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EXPLORE RESOURCES ABOUT YOUR AUDIENCE

Build an audience to explore its demographics, interests, media habits,
favourite brands and much more.

Select a market & demographic

Country
Germany (DE)

Age
Age
Region
Region
Gender
Gender

About your audience

 * Liked Brands
   Select Brand
   
 * Positive Attitudes
   Select Attitude
   
 * Interests
   Select Interests
   
   

Explore this audience


SHARING YOUR STORY IS EASIER WHEN YOU HAVE THE DATA TO BACK IT UP

STRAIGHTFORWARD RESOURCES

Get straight to the story using one simple data platform

RAPID RESEARCH

Unlock the value of our vast dataset - The Cube

DECK-READY DATA

Present your story with visual portraits that can be shared instantly

Sign up for free


FREQUENTLY ASKED QUESTIONS

What is YouGov Profiles Lite?

YouGov Profiles Lite enables you to create a visually engaging representation of
what makes an audience stand out from the rest of the population.

Do you want to access free audience data for a pitch? Are you trying to target a
new audience but don't know where to start? If so, our free Profiles Lite tool
is for you.

Leverage our proprietary panel of over 24 million registered panel members
globally and award-winning sampling and weighting methodology to understand your
audience better than ever.

How do I build an audience?

Where can I access more data about my audience?

The data contained in your audience dashboard is from YouGov Profiles - a
powerful syndicated data tool which contains over 200,000 audience data points.

The data can help you to understand what makes your audience different and how
you can target them.

For more information about YouGov Profiles, visit:
https://yougov.co.uk/solutions/syndicated/profiles and fill in the contact form
so that we can get in touch.

All FAQs

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Market where an audience is located
Lite users can only select one demographic filter, if you want to apply multiple
filters upgrade to Profiles
People with a positive impression of a brand
People who agree with an attitude
People who have an interest in