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PORTFOLIO.

In lieu of a visual portfolio, I've outlined my resume below. If you're
interested in seeing samples of my work this is available upon request.

Available for freelance
Not at the moment
Open to opportunities
Yes
Valid work permits in:
Canada, The EU, New Zealand, Australia


DESIGN LEAD, GUSTO

In 2022 I joined Gusto as a design lead on the App Ecosystem team serving our
Big Desk clients.





SENIOR PRODUCT DESIGNER, WEALTHSIMPLE

In 2021 I joined Wealthsimple, a Canadian fin-tech company who offers powerful
financial tools to help you grow and manage your money. During my time at
Wealthsimple I've worked on KYC, Onboarding and Platform initiatives like
messaging and pricing & subscriptions.

Announcing the New Wealthsimple App.
Wealthsimple website • 2022




PRODUCT DESIGNER, UBER EATS

In 2019 I transferred to the Uber Eats team to join the Merchant team focusing
on Marketing and Ads. We’re responsible for creating marketing and ad products
for our merchants to create campaigns to grow their store. This includes product
such as promotions, loyalty programs and ads.

Uber Eats Stories
Uber Eats website • 2021
Uber Eats Ads
Uber Eats website • 2020
Uber Eats Loyalty Program
Uber Eats website • 2021


PRODUCT DESIGNER, UBER MONEY

During my time on the Uber Money team I focused on payments experiences for
drivers all over the world. Most notably I worked on the Cash team helping
design experiences for cash payments and collections in markets like Brazil,
Mexico and India.

How payments work
Uber blog • 2018
How to take cash trips
YouTube • 2018


DESIGN EDUCATOR, FEMKE.DESIGN

I began my YouTube channel in 2019 as a way to teach design to the next
generation of designers. Today it has a little over 60,000 subscribers! My
channel focuses on product design and user research. This has been a fun and
rewarding side project as I've been able to connect with designers all over the
world and help them grow in their design career.

The portfolio that got me hired at Uber
Video · December, 2020
How to speed up your design process
Video · February, 2021
Meet the future of responsive website design: Editor X
Video · October, 2020
Level up your design documentation with a Design Deck
Video · October, 2020


HOST, DESIGN LIFE PODCAST

Design Life is a podcast about design and side projects for motivated creators.
It was born after my host Charli Prangley and I, two serial side project
addicts, saw a gap in the podcast market for a conversational show about design
and the issues young creatives face, that was hosted by two women.

Design reviews and getting feedback
Episode 183 · April 21, 2020
Fulfilling your potential
Episode 172 · December 11, 2019
The project kickoff
Episode 161 · June 11, 2019
Making a career shift
Episode 110 · January 23, 2018


DESIGN COMMUNITY MANAGER, ATOMIC

My design career started when I joined the startup Atomic, who was building a
design and prototyping tool. During my time there I helped manage the Atomic
design community by running events, meetups and creating video training and
educational materials.

Learn How to Create a Prototype in Atomic
Envato Tuts+ · 18 July, 2017
Powerful prototyping with Lists.Design & Atomic
Prototypr.io · May 23, 2017
Make a hi-fidelity prototype in Atomic
Creative Bloq · September 12, 2016

hi@femke.design
Designed and built by Femke van Schoonhoven in 2022 using Webflow.

Last updated January 2023.


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