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Ernesto Poleo

Creative strategist

From Caracas, Venezuela 🇻🇪

Based in Toronto, CA

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ERNESTO

UX Des


POLEO

About me




PEANUT BUDDIES

Creative strategy

The Peanut Buddies campaign bridges cultures by blending Kraft Peanut Butter
with sweet spreads from around the world. This case study showcases how a legacy
brand can connect with new Canadians by offering a taste of home and a taste of
Canada in every jar.




NETFLIX AND MEAL

Creative strategy

The Netflix & Meal campaign reimagines family time by pairing personalized
entertainment with home-cooked meals. This case study explores how Netflix, in
partnership with HelloFresh, transformed passive TV-watching into an interactive
experience, building deeper connections through the shared act of cooking and
watching together.




THE ESSENCE OF LOVE

Brand Strategy

Repositioned Vicks as a timeless symbol of love and care, blending its rich
heritage with modern relevance. Developed a new mission and strategy to deepen
emotional connections across generations, making Vicks not just a remedy, but a
comforting presence in every home.




A LEGACY REBORN

Content Strategy

Reimagined the Toronto Maple Leafs’ content strategy to engage younger audiences
by highlighting the personal stories of players, community involvement, and the
team’s deep-rooted legacy in Canadian culture. This case study showcases how a
legacy brand can connect with new generations by becoming more than just a game.


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