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 * What We Do
 * Our Works
 * Who We Are
 * Our Clients
 * Contact Us
 * Press Room

1.3521 ° N,
103.8198 ° E

Welcome to the earth's hottest digital transformation solutions company, where
we fuse digital ingenuity with business consulting rigour to raise the bar in
the digital age.


WHAT WE DO

Equator is a global centre of excellence for technology and innovation by DDB
Worldwide. The first satellite office is based in Temasek Polytechnic,
Singapore. It draws students from various disciplines to co-create prototype
concepts for commercial and societal needs.

The first-of-its-kind Centre of Excellence (CoE) for Technology and Innovation
is supported by the Singapore Economic Development Board (EDB).

Helping you grow now and in the future.
We expand opportunities and possibilities, identifying the best ways to grow
value, and enabling the changes required to make it happen.
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 * Business diagnosis
 * Digital growth & transformation strategy
 * Innovation strategy
 * Business stakeholder alignment

Reaching the hearts of your customers.
We define and craft holistic consumer experiences. By rethinking and designing
digital and physical touchpoints across the consumer journey, we build seamless
connections that resonate and make a difference.
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 * Design thinking
 * Ethnographic research
 * Customer persona & journey mapping
 * Service design
 * Prototyping and testing

Crafting new ways to solve new problems.
We engage talent and ideas from cross-disciplinary university research teams,
bringing fresh perspectives to new industry challenges. Honing today’s
problem-solving, we tackle business challenges of tomorrow.
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 * Research & development
 * Product innovation
 * Toolkit development
 * Workshops & training

Creating impactful ideas that get people talking.
We help you understand, engage and shape the conversation around your brand,
creating ideas that turn heads and cut through the noise.
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 * Concept ideation
 * Communications strategy
 * Content production & management
 * Campaign management & optimisation

Developing agile technological solutions for your business.
We integrate new platforms with large enterprise systems to build tailored
consumer experiences, fitted to your brand and consumer needs.
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 * Front-end development
 * Enterprise platform development & integration
 * Research & development
 * Rapid prototyping

Increasing profit through data and analytics.
We gather and interpret quantitive data to pinpoint the signs that really matter
to your business, driving increased engagement, profitability and commercial
advantages.
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 * Data discovery & mapping
 * Campaign reporting & optimisation
 * Customer & business intelligence
 * Predictive modelling & analytics


EMERGING TECHNOLOGIES

Agile and rapid prototyping methodology to bring to life new emerging
technologies and innovation for businesses and communities.



Click image to enlarge


OUR WORKS

Discover our innovative solutions for both commercial and community projects.


SHISEIDO CHATBOT


JAPAN NATIONAL TOURISM ORGANISATION


VOLKSWAGEN MICROSITE


MYSAMSUNG APP


PRES APP


CRAFTED BY MY HEART


WHO WE ARE

Meet our core team of hands-on practitioners – change agents, seasoned marketers
and visionary technologists with impressive global experience.

Jeff Cheong
President, Tribal Worldwide Asia
A hands-on marketing practitioner with over 20 years of experience, Jeff is a
serial innovator who collaborates closely with global clients and partners,
transforming your business opportunities into enterprising and creative
solutions.
Joshua Lee
Chief Business Officer
With 8 years of experience leading and transforming growth strategies to achieve
revenue goals, Josh lends his expertise in business development and client
relationship management to support and add value to your business.
Leslie Goh
Chief Operations Officer
Hailing from a multidisciplinary background in account and project management
plus technical development for the past 12 years, Leslie works alongside you and
your teams in plotting, facilitating and executing dynamic business and
marketing programmes, to implement solutions and future-proof businesses.
Benjamin Lee
Head of Digital and Social Content Strategy
A founding father of Singapore's social media scene, Benjamin (aka “Mr Miyagi”)
taps into 20 years’ of content creation experience, working with you to identify
your distinguishing brand profiling for social media, to model an interconnected
and aligned social strategy.
Michael Lung
Head of Business Transformation
Our lead transformation strategy consultant, Michael comes from 12 years with
marketing agencies, consulting firms and startups. He works hand in hand with
you to define your vision and scope, prioritise strategic initiatives and set
plans in motion with your team.
Pierre Croft
Experience Director
Leading our UX team with 12 years in designing customer-centric experiences,
Pierre works with you to restructure your process, service, product and digital
platform design, to achieve a seamless overall consumer experience that
optimises integration of CX with each TX specialisation.
Herry Budiyanto
Principal Consultant, Technology
Our technology team lead with 9 years of experience in development and
consulting, Herry deconstructs your business blueprint then reconnects you in
collaborating to create personalised, agile and innovative technological
solutions which complement your internal and external digital business
transformation.
Shorful Islam
Chief Data Scientist
Co-founder and Managing Director at Stream Intelligence, Dr. Shorful taps into
his expertise in Data, Analytics, CRM and Data Strategy to support your
marketing activities and business transformation initiatives using quantitative
data, aiding achievement of business KPIs.
Benson Toh
Creative Director
Creative Director at Tribal Worldwide, Benson’s 18 years in advertising brings
together the creative know-how and a seasoned understanding of the
ideas-to-demand chain, as he works with you to devise novel ideas and solutions
that leverage business challenges and opportunities.
Josiah Ng
Head of Film & Social Content
Amassing 7 years of experience in filmmaking and content creation, Josiah’s keen
visual sense and flair for storytelling help build compelling narratives as you
work together to transform your business goals into a synergised consumer brand
journey guided by thought-provoking content.


OUR CLIENTS




CONTACT US

Level 10 Pico Creative Centre,
20 Kallang Avenue,
Singapore 339411
Tel: +65 6671 4488
Fax: +65 6671 4449 / +65 6671 4440
contact@equatorgroup.sg


PRESS ROOM

Dr. Vivian Balakrishnan, Minister-in-charge for Smart Nation Programme Office
visits Equator
Minister Vivian Balakrishnan’s Facebook | 25 November 2017

Equator launches Artificial Intelligent Chatbot for cosmetic giant Shiseido
The Straits Times | 5 October 2017

Equator’s students’ work for NDP 2017 gets a mention by Prime Minister Lee Hsien
Loong
Mr. Lee Hsien Loong’s Facebook | 6 August 2017

Agency Giant and University Take Action in Singapore to Foster Millennials
The Martec | 3 May 2017

Ong Ye Kung, Minister for Education (Higher Education and Skills) gets an update
on Equator
Minister Ong Ye Kung’s Facebook | 27 December 2016

Chuck Brymer shares how DDB Worldwide intends to keep itself ahead of the curve
Business Times | 24 December 2016

Photos: DDB Worldwide launches Equator satellite office at Temasek Polytechnic
Campaign Asia | 1 November 2016

DDB Singapore Launches Equator’s Satellite Office at TP
Temasek Polytechnic | 2016

DDB's office on Temasek campus lets students hone their creative skills
The Straits Times | 31 October 2016

Temasek Polytechnic and DDB Worldwide to groom smart nation-ready creative
technologists
CampaignBriefAsia | 31 October 2016

Temasek Polytechnic and DDB Worldwide to Groom Smart Nation-Ready Creative
Technologists
Temasek Polytechnic | 28 October 2016

DDB Worldwide looks to foster local talent with the launch of Equator
Marketing | 15 September 2016

DDB Worldwide launches global centre of excellence for technology and innovation
in Singapore
Equator | 15 September 2016

PRESS CONTACT DDB GROUP SINGAPORE
Jolene Quek
Director, Corporate Marketing
6651 4551 / jolene.quek@sg.ddb.com



SHISEIDO CHATBOT

In an increasingly connected world, how can we engage and deliver skincare and
beauty solutions to a new digital generation of female consumers, comprising of
230 million Facebook users in 8 countries?

Introducing the Shiseido Beauty Consultant. APAC’s first A.I. that utilises its
Natural Language Processing to provide tailored skincare and beauty solutions
direct to every user.




JAPAN NATIONAL TOURISM ORGANISATION

To capture the many different segments in Singapore - young, families, couples
and even the affluent - an online space was developed where Singaporeans can
discover beautiful Japan and its attractions through the eyes of Japanese
locals. Content was crowdsourced from Japanese locals and are served based on
user interest and content relevance. Upcoming development phases will further
enhance user content personalisation by interest and proximity, as they surf.




VOLKSWAGEN MICROSITE

To further improve lead generation, the Volkswagen website was re-designed for
mobile. Adopting UX best practices, improvement to the overall user experience
was achieved by allowing customers to easily consume information, browse models
on-the-go and register for test drives.




MYSAMSUNG APP

mySamsung is a customer care programme designed to help you easily set up,
manage and optimise your Samsung products. Available on mobile and web app, it
offers a wealth of tips for Samsung users to learn more about their products and
get support easily. Connected to Samsung customer service systems throughout the
region, users can also register and track their device warranty online, report
device issues, chat with live support agents, redeem attractive rewards and
more! mySamsung is available in 11 APAC countries.




PRES APP

For Equator, a world’s first ‘personal black box’ that harnesses technology to
save lives in the event of a terrorist attack, disaster or accident. It detects
danger, alarms loved ones, captures data and beams out low-frequency signals to
enable search and rescue.




CRAFTED BY MY HEART

Meet the world’s first artisanal precious ring that is crafted by your heart –
literally. This technology-retail experience captures and converts a consumer’s
emotions into jewellery via an app, and cuts down wait-time with 3D printed
models.


© 2022 Equator & Tribal Worldwide Pte Ltd. All rights reserved.