meetings.skift.com
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Submission: On August 17 via api from US — Scanned from DE
Effective URL: https://meetings.skift.com/events/event-data-intelligence-turning-ideas-and-insights-into-action/?utm_campaign=Q3%2F22%20Pr...
Submission: On August 17 via api from US — Scanned from DE
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EVENT DATA INTELLIGENCE: TURNING IDEAS AND INSIGHTS INTO ACTION
DateAugust 3, 2022Time13:00pm EST
View On Demand
Sponsored by:
*
You’ve definitely heard buzz about event data. There’s no shortage of talking
heads that declare the virtue of “data-driven” anything and “data-driven”
everything else. And yes, there’s a lot of value in all of it.
But there’s more to event data than simply collecting metrics about demo
conversions, counting retweets, or tracking session attendees. It’s not about
hoarding data and it’s not even just about a better dashboard. It is about
transforming that data – from raw materials to insights, and then from insights
to action.
There are more sources of value for you to cite and leverage than meets the eye.
Whether it’s a matter of demonstrating RoI to your CFO or arming your sales team
with the customer insights they need to close the deal, your data strategy
should work hand in hand with your business objectives. It’s not just about
meeting targets, but being targeted in everything you do.
In this webinar, Devin Cleary and Rachel Heller from Bizzabo will talk about
applications of event data that you’ve never considered.
You’ll learn how to:
* Empower your sales and account teams for maximum event impact
* Develop meaningful KPIs that satisfy your most analytics-hungry stakeholders
* Tell impact stories with data that connect numbers, correlations, and trends
to business outcomes
* Design events to create memorable and personalized attendee experiences
SPEAKERS
Devin Cleary
VP Global Events, Bizzabo
Rachel Heller
Sr. Event Content Manager, Bizzabo
Miguel Neves
Editor-in-Chief, Skift Meetings
ELIGIBLE FOR CMP CREDIT
Skift Meetings is accredited by the Events Industry Council to provide clock
hours for webinars. If you are working on your Certified Meeting Professional
(CMP) accreditation and want to earn CEs, you can add 1 credit hour by attending
this webinar.
This report qualifies for 1 credit under the Strategic Planning category.
Redeem 1 Credit
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