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HomeTechnologyTrending Headlines: McDonald’s, JBS, fake meat, Brazilian beef
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brought to you by



TRENDING HEADLINES: MCDONALD’S, JBS, FAKE MEAT, BRAZILIAN BEEF

Save

JBS goes all in on cell cultured meat. New predictions for meat in 2022.
McDonald’s under scrutiny for climate footprint.

Amanda Radke | Dec 01, 2021

Well, this week’s Trending Headlines won’t give you any warm fuzzy feelings.
What I’m quickly realizing is that if we as cattle producers want to create
positive press that results in positive results in our own operations, then we
must rely on ourselves to get it done.

Browse these headlines, and keep your chin up. There are many, many
opportunities for beef producers, despite the blatant agenda to strip producers
off the land and beef off the table under the guise of improving animal welfare,
the planet, and human health.



Related: Tester introduces bill to halt Brazilian beef imports

1. “McDonald’s struggles to fix its massive methane problem” by Ben Elgin for
Bloomberg

Elgin writes, “Long-running promises to curb the planet-warming impact of
McDonald’s hamburgers still haven’t resulted in a smaller carbon footprint for
its fast food.”



Related: McDonald's to reduce greenhouse gas emissions

2. “Rabobank: Beef prices will stay high” by Pan Demetrakakes for Food
Processing

Per the article, “U.S.


beef prices should remain high in 2022 due to lower production and increased
demand for exports overseas, according to Rabobank’s quarterly report on the
U.S. beef market.”



3. “Predictions for the food & beverage industry for 2022 and beyond” by Louis
Biscotti for Forbes

Biscotti predicts, “Plant-based and cell-based continue to rise, but slowly,
into a possible niche category. Consumer education is still a must for
cell-based to be successful. Because of environmental concerns and the need to
feed the world in the future, these products are critical. Further facts
supporting growth include a survey that found 80% of consumers believe
sustainability is important and nearly 60% would change shopping habits to
reduce environmental impact.



“The survey also found that about 64% of shoppers follow a diet or
health-related wellness program, up from 49 percent in 2018. Additionally,
there’s fierce competition as large companies have entered the market for plant-
and cell-based foods, namely Conagra, Kroger, Impossible, and Beyond.

Nestle has cultured meat. JBS recently announced plans to invest $100 million in
cell-based meat. Redefine Meat also launched a 3D plant-based
meat. Slovenia-based Juicy Marbles produces filet mignon-like meat, and
Copenhagen’s Geranium will make the move to a meatless menu starting in
January. The one that really gets me is lab-grown mouse meat cookies for cats.”

4. “Montana ranchers push to ban Brazilian beef” by Tom Lutey for the Billings
Gazette

Lutey writes, “Support for the ban has produced some unusual alliances among
farm and ranch groups. Billings-based R-CALF USA, which perpetually battles in
court with the USDA and meatpackers over market practices, finds itself in
agreement with the National Cattlemen's Beef Association, which normally aligns
with meatpackers.”

5. “Cattle futures post new highs, retreat in profit-taking setback” by Karl
Plume for Reuters

According to Reuters, “Chicago Mercantile Exchange live cattle futures rose to
multi-year highs on Monday but closed lower as profit-taking and technical
selling clipped gains, traders said. The spread of a new coronavirus variant
sparked demand worries as livestock traders feared renewed restrictions on
travel and restaurant occupancy.”

6. "JBS to bring cultivated meat to market by 2024 with BioTech deal" by Katy
Askew for Food Navigator

Askew writes, “JBS will become the majority shareholder in BioTech Foods. The
acquisition marks JBS’s entry into the cultivated protein space and comes as the
comany, the world’s largest protein group, diversifies its portfolio to include
emergent areas such as plant-based products.”



The opinions of Amanda Radke are not necessarily those of beefmagazine.com or
Farm Progress.

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Fake meats made from plants, cells & humans?
Dec 04, 2020
AgLaunch introduces new program
Dec 02, 2021

Carcass ultrasound procedures: Past, present and future
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