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 * Europe





VIRGIN MEDIA O2


IMPROVING INTERNAL COMMUNICATIONS AND STREAMLINING PROCESSES

HOW ONE OF THE WORLD'S BIGGEST TELECOMMUNICATION COMPANIES ARE USING BOTS TO
AUTOMATE AND IMPROVE THEIR EMPLOYEE EXPERIENCE.



Key stats and facts

86% adoption and usage within 24 hours



Bots conceptualised, built and launched in less than 5 days



72% increase in usage of their Internal Comms systems




THE CHALLENGE



Virgin Media O2 wanted to implement bots and digital assistants that would
improve all aspects of their employee experience. Their goal was to automate,
streamline and improve their internal communication processes for their staff on
Workplace from Meta and Microsoft Teams while also deploying solutions that
would drive employee engagement, recognition and participation in key company
programs and initiatives.


THE SOLUTIONS



Using The Bot Platform, Virgin Media O2 were able to create a breadth of work
applications that have had an impressive impact on all levels of their
workforce, whilst also streamlining and improving processes.

Click below to explore some of the solutions Virgin Media O2 have built using
The Bot Platform


 * Shout
 * All In Bot
 * Salary Bot

Shout

Shout bot provided Virgin Media O2 employees with a spotlight way to say thank
you and share appreciation with teams and individuals across the entire company.

 

The bot works by allowing an employee to select a person or team to recognise
for their great work. Once this option has been selected, the employee can input
a summary about why they are shouting about this particular team or person, and
when it has been submitted, it’s automatically uploaded to their Shout
recognition Workplace Group, which is shared with the entire organisation. The
post tags the person or team that has been ‘shouted’ about, so they can be
notified that someone is loving their work and showing their appreciation.

All In Bot

Using The Bot Platform, Virgin Media O2 were able to create a bot that was
designed to support their Diversity, Equity, and Inclusion initiatives.

 

Once an employee joins their Diversity, Equity, and Inclusion Workplace group,
the bot automatically pings them a welcome message. Here they can interact with
tools, resources and external links on all things DE&I. They have the option to
sign up to monthly broadcasts letting them know how to get involved with
upcoming events, sign up to workshops and even access further support
information.

Salary Bot

During a time when the cost of living is on everyone’s mind, Virgin Media O2
decided to create Salary Bot, which was designed to provide employees with an
understanding of their Annual Salary Review outcome and what their percentage
increase in pay will be. 

 

After employees share a few quick facts about their working situation, The
Salary Bot then calculates different salary tiers, providing the employee with
their new salary as well as their respective percentage increase, so it’s easy
for employees to understand how this relates to their own personal situation.




THE RESULTS



Utilising The Bot Platform, Virgin Media O2 have been able to easily build and
launch work applications that have improved employee engagement, streamlined
processes and saved staff time and money. The bots and digital assistants have
been exceptionally well received across all levels of the company, from
frontline staff through to upper management and C-Suite teams.

Shout 

Since launching there have been over 8700 Shouts submitted by employees at
Virgin Media O2 and 36% of all staff have given a colleague a Shout. Each Shout
submission is posted to a recognition group on Workplace which has generated
over 14,000 reactions and 4200 comments so far.    

Virgin Media O2 also utilised Shout to embed their new all company purpose, ‘See
What You Can Do’, which launched in February 2023. Each month during their
all-company event, their CEO and the broader Executive team share top shouts
with the wider business, recognising employees’ contributions as well as
encouraging others to Shout.

Feedback from staff has been overwhelmingly positive, with staff saying the
Recognition Program is “simple, straightforward and easy to use”, “great for
instant peer-to-peer recognition” and “good for highlighting company-wide
recognition and achievements”.   

All In Bot 

Since Dec 2022, the All In Bot bot has sent over 60,000 messages, which reach
around 4,000 people every month with their monthly broadcasts. The bot is also
used for DE&I workshop bookings, with over 2,000 people booking successfully
through the bot. Virgin Media O2 have also seen huge numbers for other
campaigns, such as their DE&I Survey (VIBE) which generated over 3000 visits to
their Oracle Cloud systems. The streamlining of these services via the bot has
saved the DE&I team 40 hours of time per month.

Salary Bot

Salary Bot received an overwhelming usage from the second it was launched. Over
7,750 employees interacted with the bot in the first 24 hours, with over 85,000
messages exchanged, making it by far the most engaged Virgin Media O2 bot since
inception. The company’s CEO Lutz Schüler, and Chief People Officer, Philipp
Wohland, praised the Salary Bot integration and highlighted it to the top 700
leaders of the organisation. 

The Salary Bot also contributed to a spectacular 72% increase in Virgin Media
O2’s daily active Workplace users, directly improving the momentum and driving
engagement of their core internal channel.

These results show that Virgin Media O2’s bots have made a substantial impact on
their company culture overall whilst also improving their processes and having a
positive effect on the employee experience.

By using The Bot Platform Virgin Media O2 have been able to easily and quickly
deploy custom-built solutions that have had a substantial impact on multiple
areas of their employee experience, increased staff engagement and participation
in key company initiatives and saved their HR, Internal Comms and People teams
large amounts of time and money. 

But even better, the bots and digital assistants they have built have been
received incredibly well by staff of all seniority levels, including front-line
workers and office-based employees, across the entire company.

8700

'SHOUTS' SUBMITTED

76% INCREASE

IN USAGE OF THEIR INTERNAL COMMS SYSTEMS

5 DAY

BUILD AND LAUNCH TIME

86% ADOPTION

AND USAGE WITHIN 24 HOURS

40 HOURS

OF TIME SAVED PER MONTH

Want a free trial account so you can see how easy our platform is to use for
yourself?

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Contact form



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USING THE BOT PLATFORM’S AUTOMATED KNOWLEDGE MANAGEMENT SYSTEMS, HOME GROUP
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THEIR CUSTOMERS.

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AND ENSURES STAFF ARE MAKING THE MOST OF INTERNAL TECHNOLOGY SYSTEMS AND
SERVICES.

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