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Text Content

When is the end to #COVID19? We use our predictive model to find out. Click to
see direction of the pandemic in your country.
Why eBrandValue? The Product Pricing Whitepapers Blog About Contact Us
EN  
FR TR
FR
TR


ACCELERATE MARKETING
AND PRODUCT THROUGH SOCIAL

Inform customer interactions, find market opportunities, and spot industry
trends faster—from science.

Proceed to Demo




SYNTHESIZE SOCIAL DATA TO INCREASE THE VALUE OF YOUR BRAND

Brands change market share by changing the conversation. With deep-analysis
tools and visualizations, our meaningful, actionable insights come in the form
of critical key performance-indicators that drive marketing standards and best
practices. Conquer your category through socially-integrated, event-focused
multi-channel marketing.


SEE THE FUTURE (YOURS OR THEIRS) AND CHANGE THE OUTCOME

Take advantage of our next generation event-driven social-engagement analytics
software

Evaluate mindshare to predict sales weeks in advance

Gauge fluctuations in market share relative to your competitors

Identify key influences and successful tactics

Why eBrandValue?


STACKING BUSINESS INTELLIGENCE ON TOP OF SOCIAL SIGNAL DATA TO CREATE ACTIONABLE
INSIGHTS

See how to move past social signal management to brand value in this eBrandValue
infographic. View the infographic »

Download the White Papers


MEME-BASED NETNOGRAPHIC SEGMENTATION

Learn how brand dimensions uncovered by the eBrandValue platform can help you
build more accurate, insightful customer profiles.


Download Now




BRAND-PERFORMANCE PARTNER TO LEADING BRANDS



--------------------------------------------------------------------------------

"eBrandValue provides the metric that is closest to our real sales figures and
weeks ahead of the Nielsen Scantrack data. eBrandValue's sector-based business
intelligence platform is above and beyond comparable digital marketing tools we
have seen. They help us generate insights based on user lD's switching behavior,
as well as the consumer loyalty that drives our strategy."

–CMO, Multinational Alcoholic Beverage Company

"eBrandValue is revolutionary: it challenges traditional marketing tactics and
decision-making with an unparalleled real-time analysis that measures campaigns,
predicts market share, and even lets you know whose switching to your brand and
whose defecting!"

–Toygun Yilmazer, Chief Strategy Officer, TBWA

"We have been working with eBrandValue for over a year now. Let me first start
by telling what they are not: they are not a business analytics company for us.
We are benefiting from their services more as a decision support company. They
have managed to combine their practical experience with science. The genius
behind the mathematical modeling of the consumer reaction is very unique and
represents their competitive edge."

–CMO, Multinational Alcoholic Beverage Company

"eBrandValue’s sales correlated metrics and platform represent the next
generation of marketing."

–Serkan Ceran, Marketing Science, Strategic Modelling Director, Ipsos


NEW FROM EBRANDVALUE


THE CHALLENGES OF DATA SCIENCE

"The immeasurable potential of the general field of Data Science has made it an
interest of mine since my early years in high school. As a rising Sophomore at
Harvard University majoring in Computer Science, my end-goal is to graduate with
the technical tools and first-hand experience necessary to become a strong
data-scientist. I was thus extremely grateful when offered a data-science intern
position with eBrandValue."

Joseph Hassan Doraid
Sep 5, 2020


WHAT DOES IT MEAN TO BE AN EBRANDVALUIAN?

eBrandValue follows the most modern definition of marketing orientation. That
means it creates value for all the stakeholders, including its people who carry
its spirit. But what are the values of this spirit? The culture and the
principles that shape the environment are the founding elements of creating
value. Understanding "what people want" is how it starts and delivering this
promise is how it ends. eBrandValue is proud to have an average turnover rate of
%1.25 within the last 8 years. But what are the driving forces underlying the
organization? Why do people stick together?

Ayşe Akçura and Tolga Akçura
Aug 27, 2020


IMPORTANCE OF MINDSHARE AND ITS SALES-LEADING ROLE

eBrandValue's mindshare and brand affinity metrics play significant roles in
volume sales and market share predictions. This is presented in a new white
paper titled ”Accelerate Your Marketing Through eBrandValue’s Sales Model,”
available at www.ebrandvalue.com/whitepaper/. The new white paper provides a
detailed analysis of the legacy approaches and their sales/ market share
prediction abilities. Incorporating eBrandValue's metrics improve volume fit one
third over the legacy metrics. Linking market share improvements with content
metrics in an accountable way opens a revolutionary path for marketing
executives and branding professionals.

eBrandValue Marketing Operations
Aug 12, 2020


MOST DISCUSSED BRANDS WITH “RAMADAN"

Following only sales data may not be enough to fully explore the customers’
consumption behavior changes, the impact of seasonality or the underlying
customer needs and motivations. Ramadan is an example. Ramadan plays an
important role in the seasonality of the soft drink sales. Ramadan moves
backwards 11 days each year due to the difference between lunar and solar
calendar days. Ramadan may coincide with summer or winter. There is a
significant number of people who may not consume alcohol during Ramadan. They
may be ardent alcohol consumers during non-Ramadan periods. Thus, the amount of
product sold can shift in an instant from alcoholic beverages to non-alcoholic
beverages. eBrandValue allows marketers to analyze the underlying consumer
behaviors, needs and their changes.

Cihan Hülagü
Apr 4, 2021


9 MOST EXCITING EBRANDVALUE PLATFORM UPDATES

Check out eBrandValue platform's new features and updates we have developed and
released lately.

eBrandValue Marketing Operations
Nov 10, 2020


EBRANDVALUE HAS THE RIGHT METRICS TO IDENTIFY, FLAG AND LEVERAGE CREATIVITY

Increasingly brands are seen as storytellers and new generation consumers
perceive brands as the characters in the stories. One way is to invest on
in-house content teams. This requires big budgets and significant risks. Working
with Broadway or Hollywood talents are not out of question. A less risky way is
to sift through the current customers’ contents, identify the KPI influencing
memes and leverage the right content. eBrandValue provides many opportunities to
set the right metrics to institute an organizational culture to flag when
creativity is needed and how it can be capitalized upon.

eBrandValue Marketing Operations
Oct 17, 2020


CAPTURING THE SHIFTS IN CUSTOMER ATTENTION THROUGH BRAND AFFINITY SWITCHINGS

Attracting Attention is an elusive yet a must-have for any brand to make an
impact. eBrandValue's metrics capture the shifts in customer attention based on
a novel approach that is deeply grounded in the consumer behavior model.
eBrandValue's time-tested metrics are also proven to be leading indicators for
sales. Increasingly, eBrandValue's metrics and its suite of branding approaches
are becoming the new standard for modern brand management practices. At the
heart of the eBrandValue's methodology lies brand affinity tracking. Brand
affinity switchings tell you why and how your customers are defecting to
competitors and whether your new customer acquisition efforts are paying off.

Tolga Akçura
Oct 5, 2020


A CASE STUDY: INCREASING BRAND VALUE WITH 12-MONTH ROLLING FORECASTING

Latest technological and methodological advances in breakthrough analysis enable
eBrandValue to increase its forecasting accuracy and provide 12-month rolling
forecasts, updated monthly. The past experience shows that forecasts have been
accurate and the monthly prediction error has been under 5%. When the difference
between the actuals and forecasts established a negative trend, brand managers
working with eBrandValue's trends identified the brand weakness and took
corrective actions. The results show that the actuals become higher than the
forecasts and the weak performance is eliminated. See the graph top left in the
picture.

eBrandValue Marketing Operations
Sep 17, 2020


EBRANDVALUE IS EXTENDING ITS SERVICES IN MIDDLE EAST AND AFRICA THROUGH ITS
PARTNER, WINNING SOLUTIONS

We are excited to announce our partnership with Winning Solutions (WS). With WS
deep local insights and the technological/ methodological expertise of
eBrandValue, it will become easier for clients to manage brand marketing,
acquire and retain customers, predict and measure ROI, track brand performance
and uncover market insights while doing all this in real time.

eBrandValue Marketing Operations
Sep 7, 2020


THE CHALLENGES OF DATA SCIENCE

"The immeasurable potential of the general field of Data Science has made it an
interest of mine since my early years in high school. As a rising Sophomore at
Harvard University majoring in Computer Science, my end-goal is to graduate with
the technical tools and first-hand experience necessary to become a strong
data-scientist. I was thus extremely grateful when offered a data-science intern
position with eBrandValue."

Joseph Hassan Doraid
Sep 5, 2020


WHAT DOES IT MEAN TO BE AN EBRANDVALUIAN?

eBrandValue follows the most modern definition of marketing orientation. That
means it creates value for all the stakeholders, including its people who carry
its spirit. But what are the values of this spirit? The culture and the
principles that shape the environment are the founding elements of creating
value. Understanding "what people want" is how it starts and delivering this
promise is how it ends. eBrandValue is proud to have an average turnover rate of
%1.25 within the last 8 years. But what are the driving forces underlying the
organization? Why do people stick together?

Ayşe Akçura and Tolga Akçura
Aug 27, 2020


IMPORTANCE OF MINDSHARE AND ITS SALES-LEADING ROLE

eBrandValue's mindshare and brand affinity metrics play significant roles in
volume sales and market share predictions. This is presented in a new white
paper titled ”Accelerate Your Marketing Through eBrandValue’s Sales Model,”
available at www.ebrandvalue.com/whitepaper/. The new white paper provides a
detailed analysis of the legacy approaches and their sales/ market share
prediction abilities. Incorporating eBrandValue's metrics improve volume fit one
third over the legacy metrics. Linking market share improvements with content
metrics in an accountable way opens a revolutionary path for marketing
executives and branding professionals.

eBrandValue Marketing Operations
Aug 12, 2020


MOST DISCUSSED BRANDS WITH “RAMADAN"

Following only sales data may not be enough to fully explore the customers’
consumption behavior changes, the impact of seasonality or the underlying
customer needs and motivations. Ramadan is an example. Ramadan plays an
important role in the seasonality of the soft drink sales. Ramadan moves
backwards 11 days each year due to the difference between lunar and solar
calendar days. Ramadan may coincide with summer or winter. There is a
significant number of people who may not consume alcohol during Ramadan. They
may be ardent alcohol consumers during non-Ramadan periods. Thus, the amount of
product sold can shift in an instant from alcoholic beverages to non-alcoholic
beverages. eBrandValue allows marketers to analyze the underlying consumer
behaviors, needs and their changes.

Cihan Hülagü
Apr 4, 2021


9 MOST EXCITING EBRANDVALUE PLATFORM UPDATES

Check out eBrandValue platform's new features and updates we have developed and
released lately.

eBrandValue Marketing Operations
Nov 10, 2020


EBRANDVALUE HAS THE RIGHT METRICS TO IDENTIFY, FLAG AND LEVERAGE CREATIVITY

Increasingly brands are seen as storytellers and new generation consumers
perceive brands as the characters in the stories. One way is to invest on
in-house content teams. This requires big budgets and significant risks. Working
with Broadway or Hollywood talents are not out of question. A less risky way is
to sift through the current customers’ contents, identify the KPI influencing
memes and leverage the right content. eBrandValue provides many opportunities to
set the right metrics to institute an organizational culture to flag when
creativity is needed and how it can be capitalized upon.

eBrandValue Marketing Operations
Oct 17, 2020


CAPTURING THE SHIFTS IN CUSTOMER ATTENTION THROUGH BRAND AFFINITY SWITCHINGS

Attracting Attention is an elusive yet a must-have for any brand to make an
impact. eBrandValue's metrics capture the shifts in customer attention based on
a novel approach that is deeply grounded in the consumer behavior model.
eBrandValue's time-tested metrics are also proven to be leading indicators for
sales. Increasingly, eBrandValue's metrics and its suite of branding approaches
are becoming the new standard for modern brand management practices. At the
heart of the eBrandValue's methodology lies brand affinity tracking. Brand
affinity switchings tell you why and how your customers are defecting to
competitors and whether your new customer acquisition efforts are paying off.

Tolga Akçura
Oct 5, 2020


A CASE STUDY: INCREASING BRAND VALUE WITH 12-MONTH ROLLING FORECASTING

Latest technological and methodological advances in breakthrough analysis enable
eBrandValue to increase its forecasting accuracy and provide 12-month rolling
forecasts, updated monthly. The past experience shows that forecasts have been
accurate and the monthly prediction error has been under 5%. When the difference
between the actuals and forecasts established a negative trend, brand managers
working with eBrandValue's trends identified the brand weakness and took
corrective actions. The results show that the actuals become higher than the
forecasts and the weak performance is eliminated. See the graph top left in the
picture.

eBrandValue Marketing Operations
Sep 17, 2020


EBRANDVALUE IS EXTENDING ITS SERVICES IN MIDDLE EAST AND AFRICA THROUGH ITS
PARTNER, WINNING SOLUTIONS

We are excited to announce our partnership with Winning Solutions (WS). With WS
deep local insights and the technological/ methodological expertise of
eBrandValue, it will become easier for clients to manage brand marketing,
acquire and retain customers, predict and measure ROI, track brand performance
and uncover market insights while doing all this in real time.

eBrandValue Marketing Operations
Sep 7, 2020


THE CHALLENGES OF DATA SCIENCE

"The immeasurable potential of the general field of Data Science has made it an
interest of mine since my early years in high school. As a rising Sophomore at
Harvard University majoring in Computer Science, my end-goal is to graduate with
the technical tools and first-hand experience necessary to become a strong
data-scientist. I was thus extremely grateful when offered a data-science intern
position with eBrandValue."

Joseph Hassan Doraid
Sep 5, 2020


WHAT DOES IT MEAN TO BE AN EBRANDVALUIAN?

eBrandValue follows the most modern definition of marketing orientation. That
means it creates value for all the stakeholders, including its people who carry
its spirit. But what are the values of this spirit? The culture and the
principles that shape the environment are the founding elements of creating
value. Understanding "what people want" is how it starts and delivering this
promise is how it ends. eBrandValue is proud to have an average turnover rate of
%1.25 within the last 8 years. But what are the driving forces underlying the
organization? Why do people stick together?

Ayşe Akçura and Tolga Akçura
Aug 27, 2020


IMPORTANCE OF MINDSHARE AND ITS SALES-LEADING ROLE

eBrandValue's mindshare and brand affinity metrics play significant roles in
volume sales and market share predictions. This is presented in a new white
paper titled ”Accelerate Your Marketing Through eBrandValue’s Sales Model,”
available at www.ebrandvalue.com/whitepaper/. The new white paper provides a
detailed analysis of the legacy approaches and their sales/ market share
prediction abilities. Incorporating eBrandValue's metrics improve volume fit one
third over the legacy metrics. Linking market share improvements with content
metrics in an accountable way opens a revolutionary path for marketing
executives and branding professionals.

eBrandValue Marketing Operations
Aug 12, 2020


LET’S TALK ABOUT BRAND VALUE

Tell us a bit about you and we’ll happily share proven results for some of the
world’s largest brands.

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SEND  SEND  

Thanks for contacting us! We will be in touch shortly to schedule a
conversation.

Sales prediction, social media analytics and tracking the value of your brand in
real-time

       

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