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OPINION: IT’S TIME FOR EMPLOYERS TO STOP CARING SO MUCH ABOUT COLLEGE DEGREES

Opinion by Ryan Roslansky and Byron Auguste for CNN Business Perspectives
Published 11:17 AM EDT, Thu October 13, 2022
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Editor’s Note: Ryan Roslansky is CEO of LinkedIn. Byron Auguste is CEO of
Opportunity@Work. The opinions expressed in this commentary are their own.



The urgent business case for finding new ways of hiring has never been clearer.
The demand for workers in the US is outpacing the supply, and finding the best
talent is going to be increasingly difficult as the world navigates a period of
heightened economic uncertainty.

Despite the need for revamping our existing talent strategies to keep pace,
employers have been slow to move on what we see as the most sustainable way to
hire and grow more effective, engaged workforces: hiring for skills, instead of
just relying on pedigree.

The old set of indicators – the right degree from the right school, the right
network to endorse you and the right past employers on your resume – are weak
predictors of what actually matters: a candidate’s ability to do the job.

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It’s true that colleges and universities remain an important source of talent,
but when a college degree becomes a box-checking, bureaucratic exercise, it
unnecessarily places a barrier between skilled workers seeking better jobs and
employers in need of their talents.

Further, while providing references and getting a gauge for “who you know” is a
fairly standard practice, it can inadvertently put some candidates at a
disadvantage. LinkedIn research shows, for instance, that workers who go to top
universities tend to have stronger networks, giving them yet another leg up in
the job search.

We’ve started to see signs of a shift on LinkedIn, with job postings that don’t
have degree requirements up from 15% in January 2020 to 20% so far this year.
And HR teams are increasingly looking beyond who you know or what school you
attended to find great talent, with 40% of hirers on LinkedIn explicitly using
skills data to fill their roles. Employers are more open to new ways of finding
and evaluating job candidates, and those that move swiftly in this direction
will build more resilient teams.

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BROADER TALENT POOL

When employers use degrees as a proxy for skills, they miss out on half of the
workforce, as Opportunity@Work’s research has shown. These are the 70 million
workers who are skilled through alternative routes, such as community college,
military service, workforce training programs, skills bootcamps and learning on
the job – rather than through a bachelor’s degree.

LinkedIn data suggests that certain industries – like professional services,
finance and tech – are some of the hardest sectors for workers without
bachelor’s degrees to break into. But bringing more candidates into the fold who
don’t have these traditional backgrounds can increase the pool of eligible
applicants – a huge competitive edge in today’s tight labor market. It can also
spur greater diversity, since 61% of Black workers, 55% of Hispanic workers, 66%
of rural workers and 61% of veteran workers have in-demand skills but not
bachelor’s degrees.


STRONGER WORKFORCE

A degree is an achievement, but with careers stretching to half a century, a
one-time intensive period of study is not enough. The reality is that with the
current pace of technological change, everyone needs to continuously expand
their skills, especially as industries keep changing. The same jobs today will
require new skills five years from now, and organizations that understand this
are thinking more critically about how to set up new hires from day one for
continuous on-the-job learning.

Refugees arrive at Dulles International Airport after being evacuated from Kabul
following the Taliban takeover of Afghanistan August 27, 2021 in Dulles,
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Opinion: US companies are committing to hiring refugees. More should follow suit

Hiring those who have already developed some of these skills through other
experiences – like lower-wage gateway jobs such as customer service
representatives and computer support specialists – can jump start the training
process and help companies future-proof their workforce.

Placing higher value on other proven tools – like professional certifications,
which are on the rise in popularity, and evaluating candidates via behavioral
questions that allow them to showcase their skills during the interview process
– are other ways employers can gauge someone’s ability to do the job.

In this age of uncertainty, when companies prioritize skills (not degrees or
“who you know”), they can build a more agile workforce that has gained
experiences via many different routes, which can help to avoid “group-think” and
lead to more dynamic teams. Those that play by the rules of an old playbook from
an old era will fall behind.

The labor market has long been one of the most opaque markets in the world,
burdened by the inefficient and unequal ways we match talent and opportunity.
Recognizing the diverse ways skills are acquired and adopting a skills-first
approach to talent will bring greater transparency, efficiency and equity to the
labor market, making it easier for anyone from anywhere to achieve anything.


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purposes: Store and/or access information on a device, Select personalised ads,
Create a personalised ads profile, Create a personalised content profile, Select
personalised content, Measure content performance, Apply market research to
generate audience insights, Develop and improve products, Select basic ads and
Measure ad performance. Privacy Policy

By clicking “Accept All” you agree to these purposes. For more information, to
provide or withdraw consents for processing your personal data, click “Manage
Cookies+.” Additionally, you may exercise your preferences for consent at a
vendor level in the “Vendors” link. These settings are accessible on a site or
app specific basis, at any time through the ‘Manage Cookies+’ link located at
the footer of webpages or in application settings. We work in coordination with
an industry framework which will signal your preferences to our participating
vendors. Vendors

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MANAGE COOKIES+

We process your personal data to personalize content and ads, measure the
delivery of such content and ads, to provide social media features, to extract
insights about our properties and as otherwise specified in our Privacy Policy.
We share this information with our Affiliates and Vendors on the basis of
consent. You may exercise your right to consent to a specific purpose below.
Additionally, you may exercise your preferences for consent at a vendor level in
the “Vendors” link under each purpose. These choices will be signalled to our
vendors participating in the Transparency and Consent Framework.
Privacy Policy
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PLEASE NOTE: CONSENT TO STORE AND/OR ACCESS INFORMATION ON A DEVICE IS REQUIRED
TO CUSTOMIZE AND IMPROVE YOUR EXPERIENCE

STORE AND/OR ACCESS INFORMATION ON A DEVICE

Store and/or access information on a device

Cookies, device identifiers, or other information can be stored or accessed on
your device for the purposes presented to you.

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SELECT BASIC ADS

Select basic ads

Ads can be shown to you based on the content you’re viewing, the app you’re
using, your approximate location, or your device type.

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SELECT PERSONALISED ADS

Select personalised ads

Personalised ads can be shown to you based on a profile about you.

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CREATE A PERSONALISED ADS PROFILE

Create a personalised ads profile

A profile can be built about you and your interests to show you personalised ads
that are relevant to you.

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SELECT PERSONALISED CONTENT

Select personalised content

Personalised content can be shown to you based on a profile about you.

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CREATE A PERSONALISED CONTENT PROFILE

Create a personalised content profile

A profile can be built about you and your interests to show you personalised
content that is relevant to you.

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MEASURE AD PERFORMANCE

Measure ad performance

The performance and effectiveness of ads that you see or interact with can be
measured.

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MEASURE CONTENT PERFORMANCE

Measure content performance

The performance and effectiveness of content that you see or interact with can
be measured.

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APPLY MARKET RESEARCH TO GENERATE AUDIENCE INSIGHTS

Apply market research to generate audience insights

Market research can be used to learn more about the audiences who visit
sites/apps and view ads.

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DEVELOP AND IMPROVE PRODUCTS

Develop and improve products

Your data can be used to improve existing systems and software, and to develop
new products

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ENSURE SECURITY, PREVENT FRAUD, AND DEBUG

Always Active

Your data can be used to monitor for and prevent fraudulent activity, and ensure
systems and processes work properly and securely.

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TECHNICALLY DELIVER ADS OR CONTENT

Always Active

Your device can receive and send information that allows you to see and interact
with ads and content.

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MATCH AND COMBINE OFFLINE DATA SOURCES

Always Active

Data from offline data sources can be combined with your online activity in
support of one or more purposes

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LINK DIFFERENT DEVICES

Always Active

Different devices can be determined as belonging to you or your household in
support of one or more of purposes.

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RECEIVE AND USE AUTOMATICALLY-SENT DEVICE CHARACTERISTICS FOR IDENTIFICATION

Always Active

Your device might be distinguished from other devices based on information it
automatically sends, such as IP address or browser type.

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STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. You can set your browser to block or alert you about these
cookies, but some parts of the site will not work.

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PERFORMANCE COOKIES



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