www.digitalwebsolutions.com Open in urlscan Pro
104.255.220.21  Public Scan

Submitted URL: http://whatisrss.com/
Effective URL: https://www.digitalwebsolutions.com/blog/rss-feed-seo-benefits/
Submission Tags: tranco_l324
Submission: On March 20 via api from DE — Scanned from DE

Form analysis 21 forms found in the DOM

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        <p><input class="wpcf7-form-control has-spinner wpcf7-submit form-btn" type="submit" value="Submit"><span class="wpcf7-spinner"></span>
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POST /blog/rss-feed-seo-benefits/#wpcf7-f7609-o6

<form action="/blog/rss-feed-seo-benefits/#wpcf7-f7609-o6" method="post" class="wpcf7-form init" aria-label="Contact form" novalidate="novalidate" data-status="init" siq_id="autopick_1825">
  <div style="display: none;">
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    <span class="wpcf7-form-control-wrap" data-name="tel-317"><input size="40" class="wpcf7-form-control wpcf7-text wpcf7-tel wpcf7-validates-as-required wpcf7-validates-as-tel back_input" aria-required="true" aria-invalid="false"
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    <span class="wpcf7-form-control-wrap" data-name="textarea-879"><textarea cols="40" rows="10" class="wpcf7-form-control wpcf7-textarea back_input" aria-invalid="false" placeholder="Message" name="textarea-879"></textarea></span><br>
    <span class="wpcf7-form-control-wrap country-name"><input name="country-name" class="wpcf7-form-control wpcf7dtx-dynamictext wpcf7-dynamictext cntry-code" size="40" aria-invalid="false" type="text" value="geot_country_name"></span><br>
    <input class="wpcf7-form-control wpcf7-hidden" value="Organic" type="hidden" name="posturl"><br>
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</form>

POST /blog/rss-feed-seo-benefits/#wpcf7-f5813-o7

<form action="/blog/rss-feed-seo-benefits/#wpcf7-f5813-o7" method="post" class="wpcf7-form init" aria-label="Contact form" novalidate="novalidate" data-status="init" siq_id="autopick_1429">
  <div style="display: none;">
    <input type="hidden" name="_wpcf7" value="5813">
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  <div class="col-md-6 col-sm-6 col-xs-12">
    <div class="row">
      <div class="padding-left-right">
        <p>Name* </p>
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        </p>
      </div>
    </div>
  </div>
  <div class="col-md-6 col-sm-6 col-xs-12">
    <div class="row">
      <div class="padding-left-right">
        <p>Email* </p>
        <p><span class="wpcf7-form-control-wrap" data-name="email-946"><input size="40" class="wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email form-control" aria-required="true" aria-invalid="false"
              placeholder="xyz@gmail.com" value="" type="email" name="email-946"></span>
        </p>
      </div>
    </div>
  </div>
  <div class="col-md-6 col-sm-6 col-xs-12">
    <div class="row">
      <div class="padding-left-right">
        <p>Phone Number* </p>
        <p><span class="wpcf7-form-control-wrap" data-name="tel-317"><input class="wpcf7-form-control wpcf7-number wpcf7-validates-as-required wpcf7-validates-as-number form-control" aria-required="true" aria-invalid="false"
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      </div>
    </div>
  </div>
  <div class="col-md-6 col-sm-6 col-xs-12">
    <div class="row">
      <div class="padding-left-right">
        <p>Website URL </p>
        <p><span class="wpcf7-form-control-wrap" data-name="url-556"><input size="40" class="wpcf7-form-control wpcf7-text wpcf7-url wpcf7-validates-as-required wpcf7-validates-as-url form-control" aria-required="true" aria-invalid="false"
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      </div>
    </div>
  </div>
  <div class="col-md-12 col-sm-12 col-xs-12">
    <div class="row">
      <div class="padding-left-right">
        <div style="display:none">
          <p><span class="wpcf7-form-control-wrap dynamicname"><input name="dynamicname" class="wpcf7-form-control wpcf7dtx-dynamictext wpcf7-dynamictext" size="40" aria-invalid="false" type="text" value="RSS Feed SEO Benefits"></span><br>
            <input class="wpcf7-form-control wpcf7-hidden" value="post_title" type="hidden" name="hidden-807"><br>
            <span class="wpcf7-form-control-wrap country-name"><input name="country-name" class="wpcf7-form-control wpcf7dtx-dynamictext wpcf7-dynamictext cntry-code" size="40" aria-invalid="false" type="text" value="geot_country_name"></span><br>
            <input class="wpcf7-form-control wpcf7-hidden" value="Organic" type="hidden" name="posturl">
          </p>
        </div>
        <p><input class="wpcf7-form-control has-spinner wpcf7-submit form-btn" type="submit" value="Submit"><span class="wpcf7-spinner"></span>
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    </div>
  </div><input type="hidden" class="wpcf7-pum" value="{&quot;closepopup&quot;:false,&quot;closedelay&quot;:0,&quot;openpopup&quot;:false,&quot;openpopup_id&quot;:0}">
  <div class="wpcf7-response-output" aria-hidden="true"></div>
</form>

POST /blog/rss-feed-seo-benefits/#wpcf7-f5837-o8

<form action="/blog/rss-feed-seo-benefits/#wpcf7-f5837-o8" method="post" class="wpcf7-form init" aria-label="Contact form" novalidate="novalidate" data-status="init" siq_id="autopick_6333">
  <div style="display: none;">
    <input type="hidden" name="_wpcf7" value="5837">
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    <input type="hidden" name="_wpcf7_container_post" value="0">
    <input type="hidden" name="_wpcf7_posted_data_hash" value="">
    <input type="hidden" name="_wpcf7_recaptcha_response"
      value="03AFcWeA6j41CHss_IGOpjX5cO30iLGrAbofRN04iHY_0PXaVN0kNXr_D2iCeGLdTug8SmexYMbOZ468T6JCHX1ab-P8h6A9pWBX36z1LjeN8NNFhoxqqFkXlKEhVjtg7b8zNch4BW9wKX8NOoK6t8gaenysvJ_LzQd5VSD1o9gLkzPPJPUgLgsIrs1P9IZkiykN6_opEaVz_oS6RRxeHoEOsryPnyweI7trecp3FY_7ZAUrcib3jRcUmbDrii7ZgdWiztuS0H3rngtGj9ynkcA2nUIArTGhGTe1nJXBk6oGKZHr64Ed40ECQoPIQVAzY-nV0UlbkIShLy6-SOJWmsk-c5IfC8gTfErM-HweqN4Qhj_fFQB_iob5g1KXa9jyHRouMNnryfHw8bbJj65fyGNQkCYyBFJqknXW-b9iqUYyZ9zk_e9sVaqZBvIVwZzjmrk9GbWELjToU_1FTt-4clAOZSSfu-e0gV9_jnR0HFM317nJDQNxC2U-oijyeBqR-ZPba8vvWQTChQ_CXCjDmLQrTHlmylown42NaGIPp7tqTM4m1g8to6CsjgLW418XkEWTQdGxQHImnBYImkD7a9m_ZGbMy-xKf9sRvKQb8n73Jm8c_xOL87oB25o8YPg-nZn1YFVeS9JyOeSSyAXAPg-sAlyugSTDwrF6-P4NVbxKy5o9G-LK9bjyVWFHfOUe4kR6ligY8-11lK1UAiPLag9EfkIEYv6r5qD3j60RWZr5e4ZossvI0ZFG4">
  </div>
  <div class="col-md-6 col-sm-6 col-xs-12">
    <div class="row">
      <div class="padding-left-right">
        <p>Name* </p>
        <p><span class="wpcf7-form-control-wrap" data-name="text-706"><input size="40" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required form-control" aria-required="true" aria-invalid="false" placeholder="Adam" value="" type="text"
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        </p>
      </div>
    </div>
  </div>
  <div class="col-md-6 col-sm-6 col-xs-12">
    <div class="row">
      <div class="padding-left-right">
        <p>Email* </p>
        <p><span class="wpcf7-form-control-wrap" data-name="email-946"><input size="40" class="wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email form-control" aria-required="true" aria-invalid="false"
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        </p>
      </div>
    </div>
  </div>
  <div class="col-md-6 col-sm-6 col-xs-12">
    <div class="row">
      <div class="padding-left-right">
        <p>Phone Number* </p>
        <p><span class="wpcf7-form-control-wrap" data-name="tel-317"><input class="wpcf7-form-control wpcf7-number wpcf7-validates-as-required wpcf7-validates-as-number form-control" aria-required="true" aria-invalid="false"
              placeholder="888 888 8888" value="" type="number" name="tel-317"></span>
        </p>
      </div>
    </div>
  </div>
  <div class="col-md-6 col-sm-6 col-xs-12">
    <div class="row">
      <div class="padding-left-right">
        <p>Website URL </p>
        <p><span class="wpcf7-form-control-wrap" data-name="url-556"><input size="40" class="wpcf7-form-control wpcf7-text wpcf7-url wpcf7-validates-as-required wpcf7-validates-as-url form-control" aria-required="true" aria-invalid="false"
              placeholder="www.xyz.com" value="" type="url" name="url-556"></span>
        </p>
      </div>
    </div>
  </div>
  <div class="col-md-12 col-sm-12 col-xs-12">
    <div class="row">
      <div class="padding-left-right">
        <div style="display:none">
          <p><span class="wpcf7-form-control-wrap dynamicname"><input name="dynamicname" class="wpcf7-form-control wpcf7dtx-dynamictext wpcf7-dynamictext" size="40" aria-invalid="false" type="text" value="RSS Feed SEO Benefits"></span>
          </p>
        </div>
        <input class="wpcf7-form-control wpcf7-hidden" value="post_title" type="hidden" name="hidden-807">
        <p><span class="wpcf7-form-control-wrap country-name"><input name="country-name" class="wpcf7-form-control wpcf7dtx-dynamictext wpcf7-dynamictext cntry-code" size="40" aria-invalid="false" type="text" value="geot_country_name"></span><br>
          <input class="wpcf7-form-control wpcf7-hidden" value="Organic" type="hidden" name="posturl"><br>
          <input class="wpcf7-form-control has-spinner wpcf7-submit form-btn" type="submit" value="Submit"><span class="wpcf7-spinner"></span>
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      </div>
    </div>
  </div><input type="hidden" class="wpcf7-pum" value="{&quot;closepopup&quot;:false,&quot;closedelay&quot;:0,&quot;openpopup&quot;:false,&quot;openpopup_id&quot;:0}">
  <div class="wpcf7-response-output" aria-hidden="true"></div>
</form>

POST /blog/rss-feed-seo-benefits/#wpcf7-f5172-o9

<form action="/blog/rss-feed-seo-benefits/#wpcf7-f5172-o9" method="post" class="wpcf7-form init" aria-label="Contact form" novalidate="novalidate" data-status="init" siq_id="autopick_4986">
  <div style="display: none;">
    <input type="hidden" name="_wpcf7" value="5172">
    <input type="hidden" name="_wpcf7_version" value="5.7.7">
    <input type="hidden" name="_wpcf7_locale" value="en_GB">
    <input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f5172-o9">
    <input type="hidden" name="_wpcf7_container_post" value="0">
    <input type="hidden" name="_wpcf7_posted_data_hash" value="">
    <input type="hidden" name="_wpcf7_recaptcha_response"
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  <div class="col-xs-12 dinput">
    <p><span class="wpcf7-form-control-wrap" data-name="fname"><input size="40" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="Name" value="" type="text" name="fname"></span>
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  </div>
  <div class="col-xs-12 dinput">
    <p><span class="wpcf7-form-control-wrap" data-name="wemail"><input size="40" class="wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email" aria-required="true" aria-invalid="false" placeholder="Email"
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  </div>
  <div class="col-xs-12 dinput">
    <p><span class="wpcf7-form-control-wrap" data-name="cname"><input size="40" class="wpcf7-form-control wpcf7-text wpcf7-tel wpcf7-validates-as-required wpcf7-validates-as-tel" aria-required="true" aria-invalid="false" placeholder="Phone" value=""
          type="tel" name="cname"></span>
    </p>
  </div>
  <div class="col-xs-12 dinput">
    <p><span class="wpcf7-form-control-wrap" data-name="website"><input size="40" class="wpcf7-form-control wpcf7-text wpcf7-url wpcf7-validates-as-required wpcf7-validates-as-url" aria-required="true" aria-invalid="false" placeholder="Website Url"
          value="" type="url" name="website"></span>
    </p>
  </div>
  <input class="wpcf7-form-control wpcf7-hidden" value="post_title" type="hidden" name="hidden-807">
  <p><span class="wpcf7-form-control-wrap country-name"><input name="country-name" class="wpcf7-form-control wpcf7dtx-dynamictext wpcf7-dynamictext cntry-code" size="40" aria-invalid="false" type="text" value="geot_country_name"></span><br>
    <input class="wpcf7-form-control wpcf7-hidden" value="Organic" type="hidden" name="posturl">
  </p>
  <div class="col-xs-12 dinput dinput-submit">
    <p><input class="wpcf7-form-control has-spinner wpcf7-submit" type="submit" value="Submit"><span class="wpcf7-spinner"></span>
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  </div><input type="hidden" class="wpcf7-pum" value="{&quot;closepopup&quot;:false,&quot;closedelay&quot;:0,&quot;openpopup&quot;:false,&quot;openpopup_id&quot;:0}">
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</form>

POST /blog/rss-feed-seo-benefits/#wpcf7-f6187-o10

<form action="/blog/rss-feed-seo-benefits/#wpcf7-f6187-o10" method="post" class="wpcf7-form init" aria-label="Contact form" novalidate="novalidate" data-status="init" siq_id="autopick_1199">
  <div style="display: none;">
    <input type="hidden" name="_wpcf7" value="6187">
    <input type="hidden" name="_wpcf7_version" value="5.7.7">
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    <input type="hidden" name="_wpcf7_container_post" value="0">
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  <div class="col-md-12 col-sm-12 col-xs-12">
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  <div class="col-md-12 col-sm-12 col-xs-12">
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  <div class="col-md-12 col-sm-12 col-xs-12">
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  <div class="col-md-12 col-sm-12 col-xs-12">
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POST /blog/rss-feed-seo-benefits/#wpcf7-f6204-o11

<form action="/blog/rss-feed-seo-benefits/#wpcf7-f6204-o11" method="post" class="wpcf7-form init" aria-label="Contact form" novalidate="novalidate" data-status="init" siq_id="autopick_4526">
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  <div class="col-md-6 col-sm-6 col-xs-12">
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    </div>
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  <div class="col-md-6 col-sm-6 col-xs-12">
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    </div>
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  <div class="col-md-6 col-sm-6 col-xs-12">
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      <div class="padding-left-right">
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      </div>
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  </div>
  <div class="col-md-6 col-sm-6 col-xs-12">
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        <p>Email* </p>
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      </div>
    </div>
  </div>
  <input class="wpcf7-form-control wpcf7-hidden" value="post_title" type="hidden" name="hidden-807">
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  <div class="col-md-12 col-sm-12 col-xs-12">
    <div class="row">
      <div class="padding-left-right">
        <p><input class="wpcf7-form-control has-spinner wpcf7-submit form-btn" type="submit" value="Submit"><span class="wpcf7-spinner"></span>
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</form>

POST /blog/rss-feed-seo-benefits/#wpcf7-f6356-o12

<form action="/blog/rss-feed-seo-benefits/#wpcf7-f6356-o12" method="post" class="wpcf7-form init" aria-label="Contact form" novalidate="novalidate" data-status="init" siq_id="autopick_840">
  <div style="display: none;">
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  <div class="col-md-6 col-sm-6 col-xs-12">
    <div class="row">
      <div class="padding-left-right">
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  <div class="col-md-6 col-sm-6 col-xs-12">
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        <p>Email* </p>
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  <div class="col-md-6 col-sm-6 col-xs-12">
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        <p><span class="wpcf7-form-control-wrap" data-name="tel-317"><input class="wpcf7-form-control wpcf7-number wpcf7-validates-as-required wpcf7-validates-as-number form-control" aria-required="true" aria-invalid="false"
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    </div>
  </div>
  <div class="col-md-6 col-sm-6 col-xs-12">
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        <p>Best Time To Reach </p>
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      </div>
    </div>
  </div>
  <div class="col-md-12 col-sm-12 col-xs-12">
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        <p>How can we help you? </p>
        <p><span class="wpcf7-form-control-wrap" data-name="textarea-879"><textarea cols="40" rows="10" class="wpcf7-form-control wpcf7-textarea form-control" aria-invalid="false" name="textarea-879"></textarea></span>
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      </div>
    </div>
  </div>
  <div class="col-md-12 col-sm-12 col-xs-12">
    <div class="row">
      <div class="padding-left-right">
        <div style="display:none">
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        <p><span class="wpcf7-form-control-wrap country-name"><input name="country-name" class="wpcf7-form-control wpcf7dtx-dynamictext wpcf7-dynamictext cntry-code" size="40" aria-invalid="false" type="text" value="geot_country_name"></span><br>
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          <input class="wpcf7-form-control has-spinner wpcf7-submit form-btn" type="submit" value="Submit"><span class="wpcf7-spinner"></span>
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  </div><input type="hidden" class="wpcf7-pum" value="{&quot;closepopup&quot;:false,&quot;closedelay&quot;:0,&quot;openpopup&quot;:false,&quot;openpopup_id&quot;:0}">
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</form>

POST /blog/rss-feed-seo-benefits/#wpcf7-f6791-o13

<form action="/blog/rss-feed-seo-benefits/#wpcf7-f6791-o13" method="post" class="wpcf7-form init" aria-label="Contact form" novalidate="novalidate" data-status="init" siq_id="autopick_8733">
  <div style="display: none;">
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  <div class="col-md-12 col-sm-12 col-xs-12">
    <div class="row">
      <div class="padding-left-right">
        <p>Name* </p>
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      </div>
    </div>
  </div>
  <div class="col-md-12 col-sm-12 col-xs-12">
    <div class="row">
      <div class="padding-left-right">
        <p>Phone Number* </p>
        <p><span class="wpcf7-form-control-wrap" data-name="tel-317"><input class="wpcf7-form-control wpcf7-number wpcf7-validates-as-required wpcf7-validates-as-number form-control" aria-required="true" aria-invalid="false"
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    </div>
  </div>
  <div class="col-md-12 col-sm-12 col-xs-12">
    <div class="row">
      <div class="padding-left-right">
        <p>Email* </p>
        <p><span class="wpcf7-form-control-wrap" data-name="email-946"><input size="40" class="wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email form-control" aria-required="true" aria-invalid="false"
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      </div>
    </div>
  </div>
  <div class="col-md-12 col-sm-12 col-xs-12">
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      <div class="padding-left-right">
        <p>Company Name </p>
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    </div>
  </div>
  <div class="col-md-12 col-sm-12 col-xs-12">
    <div class="row">
      <div class="padding-left-right">
        <div style="display:none">
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        </div>
        <p><span class="wpcf7-form-control-wrap country-name"><input name="country-name" class="wpcf7-form-control wpcf7dtx-dynamictext wpcf7-dynamictext cntry-code" size="40" aria-invalid="false" type="text" value="geot_country_name"></span><br>
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</form>

POST /blog/rss-feed-seo-benefits/#wpcf7-f5134-o14

<form action="/blog/rss-feed-seo-benefits/#wpcf7-f5134-o14" method="post" class="wpcf7-form init" aria-label="Contact form" novalidate="novalidate" data-status="init" siq_id="autopick_8823">
  <div style="display: none;">
    <input type="hidden" name="_wpcf7" value="5134">
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</form>

POST /blog/rss-feed-seo-benefits/#wpcf7-f810-o15

<form action="/blog/rss-feed-seo-benefits/#wpcf7-f810-o15" method="post" class="wpcf7-form init" aria-label="Contact form" novalidate="novalidate" data-status="init" siq_id="autopick_1065">
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POST /blog/rss-feed-seo-benefits/#wpcf7-f1211-o16

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  <div class="col-md-6 col-sm-6 col-xs-12">
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  <div class="col-md-6 col-sm-6 col-xs-12">
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        <p>Phone Number </p>
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  <div class="col-md-12 col-sm-12 col-xs-12">
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        <p>Upload your resume </p>
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    </div>
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POST /blog/rss-feed-seo-benefits/#wpcf7-f2569-o17

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  <div class="col-md-6 col-sm-6 col-xs-12">
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  <div class="col-md-6 col-sm-6 col-xs-12">
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        <p>Email* </p>
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  <div class="col-md-6 col-sm-6 col-xs-12">
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        <p>Phone Number* </p>
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  <div class="col-md-6 col-sm-6 col-xs-12">
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      <div class="padding-left-right">
        <p>Best Time To Reach </p>
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  <div class="col-md-12 col-sm-12 col-xs-12">
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        <p>Any special requirements? </p>
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POST /blog/rss-feed-seo-benefits/#wpcf7-f5576-o18

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POST /blog/rss-feed-seo-benefits/#wpcf7-f14732-o19

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RSS FEED SEO BENEFITS

By Raghav Tayal | May 25th, 2023

TABLE OF CONTENTS

 * What is an RSS feed?
 * Setting up your RSS Reader
 * Are RSS feed SEO Benefits Real?
 * Does Adding RSS to My Site Improve Search Ranking?
 * What Does Google Say About it?
 * Does Google index RSS feeds?
 * Are There Any Downsides to RSS Feeds?
   1. Lack of photos and graphics
   2. Exposure to content theft
   3. Tracking may not be an option
 * Conclusion


WHAT IS AN RSS FEED?

RSS stands for Really Simple Syndication. An RSS feed notifies the users about
the latest updates on their favorite websites. Like Google search features, RSS
feed offers a convenient way to consume content.

An RSS feed is an excellent way for website owners to engage with their readers.
If your website has a substantial readership, creating an RSS web feed can help
you build engagement and ensure fresh and relevant content reaches your target
audience.

Most people think RSS feed is dead, but it’s pretty much alive and kickin’ in
the world of search engine marketing. Readers who consume online content of an
ever-evolving nature, such as actionable SEO copywriting tips,style=”font-often
use an RSS feed to get all their good reads in one place.

As part of the technical SEO, setting up an RSS link on your website allows
visitors to subscribe to your blog posts. Suppose you publish a new SEO blog on
SEO tips or social media writing advice. In that case, your subscribers will be
notified through their RSS feeds. At the users’ end, the SEO blog feeds will
display the title and description of the blogs. Some RSS feeds even feature
stripped-down images and videos. By clicking on the feed, they will be
redirected to your website, where they can read the full story.


SETTING UP YOUR RSS READER

Setting up an RSS feed on your website ensures you never lose your ideal
readers. It helps you stay on top of the mind of your target audience and
attract quality website traffic every time you publish a new blog.

Setting up an RSS reader is a pretty straightforward process. With a free-to-use
RSS Builder and a little bit of HTML coding maneuver, you can set up an RSS feed
on your website in minutes.

You can add the title, published date, and description of your new post, which
will appear in the RSS Reader of your subscribers. Here’s a step-by-step video
tutorial to help you set up an RSS builder on your website:

How To Make An RSS Feed

WordPress users can use a plugin to set up an RSS feed on their website. Some
common plugins are WP RSS Aggregator, Feedzy RSS Feeds, WPeMatico RSS Feed
Fetcher, RSS with Images, and WordPress RSS Feed Retriever, to name a few.

If all of this is too technical for you, consider hiring a website developer or
a digital marketing specialist for the job.


ARE RSS FEED SEO BENEFITS REAL?

Having an RSS feed has no direct search marketing benefits, but it’s one of
those nice-to-haves that elevate the user experience. An RSS feed is a two-way
street that helps publishers and readers alike.

While readers use an RSS feed to stay updated on the latest news and blog posts,
publishers, on the other hand, use an RSS feed to build a loyal, long-term
readership. Moreover, readers can have their own news feed reader personalized
to their preferences.

RSS feed may not give you an instant search engine ranking boost, but it does
help Google and other search engines to crawl and index your new pages. Let’s
say your website publishes blogs regularly. Setting up an RSS feed allows the
search engines to quickly crawl and index your new pages and show them to your
audience.

Another RSS SEO benefit in terms of content marketing is that it drives repeat
visitors to your website, which will reflect positively in your Google
Analytics. As a result, your website may get a slight ranking boost.

SEO RSS feeds can be highly beneficial for news sites, blogs, forums, and
websites like Search Engine Watch and Search Engine Land that update their
content frequently. Although their primary focus is building engagement, the
efforts often translate into better search engine optimization performance in
the long run.


DOES ADDING RSS TO MY SITE IMPROVE SEARCH RANKING?

Ask any Internet marketing company and they will tell you that there’s no direct
correlation between RSS and search rankings. However, the RSS feed helps search
engines with content discovery. Whenever a website publishes a new page, the RSS
feed works as a Sitemap, allowing Google to crawl quickly and index new pages.

RSS is preferred over Sitemap by most bloggers and news websites because Sitemap
can handle only 1000 URLs per website, whereas there are no URL caps in RSS.

As far as the search ranking goes, there’s no straight answer.

Since RSS helps build engagement and drive repeat visitors to the website,
Google may take notice and reward the website with search visibility. If the
visitor pattern continues for a long time, the website may also get a ranking
boost.


WHAT DOES GOOGLE SAY ABOUT IT?

Like it or not, almost all of your search engine optimization activities are
influenced by Google guidelines. If Google says it’s the right thing to do, you
do it – no questions about it. Regarding using RSS, Google has clarified that it
doesn’t improve search rankings. However, Google also specified that RSS helps
Googlebot to crawl and index new pages quickly. As a result, Google can show
your new pages to visitors based on their interests and browsing behaviors.

According to Google, using RSS feeds can enhance user experience. Websites that
are working hard to create content for their target audience can leverage RSS
feeds to retain, grow and engage with their ideal visitors.


DOES GOOGLE INDEX RSS FEEDS?

Yes, it does. Google indexes RSS feeds as long as the publisher sets them up
properly through RSS feed submission. Google will crawl the RSS feed regularly
and index new pages as and when they are published. As a matter of fact, RSS
feeds get your web pages crawled and indexed faster than otherwise.

Moreover, RSS feed submission benefits publishers in many ways. Submitting RSS
feeds to directory sites helps them tap into an audience base that relies on a
feed reader to get the latest updates instead of social media browsing. Here are
some of the popular RSS submission directory sites:

www.feedage.com
www.rapidfeeds.com
www.feedspot.com
www.plazoo.com
www.feedlisting.com
www.rss6.com
www.blogflux.com
www.blogrollcenter.com


ARE THERE ANY DOWNSIDES TO RSS FEEDS?

Like most things in life, RSS is not perfect. It has its fair share of
disadvantages for both users and website owners. Let’s look at some of the
common drawbacks of RSS feeds.


LACK OF PHOTOS AND GRAPHICS

RSS feed reader offers a no-frill view of articles that generally lack vivid
visuals. While it’s necessary to strip down the article to shave off the extra
weight, the text-only feed may appear bland and unappealing.


EXPOSURE TO CONTENT THEFT

When you put in a lot of effort to create original, valuable content for your
readers, you don’t want someone else to take the credit for it. However, RSS
feeds open the backdoor for third-party websites to republish your content
without giving the credit where it’s due. So, when you use an RSS feed to
syndicate your content, chances are someone might try to mooch off your hard
work.


TRACKING MAY NOT BE AN OPTION.

When you work hard to create content for your readers, you will want to have
some sort of SEO insights to find out if your readership is growing.
Unfortunately, it’s not possible to track RSS subscribers accurately. There are
certain tools that can estimate the number of subscribers, but you can’t rely on
those numbers as they fluctuate like crazy every day.


CONCLUSION

Most online marketing professionals and local SEO experts think that RSS feed is
going obsolete, and it is something that you’ll tell your grandchildren about.
But even in 2023, an RSS feed is a must-have for a blog, news website, forum, or
any SEO strategy that involves frequent publishing.

RSS feeds help Google crawl and index new pages so that the word gets out faster
and reaches the intended audience. You can either code it into your website or
get a done-for-you plugin.

If you are still on the fence about getting an RSS feed on your website, here
are a few things to consider.

First, you don’t need a comprehensive site audit to make out that the RSS feed
has no impact on your ranking whatsoever. However, if a handful of internet
marketers are to be believed, RSS web feed might improve certain metrics,
eventually giving you a slight ranking boost.

Also, an RSS feed will benefit a content-intensive website more than a static
website that barely receives an update.


FREQUENTLY ASKED QUESTIONS

1. SHOULD I HAVE AN RSS FEED ON MY WEBSITE?

Incorporating an RSS feed on your website can be a smart move. But before you do
so, you need to define clear goals, understand your audience’s preferences and
behaviors, and look at the benefits and drawbacks of having an RSS feed on your
webpage.

Here are a few pros and cons that might help you make the decision –

PROS

 * 1. Content distribution: RSS feeds are an excellent way to distribute your
   content directly to your audience. Subscribers can receive updates without
   having to visit your website every time. This can help increase your
   content’s reach and engagement.
 * 2. User convenience: Many people prefer using RSS feeds because they can
   consolidate updates from various websites in one place. Users won’t miss out
   on your latest content even when they don’t regularly visit your site.
 * 3. Driving traffic: By offering an RSS feed, you can attract readers who
   prefer to consume content through feed readers. This can increase the traffic
   to your website, as users may click through to read the full articles.
 * 4. Accessibility: RSS feeds are user-friendly and can be accessed on various
   devices like smartphones, tablets, and laptops. This will help your content
   reach a wider audience, regardless of the device they use.
 * 5. SEO benefits: Throughout this article, you’ve already understood how
   having an RSS feed can improve your website’s SEO by allowing search engines
   to easily discover and index your new content as it is published.

CONS

 * 1. Changing trends: While RSS feeds are still used on many websites, some
   users have also shifted towards other content discovery methods such as
   social media and email newsletters. Depending on your target audience, the
   demand for RSS feeds might be lower.
 * 2. Design limitations: Integrating an RSS feed might require design
   adjustments to your website’s layout. Ensuring that the feed fits seamlessly
   into your website design might require some technical work.
 * 3. Reduced engagement metrics: If users primarily react to your content
   through the feed without visiting your website directly, it could impact
   metrics like page views, time spent on the site, and ad impressions.
 * 4. Spam concerns: Some users might consider RSS feeds as a potential source
   of spam if they are flooded with updates. Make sure to offer clear
   subscription options and allow users to easily unsubscribe.
 * 5. Technical setup: Setting up and maintaining an RSS feed might require
   technical know-how. You will need to generate a feed, ensure it is regularly
   updated, and troubleshoot potential issues as they crop up.

At the end of the day, the decision to have an RSS feed on your website will
depend on your overall content strategy, your audience’s preferences, and your
website design. If your audience includes tech-savvy users, journalists,
bloggers, or enthusiasts who rely on feed readers, offering an RSS feed can be a
valuable addition. It can increase your website’s reach, help you establish
dedicated leadership, and make your content easily accessible.

However, the benefits might be less pronounced if your audience is less likely
to use RSS feeds and your content distribution channels are primarily focused on
social media and email.

2. WHY IS RSS IMPORTANT IN DIGITAL MARKETING?

Here are a few of the many benefits of RSS feeds in digital marketing –

 * 1. Content distribution and reach: RSS makes it easy for you to distribute
   content across different platforms and channels. Readers who subscribe to
   your RSS feed can receive updates every time something new is uploaded. By
   delivering content directly to your subscribers’ feed readers or emails, you
   can reach a wider audience.
 * 2. Automation and time efficiency: You can use the RSS feed on your website
   to automate content distribution. For example, you can set up an automated
   Tweet or Facebook post to go out whenever a new blog is published on your
   website. Setting up automation will save you time and effort that you can
   then use on more important things—such as brainstorming and executing ideas
   to grow your business!
 * 3. User engagement and retention: By offering an RSS subscription option, you
   can keep your audience engaged and encourage repeat visits to your website.
   Providing a convenient way for users to stay updated with their favorite
   websites or topics will help you build a loyal reader base.
 * 4. Content curation and aggregation: You can use RSS feeds to curate and
   aggregate content from various sources relevant to your industry or niche.
   You can position yourself as a subject matter expert and a trustable source
   of information in your industry by sharing specially curated content with
   your audience.
 * 5. Industry monitoring: You can subscribe to the RSS feeds of your
   competitors and the thought leaders in your industry to stay up-to-date with
   industry trends, relevant news, and competitors’ updates.
 * 6. Enhanced blogger outreach: Bloggers and influencers are always looking for
   fresh and informative content to share with their audiences. RSS can be a
   game-changer for blogger outreach strategies. Your website’s RSS feeds can
   offer bloggers a direct channel to access new posts and updates. This will
   encourage them to engage with your content, leading to collaborations,
   mentions, or shares.
 * 7. Personalization: You can customize your RSS feeds to deliver content based
   on your users’ preferences and interests. This personalization can help
   enhance user experience and increase engagement on your website, as
   subscribers will only receive content that aligns with their specific needs.
 * 8. Email subscriptions: Users can also subscribe to RSS feeds via email
   marketing platforms. You can use this feature to maintain an active email
   list and keep your subscribers engaged by sending them updates whenever new
   content is published on your website.

Even though RSS is not as widely used today as it was back in the day, it still
offers a wide variety of benefits and can be added to your website’s digital
marketing plan. With RSS feeds, you can efficiently distribute and share
content, engage your audience, and stay updated on industry trends.

3. HOW DO I USE THE RSS FEED FOR MARKETING?

Apart from the more common uses of RSS feeds in marketing, like boosting SEO,
increasing content reach and engagement, influencer and blogger outreach, and
social media automation, here are a few more ways in which you can use the RSS
feed for marketing –

 * 1. Cross-promoting your content: You can consolidate content from multiple
   websites and blogs into a single RSS feed, so your audience can get a bird’s
   eye view of all your content in one place. This is a great way to not only
   keep your readers engaged but also showcase your brand’s diversity.
 * 2. Creating content roundups: Want to curate a weekly or monthly content
   roundup? You can quickly and easily do it with RSS feeds! By subscribing to
   various industry-related fields, you can compile a collection of the latest
   and most valuable content and then share the roundup with your audience.
 * 3. Communicating with internal teams: RSS feeds are not just limited to
   external communication – they can also enhance all your internal
   communication. You can set up an internal RSS feed to share important
   updates, news, and announcements with internal teams. This way, you can keep
   everyone on the same page without cluttering their inboxes.
 * 4. Promoting upcoming events: Your RSS feeds can help you promote any
   upcoming events, webinars, and conferences. You can create a dedicated feed
   for event updates, sneak peeks, and announcements and send real-time
   announcements to your subscribers to create a buzz about your events.
 * 5. Informing about product launches and updates: You can keep your audience
   in the loop about upcoming product launches by using your RSS feeds to share
   updates, teasers, and behind-the-scenes content. This generates excitement
   and anticipation among your subscribers, increasing the chances of a
   successful launch.
 * 6. Rewarding loyal subscribers: You can also use RSS feeds to deliver
   exclusive content that is only available to those who subscribe to it. You
   can offer early access to articles, exclusive content, special downloadable
   resources, and additional discounts as rewards to your loyal subscribers.
 * 7. Showcasing user-generated content: Encouraging user-generated content and
   spotlighting your audience’s contribution is a lesser-known use of RSS feeds.
   You can collect content shared by your customers or followers and feature it
   in your feed periodically. This engages your audience and fosters a sense of
   community around your brand.
 * 8. Boosting authority in your niche: An RSS feed can also help position you
   as an industry authority. By curating and sharing high-quality content from
   other thought leaders and experts in your field, you can establish yourself
   as a go-to brand for valuable information and insights. This will boost your
   brand’s credibility and will help attract an interested and engaged audience.
 * 9. Gathering user feedback: By using RSS feeds to share surveys, polls, or
   quizzes, you can not only keep your audience engaged but can also collect
   valuable feedback and insights about user preferences and behaviors. You can
   use the results from these feedback forms to better understand your audience
   and guide your future marketing strategies.



May 25, 2023

RAGHAV TAYAL




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