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Text Content

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 * Home
 * About Us
 * Our People
 * Our clients
 * Insights
 * Get in touch

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 * Home
 * About Us
 * Our People
 * Our clients
 * Insights
 * Get in touch

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FED IS AN AGENCY DEDICATED TO FUNDRAISING EVERY DAY.

We believe that fundraising success comes from listening to the head, heart and
gut.

Our wonderful team have been supporting fundraisers to grow their organisations
sustainably and realistically since 2011.

We’ve done this through a combination of thinking, doing and delivering to get
amazing results. We’re as ravenous about fundraising strategy as we are about
smashing out fundraising campaigns.

FED clients describe us as flexible, frank and fun.


CASE STUDIES


CONNECTING THE STARS – MAKING LIFELINE A WATERTIGHT PROPOSITION AND GIFTING IT
WITH LOVE


STRIKING WHILE THE IRON’S HOT – PA RESEARCH FOUNDATION’S FORAY INTO FACEBOOK
CHALLENGES


HELPING THE FLYING DOCTOR SOAR – TRIPLING APPEAL NET INCOME TO $1.5M ANNUALLY


BACK AND BETTER THAN EVER – CHILDREN’S HOSPITAL FOUNDATION TELETHON REBOUNDS
FROM A LOST YEAR


PERSONALITY, PUNS AND LOADS OF ‘PAW’TENTIAL – GUIDE DOGS LEADS THE WAY IN
PEER-TO-PEER EVENT FUNDRAISING


BREATHING NEW LIFE INTO A MATURE PROGRAM – THE LOST DOGS’ HOME GETS A NEW LEASE
ON LIFE


CONNECTING THE STARS – MAKING LIFELINE A WATERTIGHT PROPOSITION AND GIFTING IT
WITH LOVE


STRIKING WHILE THE IRON’S HOT – PA RESEARCH FOUNDATION’S FORAY INTO FACEBOOK
CHALLENGES


HELPING THE FLYING DOCTOR SOAR – TRIPLING APPEAL NET INCOME TO $1.5M ANNUALLY


BACK AND BETTER THAN EVER – CHILDREN’S HOSPITAL FOUNDATION TELETHON REBOUNDS
FROM A LOST YEAR


PERSONALITY, PUNS AND LOADS OF ‘PAW’TENTIAL – GUIDE DOGS LEADS THE WAY IN
PEER-TO-PEER EVENT FUNDRAISING


BREATHING NEW LIFE INTO A MATURE PROGRAM – THE LOST DOGS’ HOME GETS A NEW LEASE
ON LIFE


CONNECTING THE STARS – MAKING LIFELINE A WATERTIGHT PROPOSITION AND GIFTING IT
WITH LOVE


STRIKING WHILE THE IRON’S HOT – PA RESEARCH FOUNDATION’S FORAY INTO FACEBOOK
CHALLENGES


HELPING THE FLYING DOCTOR SOAR – TRIPLING APPEAL NET INCOME TO $1.5M ANNUALLY

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SOME OF THE INCREDIBLE ORGANISATIONS WE'VE WORKED WITH RECENTLY

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WHAT OUR CLIENTS SAY ABOUT US

Flat earth direct has helped transform our appeals and acquisition program.
We’ve been working together since 2013, and in that time they’ve proven to be
data driven, understand what’s going on in the sector, and have a stubborn
commitment to delivering the best results. One hundred percent recommend fed to
any charity who is wanting to raise more money from their individual donors, and
is ready to implement a best practice direct marketing program.
Katherine AshRoyal Flying Doctor Service, Queensland Section
Jono and the team at flat earth direct have been instrumental in helping us to
achieve exceptional results with our national fundraising event, PAWGUST. Their
expertise in refining strategies was pivotal to the campaign’s success and their
knowledge and insight in both digital and offline acquisition channels has been
invaluable. The team are always extremely generous with their time, easy to work
with, and very respectful of our organisation’s requirements. The best part
about working with flat earth direct is that they really feel like part of our
team at Guide Dogs. We don’t think of them as an external supplier or
contractor—they share in all our ups and downs and show genuine excitement and
support for the campaign.
Lauren LynaghGuide Dogs
We have worked with flat earth direct across multiple regular giving and direct
mail projects and they have played a key role in the growth and evolution of our
fundraising program, particularly for regular giving. Many animals have been
given their second chance at life due to the results we have achieved with fed.
Everybody needs a good mate and RSPCA NSW certainly considers fed to be one of
ours!
Kristy BlakeRSPCA NSW
I attribute entirely the success of our fundraising initiatives and growth since
2015 to our working relationship with flat earth direct. As a small charity with
extremely limited resources, we have been able to punch well above our weight
with our campaigns achieving exceptional results. flat earth direct demonstrates
a genuine commitment to our cause.
Kevin BradleySave the Bilby Fund
The support from Jono, Sara and the flat earth direct team over the past few
years has meant a true partnership. I can honestly say they have always been
more like staff than consultants. fed take the time to understand your
organisation and its strength and weaknesses, respond to changing markets and
mould their support to fit budget and availability. Highly recommended for
anyone requiring support on their annual fundraising program.
Damian ToppPA Research Foundation
Flat earth direct has helped transform our appeals and acquisition program.
We’ve been working together since 2013, and in that time they’ve proven to be
data driven, understand what’s going on in the sector, and have a stubborn
commitment to delivering the best results. One hundred percent recommend fed to
any charity who is wanting to raise more money from their individual donors, and
is ready to implement a best practice direct marketing program.
Katherine AshRoyal Flying Doctor Service, Queensland Section
Jono and the team at flat earth direct have been instrumental in helping us to
achieve exceptional results with our national fundraising event, PAWGUST. Their
expertise in refining strategies was pivotal to the campaign’s success and their
knowledge and insight in both digital and offline acquisition channels has been
invaluable. The team are always extremely generous with their time, easy to work
with, and very respectful of our organisation’s requirements. The best part
about working with flat earth direct is that they really feel like part of our
team at Guide Dogs. We don’t think of them as an external supplier or
contractor—they share in all our ups and downs and show genuine excitement and
support for the campaign.
Lauren LynaghGuide Dogs

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FED was originally born as flat earth direct in 2011 and up until 2023 that’s
what you may have known us as. 

We think Fundraising Every Day better represents who we are.

A group of talented and passionate people who get out of bed every day to
fundraise for causes we love.


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