE BEAUTY MARKET








Through ENERGIE FRUIT™, Bloomup will now be able to prove its commitments and
assure its customers who share the same values of complete traceability and
transparency of its products.



This application will also be an impactful differentiation tool and a
performance lever for the brand, in the complex traceability sector that is
cosmetics.






Blockchain functions as a decentralized database, which allows users to securely
access information registered in real time by different providers. The
information thus becomes secure, transparent and unalterable and allows to build
a transparency based on evidence.








"In a world that is more and more attentive to the impact of consumed products
on the environment and health, it was necessary to propose a tool that would
give consumers the power to inform themselves, to know and to make an informed
choice about the product they buy. This tool is an excellent way to bring change
in an industry like cosmetics by pushing brands to take more responsibility, to
rethink their supply chain to ensure full traceability. The long-term objective
is to be able to choose all of our stakeholders based on the criterion of
transparency and to ensure sustainable sourcing of all our raw materials. This
is a paradigm shift in the development of our products: we must start from the
quality of raw materials to offer the best products to consumers, and not the
other way around."



Maxime Finaz, Director of the Bloomup Group














 * blockchain
 * cosmetics
 * traceability
 * transparency
 * data





RECENT POSTS

See All

Does supply chain traceability require blockchain technology?

Partnership | The Responsible Mica Initiative & Tilkal

1 year of collaboration with JOONE in a glimpse




Terms of Use 

Legal Notice 

Privacy Policy

© 2023 by Tilkal

 * 
 * 

Contact

NEWSLETTER

bottom of page
AcceptSettings
We use technical cookies that are strictly necessary to ensure the proper
functioning and security of our website. We also use cookies for analytical
purposes allowing anonymous and aggregated traffic statistics to optimize this
website's ergonomics and its content.Privacy Policy