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Text Content

Podcast Speaking Influencer Programs Books Newsletter Contact
Storytelling





Just 2 spots left for Design My Signature Talk, my next virtual bootcamp →


PodcastSpeakingInfluencer ProgramsBooksNewsletterContact
Storytelling
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DON’T MARKET MORE. MATTER MORE.

I help business leaders become stronger speakers and storytellers. As an advisor
and exec. producer, I help develop your thinking into your big idea and
surrounding IP, ensuring you show up as a thought leader through signature
speeches and other pillar projects we design. In a world focused on reach, your
ability to resonate ensures others care, act, and share.

Book a Free Consultation


LEARN TO LEAD THROUGH STORIES. GET MY NEWSLETTER:


Email Address
Subscribe



You’re in! Please look for an important email from me in the next few minutes.



Made in collaboration with Pennant Video.

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💛 CLICK TO SEE MY STORYTELLING PROJECTS - SCROLL TO SEE MY SERVICES ⬇️

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YOUR PEER-LEVEL THOUGHT PARTNER & EXEC. PRODUCER

Schedule a Free Consultation

I support experienced entrepreneurs and business leaders who are ready to
elevate their public voices, craft signature talks and thought leadership
projects, and assume the posture of a storyteller everywhere they go.


🤝 WORK WITH ME 1:1 TO DEVELOP SPEECHES, STORIES, MESSAGING, AND I.P.


🗓️ ENROLL IN MY BOOTCAMPS TO DEVELOP YOUR SIGNATURE TALK


👨‍🍳 JOIN THE CREATOR KITCHEN FOR SUBSCRIPTION ACCESS TO CLASSES & COACHING



👋 FOR BRANDS AND EVENTS:

Hire me to speak, explore my influencer programs, or inquire about booking me as
your leadership team’s or your event’s dedicated speaking-and-storytelling
coach.



 

 
 


“I’M GETTING SO MANY MORE PASSIONATE REPLIES TO MY WORK.”

“Jay’s commitment to craft is contagious. Even rarer, he’s skilled at breaking
down and explaining how to assemble specific ingredients for achieving greater
resonance in your work.”

—Jenny Blake (speaker, author, and podcaster with >2m downloads; ex-Google
learning & development leader)

 

 
 
 
 
 


“YOU PULL OUT THE RAW IDEAS (EVEN WHEN KICKING AND SCREAMING) AND HELP HONE IT
INTO SOMETHING BRILLIANT. HOLY DUDE YOU’RE GOOD.”

—Sarah Stockdale (CEO of Growclass)

 

 
 
Book an exploratory call
 


COMPETE ON THE IMPACT OF YOUR IDEAS, NOT THE VOLUME OF YOUR MARKETING

The impact of an idea is directly proportional to its value + its originality.
It’s time to escape the commodity cage.

✅ You’re smart enough. ✅ You’re expert enough. ❌ But your IP may not be strong
enough.

Where are you on the Idea Impact Matrix?

 

 
 
 
 
 
 



“JAY HELPED ME SERVE A BIGGER AUDIENCE & BUILD MY PLATFORM IN MY OWN UNIQUE
WAY.”

“It felt like he had known me for years. He made my message super clear and
powerful to both me and others — waaaaaaay better than I could have done alone.
In a few short conversations, he totally understood my voice and gave honest
feedback throughout.”

—Shawn Shepheard (business coach, speaker, and podcaster)

 
 
 



HI, I’M JAY.

My mission is to help others make what matters to their careers, companies, and
communities. My premise is that we should all prioritize resonance over reach to
grow our businesses, audiences, and causes.

I was an early voice in the rise of content marketing, emphasizing quality,
creativity, and storytelling in jobs at Google, HubSpot, a tiny startup, and a
premier VC firm (NextView Ventures).

 

Since starting my business in 2016, I’ve written books, built a six-figure
speaking business (with speeches in 25 states and 3 countries), partnered with
brands like Mailchimp, Salesforce, GoDaddy, Wistia, Podia, and Help Scout, and
consulted some of the most incredible voices leading the way in their respective
niches, helping them turn their thinking into IP and their IP into speeches,
shows, messaging, and thriving businesses.




STORYTELLERS KNOW HOW TO DO ONE THING BETTER THAN THE REST: ENSURE OTHERS CARE

It starts with going beyond “creating content” to learn to craft your thinking
into IP: your big idea and all the thinking behind it. This empowers you to
develop, distribute, own, and monetize your ideas.

This is about so much more than building a following. This is about making an
impact.

Despite what internet gurus would have you believe, you don’t need clickbait or
grimy tactics. You need to dig down to the root of your perspective, develop
that into readily apparent language and ideas, and distribute that through
thought leadership and storytelling. In short, substance can still stand out—if
it arrives with story.


IMAGINE A ROOM FULL OF YOUR IDEAL AUDIENCE, AND THE PERSON THEY MENTION MOST
WHEN DISCUSSING THEIR WORK IS YOU.

Your peers, your industry’s influencers and analysts, and your ideal customers
or clients are all together. They swap notes, discuss trends, and share their
opinions — but a handful of them can’t stop repeating the same phrase before
they speak:


“IT’S LIKE [YOUR NAME] SAYS…”

They quote you, cite your ideas, and share your frameworks and stories. Those
who don’t know you whip out their phones and join your email list. This
represents something more important than followers: actual influence. You didn’t
resort to hollow stunts to juice reach. You shared thinking capable of
resonating. (That makes the reach bit easier and stickier.)


YOU CAN’T “OWN YOUR AUDIENCE.” BUT YOU CAN OWN AN IDEA IN THEIR MINDS.

That’s the power of a well-developed premise and the surrounding IP that helps
you grow.

That’s the power of a storyteller.





Schedule a Free Assessment Call
 


YOU NEED A PEER-LEVEL COLLABORATOR AND IDEA PARTNER — NOT A “SIMPLE SYSTEM”
PRINTING GENERIC WORK

👋 Just like my client, Michelle Warner.

Michelle is a “best kept secret” among entrepreneurs who sell services for tens
or hundreds of thousands of dollars, helping them craft their business models
and their marketing strategies.

Her audience is discerning, and Michelle needs to be even more choosy so before
hiring an outside voice to help her.

“Enter, Jay” she says.



 


“HE'S JUST THAT GOOD. HE KNOWS WHAT'S GONNA WORK, AND HE ALSO KNOWS HOW TO MAKE
IT WORK FOR YOU. HIRE JAY. HE GETS IT, AND HE'S WORTH IT.”


 
 
 


FINALLY SAY WHAT YOU’VE BEEN TRYING TO SAY — AND DRAW A COHERENT CIRCLE AROUND
EVERYTHING YOU DO

👋 Just like my client, Susan Boles.

Susan is a fractional COO and CFO who also sells bootcamps and other educational
offerings to help her clients.

But things felt stagnant and more difficult than in previous eras of her own
business.



 


“THE MORE WE WORKED TOGETHER, THE EASIER IT MADE EVERYTHING ELSE IN MY BUSINESS.
IT’S ALL STARTING TO CONNECT.”

“I can see how my next offering comes from this. I can see how content comes
from this because it’s not just tons of random things, but all beats of the
premise. I can see how my sales are easier because of this.”

 
 

 
 


WHEN YOUR IDEAS FEEL MORE LIKE YOU, YOU FEEL MORE LIKE THIS:

[Pictured: online training company CEO // Fortune 100 SVP-turned-author //
freelance writer // habit and career coach.]

 
 
 
 
 
Schedule an exploratory call
 
 


“A SECOND-SESSION WAS A NO-BRAINER”

“I never had a creative partner until hiring Jay. He is so strategic and
ruthlessly practical. My work ended up lightyears ahead.”

—Mia Quagliarello (Head of Creator Community, Flipboard; prev. Apple, YouTube,
Viacom)

 
 


SUBSTANCE, YOU NEED STYLE.


ADVICE, YOU NEED STORY.


EXPERT, YOU NEED IP.

 

“You can go ahead and create more content. Or you can create something special
that stirs hearts and engages minds. If you are the kind of person who wants
your work to really matter, listen to Jay. He’ll be your perfect guide.”

— Ann Handley (WSJ Bestselling Author of Everybody Writes; globally touring
speaker; Partner at training org MarketingProfs)

 
 

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EXPLORE JAY’S STORYTELLING

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PODCAST


HOW STORIES HAPPEN

Follow the Show
 

 

What does it take to resonate? On How Stories Happen, experts, entrepreneurs,
and world-class communicators dissect their signature stories piece by piece. We
explore how they found their stories, how they developed their ideas, and how
they're using a given story to grow their business and leave their legacy.
Hosted by Jay Acunzo.

⭐ ⭐ ⭐ ⭐ ⭐

 


HEAR THE TRAILER

 
 


PRESENTING SPONSOR:

 
 

 
 
 
 
 
 
 


DOCUSERIES


AGAINST THE GRAIN

I partnered with the brand Help Scout to create a three-part docuseries about
businesses who believe there’s a better way to build than growth-at-all-costs.

 


 


DOING MY BEST BOURDAIN


(MY STORYTELLING HERO)

 
Watch the Series
 
 
 
 


BOOK


BREAK THE WHEEL

 


BUILD YOUR WAY


QUESTION BEST PRACTICES. TRUST YOUR INTUITION. DO YOUR BEST WORK.

With a diverse range of real-world stories, Break the Wheel offers a simple but
powerful way to think for yourself when surrounded by endless advice and
conventional wisdom. Say goodbye to average work and hello to doing your best.

Get your copy
 
Book reviews


“Usually business writing is for people who want to be led, not for people who
want to think.

Jay challenges people to think instead, and to remember that we benefit from
being whole people not divided into business pieces and not-business pieces.
I’ve been reading his work for years.”

- Maggie, a happy reader and think-for-yourselfer



“File this book under completely paradigm shifting.

This will change the way you think about what you need to do to be successful,
and free you do do more of what is a unique expression of yourself. It’s easy to
get caught up thinking that success lies in best practices. But best practices
aren’t best for everyone. Question assumptions and unlock massive impact,
revenue, and fulfillment.

-5 Star Amazon Review”



“A rare great marketing book!

A terrific book with important advice for every marketer. It’s not ‘best
practice’, it’s how to find what’s best for your specific situation. Smart,
well-written and super helpful.”

-5 Star Amazon Review


 
 
 
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LEARN TO TELL HIGHER-IMPACT STORIES TO GROW YOUR BUSINESS & CAUSE

Subscribe to my free newsletter exploring storytelling, resonance, content, and
creativity.

Email Address
SIGN UP






 
 
 
 

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