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 * Marketing Data
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 * Privacy notice regarding Data HQ business database



Privacy notice regarding Data HQ business database





GDPR AND PECR POSITION AND STATEMENTS

Privacy Notice regarding Data HQ business database.

IMPORTANT - This notice explains that Data HQ Limited has obtained your personal
data from a business marketing database provided by Creditsafe Business
Solutions Ltd and/or Dun and Bradstreet Ltd and/or Cognism Ltd, we may have also
obtained data directly from your public online business social profiles or your
company’s website.

Data HQ Limited (‘the Company’) is responsible for the processing of personal
data and is a data controller for the purposes of Regulation (EU) 2016/679 of
the European Parliament and of the Council of 27 April 2016 (the General Data
Protection Regulation (‘GDPR’)). The Company’s registered address is Hyatt
Place, 50-60 Broomfield Road, Chelmsford, CM11SW (company no. 04193862). The
Data Protection Officer (‘DPO’) is contactable at info@datahq.co.uk or on 01245
807470. This notice is produced in accordance with relevant data protection law.


THE CATEGORIES OF PERSONAL DATA WE ARE PROCESSING

We are processing your:

 * Name

 * Business mobile phone number (if applicable)

 * Business email address


WHERE WE OBTAINED YOUR PERSONAL DATA

The Data HQ database is built from a variety of trusted and compliant data
sources for UK B2B marketing. Predominantly our sources are obtained from
Creditsafe Business Solutions Ltd and Dun and Bradstreet Ltd and Cognism Limited
and data obtained directly from your business social profile or your company’s
website. On occasion we may act as a Data Broker to obtain your data from
specialist providers. Due diligence is carried out on all suppliers prior to the
licensing and/or provision of their data.


DETAILS OF THE PROCESSING

Data HQ Limited is processing your data on the basis that it has a legitimate
interest pursuant to Article 6(1)(f) of the GDPR to process your data for
commercial purposes. We will process your data in the following ways:

 * Store it in our secure servers. Your personal data is stored on our secure,
   UK based network, which meets internationally recognised security standards.
   Our systems are certified to Cyber Essentials Plus standards, and our hosted
   servers are certified to ISO 27001

 * Use and refer to it for statistical and marketing intelligence analysis

 * Combine it with other personal data to form marketing lists

 * Licence or sell those lists to other customers who would like to market to
   you (categories of these customers are listed below)


RECIPIENTS OF YOUR DATA

In pursuance of our commercial purposes we will transfer your personal data to
some or all of the following categories of recipients/industries:

 * Agriculture, Hunting and Forestry

 * Fishing

 * Mining and Quarrying

 * Manufacturing

 * Electricity, Gas and Water Supply

 * Construction

 * Wholesale and Retail Trade; Repair of Motor Vehicles and Goods

 * Hotels and Restaurants

 * Transport, Storage and Communication

 * Financial Intermediation

 * Real Estate, Renting and Business Activities

 * Public Administration and Defence, Compulsory Social Security

 * Education, including Higher Education

 * Health and Social Work

 * Other Community, Social and Personal Service Activities


OTHER TRANSFERS

Your data is not transferred internationally by us. It may be disclosed to
international organisations with offices within the European Economic Area only.
These organisations will be subject to an adequacy decision pursuant to Article
45 from the European Commission.


DATA RETENTION PERIOD

Your data will be retained only for the duration that it is required for Data HQ
to perform its services to our clients.


PROFILING

We do not conduct specific profiling or automated decision-making processes on
your personal data. We will use it to generate market intelligence analysis and
general statistical analysis. These processes will not have any foreseeable
legal affects concerning you.


IMPORTANT – YOUR RIGHTS

Access - Firstly you have the right to access your personal data (a Data Subject
Access Request). You will need to prove your identity to us in order for us to
provide you with access to the personal data we are processing.

Rectification - If your personal data is inaccurate, you have the right to have
it rectified.

Erasure - Under certain conditions you have the right to have your personal data
erased from our database, (the right ‘to be forgotten’).

Restriction - You can suppress the processing of your personal data. This might
be applicable where you do not object to us holding it, but you do not agree to
it being processed in certain way/s.

The Right to Object - Where a data controller processes your personal data
because they have legitimate interests to process it where your consent has not
been obtained vis-à-vis that processing, you may object to that processing.

Data Portability - If you provided us with your personal data directly, and we
are processing that data in a digital format, based on your consent or under a
contract between us, you have the right to request a machine-readable copy of
the personal data we are processing.

Automated Individual Decision-Making or Profiling - You have the right not to be
subject to a decision based solely on automated processing, including profiling,
which produces legal effects concerning him or her or similarly significantly
affects you. This applies to processes without human intervention. As mentioned
above, this does not apply to the processing of your personal data by Data HQ
Limited in this instance.


OBJECTING TO PROCESSING

If you do not want Data HQ Limited, or its recipients as listed above to process
your personal data as explained above, you may exercise your rights to object or
to erasure. You can do this by contacting the DPO at the above email address at
any time, and we will comply with your request in accordance with the relevant
provisions of the GDPR.


MAKING A COMPLAINT

You have the right to lodge a complaint with the Supervisory Authority, which in
the UK is the Information Commissioner’s Office (ICO). Full details can be found
on the ICO’s website www.ico.org.uk

PECR (Privacy and Electronic Communications Regulations)

The Privacy and Electronic Communications Regulations (PECR) sit alongside the
Data Protection Act and the GDPR. They give people specific privacy rights in
relation to electronic communications.

There are specific rules on:

 * marketing calls, emails, texts and faxes;
 * cookies (and similar technologies);
 * keeping communications services secure; and
 * customer privacy as regards traffic and location data, itemised billing, line
   identification, and directory listings.

In a nutshell it is not lawful to send e-mail marketing to sole traders or
partnerships as they are considered to be ‘individuals’ and therefore your
company will need prior specific and clear consent to do so. This is why Data HQ
does not supply personal email addresses of sole traders and partnerships to our
customers.

However, it is lawful to send emails and make phone calls to individuals at
corporate bodies. It is good practice to offer an opt-out mechanism and the list
must be screened against CTPS and TPS within 28 days of you calling the data.

For absolute clarification please see the following links and extracts taken
from the ICO website in Nov 2020

https://ico.org.uk/for-organisations/guide-to-pecr/electronic-and-telephone-marketing/electronic-mail-marketing/

When can we email or text businesses?

Sole traders and some partnerships are treated as individuals – so you can only
email or text them if they have specifically consented, or if they bought a
similar product from you in the past and didn’t opt out from marketing messages
when you gave them that chance.

You can email or text any corporate body (a company, Scottish partnership,
limited liability partnership or government body). However, it is good practice
– and good business sense – to keep a ‘do not email or text’ list of any
businesses that object or opt out, and screen any new marketing lists against
that.

You may also need to consider data protection implications if you are emailing
employees at a corporate body who have personal corporate email addresses (e.g.
firstname.lastname@org.co.uk). For further information, see our guidance on
direct marketing.

https://ico.org.uk/media/for-organisations/documents/1555/direct-marketing-guidance.pdf

Business-to-business texts and emails


GDPR UPDATE

If you are processing an individual’s personal data to send business to business
texts and emails the right to object at any time to processing of their personal
data for the purposes of direct marketing will apply. The right to object to
marketing is absolute and you must stop processing for these purposes when
someone objects. See our right to object guidance for further details.

142.These rules on consent, the soft opt-in and the right to opt out do not
apply to electronic marketing messages sent to ‘corporate subscribers’ which
means companies and other corporate bodies e.g. limited liability partnerships,
Scottish partnerships, and government bodies. The only requirement is that the
sender must identify itself and provide contact details.

143.However, it serves little purpose to send unsolicited marketing messages to
those who have gone to the trouble of saying they do not want to receive them.

144.Corporate subscribers do not include sole traders and some partnerships who
instead have the same protection as individual customers. If an organisation
does not know whether a business customer is a corporate body or not, it cannot
be sure which rules apply. Therefore, we strongly recommend that organisations
respect requests from any business not to email them.

145.In addition, many employees have personal corporate email addresses (e.g.
firstname.lastname@org.co.uk), and individual employees will have a right under
section 11 of the DPA to stop any marketing being sent to that type of email
address

 * Privacy Notice
 * Privacy Notice For Business Database
 * Terms & Conditions of Sale for Data Licensing
 * Contact

 * 
 * 
 * 

© 2018 Data HQ Ltd | Registered head office: 50 - 60 Hyatt Place, Broomfield
Road, Chelmsford, Essex, CM1 1SW Tel: 01245 807470



 * Marketing data
   * Marketing data
   * Marketing lists
     * Marketing lists
     * Mailing list finder
     * Marketing list pricing
     * Dynamo Lead Nurturing
     * UK Data Brokers
     * Vista Database
     * Marketing lists homepage
   * Data cleansing
     * Data cleansing
     * Data quality audit
     * B2B data cleansing
     * Data cleansing for B2C
     * Data Cleansing homepage
   * Email broadcast
     * Email broadcast
     * Managed email services
     * Email campaign reporting
     * Email design & build services
     * Email marketing automation
     * Email Broadcast homepage
   * Marketing data homepage
   
   * LIST FINDER
     
     Use Data HQ's List Finder to find the most accurate and up-to-date data for
     your b2b campaigns
     
     Let's go
 * Strategic data solutions
   * Strategic data solutions
   * Data management
     * Data management
     * Single customer view
     * FastStats Marketing Suite
     * FastStats Implementation
     * Data management homepage
   * Marketing automation
     * Marketing automation
     * Customer Journey & Strategy
     * Apteco PeopleStage implementation
     * Campaign management
     * Marketing Automation homepage
   * Analytics & BI
     * Analytics & BI
     * Segmentation & modelling
     * Dashboard reporting
     * Customer data insight & analytics
     * Consultancy and support
     * FactQuest
     * Analytics & BI homepage
   * Strategic data solutions homepage
 * About us
 * Our customers
 * Knowledge hub
 * Contact
 * 01245 807470