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OUR WORK


IN LIFE SCIENCES


IN TECH


CASE STUDY




DIGITAL STRATEGY TO BUILD REAL WORLD EVIDENCE FOR A MEDICAL DEVICE


DESIGN A PATIENT MOBILE APPLICATION TO CAPTURE, ANALYZE, AND PRESENT DATA
INSIGHTS TO PATIENTS USING A NEURO DEVICE THAT TREATS NEUROPSYCHIATRIC DISORDERS



CHALLENGE

Our client develops cranial electrical stimulation (CES) medical devices for
depression, anxiety, pain and insomnia, and needed a better strategy for real
world data capture, analysis, and insights generation. Our client needed a
survey of the connected medical device and digital therapeutics market in mental
health for insight into industry best practices and trends. A strategy was
needed to capture patient reported outcomes (PROs) to prove efficacy and
influence reimbursement decisions.




‍

SOLUTION

A digital and AI strategy was developed based on industry trends and best
practices, including inspiration from the consumer space. A companion mobile
application was designed to increase user engagement with the device,  capture
clinical grade real world data, and improve outcomes. The application was
designed to collect medical device usage data, symptoms, and clinically
validated questionnaires, creating a comprehensive dataset on users and
treatment outcomes. Longer term, this dataset will enable personalized treatment
recommendations, promote adherence to treatment schedules, and enable enrollment
of users in clinical trials involving the device for accelerated assessment of
therapeutic response.




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