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WHY VIDEO SURVEILLANCE IS THE IDEAL CRIME DETERRENT

Posted by Melissa Parsons on March 11, 2020
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You may have heard that video surveillance deters crime and helps bring
criminals to justice. Can it actually do that? Or is it a marketing ploy?

Maybe the New York Times story about the East Orange police department in New
Jersey will answer that.


HOW A POLICE DEPARTMENT DECREASED ITS CRIME RATES

East Orange Detective Robert Harris patrols the streets from his patrol car
using a dashboard computer. He pulls up live video from video surveillance
cameras posted around the city.

The police department supports a population of 70,000. Unfortunately, the city's
crime rates had surpassed the national average. It reached a point where it had
an average of five cars stolen every day.

Fortunately, that has recently changed for the better. The police department
reports the crime rate has dropped by more than 50 percent. Burglaries, car
theft, and robberies all went down by half.

What's eye-opening about East Orange's experience is what the city has done to
make a difference. It's not luck or an area-wide decrease in crime. In fact,
crime is rising in two neighboring cities.

What did East Orange police do to drastically cut the crime rate? It's not the
size of the police force. That hasn't changed. The biggest differentiators are
video surveillance equipment and data collection. The police department paid for
the technology with money seized from criminals.


HOW VIDEO SURVEILLANCE HELPED OTHER U.S. CITIES

East Orange isn't the only city to benefit from video surveillance. Chicago and
Baltimore also have seen their crime numbers drop. With more city governments
implementing video surveillance, the Urban Institute conducted a study on its
effectiveness.

After installing cameras, Baltimore's crime rate fell by more than an average of
30 incidents per month. Chicago credits video surveillance cameras for
decreasing the crime rate by more than 12 percent. The Windy City's violent
crime is also down by 20 percent and robbery by one-third.

The study confirms monitoring is a critical piece for video surveillance. One
area in Chicago saw no change to its crime rates. Its residents thought no one
was watching the cameras. It's also a reminder to those who have monitoring to
post "Area under surveillance" signs.

Reducing crime rates in Chicago and Baltimore has resulted in a quick ROI for
their video surveillance. Baltimore received 50 cents back for every dollar
spent. Chicago's criminal justice costs fell by $815,000 month.

You also can't put a number on the emotional toll of victims. A person who does
not become a victim does not need counseling, does not need to miss work, does
not struggle to get through the day, and does not experience any of a survivor's
traumatic side effects.


VIDEO SURVEILLANCE CAMERAS AS A CRIME DETERRENT

Consider this. A University of North Carolina at Charlotte study, titled
"Understanding Decisions to Burglarize from the Offender's Perspective" surveyed
more than 400 male and female burglars in jail.

The study asked how they chose targets and what stopped them from going after a
target. More than half said the No. 1 factor they considered a deterrent was
video surveillance cameras. Almost half said seeing cameras would prevent them
from going after a target.

At the University of California Berkeley Law, Jennifer King and her colleagues
have completed a six-month study of the San Francisco Community Safety Camera
Program. It turns out there's a significant decrease in property crimes in areas
with video cameras present.

Arizona State University's "How CCTV Aims to Prevent Crime" references "Modeling
Offenders' Decisions: A Framework for Research and Policy" from Crime and
Justice by Clarke and Cornish. The paper shows that video surveillance systems
deter crime when it contains these two elements:

 * The suspect knows there are cameras present.
 * The suspect thinks the risk of cameras aren't worth the rewards of the crime.

This reinforces the need for camera visibility and signs indicating the area is
under surveillance. It reassures people the cameras are there and someone is
watching. If a business tries to post fake cameras and signs, it could become a
liability issue. What about video surveillance? Is it a liability? Video
surveillance with monitoring reduces liability.

In summary, the prominent presence of video surveillance cameras and signs
indicating the area is monitored helps deter criminals.


FACTORS THAT IMPACT VIDEO SURVEILLANCE'S EFFECTIVENESS

Other factors will impact how effective a video surveillance system will be. One
is the visibility of the surveillance cameras.

Make video cameras visible

Some businesses try to hide their surveillance cameras. Perhaps, it's to make
their clients and employees feel more comfortable and less like Big Brother.

The truth is that the presence of cameras makes them feel secure while scaring
away the criminals. Of course, not all criminals are going to let cameras stop
them. When they're determined, intruders will keep going until they achieve
their goals.


VIDEO SURVEILLANCE CAMERA RESOLUTION

The next factor is the camera resolution. Even with all the technology available
today, there are still cameras that can't make out faces or license plate
information. Businesses that want to catch suspects after they've left the
property need that capability. Otherwise, they won't be able to identify the
suspects.


VIDEO SURVEILLANCE CAMERA LOCATION

An often-overlooked factor is the location of the cameras. There's a science in
camera placement to maximize their benefits. Some businesses post cameras at
entrances and inside, but forget about the parking lot and other areas of the
property. You want to maximize your views without putting up more cameras than
you need.


AUDIO

Many properties opt to install speakers in addition to cameras. This allows the
person watching the cameras to alert the trespassers they are being watched.
This is another deterrent. Again, some suspects won't let anything stand in
their way. That's why an integrated multi-layered security system is important.


MONITORING

If intruders continue with their mission, the security operator will call the
police to report the suspicious people. With the police on the way, the
monitoring operator follows the suspects across cameras and in some cases,
pan-tilt-zoom (PTZ) cameras, to track them and zoom in for a closer look. The
operator stays in touch with the police until the police arrive and locate the
prowlers.

Some businesses use video surveillance without monitoring. What's the point of
having cameras if no one is watching them? A high-quality video surveillance
system uses a combination of video surveillance, video analytics, and human
intelligence to enhance the effectiveness of video monitoring. It increases the
chances of catching problems and decreasing false positives from harmless things
like a flying plastic bag.


NIGHT-TIME VIEWING

Crime happens 24/7. However, not all cameras have the ability to see at night.
When no one is on a property outside of daytime hours, intruders may choose that
time to attack. If you want clear eyes on the property around-the-clock, ask
about thermal imaging or other night-time cameras.


RELIABILITY

Businesses with a parking lot and other outdoor concerns will want to
investigate the video surveillance system's handling of extreme weather
conditions. A thief may also attempt to disable the cameras. Ask about the
possibility of that happening and losing the video.

Technology breaks. That's a fact. How can you make sure your video surveillance
system continues to function? That's where system health checks come in. It's a
proactive way to ensure video surveillance continues to do its job. It can also
catch small problems before they become bigger problems.


OTHER FACTORS

Businesses with a tall property or a lot of acres may benefit from long-range
surveillance. For instance, an office building or apartment complex can use
long-range surveillance to zoom in on vehicles in the parking lot. A
construction site uses long-range surveillance to bolster perimeter security.

Time-lapse cameras are great for documenting and showing the progress of a
project or property. Construction companies use it as a project management and
marketing tool to share their construction project's progress.

A suspicious vehicle may show up on the property, but the cameras cannot see the
driver's face as it's hidden. This is where license plate recognition can help.
In searching for license plate recognition cameras, ask about the accuracy
level, moving vehicle speed, lighting performance, and the ability to capture
non-reflective plates. It's possible to find low light performance cameras with
built-in IR.


HOW TO CHOOSE THE RIGHT VIDEO SURVEILLANCE SYSTEM

These are many factors to consider. As you research video surveillance systems,
consider these three things:


1. COMPANY BACKGROUND

How long have they been in business? Do they provide video surveillance services
or do they sell other security solutions, such as security guard services? Where
are their monitoring centers? How are they set up? Have they worked with
companies in your industry?


2. REMOTE VIDEO SURVEILLANCE MONITORING EXPERIENCE

Companies with monitoring experience will have many surveillance videos showing
how they deter and catch suspects. Ask about training for security operators,
arrest numbers, crime deterrent numbers, and how many sites they monitor.


3. VIDEO SURVEILLANCE SYSTEM SERVICES

A variety of video surveillance options are available. Some things to explore
include real-time monitoring, 24/7 monitoring, voice-down, system health checks,
mobile video surveillance, backup plans, and more.

The choose the right video monitoring service article contains a checklist that
covers all of these areas. Video surveillance requirements vary by industry. You
want to work with one that has proven experience in yours. When you pick the
right video surveillance service, it can help speed your ROI. They'll make sure
you have a right-sized solution, nothing more and nothing less.

On top of it all, video surveillance systems deliver many benefits besides
deterring crime. To learn more about this, check out Live Video Monitoring: More
Than Just Catching Criminals. Please contact us with your questions.

Posted in: Crime Prevention, Video Security Systems, Security Guards & Savings,
Video Monitoring

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ABOUT THE AUTHOR

MELISSA PARSONS


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