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Guide to Get Started on Instagram for Businesses | Instagram for Business
COVID-19 Resources: We’re here to help your business through the coronavirus
outbreak.

Getting Started

Why Instagram?

Start an Account

Get a Business Profile

Create Content

Creative Tools

Help and FAQ

Brand Resources

Advertising

Types

Objectives

Setup

Buying Options

Precise Targeting

Tips

Shopping

Overview

Setup Guide

Tips

Shopping Ads

Checkout

Resources

Success Stories

Insights

Partners

News


Create Ad
Instagram

Business

Getting Started

Why Instagram?

Start an Account

Get a Business Profile

Create Content

Creative Tools

Help and FAQ

Brand Resources

Advertising

Types

Objectives

Setup

Buying Options

Precise Targeting

Tips

Shopping

Overview

Setup Guide

Tips

Shopping Ads

Checkout

Resources

Success Stories

Insights

Partners

News

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Instagram

Business

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Getting Started

Expand Navigation HeaderCollapse Navigation Header

Why Instagram?

Start an Account

Get a Business Profile

Create Content

Creative Tools

Help and FAQ

Brand Resources

Advertising

Expand Navigation HeaderCollapse Navigation Header

Types

Objectives

Setup

Buying Options

Precise Targeting

Tips

Shopping

Expand Navigation HeaderCollapse Navigation Header

Overview

Setup Guide

Tips

Shopping Ads

Checkout

Resources

Expand Navigation HeaderCollapse Navigation Header

Success Stories

Insights

Partners



News


Create Ad


STAND OUT WITH INSTAGRAM.

New to Instagram? See how to set up a free business profile, create content and
use Instagram to grow your business.

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Why Instagram?

People come to Instagram to be inspired and discover things they care about, and
that includes content from brands and businesses.

60%

of people say they discover new products on Instagram.1

200 Million+

Instagrammers visit at least one Business Profile daily.2

80% Increase

in time spent watching video on Instagram.3

1/3

of the most viewed stories are from businesses.4

Starting an account is quick and easy.

Set up an Instagram Business Account to give people more information about your
products, service or business.

Step 1: Download and launch the app

Download the Instagram app for iOS from the App Store, Android from Google Play
store or Windows Phone from the Windows Phone Store. Once the app is installed
on your mobile phone, tap to open it.

Step 2: Let us know who you are

Tap Sign Up, then enter your email address and tap Next, or tap Log in with
Facebook to sign up with your Facebook account.

Step 3: Set up a free business profile

Within the app, find settings, then scroll down to Switch to Business Account.
Once you have a business account, you can add in pertinent business information
like store hours, business address or a phone number. Create a Business Profile

Step 4: Post and follow users

Start posting content you'd like to see in your feed using relevant hashtags,
and start following similar accounts. Go to Instagram to get started.


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Be recognized as a business.

Make your account on Instagram a Business Account to get insights about your
stories, posts and followers.

With a Business Account you can:

Get realtime metrics on how your stories and promoted posts perform throughout
the day.

Get insights into your followers and how they interact with your posts and
stories.

Add information about your company like business hours, location and phone
number.

Convert to a Business Account within your app account settings.

Create Your Business Account

See. Tap. Explore.

With shopping6 on Instagram, you can:

1. Create and tag a post from your business with products directly from your iOS
mobile devices.

2. Drive richer product discovery and exploration through an immersive mobile
experience.


Learn more

Creating Instagram content.

Instagram is a highly visual experience. Learn how to tell your story through
captivating photos, videos and captions.

1. Get Started on Instagram

New to Instagram? To get started, figure out what story you want to tell, decide
on a cohesive look and feel for your account, and post consistently. Learn more
by watching the video.

2. See How to Stand Out with Good Creative

Wonder what qualifies as good creative on Instagram? Hint: good creative is
simply good creative. It follows the same three creative principles you'd apply
to any marketing channel. View these principles in the video.


3. Create Quality Photos and Videos

Not a photographer? Creating quality content on Instagram doesn't have to be
difficult. You can take professional looking photos and videos just using your
phone. Learn how in the video.

View More Advertising Tips

Enhance your creative.

With Instagram's apps, you can easily create high quality photos and videos for
your account.

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Boomerang

Make everyday moments fun and unexpected. Create captivating mini videos that
loop back and forth, then share them on your feed or in your stories. On
stories, 25% of videos shared are Boomerangs.1

Boomerang by @alinavalitova


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Hyperlapse

Forget bulky tripods and expensive equipment, create polished time lapse videos
using Instagram's in-house stabilization.

Hyperlapse by @habashi

Layout

Flex your creativity by combining, flipping or mirroring multiple photos into a
single image for a fun, one-of-a-kind take on your photos.


Tip / November 11, 2016
Getting Started on Instagram

New to Instagram? Here’s how to get started and steps your business can take to
get the most from the platform.

Tip / July 22, 2016
Creating a Business Profile on Instagram

Companies of any size can be recognized with a business profile, get insights
about followers and posts, and promote posts to drive business objectives—all
within the Instagram mobile app.

We’ve studied ways advertisers can make direct response ads even more effective
on Instagram.



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