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Dog
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DOG FOOD & FREE KONG

We've partnered with KONG to bring you this exclusive Indie Pet Store offer.

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THE VITAL ESSENTIALS DIFFERENCE

SOURCING

we pride ourselves on sourcing exclusively premium protein



PROCESS

minimally processed to preserve vital nutrients and minerals



VARIETY

the widest variety of proteins to please even the pickiest eaters

Our Story


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PREMIUM PROTEIN FOR EVERY MEAL

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Freeze-Dried Entrees
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FROM OUR BACKYARD TO YOURS


PROUDLY AMERICAN CRAFTED

The largest variety of premium protein for pets.

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SUCCESS STORIES

Pets and their owners are hooked on the benefits of butcher cut raw.

Success Stories


KAELA

Kalea is currently 11 months old, and made a recent transition from a
kibble/freeze dried diet to Vital Essentials Frozen Patties. Kalea is such a
smart girl who knows what she likes, and Can be the pickiest eater. Since She
first had Vital Essentials treats, we noticed how excited she gets when she sees
the treats, especially the minnows. We knew that if we were to transition her to
raw it would be to Vital Essentials Frozen. Since the transition, she eats
immediately after her release word and cleans the bowl; her coat is healthier,
and of course, let's not forget the poop is better. Transitioning to VE raw was
the best decision we made. We can’t wait for her to try the other raw proteins!

- Vi

dog Breed:Corgi
Favorite Food:Freeze-Dried Minnows Dog Treats

Success Stories


GRETEL

Please meet Gretel, my 3-year old "special needs" GSD. At the young age of one,
Gretel was diagnosed with Exocrine Pancreatic Insufficiency (EPI). Some days we
struggle with her lifelong disease maintenance, but try very hard to keep her
life as normal as possible. My beautiful girl LOVES the snow, hiking on the
Pacific Crest Trail, playing Frisbee and also with her Jolly Balls. I'm also
very proud to mention that Gretel also earned her AKC CGC (Canine Good Citizen)
Title.

With Gretel's disease, Exocrine Pancreatic Insufficiency (EPI), she has VERY
limited dietary choices, especially with treats, actually, they're an absolute
no-no with an EPI dog, however, all EPI dogs & their daily maintenance are
different and I've found a daily dietary schedule that works for my Gretel and
fortunately I can give Gretel "Vital ESSENTIALS Tripe Nibblets Freeze-Dried Dog
Treats" as an in-between meal snack & also as training treats with absolutely no
repercussions PLUS she LOVES them, not to mention she's VERY picky and has NO
food drive! We use an auto-ship program & receive a 1-lb. bag every few weeks!

- Lisa

dog Breed:German Shepherd
Favorite Food:Freeze-Dried Beef Tripe Nibs Dog Treats

Success Stories


INDY

The most common question my wife and I hear from friends and co-workers isn’t
“How are you?” or “Did you see ‘The Walking Dead’ last night?”, it’s “When are
you guys going to have kids?” We’re both approaching 30, we’ve been married for
5 years and we don’t have any children. Aren’t really interested in that
prospect. Not because we think kids aren’t adorable and amazing, but we’ve found
something else to fill that void in our married life. We have a “fur-baby.” We
have a dog.

Back when we were newly-weds in a brand new city, we considered having children.
It’s what everyone does, right? But, for whatever reason, it just didn’t appeal
to us. Then, one day, we decided to “go look at puppies.” We had no idea how our
lives were about to change. We ended up with the cutest little fur ball anyone
could hope for. We called him Indy.

We care for this dog like he IS our child. We love him the way people typically
make fun of other people for loving their animals. Yeah…we’re “those people.” I
have more pictures on my desk at work of Indy than I do my friends and family.
Every picture of my wife that I carry around with me…she’s holding Indy. Of
course, he’s the background image for both of our phones. We spoil him. We check
our high-tech life-feed camera during the day to make sure his routine of naps
and barking at the door is going undisturbed. We love this dog. It’s weird,
sometimes, when we think about it. But we wouldn’t change it for the world.

So, it comes as no surprise that we obsess over what kind of food we are
allowing him to eat. We started off with the same thing every new-dog owner
starts with. The kibble “puppy food.” We soaked it. We mashed it up to make it
easier for his little puppy teeth and…yes…we inspected his poop to make sure
everything was being processed properly. He never acted TOO excited about his
kibble, but he ate it nonetheless.

Then, we noticed some odd behavior. He began licking his feet. All. The. Time.
We thought maybe it was nervous energy, so his daily walks were extended from 30
minutes to at least an hour. The feet licking continued. Ultimately, we asked
our vet. “He’s probably allergic to sweet potatoes.”

Wait, his food has sweet potatoes in it? That’s weird. I can’t imagine a wolf in
the wild eating sweet potatoes …but I trusted my vet. We switched to a non-sweet
potato food. The paw licking continued.

Recently (February 2016) I traveled to Daytona Beach, Florida for work. I met a
carnivore nutritionist and we began telling your typical “dog-owner stories.”
Then the topic of dog nutrition came up. I was embarrassed by how much I did NOT
know about the product that I had been feeding to my dog. Do you know all the
things that go into your most common of dog foods? Do you know the temperatures
at which they cook this “mash” of ingredients in order to get those hard little
pieces? Do you know how taxing it is for the tiny wolves you let sleep on your
couch to digest and get ANY nutrition out of their meals? It was astonishing to
me.

The brand “Vital Essentials” came up. It’s organ meat. Your dog shares the exact
same digestive tract of all other dogs and wild canines. They may have stubbed
noses, long fur, short hair, 10 or 100 pounds…but they all look the same as far
as stomachs and intestines. What wolf have you ever seen eating sweet potatoes?
Their teeth are proof enough that they aren’t meant to be eating vegetables.

I ended up doing the research (don’t take my word for ANYTHING, this is your dog
… do your own research) and Vital Essentials kept coming up. We began the
transition (which we spread out over about a month because we didn’t want this
new high-protein food that is so much easier to digest to upset his stomach… you
know…because they are going to have a LOT of stomach acid left over) in late
February and we started seeing a noticeably different dog.

He’s happier. He’s more vibrant. He gets genuinely EXCITED about his food. He
acts like he is being given a treat every single time we fill his bowl. I’m
confident in the food I give Indy and it helps me to sleep better at night. I
know I will out-live this dog, unfortunately, but I want to put off that harsh
reality for as long as possible. Vital Essentials is helping me do that.

I’m not going to try and tell you what is right for your dog. They are your
babies and I wouldn’t even begin to think that I know more or even as much about
them as you do, but give it a shot. Read. Ask questions, heck …shoot me a
message on Twitter (@CJWoliver) and I’ll help you in any way I can. I believe in
this product, my dog loves this product and I will tell every dog owner I know
about it until we stop feeding our animals…crap.

- CJ

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