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Facebook founder Mark Zuckerberg’s new Twitter competitor, Threads, has seen a
drop in half of all site traffic only two weeks after its launch, according to
The Messenger.

Meta’s new Twitter-like platform Threads has seen a 25.4 million drop in active
users, with traffic falling from 49 million active users to 23.6 million active
users in just a week, according to The Messenger. Threads originally saw 100
million new users in its first five days, with 30 million of those coming in
just the first day.

“I’m very optimistic about how the Threads community is coming together,”
Zuckerberg said Monday night on Threads. “Early growth was off the charts, but
more importantly 10s of millions of people now come back daily. That’s way ahead
of what we expected. The focus for the rest of the year is improving the basics
and retention. It’ll take time to stabilize, but once we nail that then we’ll
focus on growing the community. We’ve run this playbook many times (FB, IG,
Stories, Reels, etc) and I’m confident Threads is on a good path too.”

Threads is a new app from Meta launched in early July that takes a similar style
and functionality to Twitter, according to Axios. The platform is linked to
Instagram, enabling users to create an account from their Instagram account.








The new app from Meta has faced criticism for censorship since its recent
arrival. Libs of TikTok posted to the site saying “[n]on-binary isn’t real” just
two days after the site’s launch, with the post being removed due to “hate
speech” guidelines. Other Meta-owned platforms Facebook and Instagram have faced
similar censorship efforts in the past.



“We’re on day eight of Threads, and growth, retention, and engagement are all
way ahead of where I expected us to be at this point. But what I’m most excited
about is the quality of the creator community that has shown up,” Adam Mosseri,
head of Instagram, said on Threads. “Our focus right now is not engagement,
which has been amazing, but getting past the initial peak and trough we see with
every new product, and building new features, dialing in performance, and
improving ranking.”

Just hours after Threads launched, Twitter lawyer Alex Spiro threatened in a
letter to sue the company over “intellectual property rights,” claiming that
Meta hired a number of ex-Twitter employees to create Threads as a copy of
Twitter using Twitter’s confidential information.

When asked for comment, Meta directed the Daily Caller News Foundation to
Zuckerberg and Mosseri’s Thread posts.

All content created by the Daily Caller News Foundation, an independent and
nonpartisan newswire service, is available without charge to any legitimate news
publisher that can provide a large audience. All republished articles must
include our logo, our reporter’s byline and their DCNF affiliation. For any
questions about our guidelines or partnering with us, please
contact licensing@dailycallernewsfoundation.org.






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