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Text Content

About Capabilities Industries Insights Careers Contact



ACTIVATE GROWTH.
OWN THE FUTURE.

Get in touch


TECHNOLOGY. INTERNET. MEDIA. ENTERTAINMENT. THESE ARE THE INDUSTRIES WE’VE
SHAPED, BUT THE FUTURE IS WHERE WE LIVE. TOGETHER, WE CAN HELP YOU GROW FASTER
THAN THE MARKET AND SMARTER THAN THE COMPETITION.

ACTIVATE IS THE LEADING MANAGEMENT CONSULTING FIRM FOR THESE INDUSTRIES. WE ARE
UNIQUELY QUALIFIED TO HELP POSITION COMPANIES TO WIN IN THE DYNAMIC TECH AND
MEDIA ECOSYSTEM.



Read More


CAPABILITIES



STRATEGY

Identify and exploit new growth opportunities. Define the growth roadmap to
build competitive advantage and maximize value creation. Take advantage of the
innovation, platforms, businesses, content and technology reshaping these
industries to position companies for the future.

Determine where internal investments be directed to accelerate organic growth.
These include maximizing portfolio value through investment allocation,
identifying new product priorities, vertical expansion and geographic expansion
priorities

CUSTOMER ACQUISITION AND RETENTION

Attract, convert and close new customers, while managing customer acquisition
costs throughout the marketing process. Build retention and loyalty programs.

PRICING OPTIMIZATION

Develop pricing structures, strategies, tactics and dynamic pricing processes to
drive revenue and margin growth. Areas of expertise include: eCommerce, payments
marketplaces, ticketing, auctions, video games, digital services, advertising,
subscriptions, cloud services, services, and freemium businesses.


SALES FORCE EFFECTIVENESS AND PRODUCTIVITY

Determine how sales coverage, sales processes, organization, capabilities and
incentives can be maximized to increase revenue share. Redefine the customer
value proposition to increase close rates and retain valued customers. Capture
the voice of current and potential customers.

MARKETING MAXIMIZATION

Formulate the optimal marketing mix to maximize revenue growth and increase
return on marketing investment.

GO-TO-MARKET

Determine the right mix of sales channels (e.g. direct, self-serve, channel,
resellers) to fully capture the market opportunity.

DIGITAL STRATEGY AS BUSINESS STRATEGY: REINVENTION AT SCALE

Formulate strategies and identify opportunities to evolve and capitalize on
significant shifts in consumer/customer needs and technology.

BUILDING NEW DIGITAL BUSINESSES AS INTERNAL STARTUPS

Create new businesses as ‘virtual startups’ within large companies, leveraging
content, customer relationships, technology, and experiences.

PRIVATE EQUITY SERVICES

Opportunity Identification: Conduct research including tapping our networks to
find exciting growth companies, under-managed businesses and likely ownership
changes driven by corporate realignments across these industries.

Strategic due diligence: Apply an analytics-driven approach to help investors
make better deal decisions. Our track record and pattern recognition in tech and
media business performance improvement enables us to quickly assess market and
company revenue growth outlooks and performance improvement levers as well as
cost reduction opportunities.

Performance improvement for portfolio companies: Given our industry depth, we
identify opportunities to accelerate revenue growth and work hand-in-hand with
management and PE firm operating partners to execute and realize the
opportunities. Our industry, operating and board experience provides instant
credibility with company executives and positions us as ideal partners in the
journey with a new private equity owner.

Exit support: Our work in deal origination, due diligence and performance
improvement provides the foundation for us to help our PE clients build business
plans, supported by extensive data and analysis, that optimally position their
businesses to maximize value.

Get in Touch


INDUSTRIES



CONSUMER TECHNOLOGY AND SERVICES

Discover
 * Apps
 * Consumer software
 * Social and messaging
 * Consumer devices
 * Digital finance
 * Digital health
 * VR/AR

MEDIA AND ENTERTAINMENT

Discover
 * Linear video
 * Digital video
 * Publishers (books, magazines)
 * Audio (streaming, podcasts)
 * Content creators (studios, producers, digital)
 * Live entertainment (events, venues, theme parks)
 * Filmed entertainment exhibitors
 * Video games (mobile, console, PC)

ECOMMERCE

Discover
 * eCommerce retailers
 * Consumer marketplaces
 * B2B marketplaces
 * Direct to consumer brands
 * Digital auctions
   

SPORTS

Discover
 * Teams
 * Leagues
 * Esports and other emerging sports
 * Venues
 * Regional Sports Networks

DISTRIBUTION AND TELECOM

Discover
 * Wireless carriers
 * Telecom
 * Cable operators (video and HSD)
 * Direct broadcast satellite
 * Virtual MVPDs and VMNOs

ADVERTISING

Discover
 * AdTech
 * MarTech
 * Audience measurement
 * Media buying

INFORMATION

Discover
 * Information (financial, legal, scientific, marketing)
 * Data and analytics

ENTERPRISE AND SMB

Discover
 * Hardware (servers, data centers)
 * Cloud computing
 * Enterprise software

M&E TECHNOLOGY AND SERVICES

Discover
 * Production and asset management
 * Playout and distribution
 * Managed services
 * Consumer-facing (OTT, TVE)
 * Billing and authentication







INSIGHTS






2022

outlook


HERE’S OUR ANNUAL ACTIVATE TECH & MEDIA OUTLOOK WHICH FORECASTS THE KEY TRENDS
AND PRESENTS THE MOST IMPORTANT INSIGHTS IN THE TECHNOLOGY AND MEDIA INDUSTRIES
IN THE YEAR AHEAD.

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Insights Archive
Post Covid Shopper


2021

outlook
Post Covid Agenda


2020

Outlook


2019

Outlook


2018

Outlook


2017

Outlook


2016

Outlook



Contact Us


LET’S TALK ABOUT HOW WE CAN HELP YOU ACTIVATE GROWTH



Get in Touch

New York City
11 Madison Square North
New York, NY 10010

San Francisco
2 Bryant Street, Suite 100
San Francisco, CA 94105



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