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* BREVILLE CONSUMER PRIVACY NOTICE
* Collection of Information
* Use of Information
* Sharing of Information
* Your Choices
* Your California Privacy Rights
* Contact Us
BREVILLE CONSUMER PRIVACY NOTICE
* BREVILLE CONSUMER PRIVACY NOTICE
* Collection of Information
* Use of Information
* Sharing of Information
* Your Choices
* Your California Privacy Rights
* Contact Us
BREVILLE CONSUMER PRIVACY NOTICE
Breville Privacy Notice Text Version
EFFECTIVE JANUARY 2023
This Privacy Notice explains how information about you is collected, used and
disclosed by Breville USA, Inc. and our affiliates including the brands Baratza,
beanz, Breville Commercial, ChefSteps, ControlFreak, FoodThinker, Lelit and
others (collectively “Breville,” “we,” “our”, or “us”) when you access or use
our website, mobile applications, connected appliances, or our other products
and services (collectively, the “Services”), or when you otherwise interact with
us.
We may change this Privacy Notice from time to time. If we make changes, we will
notify you by revising the date at the top of the Notice and, in some cases, we
may provide you with additional notice such as adding a statement to our
homepage or sending you a notification through our Services. We encourage you to
review the Privacy Notice whenever you access our Services or otherwise interact
with us to stay informed about our information practices and the choices
available to you.
COLLECTION OF INFORMATION
Information You Provide to Us. We collect information that you provide directly
to us. For example, we collect information when you create an account, make a
purchase, enroll in our classes, participate in the interactive areas of our
Services, communicate with us via third-party social media sites, participate in
our contests, marketing campaigns, sweepstakes and surveys, request customer
support, or otherwise communicate with us. The types of information we collect
may include:
* First and last name
* Your postal address(es) for billing and shipping
* Your telephone number
* Your email address
* Purchase information, including lifestyle and food preferences, and grocery
lists
* Personal details (e.g., date of birth, gender)
* Your IP address
* Photographs, social media usernames and account ID’s
* Feedback and reviews of Breville’s products and any other information you
choose to provide.
Whether or not to provide such information is your choice but if you choose not
to provide the information we request, you may be unable to purchase products,
use our mobile applications or other services, or access certain services,
offers and content on our web sites. Also, we may need to contact you via phone,
email or mail to address transactional questions or issues such as those
specific to your order, even if you have opted to not receive marketing
communications from us. In general, you can visit many of our web pages without
telling us who you are or revealing any contact information about yourself.
California residents please note “Your California Privacy Rights” below about
the categories of personal information we collect from you and the purposes for
which it will be used.
When you make a purchase or a return, we collect information about the
transaction, such as the class or product details, the transaction amount and
the date of the purchase/return. Note that we do not store or share payment card
information, such as credit card numbers. Financial transactions are processed
through a variety of third-party processors. The applicable financial processor
depends on the type of transaction. To identify a particular processor, please
contact us at privacy@breville.com.
Information We Collect Automatically. When you access or use our Services or
connect your Breville appliance to our Services, we automatically collect
information about you and associate it with information that you provide
directly to us. For example, we may collect:
* Website Log Information: We log information about your use of our website,
such as your computer’s operating system, the type of browser you use, access
times, pages viewed, your IP address and the web page that referred you to
our site.
* Using pixel tags and other similar technologies: We also use pixel tags (also
known as web beacons and clear GIFs) – tiny graphic images – to tell us what
parts of our website you have visited or to measure the effectiveness of any
searches you may do on our website. Pixel tags also enable us to send your
email in a format you can read and let us know when you have opened an email
message from us. Some of our third-party vendors may also use cookies or
other online tools including pixel tags on our website. Pixels and cookies
may also collect and use the geographical location of your computer or mobile
device. This location data is collected for the purpose of providing you with
information regarding services which we believe may be of interest to you
based on your geographic location, and to improve our location-based products
and services.
We may contract with third-party advertising companies to serve ads on our
behalf across the internet. To do this, they will collect information about your
visits to our website and your interaction with our products and services. They
may also use information about your visits to this and other websites to target
advertisements. These targeted advertisements may appear on other sites that you
visit. This information is collected using a cookie or pixel tag – industry
standard technology used by most websites. For more information, see the
Advertising and Analytics Services Provided by Others section below.
Information Collected related to Your Use of Breville connected appliances. When
you first pair your connected appliance to our mobile application, it will
automatically link to your Breville account. For information about de-linking
your appliance from your Breville account, please see “Your Choices” below. When
you connect your appliance to a Wi-Fi network, we collect information about:
* the model itself and the network (such as name and connection strength);
* your use of the appliance, such as what you are cooking and how you cook, as
well as your cooking and recipe preferences;
* data from the appliance’s sensors and components;
* technical and usage information.
Please see “Use of Information” below to understand how we use this data.
* Device Information: When you access or use our mobile sites or apps or
connect your Breville connected appliance to our services, we collect
information about the mobile phone, tablet or other device you are using,
including the hardware model, operating system and version, device
identifiers, mobile network information and information about your use of our
Services.
* Location Information: With your consent, we collect information about your
location when you access or use one of our mobile applications or connect
your Breville connected appliance to our services. For more details about the
collection of location information and the choices you have, please see “Your
Choices” below.
By linking information: We may combine personal information with information
about your online and in-store transactions and other interactions with us,
including your purchases. We may also combine your personal information with
information we receive from other sources, such as joint marketing partners,
public databases, publicly available pages on social media platforms and other
third parties. We use this information for market research purposes and to
improve the quality of the Services we offer.
Your Social Sharing: If you choose to engage in social sharing, such as by
connecting your social media account to your customer account or by logging into
your customer account from your social media account, the social media site may
share information with us about your use of their services, including profile
information, information about your contacts and content you have viewed or
liked. Please refer to the social media site’s privacy settings to control how
your information is shared. If you submit any personal information relating to
other people to us or to our service providers, you represent that you have the
authority to do so and to permit us to use the information in accordance with
this Privacy Notice.
Information Collected by Cookies and Other Tracking Technologies: We and our
service providers use various technologies, including cookies and web beacons,
to collect information about you when you interact with our Services or emails,
including information about your browsing and purchasing behavior. Cookies are
small data files stored on your hard drive or in device memory that help us
improve our website and your experience, see which areas and features of our
website are popular, and count visits. Web beacons are electronic images that we
use on our website and in our emails that help us deliver cookies, count visits
and understand usage and campaign effectiveness. For more information about
cookies, and how to disable them, please see our Cookie Notice and visit About
Cookies.
USE OF INFORMATION
We use your information as necessary to provide you with the Services, including
to:
* Provide and deliver the Services you request, manage your accounts, process
transactions (such as shipping products and out-of-stock notices), administer
warranties, facilitate repairs, and send you related information, including
confirmations and receipts;
* Send you technical notices, updates, security alerts, and support and
administrative messages;
* Respond to your comments, questions and requests, and provide customer
service;
* Facilitate contests, sweepstakes and promotions, and process and deliver
entries and rewards;
* Enforce our Terms of Use and Sale or other legal rights;
* Detect, investigate and prevent fraudulent transactions and other illegal
activities, and protect the rights, property and safety of Breville, its
affiliates, you and others;
* Allow and facilitate providing you with better care;
* Maintain, protect and improve our Services;
* Communicate with you about products, services, classes, recipes, offers,
promotions, events and other news and information we think will be of
interest to you (for information about opting out of these communications,
see “Your Choices” below);
* Monitor and analyze trends, usage and activities in connection with our
Services;
* Personalize and improve our Services and provide tailored advertisements,
content or features to you;
* To upload and post your feedbacks and reviews (including your photos and
social media usernames);
* Further our business purposes and those of our third party service providers,
such as, without limitation, troubleshooting, data analysis, audits,
security, fraud monitoring and prevention; developing new products,
enhancing, improving or modifying products or services; identifying usage
trends, determining the effectiveness of promotions; collaborating with our
partners; responding to customer service inquiries; and operating and
expanding current or future business activities;
* Link or combine with information we collect via other sources in accordance
with applicable law to help understand your needs and provide you with better
service.
SHARING OF INFORMATION
Breville does not sell your information. We may share information about you as
follows or as otherwise described in this Privacy Notice including, but not
limited to, the following circumstances:
* With Breville’s affiliates, which are companies controlled by or under common
control with Breville including its parent company, Breville Pty. Ltd in
Australia;
* With our third-party vendors, consultants and other service providers who
need access to such information to carry out work on our behalf, for instance
to ship products to you, process and administer your payments,
sweepstakes/contests or trouble shooting as well as website hosting, data
analysis, order fulfillment, information technology and related
infrastructure provision, customer service, email delivery, auditing, and
other services;
* When you purchase third-party products through us, we share information with
the suppliers of such products in order to fulfill your order;
* If you connect third-party devices and services to your Breville account or
our Services, such as when you choose to interface an appliance or our mobile
application with other devices, your information will be shared with such
third parties per your direction and with your consent;
* When you sign up for and participate in the interactive areas of our
Services, certain information about you will be displayed publicly, such as
your name, photos, recipes, and any other information you choose to provide;
* In response to a request for information if we believe disclosure is in
accordance with, or required by, any applicable law, regulation or legal
process, safeguarding our legal rights or enforcing our terms of use;
* If we believe your actions are inconsistent with our user agreements or
policies, or to protect the rights, property and safety of Breville or
others;
* In connection with, or during negotiations of, any merger, joint venture,
sale of company assets, financing or acquisition of all or a portion of our
business by another company, including in bankruptcy or similar proceedings;
* To respond to requests from public and government authorities, including
public and government authorities outside your country of residence, or
* With your consent or at your instruction.
We may also share fully de-identified or aggregated information with third
parties.
Social Sharing Features
Our Services offer social sharing features and other integrated tools (such as
the Facebook “Like” button). Your use of such features enables you to share
information with your friends or the public, depending on the settings you
establish with the entity that provides the social sharing feature. For more
information about the purpose and scope of data collection and processing in
connection with social sharing features, please visit the privacy policies of
the entities that provide these features. By connecting your customer account
and your social media account, you authorize us to share information permitted
by the settings you have established with your social media account provider,
and you understand that the social media’s use of the information we share will
be governed by its Privacy Notice.
Advertising and Analytics Services Provided by Others
We allow others to serve advertisements on our behalf across the Internet and to
provide analytics services. These entities use cookies, web beacons and other
technologies to collect information about your use of the Services and other
websites, including your IP address, web browser, pages viewed, time spent on
pages, links clicked and conversion information. This information is used by
Breville and our third-party marketing, advertising and analytics vendors on
Breville’s behalf to, among other things, analyze and track data, determine the
popularity of certain content, deliver advertising and content targeted to your
interests on our Services and other websites, and better understand your online
activity. For more information about interest-based ads, or to opt out of having
your web browsing information used for behavioral advertising purposes, please
visit About Ads.
We also work with third-party social platforms, such as Facebook, to serve ads
to you as part of a customized campaign.
YOUR CHOICES
You have the ability to access information we hold about you and to update,
correct or delete your personal information or to request a copy of the personal
information that you provided to us. Each of these choices is subject to
applicable law. You may make these requests at any time by logging into your
Breville account. Alternatively, you may complete and submit a Data Subject
Request form or contact us toll free at (866) 273-8455. If you are a California
resident, please see “Your California Privacy Rights” below.
De-linking Connected Appliances
Once your connected appliance is paired with your Breville account, you can
de-link it at any time by disconnecting it via the settings on your mobile
device. Note, however, that certain appliances must be paired with a Breville
account in order to have full capabilities. If your appliance has been
de-linked from an account, you will need to re-link it to enjoy its features
fully.
Location Information
When you first launch some of our mobile applications, access certain features
in those mobile applications, or visit one of the pages on our website that
collects location information, you may be asked to consent to the collection of
location information in order to enable certain features. If you initially
consent to our collection of location information, you can later stop this
collection by changing the settings on your device. If you do so, certain
features of our Services will no longer function.
Promotional Communications from Breville
You may opt out of receiving promotional communications from us (Breville USA
Inc. or our parent company Breville Pty. Ltd. (Australia)) at any time by
following the instructions in those communications. Even if you opt out, we may
still send you non-promotional communications, such as those about your account
or our ongoing business relations.
Mobile Push Notifications/Alerts
With your consent, we will send promotional and non-promotional push
notifications or alerts to your mobile device. You can elect to stop receiving
these messages at any time by changing the notification settings on your mobile
device.
Do Not Track
Do Not Track is a privacy preference that users can set in their web browsers.
When a user turns on the Do Not Track signal, the browser sends a message to
websites requesting them not to track the user. For information about Do Not
Track, visit All About DNT. At this time, Breville does not respond to Do Not
Track browser settings or signals. In addition, Breville may use other
technology that is standard to the Internet, such as pixel tags, web beacons,
and other similar technologies, to track visitors to Breville’s website. Those
tools may be used by us and by third parties to collect information about you
and your internet activity, even if you have turned on the Do Not Track signal.
Data Retention
We store the information we collect about you as necessary for the purpose(s)
for which we originally collected it, or for other legitimate business purposes,
including to meet our legal, regulatory, tax, bookkeeping or other compliance
obligations.
Additional Privacy Data Protection Notice for Users in the EEA
If you reside in the European Economic Area (“EEA”), you may have certain rights
and protections under the EU General Data Protection Regulation (“GDPR”) and
applicable national data protection law regarding the processing of your
personal data. Please refer to our EU Privacy Policy
https://www.sageappliances.com/uk/en/legal/privacy-policy.html for detailed
information applicable to our users and customers located in the EU.
Use of Services by Minors
Breville is committed to complying with all applicable laws and regulations
regarding the collection, storage and use of personal information of individuals
under the age of 16 years old (“Minors”).
Except as noted below: (i) our products and services are marketed for and
directed towards purchase by or with the consent of adults; (ii) Minors are not
permitted to use the Services without the supervision of a parent or legal
guardian; (iii) we do not knowingly collect, solicit, or sell personal
information from Minors or knowingly allow such persons to register for an
online account or to post personal information on the Services; and (iv) should
we be made aware that a Minor has provided any personal information to or on any
of the Services, we will remove that information as soon as possible.
If you are a parent or legal guardian who believes that your Minor has submitted
personal information or other information to us without your consent, please
contact us at privacy@breville.com. Once we verify that you are the parent or
legal guardian, at your request, we will promptly provide you with information
regarding what, if any, personal information we have collected about your child
and how it has been used or shared. We will, at your request, remove personal
information about your Minor from the database and instruct our affiliates and
third-party partners to do the same.
If you are a Minor, you may request and obtain removal of certain content or
information posted on the Services by completing and submitting a Data Subject
Request form or contact us toll free at (866) 273-8455. Please be advised that
our removal of your post(s) does not ensure complete or comprehensive removal of
the content or information you have posted on the Services.
YOUR CALIFORNIA PRIVACY RIGHTS
The California Consumer Privacy Act (“CCPA”) became effective on January 1st,
2020 and was further updated effective January 1, 2023 by the California Privacy
Rights Act (“CPRA”). The purpose of this notice is to provide you with a
comprehensive description of our online and offline Information Practices, and
your rights regarding your personal information, and how to exercise them. Under
the CCPA, residents in California have the right to know what personal data is
being collected about them and to delete the personal data held by a business if
certain grounds apply and if the business is legally required to retain such
personal information, whether the personal data is sold and to which parties is
the personal information is sold, and to prohibit the sale of such persona data
to any third parties.
In this section, we’ve provided some legally required disclosures under the
CCPA. There shouldn’t be anything surprising in this section, and we’ve tried to
explain our privacy practices in plain English throughout this Privacy Notice.
This section supplements the information provided in this Privacy Notice and
applies only to California residents.
Personal Information Categories We Collect: For purposes of this California
Privacy Rights section, “personal information” means information that
identifies, relates to, describes, is reasonably capable of being associated
with, or could reasonably be linked, directly or indirectly, with a particular
consumer or household. Personal information does not include:
* information that is lawfully made available from federal, state, or local
government records;
* de-identified or aggregated information; and
* information excluded from the scope of the California Consumer Privacy Act of
2018 (“CCPA”), such as health or medical information covered under the Health
Insurance Portability and Accountability Act of 1996 (“HIPAA”) and financial
information covered under the Fair Credit Reporting Act (“FCRA”) or
Gramm-Leach Bliley Act (“GLBA”).
Under the California Consumer Privacy Act or CCPA, California residents have
certain rights regarding their data, including:
* The right to know the categories of personal information we’ve collected and
the categories of sources from which we got the information
* The right to know the business purposes for sharing personal information
* The right to know the categories of third parties with whom we’ve shared
personal information
* The right to know the specific pieces of personal information we’ve
collected
* The right to know, correct or delete your personal information and
* The right to opt out of the sale of your personal information, to the extent
any personal information is sold.
California residents also have the right to not be discriminated against if they
choose to exercise these CCPA privacy rights.
BREVILLE DOES NOT SELL OR SHARE YOUR PERSONAL INFORMATION.
Below is a summary of the personal information by categories, as identified and
defined by the CCPA, that we may currently collect or have collected in the last
twelve (12) months, the purposes for which we’ve used the PI and the types of
third parties to whom we’ve disclosed it. “Service provider” means one that
processes personal information on behalf of a business and that receives from or
on behalf of the business a consumer’s personal information for a business
purpose pursuant to a CCPA compliant written contract. A “contractor” is an
individual to whom an organization has made a consumer’s personal information
available for a business purpose established by a written contract.
Category and Sources of Information
How we use it
How we disclose it
Identifiers
We collect this information from our users, customers, and business partners. We
also generate identifiers internally.
To enable use of our Services, to communicate with you; to understand how our
users interact with our Services; to improve our offerings; and for our
marketing and advertising purposes.
We may disclose this data to our service providers, contractors, and business
partners, including those to whom you instruct us to send this information.
Personal Information under California Civil Code section 1798.80
We collect this information from our users, customers, and business partners.
To enable use of our Services; to communicate with you; to understand how our
users interact with our Services, to improve our offerings; and for our
marketing and advertising purposes.
We may disclose this data to our service providers, contractors, and business
partners, including those to whom you instruct us to send this information.
Protected classifications
We collect this information from our users and customers
To enable use of our Services; and to understand how our users interact with our
Services.
We may disclose this data to our service providers, contractors, and business
partners.
Commercial information
We collect this information from our customers, and generate it internally
during transactions with our customers
To enable transactions you’ve requested; to understand how our users interact
with our Services; and for our marketing and advertising purposes.
We share this data with our service providers and contractors.
Electronic network activity information
We collect this information from our users and customers
To enable use of our Services and to communicate with you; to understand how our
users interact with our Services; to improve our offerings; and for our
marketing and advertising purposes.
We share this data with our service providers and with contractors, including
those to whom you instruct us to send this information.
Geolocation data
We collect this information from our users and customers
To enable use of our Services to communicate with you; to understand how our
users interact with our Services; to improve our offerings, and for our
marketing and advertising purposes.
We share this data with our service providers and contractors.
Audio, electronic, visual, thermal, olfactory, or similar information
We collect this information from our users and customers
To identify you; to enable use of our Services; and for safety purposes.
We share this data with our service providers and contractors.
Inferences
We generate this information internally based on the information categories
above
To enable use of our Services; to improve our offerings; and for our marketing
and advertising purposes.
We share this data with our service providers and contractors.
Retention Period: We may retain your information regardless of its category or
source for 10 years from the last interaction or as otherwise required by
applicable law.
How to Exercise Your California Privacy Rights: You, or someone legally
authorized to act on your behalf, may make a request related to your Personal
Information. The easiest way to do so is to complete and submit a Data Subject
Request form. Alternatively, you may contact us toll free at (866) 273-8455.
As required under applicable law, we must take steps to verify your request
before we can provide Personal Information to you, delete Personal Information,
or otherwise process your request. To verify your request, we may require you to
provide your name, physical address, email address, contact information,
information about previous transactions, or other information necessary for
verifying your identity. If you have only visited our public Sites and did not
provide any Personal Information to us via a web form or through the
registration process, we will need you to provide us with your IP address or
device ID in order for us to determine if we have that information because we
will not be able to do so from your name, physical address, email address,
contact information, or previous transactions.
You may designate an authorized agent to request any of the above rights on your
behalf. We require the agent to submit proof that they have been authorized
directly by you to act on your behalf and may deny requests absent this
authorization. We may also request verification of your identity.
If you request that we provide Personal Information to you, we will deliver it
as required by law within 45 days after receipt of a verifiable request, unless
we notify you that we require additional time to respond, in which case we will
respond within such additional period of time required by law. We may deliver
the Personal Information to you electronically or by mail at your option. If
electronically, then we will deliver the information in a portable and, to the
extent technically feasible, in a readily useable format that allows you to
transmit the information.
In certain situations, we may deny a request, such as if your information is
needed to fulfill a pending transaction or for a legal obligation. If we deny a
request, you may appeal that decision here.
CONTACT US
If you have any questions or comments about this Privacy Notice or our
Information Practices, please contact us at privacy@breville.com or in writing
by sending your written request to:
Breville USA, Inc.
19400 S Western Ave.
Torrance, CA 90501, USA
Attn: Data Protection Officer
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