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ANYTIME FITNESS SUNSHINE - VIC




OUR HEAVY LIFTING DELIVERED 500+ LEADS. 💪


ANYTIME, ANYWHERE, FOR ANYONE.

Anytime Fitness is all about inclusivity. At Anytime Fitness, they are committed
to making the gym a safe, positive and motivating space for anyone and everyone
– because they believe that everyone deserves to feel like they can get moving
the way they want to. No matter your shape, size, sex, gender, ability,
ethnicity or level of fitness, it is their mission to become Australia’s most
welcoming gym.

Anytime Fitness first launched into Australian in 2008 and is one the fastest
growing segment’s of the global fitness chain. The members have, and always will
come first at Anytime Fitness. Anytime Fitness Australia Chairman & Co-Founder
Justin McDonell says, “Our members mean a lot to us. They’ll always be what
matters most and are the secret to our success”.

The company has never excelled at offering exceptional gyms in convenient
locations, allowing easier access for all members to achieve their health and
fitness goals.


TESTIMONIAL




THE OBJECTIVE

The Anytime Fitness team had 2 objectives:

Objectives:

1. Increase membership sign-ups & website traffic through an aggressive paid
advertising strategy.

2. Increase engagement and drive online enquiries with a paid social media
marketing strategy to effectively position the club as the “go to” in its
community.


THE SOLUTION

Our strategy with Anytime Fitness began with a series of in-depth sessions where
we analysed the marketing processes, SEM, and current paid social media
marketing strategies. Through these sessions, we were able to successfully
identify and create a range of strategies that we were able to immediately
implement.

1. Our testing strategy allowed us to repeatedly engage with our targeted
audience whilst ensuring that the ads were providing a Positive ROI. Together we
worked collaboratively to establish their social media voice in order to
exponentially increase membership growth & online sign-ups. By carefully
identifying a range of key parameters, we were able to test the local (Sunshine,
VIC) market and closely understand how they would respond. 

2. Based on analysis of their data, and early marketing trends our SEM and paid
social media marketing strategy has generated over 500+ enquiries.


RESULTS WITH INSIL

We recognise that every business has a unique set of requirements. Fundamentally
all of our partners receive a bespoke, tailored experience that caters for the
intricacies within their organisations. We utilise an in-depth analysis process
to discover the frustrations our partners experience, to allow us to better
align business objectives.


93,000+

Locally targeted video views


515+

Leads Delivered


650,000+

Impressions served

BRANDS WE ARE GROWING...


GET STARTED


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