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Back to Podcast Network

YEAH, THAT'S PROBABLY AN AD

Join the scrappy, skeptical Adweek news team as we debate the highs and lows of
creativity, advertising, marketing, media and technology.
EP 480

ADVERTISING IN THE SUMMER OF SPORT WITH LOUISE JOHNSON, CEO OF FUSE

PLAY
23 minutes
July 29, 2024

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart and Luz Corona
sit down with Louise Johnson, CEO of leading sport and entertainment marketing
agency Fuse.

EP 479

AU REVOIR FROM CANNES WITH ADWEEK

PLAY
13 minutes
July 19, 2024

EP 478

SWIPE RIGHT ON SOCIAL CAMPAIGNS WITH JONATHAN KIRKLAND, CINDY LIM, AND JULIA
ESTACOLCHIC

PLAY
33 minutes
July 22, 2024

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart is joined by
Jonathan Kirkland, Head of Marketing & Brand for BLK at Match, Cindy Lim, Head
of Brand for Yuzu at Yuzu, and Julia Estacolchic, Senior Director of Brand
Marketing and Head of Brand for Chispa at Match.

EP 477

HOW TO THROW THE BIGGEST MUSIC FEST IN NYC | YOUNG INFLUENTIALS

PLAY
36 minutes
July 16, 2024

Since 2011, the Governors Ball Music Festival has brought together some of the
biggest names in music, such as Kendrick Lamar, Sabrina Carpenter, and Peso
Pluma, in one location. Organizing an event in the city that never sleeps is no
easy task. Everything from the musical acts to the brand activations must be
engaging. In this episode, we hear from Alex Joffe, Head of Partnerships for
Governors Ball and Senior Sponsorship Director of C3 Presents, as he shares how
the festival came to be and the secret to staying on top of emerging musical
talent.

EP 476

HOW BRANDS SHOWED UP AT COPA AMERICA WITH SARA GARIBALDI AND LEE MAICON

PLAY
30 minutes
July 15, 2024

In this episode of Yeah, That’s Probably an Ad, Luz Corona and Rebecca Stewart
are joined by Sara Garibaldi, President at BODEN Agency, and Lee Maicon, Global
Chief Strategy Officer at The Community.

EP 475

THE INS AND OUTS OF BOSTON CALLING | YOUNG INFLUENTIALS

PLAY
30 minutes
July 9, 2024

Every year, music enthusiasts gather in Boston for an exciting weekend filled
with performances by well-known artists such as Ed Sheeran, Hozier, and 2024’s
It Girl Chappell Roan. Have you ever wondered what it takes to put together a
diverse music festival that not only showcases incredible talent but also
incorporates brand activations? In this episode, Boston Calling CEO Brian Appel
shares the journey of creating the festival, the process of selecting top-notch
performers and brands, and how the event continues to embody the charm of New
England.

EP 474

REDEFINING THE WORKPLACE WITH MICHAEL CLINTON AND CHASE CAMPBELL

PLAY
40 minutes
July 8, 2024

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart and Luz Corona
are joined by Michael Clinton, CEO and Founder of ROAR Forward, and Chase
Campbell, Cultural Intelligence Analyst at The Community.

EP 473

DANCE THE NIGHT WITH CHARM LA’ DONNA | YOUNG INFLUENTIALS

PLAY
29 minutes
July 2, 2024

Dancing is a universal language. Spend just 5 minutes online and you’ll see how
some dances have become viral sensations worldwide. Choreographer Charm La’Donna
is responsible for many of these popular dances. She has worked with artists
like Madonna, Selena Gomez, and Dua Lipa, and her moves are constantly being
imitated. However, her success with A-list artists did not happen overnight. In
this episode, Charm shares her experience of balancing school and dancing, and
what it was like to see her choreography go viral on TikTok.

EP 472

RETOUR SUR CANNES WITH ADWEEK

PLAY
24 minutes
June 28, 2024

Welcome to Cannes Dispatch, ADWEEK's special series dedicated to the buzz,
creativity, and innovation at one of the world's most anticipated gatherings,
Cannes Lions Festival. In this final part, Adweek’s Editor in Chief Ryan Joe,
Executive Editor Jameson Fleming, Brand Editor Rebecca Stewart, and Creative
Editor Brittaney Kiefer link up to reflect on the entire festival.

EP 471

HOW BRANDS CAN TRULY CELEBRATE DIVERSITY AND INCLUSION | YOUNG INFLUENTIALS

PLAY
30 minutes
June 25, 2024

In today's world, many brands struggle to genuinely celebrate diverse
communities and understand the best ways to do so. In this episode, we dive deep
with Christina Holden, Barry’s head of PR, and Victor Self, the SVP of DEIB, to
uncover how their company authentically honors communities like the LGBTQ+
community and more throughout every facet of their business. They also share
invaluable advice for companies aspiring to be more inclusive in all aspects of
their operations. Tune in for an inspiring conversation about true inclusivity
and the impact it can have.

EP 470

EN DIRECT DE CANNES WITH ADWEEK

PLAY
27 minutes
June 21, 2024

Welcome to Cannes Dispatch, ADWEEK's special series dedicated to the buzz,
creativity, and innovation at one of the world's most anticipated gatherings,
Cannes Lions Festival. In this second episode, ADWEEK’s CEO, Will Lee,
interviews some of the biggest names at Cannes with top ADWEEK voices. Delve
into the exciting group chats and panel discussions at ADWEEK House with Sir
Martin Sorrell, the founder of S4 Capital, and Alexis Ohanian, co-founder of
Reddit.

EP 469

EMBRACING LGBTQ+ INCLUSION WITH TAIMI | YOUNG INFLUENTIALS

PLAY
28 minutes
June 18, 2024

Some members of the LGBTQ+ community may feel excluded when it comes to finding
community and dating spaces. Certain places claim to support the entire
community but end up catering only to a select few. In this episode, Taimi CEO
and Founder Alex Pasykov discusses how the app is working to build a fully
inclusive LGBTQ+ platform.

EP 468

EN ROUTE TO CANNES WITH WILL LEE AND JENNY ROONEY

PLAY
49 minutes
June 14, 2024

Welcome to Cannes Dispatch, ADWEEK's special series dedicated to the buzz,
creativity, and innovation at one of the world's most anticipated gatherings,
the Cannes Lions Festival. In the first episode, Will Lee, CEO of ADWEEK, and
Jenny Rooney, Chief Experience Officer at ADWEEK, connect with the very best in
the advertising world. Tune in to hear from Lou Paskalis, Michael Kassan,
Shelley Zalis, and ADWEEK'S EIC Ryan Joe about what’s to come from Cannes 2024,
from its rich history to this year's can't-miss moments.

EP 467

3CV VERSUS MEDIALINK AND KASSAN VERSUS UTA: A SCOOP WITH RYAN JOE

PLAY
13 minutes
June 13, 2024

In this episode of Yeah, That’s Probably an Ad, Ryan Joe, AdWeek’s
editor-in-chief sits down with Rebecca, to discuss the arbitration of Michael
Kassan’s split from MediaLink in March this year, and what the plans are for his
breakaway venture.

EP 466

PROMOTING WOMEN'S SPORTS THROUGH STORYTELLING WITH KRISTYN COOK OF STATE FARM

PLAY
20 minutes
June 17, 2024

In this episode of Yeah That’s Probably an Ad, Luz Corona and Jameson Fleming
sit down with Kristyn Cook. Kristyn is the Chief Agency, Sales and Marketing
Officer at State Farm, a group of mutual insurance companies and the largest
property, casualty, and auto insurance provider in the United States. She is
responsible for the State Farm Agency Force that is 19,000+ strong, as well as
the marketing department.

EP 465

VERIZON’S FORMULA FOR A SUCCESSFUL SOCIAL STRATEGY | YOUNG INFLUENTIALS

PLAY
19 minutes
June 11, 2024

Ever stopped to appreciate a brand's organic social media post, admiring the
cleverness and relatability behind it? In this episode, we delve into the
formula. From engaging TikTok videos to humorous LinkedIn posts, Gabriel Gomez,
Social Strategy Lead at Verizon, breaks it all down for us.

EP 464

AUTHENTICITY, INCLUSIVITY, AND HUMANITY: A HOLISTIC APPROACH WITH MICHELLE
HARMON-MADSEN OF SPONSORUNITED

PLAY
16 minutes
June 10, 2024

In this episode of Yeah, That’s Probably an Ad, Luz Corona is at the Adweek
Sports Marketing Summit with Michelle Harmon-Madsen, Chief Marketing Officer at
SponsorUnited, a leading global sports and entertainment intelligence platform.

EP 463

KEEPING UP WITH RICKEY THOMPSON | YOUNG INFLUENTIALS

PLAY
18 minutes
June 4, 2024

Rickey Thompson is a well-known name from Vine to TikTok. He is passionate about
sharing his hilariously unique and relatable, yet edgy, point of view. In this
episode, we hear from the iconic creator as he shares his journey from being a
shy kid in North Carolina to becoming a commanding presence with an audience of
millions.

EP 462

BUILDING EQUITY AND DRIVING BUSINESS RESULTS WITH ALLY'S 50/50 PLEDGE WITH
ANDREA BRIMMER

PLAY
30 minutes
June 3, 2024

In this episode of Yeah, That's Probably an Ad, part of the themed sports
marketing series presented by Ally, Luz Corona sits down with Andrea Brimmer,
Chief Marketing and PR Officer at Ally Financial. They discuss Ally's
transformative 50/50 pledge to invest equally in men's and women's sports media,
the challenges and successes along the way, and how this initiative is driving
real business impact for Ally.

EP 461

THE IMPACT OF GOOGLE'S GENERATIVE AI SEARCH ON PUBLISHERS AND ADVERTISERS WITH
ADWEEK’S TRISHLA OSTWAL AND CATHERINE PERLOFF

PLAY
27 minutes
May 28, 2024

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart and Luz Corona
are joined by Adweek’s very own Trishla Ostwal, AI and tech policy reporter, and
Catherine Perloff, platforms reporter.

EP 460

WHAT’S INSIDE WITH DANNYLOVESPASTA | YOUNG INFLUENTIALS

PLAY
28 minutes
May 28, 2024

If you were to ask anyone about their favorite dishes, each person would respond
with their unique recipe for how they make them. In this episode, we hear from
Danny Freeman (@dannylovespasta) about how he creates unique, colorful, and
out-of-the-box ways to make pasta. Freeman also shares how he transitioned into
a new career path and best practices for creating content.

EP 459

MIND OVER MATTER WITH KENDALL TOOLE | YOUNG INFLUENTIALS

PLAY
21 minutes
May 24, 2024

Peloton is a well-known name in the world of exercise and fitness. The brand
offers people the convenience of working out in various settings, whether it’s
using their stationary bike at home or accessing their workout classes through
the app while traveling for business. Peloton is not only recognized for its
wide range of workout classes but also for its charismatic and influential
instructors such as Kendall Toole. In this episode, Toole shares her personal
fitness journey and discusses her passionate mission to empower and inspire
others beyond the confines of her workout classes.

EP 458

BUILD ME UP WITH BO & KYLE | YOUNG INFLUENTIALS

PLAY
30 minutes
May 21, 2024

In this episode of Young Influentials, host Colin Daniels is joined by Bo
Shepherd and Kyle Dubay, Co-Owners of Woodward Throwbacks.

Join them as they discuss:

* How Bo and Kyle transform recycled materials into functional masterpieces
* What sets Woodward Throwbacks apart
* How to turn everyday materials into stunning masterpieces
* Why you should keep up and stay relevant on social media
* The importance of engaging with your community

Woodward Throwbacks was founded by Bo and Kyle to furnish the Detroit apartments
while cleaning up their local streets. What began in a one-car garage quickly
expanded to a 24,000-sq.-ft. facility, gaining both local and national media
attention, with products sold by major retailers like Target and Nordstrom.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple
Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.

EP 457

THE DOWN LOW ON THE UPFRONTS WITH ADWEEK’S ETHAN ALTER AND BILL BRADLEY

PLAY
29 minutes
May 20, 2024

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart and Luz Corona
are joined by Adweek’s very own Ethan Alter, TVNewser Editor, and Bill Bradley,
Deputy Editor of Media, TV, and Sports Marketing.

EP 456

BUILDING AN AGENCY CULTURE THAT SUPPORTS A HEALTHY WORK-LIFE BALANCE WITH NIKI
SAHNI, PRESIDENT OF COURAGE

PLAY
21 minutes
May 16, 2024

In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart sits down with
Niki Sahni, President and Partner at Courage, a fully-independent, owner
operated creative agency founded as part of a mission to create a place where
people and brands can find their own courage.

EP 455

BEAUTIFUL THINGS WITH IFIT | YOUNG INFLUENTIALS

PLAY
32 minutes
May 14, 2024

Working out can be a challenge for many of us. It could be the lack of time or
difficulty in finding a workout routine that suits us. However, iFit understands
that workouts are not a one-size-fits-all system. The software used by iFit
adapts to the individual’s needs. In this episode, we will hear from the CMO of
iFit, Mark Phillips, as he explains how iFit is using AI technology to better
comprehend individual needs. He will also share how the company is promoting
community in real life.

EP 454

PLAY ON WITH SEEKER MUSIC | YOUNG INFLUENTIALS

PLAY
38 minutes
May 10, 2024

We all have our favorite artists and bands that we love listening to and
watching in live concerts. However, many of us are not aware of how these
musicians were discovered and the entire process behind creating the hit songs
that we enjoy. In this episode, we will hear from songwriter Evan Bogart, who
has written songs for popular artists like Rihanna and Beyoncé. Currently, as
the CEO of Seeker Music, Bogart will share his personal journey into the music
industry and provide valuable advice for aspiring individuals who are looking to
make it big in the industry.

EP 453

NURTURING POSITIVE CLIENT/AGENCY RELATIONSHIPS WITH JP PETTY, GLOBAL EXECUTIVE
CREATIVE DIRECTOR, BODEGA AT WIEDEN + KENNEDY

PLAY
18 minutes
May 7, 2024

In this episode of Yeah That’s Probably an Ad, Luz Corona and Jameson Fleming
sit down with JP Petty at Social Media Week in New York. JP is a creative leader
and the Global Executive Creative Director, Bodega at Wieden + Kennedy where he
oversaw the creation of Bodega the content creation studio monolith that has
created so much groundbreaking work over the past four years it’s been
operational.

EP 452

HIT THE ROAD, JACK WITH BÉIS | YOUNG INFLUENTIALS

PLAY
28 minutes
May 7, 2024

When it comes to traveling, it’s hard not to come across the iconic Béis
weekender or suitcases. Recently, the company was the official luggage and
travel bag sponsor at the country music festival Stagecoach. In this episode,
we’ll be speaking with Liz Money, SVP of Brand & Creative, as she shares how the
brand’s activation, The BÉIS Pit Stop, came to be and how they are working to
build a community beyond digital content.

EP 451

QCP'S SECRET INGREDIENT TO VIRAL FOOD CONTENT | YOUNG INFLUENTIALS

PLAY
47 minutes
May 3, 2024

In this episode of Young Influentials, host Colin Daniels is joined by Gianluca
Conte, aka QCP.

Join them as they discuss:

* QCP's journey of a young influential creator in the cooking industry
* How he united Italian and American cuisine
* How to find your unique style online
* Authenticity and happiness in content creation
* Building resilience as an online creator

Gianluca Coste, popularly known as QCP, is a passionate and knowledgeable
enthusiast of Italian cuisine. In his first cookbook, Italian/American, he
delves into his dual heritage with recipes from his hometown, Ischia, near
Naples, other Italian regions, and his American influences. With nearly 3
million Instagram followers and over 12 million on TikTok, QCP has become an
internet sensation, captivating food lovers worldwide.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple
Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.

EP 450

HEADED TO THE DESERT WITH SARA POLLOCK OF PINTEREST | YOUNG INFLUENTIALS

PLAY
27 minutes
May 1, 2024

When it comes to planning outfits for music festivals or themed events, many of
us seek inspiration from Pinterest. This year, the platform was activated at
Coachella for both weekends, bringing our mood boards and visions to life. In
this episode, we hear from Sara Pollock, the VP and Global Head of Consumer
Marketing at Pinterest, as she explains why they decided to activate in the
desert and if it’s worth it for other brands to do the same.

EP 449

WHAT THE HEALTH WITH LOVE WELLNESS | YOUNG INFLUENTIALS

PLAY
29 minutes
April 23, 2024

When it comes to maintaining good health and wellness, it can be quite expensive
and challenging to track down the right products, particularly for women. In
this episode, Lo Bosworth, the founder of a wellness brand, shares her story of
how she established the brand out of frustration with finding solutions for her
own health concerns. Her goal was to make doctor-developed supplements and
wellness products accessible to everyone that really work.

EP 448

BTS WITH STUDS: THE GEN Z-FRIENDLY CHALLENGER TAKING ON CLAIRE'S

PLAY
13 minutes
April 23, 2024

Studs, the painfully cool ear piercing studio and earrings brand, has been
expanding rapidly since its launch in 2019.\

The startup now counts 22 stores across the U.S. with 10 more NYC spaces planned
for 2024.

Offering Gen Z and millennial urbanites an alternative to mall strip piercers
like Claire's, the brand sets itself with its "needle-only method" and signature
"Earscape" stacks, combined with a buzzy retail environment and sleek e-commerce
offering.

After getting a taste of the Studs experience herself (along with Adweek's
director of social, Sami Lambert) our community editor, Luz Corona, sat down for
a chat with Harman and Bubbers. The duo discussed Studs' astronomical growth,
finding success blending bricks and mortar experiences with digital ones, and
how they plan on disrupting the piercing and jewelry space next.

EP 447

MAKING CONTENT STICK WITH VIRAL GROWTH | YOUNG INFLUENTIALS

PLAY
32 minutes
April 19, 2024

There are countless videos available on the internet that cater to a wide range
of interests. It’s fascinating how certain videos can go viral and become widely
viewed by millions of people across the globe, and it’s difficult to predict
what makes a video viral. In this episode, we’ll learn from Kazi Sharar of Viral
Growth about how the company assists creators and entrepreneurs in identifying
their niche and developing content that is distinctive, memorable, and has the
potential to go viral.

EP 446

CREATOR JAYDE POWELL HAS THE TEA ON FINDING A SAFE SPACE IN SOCIAL MEDIA

PLAY
18 minutes
April 18, 2024

As a content creator, Jayde Powell has completely immersed herself in the
creative world. In the process, the creative-writer-speaker has picked up
a breadth of expertise, recognition by trades like ADWEEK, Business Insider and
Hashtag Paid.

She’s also built an engaged fanbase that not only understands her brand of
humor, but also embraces it.On the latest episode of Yeah, That’s Probably An
Ad, community editor Luz Corona sat down with the multi-hyphenate marketer at
ADWEEK’s Social Media Week to discuss everything from her personal brand to
redefining professionalism.

Powell is the founder of The Em Dash Co, a content and creative development
agency. Her LonkedIn series #CreatorTeaTalk, brings together players in the
creator economy to discuss all things creators, content and culture.

She is also the co-founder of Weed For Black Women, a media, culture and
community hub that strives to educate Black women on the power of the cannabis
plant.

EP 445

PUSH IT TO THE LIMIT WITH BMF | YOUNG INFLUENTIALS

PLAY
33 minutes
April 16, 2024

To make an event truly spectacular, it’s not enough to rely on just a photo wall
and good food. You need to ensure that the attendees are engaged and are talking
about it to everyone. In this episode, Brian Felt, co-partner of the marketing
agency BMF, shares his experience in the industry and provides powerful insights
on what brands must do to create an interactive event worth sharing on social
media.

EP 444

THE STATE OF THE WORKPLACE, AS TOLD BY A CORPORATE BADDIE

PLAY
24 minutes
April 15, 2024

After graduating from the historically Black university (HBCU), Morehouse,
DeAndre Brown looked forward to entering the workplace and soon landed
internships in both government and corporate settings.

As the youngest employee, he quickly identified the antiquated norms in the
workplace (see: bragging wars over long hours) and, as any good Gen Z-er, used
the experience as inspiration for TikTok content as a creative outlet to deal
with this new chapter.

And that’s how a Corporate Baddie was born.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz
Corona sat down with the Gen Z content creator at ADWEEK’s Social Media Week for
an intimate conversation surrounding Brown’s journey to his Corporate Baddie
persona on TikTok.They discuss generational comment wars, the toll virality on
social media can take on mental health, and the pros and cons of working for
yourself.

EP 443

MARKETING FOR THE NEXT GEN WITH KRIS TAIT | YOUNG INFLUENTIALS

PLAY
40 minutes
April 9, 2024

The media industry is in a constant state of evolution and change, especially in
the present times. As each new generation emerges, new ways of reaching and
marketing to consumers are evolving. In this episode, Kris Tait, the managing
director of the digital marketing agency Croud U.S., shares the latest marketing
trends and techniques that companies are using to reach younger audiences.

EP 442

DESIGN JUSTICE CAN HELP BRANDS CREATE MORE CONSIDERATE, INCLUSIVE WORK

PLAY
19 minutes
April 8, 2024

Over the past year, the ad industry has witnessed a deprioritizing of DEI
initiatives through a series of events: CMOs are back to focusing on hard
hitting business goals, brands are hesitant to use LGBTQ+ marketing and the data
shows women makeup 37% of industry employees, still down from 50% before the
pandemic.

However, there’s another way to create a more inclusive world and it involves
the creatives.

Enter: Design justice, a practice which rethinks design processes and focuses on
people who are often marginalized by them. This approach calls for collaborative
and creative practices to approach the deeper challenges these communities face.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz
Corona and Europe brand editor Rebecca Stewart sit down with Karen Baker from
Boathouse, giving us the 101 on design justice, examples of the concept in
action, and why marketers should feel inspired by Lego and Netflix.

Join us virtually at Social Media Week!

EP 441

YOU GOT A FAST CAR WITH TURO

PLAY
24 minutes
April 3, 2024

When it comes to travel, nothing beats a road trip with loved ones. However, it
can be frustrating when rental car companies run out of cars during busy holiday
weekends or when you decide to drive to visit family out of town at the last
minute. That’s where Turo comes in. Turo is the largest car-sharing marketplace
in the world. You can book the perfect car from a trustworthy community of hosts
in several countries. In this episode, Turo’s Chief Marketing Officer, Andrew
Mok, shares his experience working in the industry, how Turo stands out among
other car-sharing platforms, and his favorite songs for a road trip.

EP 440

FLASHBACK: WHERE CAN BUD LIGHT GO FROM HERE?

PLAY
21 minutes
April 1, 2024

This episode of Yeah, That's Probably an Ad was released on July 5, 2023. For
more on this story, visit ADWEEK.com.

It's been an interesting few months for Bud Light, which found itself embroiled
in anti-LGBTQ+ criticism and calls for a boycott after it partnered with
transgender influencer Dylan Mulvaney to promote its brew in March.

Since then, the Anheuser-Busch (AB InBev) business has endured criticism from
both the right and left; offering a lesson for brands in what happens when you
try to market to all but alienate everyone.

For an episode unpicking the timeline of events and asking whether Bud Light can
ever take the crown of America's favorite beer again, Adweek's community editor
Luz Corona and Europe brand editor Rebecca Stewart are joined by senior reporter
Paul Hiebert and AgencySpy editor Kyle O'Brien.

Note: This episode was recorded prior to AB InBev US CEO Brendan Whitworth
speaking with CBS about the controversy and before Bud Light brought back
the "Bud Knight".

EP 439

WE NEVER GO OUT OF STYLE WITH MOVADO | YOUNG INFLUENTIALS

PLAY
29 minutes
March 26, 2024

Accessories are a great way to enhance and complete an outfit. Whether it’s a
pair of earrings or a watch, they can add a touch of elegance to one’s
appearance. Movado, a watch brand that has been around since the 1800s, has been
helping people elevate their fashion sense for centuries.

While some might wonder how a brand that has been around for so long stays
relevant, Margot Grinberg, the president of the Movado Brand and senior vice
president of e-commerce, shares in this episode how the brand has evolved over
the years and adapted to reach a younger audience.

EP 438

UNPACKING THE 'CAITLIN CLARK EFFECT'

PLAY
30 minutes
March 25, 2024

This season, 22-year-old basketball star Caitlin Clark has been making headlines
with the Iowa Hawkeyes, breaking scoring and attendance records.

She's also brought mainstream attention to women’s college basketball, a sport
historically eclipsed by its men’s counterpart. It's not just fans taking notice
either, Clark is encouraging more brands into the league too, with Nike, State
Farm, and Gatorade all clamoring to work with her.

Joining Adweek community and brand editors Luz Corona and Rebecca Stewart to
discuss the so-called "Caitlin Clark effect" on both the WNBA and culture at
large are Adweek reporters Mollie Cahillane and Jason Notte.

The four unpack the impact Clark has already had in her short but stratospheric
career, and what it means for the future of college basketball, the WNBA and
NBA.

EP 437

BALANCING BRAND AND DEMAND: THE RECIPE IS DEAD. HERE’S WHY YOU SHOULD BE LOOKING
IN GROCERY STORES FOR CONTENT

PLAY
21 minutes
March 21, 2024

According to TASTE editor in chief Matt Rodbard, the grocery store is content.
And as marketers very well know, content is king.

On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor
Luz Corona sat down with the founding editor of the chic digital cooking and
food culture magazine to discuss the current and future state of food media and
retail. Rodbard shares why the food-centric media companies we have all grown to
love are in jeopardy, why recipe videos are a thing of the past and how food and
beverage brands can create better user experiences for food-lovers everywhere.

The current marketing landscape is complex. As a marketer or brand manager,
juggling short-term, results-driven priorities with long-term planning and
investment can be challenging. You need a partner who understands your business
and can help elevate your brand.

Visit omd.com/contact/usa to learn how OMD is 'Creating what's next' and helping
brands develop the right frameworks and best practices to succeed in today's
ever-changing media landscape.

EP 436

PARTY LIKE A ROCKSTAR WITH 818 TEQUILA | YOUNG INFLUENTIALS

PLAY
43 minutes
March 19, 2024

We all enjoy socializing and treating ourselves to delightful drinks like
tequila. What often makes us stick to certain brands is the feeling of being
part of a community, especially when we can see how they positively impact
others and the environment. In this episode, we'll hear from Kathleen Braine,
the CMO of 818 Tequila, as she talks about the brand's origin story, its efforts
to support the planet and the communities in Mexico where it operates, and how
it's attracting Gen Z consumers.

EP 435

WPP’S OPENX MODEL IS MAKING MARKETING MAGIC FOR COCA-COLA

PLAY
29 minutes
March 18, 2024

In 2021, Coca-Cola handed WPP its $4 billion ad account.

At the time, it gave new bespoke agency OpenX a brief to change its marketing
output from a “majority analog to 60% digital” and curate more live experiences.

With the recent debut of Coca-Cola’s “Foodmarks” campaign — which spotlights
locations that are culturally relevant for the brand in partnership with Time
Out — it’s clear OpenX understood the assignment.

This week, Coke’s vp of creative strategy and content, Islam ElDessouky, and
Ogilvy’s global client lead, Liam Parker, join Adweek community and brand
editors Luz Corona and Rebecca Stewart to discuss the year-long road to
“Foodmarks”.

They also spoke about how the work speaks to Coke’s wider marketing
ambitions and gave an insight into how the OpenX model is performing for the
brand.

Follow Luz Corona on LinkedIn

Follow Rebecca Stewart on LinkedIn

EP 434

BALANCING BRAND AND DEMAND: ‘FINICKY CONSUMERS’ ARE HOLDING THEIR DOLLARS CLOSE
— HERE’S WHY

PLAY
19 minutes
March 14, 2024

It’s 2024 and aside from inflation, unemployment and it being an election year,
marketers have yet another challenge on their hands when it comes to their
consumers: anxiety.

On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor
Luz Corona sat down with Forrester Research vp and principal analyst Dipanjan
Chatterjee live from The Podcast Lounge at Commerceweek, sponsored by OMD, to
discuss why 2024 is the year of the ‘finnicky consumer.’

Forrester Research found that 42% of consumers are experiencing anxiety about
what lays ahead this year. However, the concern is not short-term; 48% of
today’s consumers are anxious about the next ten years.

Chatterjee offered a 101 in macroeconomics, and shared why marketers should take
“kitchen table economics” into consideration and what it will take for brands to
prevail during this challenging time.

Visit omd.com/contact/usa to learn how OMD is 'Creating what's next' and helping
brands develop the right frameworks and best practices to succeed in today's
ever-changing media landscape.

EP 433

LIPSTICK & LAUGHS: IPSY'S JOURNEY THROUGH THE WORLD OF BEAUTY | YOUNG
INFLUENTIALS

PLAY
39 minutes
March 12, 2024

Everyone has their favorite skincare and makeup products, but how do you keep up
with the latest trends and discover new products before they become popular?
IPSY is a personalized beauty membership service that can help with that. In
this episode, we'll hear from Bethany Blair, Senior Director of Production, as
she shares her experience in the beauty industry and explains how IPSY is
building a community of beauty enthusiasts.

EP 432

TUNING INTO CONSUMER NEEDS, NOT MARKETER NEEDS

PLAY
31 minutes
March 11, 2024

As marketers, we are to have a pulse on culture, the latest trends and chatter
occurring around our consumers. But what if your feed is not like the others?

In the latest research study from iHeartMedia and Morning Consult, “The New
American Consumer and the Marketing Divide,” the audio company took a closer
look at the gap between consumer habits and marketer bias. They found that 40%
of American consumers never heard of NFTs, 33% never heard of charcuterie boards
and over 60% of Americans never heard of the critically acclaimed tv show,
Succession.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz
Corona and Europe brand editor Rebecca Stewart sit down with iHeartMedia
president and CMO Gayle Troberman to discuss more of the study’s findings, how
the audio market has evolved post Covid and why, despite the 31% of listening
time clocked by Americans, there is only 9% of media budget allocated to audio.

EP 431

BALANCING BRAND AND DEMAND: WHAT IS AN ‘OUTCOME’ IN MEDIA? DEPENDS ON WHO YOU
ASK

PLAY
25 minutes
March 7, 2024

What is an “outcome?” According to Omnicom leaders, it depends on whether you’re
asking a brand’s CMO or CFO.

On this episode of Yeah, That’s Probably An Ad, recorded live from The Podcast
Lounge at Commerceweek presented by OMD, ADWEEK community editor Luz Corona sat
down with OMD's Chief Investment Officer, Kelly Metz and Omnicom Media Group
Chief Intelligence Officer Joanna O'Connell to discuss the ever-evolving
challenge of balancing brand and demand.

The agency leaders pointed out a few common challenges they have identified in
client conversations: misalignment on the metrics for success between marketing
and finance teams, being strategic when it comes to first-party data and basing
measurement frameworks off archaic industry structures that need a complete
revamp. The biggest key takeaway: it’s all about everyone being on the same page
in the same book.

Visit omd.com/contact/usa to learn how OMD is 'Creating what's next' and helping
brands develop the right frameworks and best practices to succeed in today's
ever-changing media landscape.

EP 430

IT GIRL WITH ESSENCE’S GIRLS UNITED | YOUNG INFLUENTIALS

PLAY
47 minutes
March 5, 2024

It can be challenging for many young women to find a space where they can stay
informed and build a community. However, with ESSENCE's Girls United, women can
have access to such a space. Girls United provides knowledge on topics like
fashion, astrology, and culture. In this episode, co-founder Rechelle Dennis
shares how the idea of Girls United came about, the power of Gen Z's voice, and
what's to come.

EP 429

FOR UPWORK, ‘SHOW AND TELL’ IS A CRITICAL COMPONENT OF INCORPORATING GEN AI

PLAY
19 minutes
March 4, 2024

As per Accenture, 47% of CMOs are planning to dedicate funds specifically for AI
in their 2024 budgets, marking a departure from traditional advertising.
However, the industry’s embrace of generative AI has left many marketers asking
the age-old question that comes with implementing any new technology: how?

On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor
Luz Corona sat down with Upwork CMO Melissa Waters to discuss how the
freelancing platform is approaching generative AI both as a business and as an
employer.

Waters shared the company’s “human first approach” to generative AI that
consists of an internal council comprised of the key stakeholders and regular
“show and tell” sessions that show users and employees the different tools at
their disposal in addition to best practices.

Waters also gave her advice for other CMOs on how to tackle this challenge,
along with where she sees the industry’s adoption of gen AI soon.

Follow Luz Corona on LinkedIn

Follow Rebecca Stewart on LinkedIn

Follow Melissa Waters on LinkedIn

EP 428

LIFE’S A RUNWAY WITH FENTON AND RANDY | YOUNG INFLUENTIALS

PLAY
38 minutes
February 28, 2024

Many people are familiar with popular drag queens like Trixie Mattel, Bianca Del
Rio, and Bob the Drag Queen from the hit TV show RuPaul's Drag Race. However,
not many people know about the two individuals who helped bring the show to
life: Fenton Bailey and Randy Barbato. These two individuals are the executive
producers and co-founders of World of Wonder, the global multi-platform media
company behind the Drag Race franchise. In this episode, Bailey and Barbato
discuss how the franchise came to be, the legacy of its namesake RuPaul in the
drag community, and the pioneering content created by World of Wonder.

EP 427

THE NEXT INNOVATION FROM VML'S WALT GEER? A DIFFERENT KIND OF MARKETING
CONFERENCE

PLAY
29 minutes
February 26, 2024

As VML’s chief creative officer of Innovation for North America, Walter T Geer
III has a strong pulse on culture. His beginnings go back to the early digital
media days, where he is behind the patents of multiple ad units marketers might
remember adding to media plans in the early 2000s.

But today, Geer is going beyond digital banners to revolutionize the ad
industry. In fact, he is dedicating a week to it in the form of an economic
forum and marketing conference focused on unlocking the economic potential of
Black and diverse consumers, otherwise known as Blackweek.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz
Corona and Europe brand editor Rebecca Stewart sit down for a candid chat with
Geer. The CCO reflects on what he wishes he knew in his early career, who he
thinks are the next up-and-coming talent in the marketing industry and the
objectives behind his collaborations with other Black creative leaders on
the Black Madison Ave documentary and Blackweek.

Join us at Commerceweek!

Use code AWCOMMERCEWEEK20 at checkout to save 20%!

Follow Luz Corona on LinkedIn

Follow Rebecca Stewart on LinkedIn

Follow Walter T Geer III on LinkedIn

EP 426

STRONGER (WHAT DOESN’T KILL YOU) WITH SHERRY SAEEDI

PLAY
45 minutes
February 20, 2024

Music is loved by everyone, but only a few can fulfill their dream of becoming a
musician. However, not many people are aware of the intricacies of the music
industry, especially when it comes to marketing, merchandising, touring, etc.
For artists in today's world, it is crucial to form a partnership with a label
that has their best interests at heart. This is where Sherry Saeedi, the founder
and CEO of Verswire, comes in.

In this episode, Saeedi explains how the company's unique VC Model alternative
for signing artists works and how it is revolutionizing the music industry.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts
or following the show on Spotify!

EP 425

INSIDE THE AD COUNCIL'S $65 MILLION INITIATIVE AMERICA'S IMPROVE MENTAL HEALTH

PLAY
18 minutes
February 20, 2024

The Ad Council has a very recent history of making a big impact. In 2020, its
Covid-19 vaccination education campaign reached more than 75% of those eligible.

Now, it's turning its attention to mental health with a comprehensive $65
million program designed to reach all corners of the U.S.The initiative aims to
challenge the norms and create a society that is more open, accepting, and
proactive when it comes to mental health.

Joining Adweek editors Rebecca Stewart and Luz Corona on the podcast this week
to talk about it is Deb Leiter, SVP of campaign development at Ad Council.

She discusses what the Ad Council has uncovered about the state of the nation's
mental well-being, as well as the initiatives and toolkits designed to break
down barriers with communities who are less likely to seek help -- including
Hispanic and Black men.

EP 424

CERAVE'S MICHAEL CERA SUPER BOWL STUNT WAS A MASTERCLASS IN ‘EDUTAINMENT’

PLAY
46 minutes
February 15, 2024

Like lots of funny things, Ogilvy's Super Bowl campaign for CeraVe started on a
Reddit thread, speculating about whether Superbad actor Cera was connected to
the brand because of his name.

This evolved into an influencer campaign, speculating about Cera's links to the
skincare business. The star put in the work too; he was papped for Page Six
carrying bags filled with bottles of its moisturizer range around New York City
in the lead-up to Super Bowl 58.

Then on game night, when the L'Oreal-owned brand unveiled its ad, the whole
prank made sense.

Joining Adweek's community editor, Luz Corona, on this week's podcast to discuss
this marketing masterclass are: Charlotte ‘Charlie’ Tansill, Ogilvy North
America’s president of PR, influence and social;and Adam Kornblum, SVP, head of
global digital marketing for CeraVe.

They discussed how the stunt took on a life of its own and how it “wasn’t just 1
idea, but 100”. They also spoke about the magic that can happen when agencies
and clients collaborate effectively, as well as the campaign as a piece of
“edutainment” — something intended to both entertain and educate.

Adweek's agencies and brand editor, Jameson Fleming, also joins Corona this week
as a special guest to discuss the buzziest moments from this year's Super Bowl.

EP 423

LOVE ON TOP WITH ARCHER | YOUNG INFLUENTIALS

PLAY
36 minutes
February 13, 2024

Nowadays, most people tend to meet each other through online platforms for
dating or friendship. However, finding a community, particularly for men
belonging to the LGBTQ+ community, remains a challenge. In this episode, Michael
Kaye, who serves as the director of brand marketing and communications at ARCHER
and OkCupid, sheds light on the unique features of ARCHER. The app stands apart
from other dating apps by verifying all profiles using selfies, which is
revolutionizing the dating app industry.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts
or following the show on Spotify!

EP 422

FROM CERAVE TO BEYONCÉ: THE BEST ADS OF SUPER BOWL LVIII

PLAY
83 minutes
February 12, 2024

On a special episode of Yeah, That’s Probably An Ad: Super Bowl Edition,
community editor Luz Corona and senior podcast producer Al Mannarino get
together for the annual recap immediately following The Big Game along with some
familiar faces in media and entertainment.

First up, deputy TV editor Bill Bradley and senior TV reporter Mollie Cahillane
join the show to compare and contrast the different viewing experiences across
CBS, Nickelodeon and Televisaunivision, how Usher’s performance got everyone out
of their seats and the most memorable ad of the night.

Next, actor Isaiah Mustafa (affectionately known as “The Old Spice Guy”) and
Ella CEO and founder Erin Gallagher (the mastermind behind the viral #HypeWomen
Movement) join the ADWEEK crew to discuss their hot takes on the night. They
discuss the ads that invited the right celebs to the dinner table, the ads that
made you actually want to buy the goods and the ads that best reflect today’s
world.

Adweek's The 13 Best Super Bowl Ads of 2024

Adweek’s Reviews of the 2024 Super Bowl Ads: Best and Worst of the Game

Follow Isaiah Mustafa on Instagram

Follow Erin Gallagher on LinkedIn

EP 421

YEAH THAT’S PROBABLY A SUPER BOWL CROSSOVER | YOUNG INFLUENTIALS

PLAY
47 minutes
February 10, 2024

It's almost time for the Big Game! Before the event takes place on Sunday, we
have the pleasure of being joined by Mollie Cahillane, who hosts ADWEEK's
Champions of Change podcast, and Luz Corona, ADWEEK's Yeah, That's Probably An
Ad podcast co-host. During our discussion, we covered various topics, including
where to stream the Big Game favorite ads so far and whether we think Taylor
Swift will be proposed to.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts
or following the show on Spotify!

EP 420

UNDER PRESSURE: HOW ADIDAS AND NEUROSCIENTISTS JOINED FORCES TO HELP ATHLETES

PLAY
27 minutes
February 9, 2024

It’s an unlikely roster that includes scientists, elite athletes, and marketers
from one of the biggest sports brands in the world.

But they are coming together to achieve the same goal: Help athletes on all
levels manage pressure and return to the joy of sport.

On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona
and senior podcast producer Al Mannarino are joined by Chris Murphy, SVP of
brand marketing at adidas for a behind-the-scenes look at their latest campaign,
“You Got This.” The multi-channel campaign includes a 90-second film set against
the timeless and iconic anthem, ‘Under Pressure’ by Queen ft. David Bowie and
activations on the ground during Super Bowl weekend.

Murphy discusses what the brief looked like, strategically capitalizing on the
Big Game momentum around Kansas City Chiefs QB Patrick Mahomes and the lessons
learned when activating on the Vegas Sphere for the very first time.

EP 419

UP, UP & AWAY WITH ELEVATOR BOYS | YOUNG INFLUENTIALS

PLAY
35 minutes
February 6, 2024

In recent years, many creators have risen to fame, but the challenge is to
maintain that fame and continue to create new content. The German creators,
Elevator Boys, became friends through TikTok and have expanded into various
fields, including modeling and music. What is the secret to their success, and
how do they stay relevant? In this episode, we will hear from them as they share
the story behind their name and what they have planned for 2024 and beyond.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts
or following the show on Spotify!

EP 418

OUTLOOK 2024: THE HISPANIC AND LATINX AUDIENCE LOVES FÚTBOL AND FOOTBALL

PLAY
15 minutes
February 5, 2024

The TelevisaUnivision offices are buzzing with excitement and that is because
they are streaming the biggest American fútbol football game of the year—Super
Bowl LVIII.

Several brands are activating within the Spanish-language broadcast on Univision
in addition to CBS; TurboTax, Totino’s, Audi, Total by Verizon and T-Mobile have
all announced Spanish-language spots.

On this episode of Yeah, That’s Probably An Ad recorded live from ADWEEK’s
Outlook 2024 event, community editor Luz Corona sits down with Steven Wolfe
Pereira, EVP and chief client officer of TelevisaUnivision. Pereira candidly
discusses the importance of reaching the largest racial group in the US that is
the Hispanic and Latinx audience, the surge of soccer in the US (especially Liga
MX), and why it’s so important for Latinx consumers to feel seen.

EP 417

OUTLOOK 2024: THE ECONOMIST IS PAINTING THE TOWN ‘READ’ AND MAKING A MARK ON THE
US

PLAY
10 minutes
February 1, 2024

The Economist is making moves, specifically into the US market.

The British newspaper that focuses on current affairs and international business
launched its newest campaign in New York with the goal of increasing brand
awareness, recognition and preference amongst US (specifically NY-based)
audiences, while also appealing to the “reader of tomorrow.”

On this episode of Yeah, That’s Probably An Ad recorded live from ADWEEK’s
Outlook 2024 event, community editor Luz Corona and senior media reporter Mark
Stenberg sit down with Nada Arnot, EVP of Marketing at The Economist. Arnot
gives a look behind the curtain on the “Americanized” campaign and The
Economist’s strategy when it comes to subscription-based and paywall content.

EP 416

LINES, VINES AND TRYING TIMES OF PLATFORMS IN 2024 | YOUNG INFLUENTIALS

PLAY
51 minutes
January 30, 2024

Every year, social media managers and marketers face the challenge of
determining what will be popular and how to make their content unique. In this
episode, we will hear from ADWEEK's Social Media Director, Sami Lambert, and
#Paid's Editorial Lead, Emmy Liederman, as they provide predictions for 2024 and
offer advice on how we can make our content stand out from the crowd.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts
or following the show on Spotify!

EP 415

WHY NERDS IS BETTING BIG ON THE SUPER BOWL

PLAY
19 minutes
January 29, 2024

Nerds' first Super Bowl ad will be a "multisensory" experience according to the
brand's marketing director, Joey Rath.

Joining Adweek's Europe brand editor, Rebecca Stewart and senior producer, Al
Mannarino on this week's episode of the podcast, Rath discussed how Nerds'
decision to enter the Super Bowl advertising arena was aligned with a recent
surge in growth.

To keep the momentum going, the candy brand has tripled its marketing spend
recently; and what better way to appeal to young audiences and further its
presence than with a spot in the Big Game?

Rath also discussed how collaboration has been key in delivering the creative,
and talked us through the brand's teaser, which features influencer Addison Rae
teaching a mystery student how to dance.

EP 414

OUTLOOK 2024: THE FUTURE OF WORK IS FLEX IN 2024 AND BEYOND

PLAY
15 minutes
January 25, 2024

Popular opinion: people love a flexible work setting.

Paving the way in this area is We Are Rosie, a fully flexible marketing solution
providing marketing and creative services, strategic consulting and talent for
the biggest brands in the world, tailored to meet any need. The five-year-old
company was started by former advertising exec Stephanie Nadi Olson and has
amassed a community of more than 30,000 marketers across the globe with its
mission of purpose and inclusivity at the forefront.

On this episode of Yeah, That’s Probably An Ad, community editor Luz Corona
chats with We Are Rosie’s managing director of creative strategy, Marie
Lamonica, at ADWEEK’s first event of the year, Outlook 2024. Lamonica discusses
what it’s like to work in a flexible workplace model after being agency and
brand-side for fifteen years, along with the life and company benefits that come
with being a ‘Rosie’ and a ‘Brosie.’

EP 413

DEW YOUR THING WITH GLOW RECIPE | YOUNG INFLUENTIALS

PLAY
41 minutes
January 23, 2024

Skincare has been a part of human life since ancient times, with people
discovering various hacks to achieve flawless skin or eliminate acne across
generations. Nowadays, many brands like Glow Recipe prioritize celebrating the
individuality of their customers, rather than promoting an unrealistic ideal of
perfection. In this episode, we'll listen to Glow Recipe founders Sarah Lee and
Christine Chang as they share their love for skincare and the story behind their
brand.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts
or following the show on Spotify!

EP 412

KEEPING THE SPARK ALIVE IN LONG-TERM AGENCY RELATIONSHIPS

PLAY
21 minutes
January 22, 2024

Advertising's traditional agency of record (AOR) model isn't quite dead yet but
the divorce rate is high, with the average appointment lasting just three years.

However, as it marks the 10-year milestone with personal care giant Essity
(owner of Libresse and Knix) U.K. agency AMV BBDO knows it doesn't have to be
this way.

Sitting down with Adweek's Luz Corona and Rebecca Stewart on the podcast this
week is Margaux Revolt, strategy partner and head of brand at the creative shop.
She reveals how "radical empathy," breaking taboos and building trust have been
key to building and maintaining the decade-long client relationship.

Adweek's agency reporter and Agency Spy editor, Kyle O'Brien also joined the
discussion, giving his take on what clients want from long-term partners and why
the agency model of choice is ever-changing.

EP 411

A MOMENT LIKE THIS WITH SIRIUSXM | YOUNG INFLUENTIALS

PLAY
23 minutes
January 16, 2024

Radio has been a favorite medium for generations. Over time, people have come to
expect more from their favorite artists beyond just music. They want to know
more about what inspires them. At SiriusXM, users can listen to personalities
like Kevin Hart, Kelly Clarkson, and John Mayer. They can also get access to
live events and much more. In this episode, Suzi Watford, SiriusXM's Chief
Growth Officer, talks about their recent rebrand, their dynamic programming, and
how they are reaching younger listeners.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts
or following the show on Spotify!

EP 410

THE DL ON FYC CAMPAIGNS

PLAY
36 minutes
January 15, 2024

We’ve all seen the social posts, the billboards, the press interviews, the
commercials and so on. But it’s an annual marketing effort shrouded in mystery
targeted towards a select few yet advertised to the masses.

So, what exactly goes into a For Your Consideration (FYC) campaign?

On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona
and Europe brand editor Rebecca Stewart are joined by Christopher Rosen, the
digital director at Gold Derby, a platform that covers awards season year-round.

Rosen has previously worked in editorial at Vanity Fair, TV Guide, Entertainment
Weekly and HuffPost. In a fun and informative chat, Rosen shares the rules and
regulations of a FYC campaign, his take on the most memorable marketing efforts
(and non-marketing efforts) in years’ past and why he thinks the team behind the
Killers of the Flower Moon FYC Campaign is putting the right talent in the FYC
spotlight (hint: it’s not Leonardo Dicaprio).

(30:56) Stay tuned after the episode for another fun chat with John Bizzell,
awards lead at WARC, who shares why the awards are so important to the industry
and tips on how to win big.

The WARC Awards for Effectiveness, in association with LIONS, are back. The 2024
show will be the biggest and best yet and you can now win the ultimate accolade
for effective ideas and breakthrough strategic thinking in five regions:

* Asia-Pacific
* Europe
* Latin America
* Middle East & Africa
* North America

Bronze, Silver and Gold winners will be announced for each region. Then all
regional Gold winners will automatically progress to compete with each other for
the Global Grands Prix, announced during Cannes Lions week. Enter once for a
chance to win in your region and globally!

Download the Entry pack here.

EP 409

CALL IT WHAT YOU WANT WITH PEPE BARROSO | YOUNG INFLUNETIALS

PLAY
39 minutes
January 10, 2024

Drugstore skincare products are becoming more popular than expensive brands,
especially now. People are increasingly conscious of harsh chemicals and
ingredients, and they want to avoid them in their daily skin care products.
Consumers shouldn't have to choose between quality and price. In this episode,
we talk to Pepe Barroso, an actor and entrepreneur, about Veganis, a sustainable
cosmetics brand. He shares how he is helping the brand expand beyond South
America into Europe and other regions.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts
or following the show on Spotify!

EP 408

WHY MARKETING OPPENHEIMER WAS MORE THAN JUST AN AD CAMPAIGN

PLAY
35 minutes
January 8, 2024

Christopher Nolan designed Oppenheimer with IMAX in mind. He captured the film
with IMAX cameras, and only in IMAX theatres will these sequences expand
vertically to fill the entire screen. The immersive cinematic experience
provided audiences with even greater scope and breathtaking image quality.

So how does a marketing team even begin to promote such a refined work of art?

On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona
and Europe brand editor Rebecca Stewart are joined by Denny Tu, Global CMO of
IMAX, to discuss how the well-oiled marketing machine of IMAX goes deeper than
promoting a major film. In an inspiring and insightful conversation, Tu shares
the importance of working with filmmakers like Christopher Nolan to ensure the
consumer experience is up to par with the creator’s passion, where the minds and
heart of movie-goers are as they are still recovering from the impact of Covid
and why marketers should dig deeper into the “peculiar” data points that jump
off the page.

Beginning January 12, Oppenheimer will be re-released in 15 IMAX 70mm film
locations globally, building to a wide IMAX release on January 26 (following the
release of Academy Award nominations). The film will run until January 31st.

(27:32) Stay tuned after the episode for another fun chat with John Bizzell,
awards lead at WARC, who shares why the awards are so important to the industry
and tips on how to win big.

* Asia-Pacific
* Europe
* Latin America
* Middle East & Africa
* North America

Download the Entry pack here.

EP 407

RUN FOR THE HILLS WITH BROOKS RUNNING | YOUNG INFLUENTIALS

PLAY
33 minutes
January 2, 2024

As the new year arrives, many of us are busy creating resolutions to improve our
health and fitness levels.

However, most of the time, we end up setting unrealistic goals for ourselves.
Instead of striving for something unattainable, what if we simply aimed to be
active in any way possible, such as walking, running, or jogging? Brooks Running
is a company that believes in helping people become the best version of
themselves through running, no matter the distance.

In this episode, we get to hear from Brooks Running’s VP of Footwear, Carson
Caprara. He shares the company’s mission to promote the mood-boosting benefits
of running and what sets their running shoes apart from the rest. Additionally,
he gives us a glimpse into the shoe development process.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts
or following the show on Spotify!

EP 406

HOW CAN WE MAKE SURE 2024 REALLY IS 'THE YEAR OF THE GIRL'?

PLAY
29 minutes
December 26, 2023

Whether it was the Barbie Movie, Taylor Swift's Eras Tour, Beyonce's glittering
Renaissance roadshow or girl math, pink-hued 'girly' vibes have dominated pop
culture over the last 12 months.

So much so that 2023 has been christened 'The Year of the Girl.' But was it
really?

Women's equality and rights are going backwards in many respects, From the
reverberations of Roe V Wade being overturned to geopolitical situations that
disproportionately affect women. The number of women in senior leadership roles
has also declined in 2023.

So, in this week's episode, we ask how brands and media can make sure 2024 truly
is the year of the girl?

Joining Adweek's co-hosts Luz Corona and Rebecca Stewart, for an honest but
hopeful conversation, we have Deborah Joseph, Glamour’s U.K. Editor in chief and
European editorial director, and Sami Lambert, Adweek’s director of social
media.

EP 405

BEAUTIFUL SOUL WITH BARRY’S | YOUNG INFLUENTIALS

PLAY
35 minutes
December 27, 2023

Everyone has their own preferred way of working out according to their strengths
and goals. Going to the gym can be intimidating for some people due to the
abundance of equipment or feeling like others are constantly judging them.
However, Barry's has a mission to help its members build a sense of community
and meet them where they are. In this episode, the global CEO Joey Gonzalez
shares how Barry's is the original high-energy cardio and strength interval
training workout and how they aim to make everyone feel welcomed.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts
or following the show on Spotify!

EP 404

THE HOW, WHY AND ‘WHO CARES’ PODCAST OF RETAIL MEDIA INNOVATION

PLAY
65 minutes
December 18, 2023

Like all good businesses, this one started in a garage.

On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona
and Europe brand editor Rebecca Stewart were joined by the newest additions to
the Adweek Podcast Network Family. Introducing The Garage: Tools for Retail
Media Innovation, a podcast hosted by Evan Hovorka, vice president of product
and innovation, and Dan Massimino, director of marketing and communication, from
Albertsons Media Collective.

The group chats through the early unofficial beginnings of the podcast that took
place IRL and what listeners can expect when tuning into the podcast focused on
the present and future state of retail media.

Subscribe to The Garage: Tools For Retail Media Innovation wherever you listen
to podcasts!

Join us at Outlook 2024 in New York!

EP 403

FLOAT ON WITH SPERRY | YOUNG INFLUENTIALS

PLAY
33 minutes
December 12, 2023

Sperry has been known for its boating shoes since the 1930s and has become a
classic footwear brand for everyday wear. Despite the changing times, Sperry has
collaborated with various artists and movie franchises, including Jaws, while
remaining true to the quality of shoes that Paul A. Sperry created. In this
episode, we will hear from Elizabeth Drori, the CMO, and Edina Sultanik, the
director of brand communications and partnerships on how this iconic brand has
stayed relevant over the years and what's next for Sperry.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts
or following the show on Spotify!

EP 402

THE 2024 "NOT-YET-TRENDING" TREND REPORT BY PINTEREST

PLAY
23 minutes
December 11, 2023

What will 2024 bring? According to Pinterest, eclectic grandpa sweaters,
cheeseburger tacos, jellyfish haircuts and so much more.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz
Corona and Europe brand editor Rebecca Stewart are joined by Pinterest global
head of consumer marketing Sara Pollack to discuss the social platform’s annual
report that shares emerging trends for the coming year. With an 80% accuracy
rate for the fourth year in a row, the Pinterest Predicts report is a blend of
art and science that analyzes the billions of searches made on the platform and
gives brands a head start on the hottest trends across a wide range of
categories like fashion, home, travel and more. Pollack also shares the trends
that were brought to life in the first-ever Pinterest Predicts Shop, an
immersive pop-up shop in NYC.

(17:05) Stay tuned after the episode for another fun chat with John Bizzell,
awards lead at WARC, who shares why the awards are so important to the industry
and tips on how to win big.

* Asia-Pacific
* Europe
* Latin America
* Middle East & Africa
* North America

Download the Entry pack here.

EP 401

GROWN UP FAIRYTALES WITH MIKE WILL MADE-IT

PLAY
59 minutes
December 5, 2023

Music is often referred to as the universal language because it can evoke
emotions in anyone, regardless of the language the artist is singing or rapping
in. Despite this, many people do not know about the producers behind their
favorite songs and how they come up with the beats and other elements. In this
episode, we hear from the renowned music producer, Mike WiLL Made-It. He shares
his experiences working with artists such as Miley Cyrus and Lil Yachty and
discuss his plans for making a positive impact on his community.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts
or following the show on Spotify!

EP 400

CHRISTMASTIME IN THE UK: ALL EYES ON ADS

PLAY
31 minutes
December 4, 2023

It’s deemed the Super Bowl of advertising in the UK, but it involves a lot fewer
athletes and a lot more elves.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz
Corona and Europe brand editor Rebecca Stewart are joined by Adweek’s Europe
creative editor Brittaney Kiefer and adam&eveDDB chief creative officer Rick
Brim to discuss this year’s crème de la crème of Christmas ads in the UK. Brim
shares his experience sitting in the creative chair on the account of major
retailer John Lewis and the significance of participating in this cultural
moment for the country.

The group discusses messaging trends amongst this year’s ads, the favorites, and
the delicate balance of driving a powerful emotional connection while still
meeting business goals.

(27:08) - Stay tuned after the episode for a bonus chat with John Bizzell,
awards lead at WARC, who tells us everything marketers need to know about the
upcoming awards.

* Asia-Pacific
* Europe
* Latin America
* Middle East & Africa
* North America

Download the Entry pack here.

EP 399

MIND YOUR BISCUITS WITH LEE SCHRAGER | YOUNG INFLUENTIALS

PLAY
33 minutes
November 28, 2023

Food has a unique ability to bring people together, regardless of the language
they speak. Sometimes, it's difficult to put into words the connection that
occurs when people share a delicious meal or dessert. Nowadays, individuals are
connecting with one another and sharing their love of food by creating content
around the unique dishes from their cultures.

In this episode, we hear from Lee Schrager, the founder of food festivals like
the South Beach Wine & Food Festival and FoodieCon. These events gather some of
the most talented creators in the culinary world. Lee talks about how he
stumbled upon his culinary career and predicts the trends he expects to see in
2024.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts
or following the show on Spotify!

EP 398

HOW SOLO STOVE REALLY GOT SNOOP TO GO SMOKELESS

PLAY
23 minutes
November 27, 2023

Last week rapper and cannabis connoisseur Snoop Dogg whipped the internet up
into a frenzy with a social media announcement saying he was “giving up smoke.”

“Please respect my privacy at this time," the 17-time Grammy nominee told his 83
million Instagram followers.

But, plot twist: the post was later revealed to be part of a carefully
coordinated campaign from The Martin agency to promote Solo Stove's new
smokeless fire-pit range.

Armed with a series of tongue-in-cheek films showing Snoop roasting marshmallows
in his backyard, clever OOH and social executions and even merch in the form of
"The Snoop Stove ( which is "hot enough to make the Doggfather go smokeless")
the push has caught the attention of millions of fans globally.

This week, The Martin Agency's associate creative director, Allison Apperson,
and senior copywriter, Chase Zreet, join Adweek's Luz Corona and Rebecca Stewart
on the podcast to talk about how the epic campaign came together and serve up
all the tea from behind the scenes of the shoot.

EP 397

GOTTA GO MY OWN WAY WITH JUV CONSULTING | YOUNG INFLUENTIALS

PLAY
43 minutes
November 21, 2023

Have you ever found yourself in a situation where someone complains about you to
others, but never actually talks to you about it? It's frustrating! Similarly,
Gen Z feels annoyed when marketers try to appeal to them without actually
speaking with them. That's where Juv Consulting comes in.

Founded by three 16-year-olds in 2016, Juv Consulting was created to address the
issue of leaders and "youth experts" who constantly talk about how to engage Gen
Z without actually doing it.

This episode features interviews with Ziad Ahmed and Shaina Zafar, the founders
of Juv Consulting, as they explain why it's important to listen to Gen Z now,
rather than later.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts
or following the show on Spotify!

EP 396

TECH TRENDS AND MEDIA FRIENDS

PLAY
36 minutes
November 20, 2023

The deprecation of third-party cookies has been a trending conversation for a
while now, but there is a lot more going on when it comes to the rapid evolution
and impact of tech in the ad industry.

In this episode of Yeah, That’s Probably An Ad, community editor Luz Corona and
Europe brand editor Rebecca Stewart are joined by first-time guests and the
unsung heroes of the Adweek newsroom: the media team. Senior media reporter Mark
Stenberg, tech policy reporter Trishla Ostwal and platforms reporter Catherine
Perloff join the show to share their takes on trending themes emerging from
Adweek’s Next Tech event.

From bias in generative AI to the evolution of the Skimm’s revenue model, the
team discusses event highlights and conversations. The conversation is followed
by the recording of Stenberg’s onstage conversation with Buzzfeed publisher
Jessica Probus to discuss how the publisher adapts tone of voice to match brand
objectives, and the skills and training needed to build an organization that
embraces AI.

EP 395

UNBREAKABLE SMILE WITH ERIC SEDEÑO | YOUNG INFLUENTIALS

PLAY
43 minutes
November 14, 2023

Social media has its good and bad sides. However, some creators like to utilize
it to create a space for fun, creativity, and amusement. This is precisely what
you'll discover by watching Eric Sedeño's content on TikTok, Instagram, and in
person. In this episode, Sedeño shares his story of how he began creating videos
and his time in the advertising industry.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts
or following the show on Spotify!

EP 394

WHAT'S NEXT FOR MARVEL'S MARKETING MACHINE?

PLAY
34 minutes
November 13, 2023

When Avengers: Endgame surpassed Avatar as the top-selling global release of all
time in 2019, it looked like Marvel Studios was invincible.

However, fast forward four years later and the picture looks very different.

The unfortunate mix of a global pandemic, A-list actors (temporarily) hanging up
their capes, and a push to streaming has resulted in superhero fatigue with
critics, audiences, and industry professionals losing faith in the franchise
machine.

The latest film in the Marvel Cinematic Universe, “The Marvels,” bombed over the
weekend, clocking lowest the MCU box office debut in the studio’s history.

On the latest episode of Yeah, That’s Probably an Ad, Adweek's Europe brand
editor, Rebecca Stewart is joined by senior producer, Al Mannarino and
co-authors Joanna Robinson and Dave Gonzales, who along with Gavin Edwards
recently released MCU: The Reign of Marvel Studios, the unauthorized,
behind-the-scenes look into the franchise.

During the conversation, they discussed the Marvel marketing machine, where
Marvel’s brand downturn started, and how it can retain audiences who are losing
interest in the IP itself.

They also unpack recent successful marketing efforts from Marvel, including the
brand partnership with Mcdonald's and the Disney+ series Loki, and if a rebrand
or relaunch is in Marvel Studios’ future.

EP 393

SHAKE IT UP WITH TEJARI | YOUNG INFLUENTIALS

PLAY
36 minutes
November 7, 2023

Maintaining a healthy diet can be a challenge, especially when you're on the
move. However, Tejari has got you covered with its plant-based protein powders
that make for healthy and delicious snacks. In this episode, Roma Patel, the
founder of Tejari, shares the unique features of her product, the challenges of
finding suitable distributors, and the future plans of the company.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts
or following the show on Spotify!

EP 392

WHAT INFLUENCER AVERSION SAYS ABOUT INTERNET CULTURE

PLAY
17 minutes
November 6, 2023

Marketers are more aware than ever of the importance of language and the power
it can wield.

So why then, is the term 'influencer' increasingly viewed as a 'dirty word'
among brands, and the consumers they sell to?

With many advertisers now proudly enlisting 'creators' to front campaigns,
Adweek reporter Emmy Lederman decided to probe this debate around verbiage.

This week, she joins Adweek's Europe brand editor, Rebecca Stewart, on the
podcast to discuss what she uncovered.

The pair also discuss whether the rejection of the influencer culture is rooted
in misogyny, as well as why some brands and online personalities are proudly
reclaiming the word and all it stands for.

Are you looking to take your media strategy to the next level and make an impact
with millions of customers? Walmart Connect harnesses the massive reach of
America’s number one retailer.¹ They can help you connect with Walmart’s 139MM
weekly online and in-store customers², to find the ideal audience for your
message, at scale.

Walmart Connect offers media solutions for advertisers of all sizes, on and off
Walmart’s digital properties and in their stores. From cost-effective Sponsored
Search and self-serve Display ads on Walmart’s site and app, to connected TV and
offsite media across web and social, to in-store activations and live events,
Walmart Connect can help you deliver the right content to the right Walmart
customer at the right step of their shopping journey.

Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data
to track the impact of your campaign on sales, not just on Walmart’s site and
app, but also in their stores. For some campaigns, they can even provide
rest-of-market data that tracks the impact on sales at other retailers.

Visit WalmartConnect.com today and see how they can help connect you more
meaningfully with Walmart customers.

Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No
endorsement of third-party data sources.

EP 391

NBA CHAMPION MATT BARNES ON THE EVOLUTION OF LOCKER ROOM TALK

PLAY
11 minutes
November 2, 2023

Retirement typically leads to rest, relaxation and enjoying the fruits of one’s
labor. But for athletes like NBA Champion Matt Barnes, it can open the door to
another world of opportunities and ventures.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz
Corona is joined by Barnes at Brandweek’s Marketing Vanguard Lounge. The former
pro basketball player, who played 14 seasons in the NBA on teams like The Golden
State Warriors and The New York Knicks, is an entrepreneur, executive producer
and co-host of the award-winning Showtime podcast, All The Smoke.

Barnes discusses the history of athletes as content creators, the evolution of
“locker room talk” from the 2000s on and the valuable lessons he learned on the
court, including during his time playing alongside the late Kobe Bryant, that
apply to his work today.

EP 390

WE GO TOGETHER WITH NBCU | YOUNG INFLUENTIALS

PLAY
39 minutes
October 31, 2023

Many people wonder what makes the perfect brand partnership and why certain
creators, celebrities, and companies are chosen for collaborations. In this
episode, Sari Feinberg, SVP of Marketing & Content Partnerships for
NBCUniversal’s Advertising & Partnerships division, shares her experience in the
media industry and the best practices for brand alignment. She explains how to
work with other companies and find the right talent to convey the messaging,
making brand partnerships effective.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts
or following the show on Spotify!

EP 389

BUSTING WEED TABOOS WITH THE DEVIL'S LETTUCE

PLAY
26 minutes
October 30, 2023

Spooky season is in full swing, and to mark the occasion cannabis dispensary
Embarc has launched a new brand dubbed the Devil's Lettuce.

The quirky ad campaign to promote it draws inspiration from movies of the Reefer
Madness era and equates the stigma of cannabis consumption with monsters and
villains from retro Hollywood horror flicks and PSAs.

Courtney Zalewski, chief brand officer at Embarc, joined Adweek's community
editor, Luz Corona, and Europe brand editor Rebecca Stewart, to talk through the
in-house work, why now was the right time to launch it, and getting buy-in from
the top for a comprehensive multi-platform campaign.

Visit WalmartConnect.com today and see how they can help connect you more
meaningfully with Walmart customers.

Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No
endorsement of third-party data sources.

EP 388

YTPAA PRESENTS: YOUNG INFLUENTIALS

PLAY
46 minutes
October 24, 2023

Starting today, Adweek's Young Influentials podcast will be featured every
Tuesday on the Yeah, That's Probably an Ad feed! From influencers to C-suite
executives, host Colin Daniels sits down with some of the most influential
voices in media, tech, and marketing who are creating real change in their
fields. Whether they’re helping people match and make connections or developing
the social strategy behind our favorite TV shows, these individuals are the
brains behind things we watch and see daily. They are prime examples that you
can impact the world at any age.

In this episode, CEO Griff O'Brien talks about his background in the media
industry and how Estate Media is shaking up the real estate industry.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts
or following the show on Spotify!

EP 387

CREATING GENUINE CONNECTIONS WITH CONSUMERS IS RARE AND BEAUTIFUL

PLAY
27 minutes
October 23, 2023

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz
Corona and Adweek reporter Emmy Liederman are joined by Rare Beauty CMO Katie
Welch at Brandweek’s Marketing Vanguard Lounge.

The trio discusses what goes on in front of and behind the scenes to ensure
consumers feel good in their products, whether it’s working closely with founder
Selena Gomez to ensure the brand stays true to championing real beauty to
supporting Gomez’s Rare Impact Fund, a nonprofit created to provide young people
with resources to support their mental health. Welch also shares the ways the
beauty brand connects and supports the Latinx audience for Hispanic Heritage
Month and beyond.

Visit WalmartConnect.com today and see how they can help connect you more
meaningfully with Walmart customers.

Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No
endorsement of third-party data sources.

EP 386

REAL LGBTQ+ ALLYSHIP FROM BRANDS MATTERS NOW, MORE THAN EVER

PLAY
26 minutes
October 19, 2023

In October, Dylan Mulvaney issued a message to advertisers after former brand
partner Bud Light failed to support her through transphobic hate and dented its
own sales in the process.

“If you’re going to ask us to capitalize on our vulnerabilities and our traumas,
at least have our backs when the going gets tough," she said.

During a panel at Social Media Week Europe, Adweek's Europe creativity editor
Brittaney Kiefer was joined by Coolr's Jack Hyslop, Jen Leung from Leo Burnett
U.K., and Natalie Wills from Booking.com to talk about how brands can truly show
allyship and support LGBTQ+ communities through their partnerships and
activations.

Before playing out the conversation in full, Kiefer tells Adweek's community
editor, Luz Corona, and Europe brand editor, Rebecca Stewart, why now was the
right time for this discussion and why it's a must-listen for all brand
marketers.

Visit WalmartConnect.com today and see how they can help connect you more
meaningfully with Walmart customers.

Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No
endorsement of third-party data sources.

EP 385

HAPPY HOUR WITH TIP TOP PROPER COCKTAILS

PLAY
36 minutes
October 16, 2023

When you think of cocktails, canned drinks may not be the first thing that
springs to mind. But startup Tip Top Proper Cocktails has been shaking up the
drinks industry with its range of high-end mixed beverages since its launch in
2019.

From gin and tonics to espresso martinis and margaritas; whatever your poison is
Tip Top has it covered online, in-store, and even in the air.

Neal Cohen, co-founder and chief brand officer sat down with Adweek’s community
editor, Luz Corona and senior producer Al Mannarino for a special episode of
Yeah That’s Probably an Ad.

The trio cracked open a cocktail and discussed the power of brand partnerships,
the growth of the ‘ready-to-drink' category, and what it was like to launch a
business just on the cusp of the pandemic.

Cohen also revealed where he gets the inspiration for new flavors and the
challenges of bringing a new brand to market for the first time.

Visit WalmartConnect.com today and see how they can help connect you more
meaningfully with Walmart customers.

Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No
endorsement of third-party data sources.

EP 384

ADWEEK’S 2023 MULTICULTURAL AGENCY OF THE YEAR: THE COMMUNITY - LIVING IN A
MULTI-HYPHENATE REALITY

PLAY
25 minutes
October 10, 2023

How do you reach multicultural audiences in a market that's rapidly approaching
a “majority-minority” status?

The Community, which has just been crowned Adweek’s 2023 Multicultural Agency of
the Year, is helping brands figure out just that.

On the latest episode of Yeah, That’s Probably an Ad, community editor Luz
Corona and digital editor Colin Daniels are joined by The Community’s CEO, Luis
Montero, at Brandweek’s Marketing Vanguard lounge to discuss how the agency's
approach to creative goes back to its roots planted by brothers Joaquín and Jose
Mollá.

The Publicis-owned shop also chimes in on its inclusivity commitments inside and
outside its (unique) office walls, which house staff from across 30-plus
nationalities.

Visit WalmartConnect.com today and see how they can help connect you more
meaningfully with Walmart customers.

Sources: ¹ Fortune, August 2023. ² Walmart internal data, January 2023. No
endorsement of third-party data sources.

EP 383

HOW WE CHOSE ADWEEK'S 2023 US AGENCY OF THE YEAR WINNERS

PLAY
33 minutes
October 10, 2023

The Adweek Agency of the Year 2023 winners have finally been crowned.

The awards program saw agency entries painstakingly chosen by Adweek’s editorial
team. Leading the judges was Adweek's managing editor, brands and agencies,
Jameson Fleming.

This week on the podcast, he joins community editor, Luz Corona, and Europe
brands editor, Rebecca Stewart, to discuss the selection process, as well as
what makes a winning agency and the one piece of advice he'd give to any shop
hoping to make the cut in 2024.

He also discusses the anatomical, eye-catching cover designed by GUT Buenos
Aires, which scored a double whammy this year; taking home Breakthrough Agency
of the Year and International Agency of the Year.

Other winners included:

* Global Agency of the Year: Ogilvy
* Multicultural Agency of the Year: The Community
* U.S. Agency of the Year: Mischief
* U.S. Midsize Agency of the Year: Colle McVoy
* U.S. Small Agency of the Year: Alto

Visit WalmartConnect.com today and see how they can help connect you more
meaningfully with Walmart customers.

Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No
endorsement of third-party data sources.

EP 382

THE WRITER'S STRIKE IS OVER, BUT WHAT'S NEXT FOR ADVERTISERS?

PLAY
27 minutes
October 2, 2023

TV and film writers have officially ended their five-month strike, thanks to
union leaders approving an agreement with the Alliance of Motion Picture and
Television Producers.

However, with TV sales hard by the action, this Hollywood story isn't quite over
yet.

Advertisers might welcome re-runs being swapped out for new content in the
coming months. Despite this, the ongoing shift to ad-free streaming, and a
proliferation of digital platforms including TikTok and YouTube combined with
lingering questions around measurement are just some of the challenges still
facing the TV industry.

On this week's edition of Yeah, That's Probably an Ad, Adweek's senior TV
reporter Mollie Cahillane joins community editor, Luz Corona, and Europe brands
editor, Rebecca Stewart, to discuss what's next -- and why the actors strike
continues to rumble on.

To close up the episode, we also have a special one-on-one chat with Fernando
Machado, who caught up with Luz live during Brandweek to talk about why he made
the leap from Activision Blizard to plant-based food AI firm NotCo.

Visit WalmartConnect.com today and see how they can help connect you more
meaningfully with Walmart customers.

Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No
endorsement of third-party data sources.

EP 381

JOSH DUHAMEL & JOSH ALGRA'S DAKOTA MEDIA IS PLAYING THE LONG GAME

PLAY
19 minutes
September 26, 2023

Being a creative comes naturally to Josh Duhamel. The writer-director-producer
has been in the Hollywood scene since the early 2000s, with major accolades
including his lead role in the Transformers franchise, along with roles on the
small screen like The Mighty Ducks.

And now, the actor can add creative and production agency co-founder to his
resume.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz
Corona and senior producer Al Mannarino are joined by Duhamel and his fellow
co-founder of Dakota Media, Josh Algra, from Brandweek’s Marketing Vanguard
Lounge. The business partners share more about the agency’s humble beginnings,
being scrappy in nature regardless of the production budget, and what lessons
from each respective career journey they apply to their work. Plus, we find out
what brands are on Duhamel’s client wishlist.

EP 380

TELEVISAUNIVISION IS OPENING DOORS AND EDUCATING BRANDS ABOUT THE LATINX
COMMUNITY

PLAY
25 minutes
September 19, 2023

While most brands view connecting with the Hispanic and Latinx audience as a
challenge, the TelevisaUnivision team sees it as an opportunity.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz
Corona is joined by TelevisaUnivision EVP, chief growth officer Dan Riess to
talk about the current state of Hispanic marketing. Following president of sales
Donna Speciale’s Brandweek session, Riess sheds more light on the broadcast
network’s approach in relationship-building with advertisers, from educating
them about the Latinx audience to filling in advertiser gaps in pharmaceutical
and financial, two areas largely underrepresented in the community but vital now
more than ever before. The EVP also discusses their in-house content studio
offerings and the freshly signed deals to stream the Super Bowl in 2024, a major
move for all broadcast partners involved.

EP 379

WHY CORPORATE AMERICA SHOULD CARE ABOUT LONELINESS

PLAY
33 minutes
September 11, 2023

Earlier this year, the U.S. Surgeon General issued an advisory on the public
health crisis of isolation and loneliness. According to the report, lack of
social connection can have the same results on physical health comparable to
smoking daily.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz
Corona and Adweek reporter Emmy Liederman are joined by Madison Utendahl,
founder of branding and design firm Utendahl Creative. The group has a
refreshingly honest conversation around the role the loneliness epidemic plays
in the workplace, specifically when it comes to working in social media.
Utendahl shares her personal experience with mental and physical burnout in the
advertising world, how she prioritizes team morale and rest over business goals,
and what marketers can do when leading and working in a demanding workplace.

EP 378

HOW THE KANSAS CITY CHIEFS ARE WINNING ON AND OFF THE FIELD

PLAY
30 minutes
September 5, 2023

Two years ago, an official full-time marketing team for the Kansas City Chiefs
brand was formed for the first time ever. One year ago, the team won the Super
Bowl.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz
Corona and Adweek Podcast Network senior producer Al Mannarino are joined by
Lara Krug, cmo and EVP of marketing at Kansas City Chiefs. The Chiefs are
winners on the field and off, as seen in the fandom that has surged throughout
the years, thanks to charismatic players in the spotlight and multiple Super
Bowl wins. The group chats about the whirlwind of the marketing team’s journey,
how to balance the brand’s story while still keeping the NFL’s narrative
present, and why the first tailgate of this season will be a big one for Kansas
City.

EP 377

INSIDE JURASSIC PARK'S DIRTY 30 CELEBRATION

PLAY
26 minutes
August 28, 2023

Move over Barbie–there’s another legacy brand pulling out all the nostalgic
stops.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz
Corona and guest co-host Heide Palermo are joined by Universal Pictures’ David
O’Connor, president of Franchise Management, Theatrical Brand Marketing, and
Global Partnerships. The crew discusses Jurassic Park’s multi-day, multi-faceted
30th-anniversary celebration, anchored in immersive experiences commemorating
three decades of dino-mania. From recreating iconic scenes across the globe to
the launch of nostalgic limited-edition merchandise, hear the ingenious
strategies behind the brand’s lasting influence—plus an insider’s scoop on
what’s next for the groundbreaking blockbuster franchise.

Join us at Brandweek 2023! Save 20% by using the code AWBRANDWEEK

EP 376

POP! YOURSELF INTO THE FUTURE OF FANDOM

PLAY
25 minutes
August 22, 2023

There are millions of podcast hosts in the world but, as Funko proves in the
latest episode of Yeah, That’s Probably An Ad, there is only one Rebecca Stewart
and Luz Corona.

On the latest episode, the Adweek Europe brand editor and community editor are
joined by Funko’s VP of POP! Yourself & Retail, Dave Beré, who unveils the
latest product offering for the brand of collectible figurines. POP! Yourself
grants consumers the experience to create their own Pop! figures. The group
discusses why Funko is in the business of pop culture vs. toys, the brand’s
natural evolution into the world of personalization and what’s in the works for
the brand’s upcoming 25th anniversary.

EP 375

HAVAS FORMULA CHIEF TARA REID IS HELPING CEOS NAVIGATE CHANGE AND CRISES

PLAY
23 minutes
August 14, 2023

If 2023 has taught us anything, it's that modern leaders must be equipped to
handle growing public scrutiny.

In an economy where customers want brands to live their values, a single Tweet
or TikTok video can whip a media frenzy. This means CEOs -- from ex-Twitter boss
Elon Musk to Bud Light's Brendan Whitworth -- are increasingly being thrust into
the spotlight to answer tough questions that would typically fall to their
marketing or PR peers.

Tara Reid, CEO at PR agency Havas Formula, is at the coalface of crisis comms,
schooling leaders in reputation management. This week she joins Adweek's
Community Editor Luz Corona and Europe brand editor, Rebecca Stewart to talk
about how she and her team are helping CEOs navigate this new landscape.

She also talks about how her own approach to leadership is rooted in empathy and
why her other role as a mom is her superpower.

EP 374

WHY THE FUTURE OF THE US WOMEN’S SOCCER BRAND WILL SHINE BRIGHT FOR YEARS TO
COME

PLAY
26 minutes
August 7, 2023

Disclaimer: This episode was recorded prior to the US Women’s Soccer team's
elimination from the FIFA Women’s World Cup on Sunday, August 6th.

It was a heartbreaking exit for the US Women’s National Team (USWNT) this World
Cup. But the future of the brand still looks bright, thanks to the foundation
laid down by key players throughout the sport’s history.

On the latest episode of Yeah, That’s Probably An Ad, Adweek Europe brand editor
Rebecca Stewart and community editor Luz Corona are joined by Adweek's senior TV
reporter and resident women’s soccer expert Mollie Cahillane. The trio discusses
the rich history of the team, from the ’99 trailblazers to the present-day
activists, the standout ad campaigns from this year’s FIFA Women’s World Cup and
the role each player’s personal brand has played in the explosive growth of
soccer in the US.

EP 373

CAM KIRK ON CREATING SPACE FOR CREATIVES

PLAY
27 minutes
July 31, 2023

Cam Kirk is a busy man. Since ditched a path in medicine to become a
photographer, he's captured the great and good of the rap industry through his
lens: from Lil Baby to Megan Thee Stallion.

The last few years have seen him successfully launch Collective Gallery "a
record label for photographers," the nonprofit Cam Kirk Foundation, and most
recently his own content platform Cam Kirk Studios (CKS)Along the way he's
worked on brand partnerships with advertisers including Nike, Puma and Sprite.

On this week's episode, he joins Adweek community editor Luz Corona and Europe
brand editor Rebecca Stewart to talk about making (literal) space for others,
why he brings his full self to commercial shoots and the end goal of CKS

EP 372

YEAH, THAT'S PROBABLY ANOTHER BARBIE MARKETING STUNT

PLAY
35 minutes
July 24, 2023

It’s on Airbnb. It’s on OPI nail polish. It’s on Google’s webpage when you
search Margot Robbie and Ryan Gosling.The Barbie Movie ad blitz has taken the
marketing industry by storm. But there is a lot more to unpack here than the
Barbie Pink Luggage Collection by Béis Travel (one of the 100+ brand
partnerships seen during the campaign).On this week's episode, Adweek Europe
brand editor Rebecca Stewart and community editor Luz Corona are joined by
marketing consultant and Adweek mentee Jen Kling and founder of independent full
service cultural branding and marketing company Platform 13, Leila Fataar. The
group goes past the movie marketing campaign itself and dissect the impact of
the brand that is reclaiming its place in culture it once lost amidst years of
sales dips and criticism. They dive into the brand beginnings, why the long
brand play is the smart play and where Mattel plans to go next.

EP 371

HOW SAN DIEGO COMIC-CON BECAME A MUST-ATTEND EVENT FOR BRANDS

PLAY
47 minutes
July 17, 2023

One of the biggest events on the entertainment calendar, San Diego Comic-Con is
just days away, and brands, studios, and streaming giants are gearing up for
their biggest and best yet.

On this week's episode, senior producer Al Mannarino is on the other side of the
mic with Europe brand editor, Rebecca Stewart. Entertainment reporter and
author, Tara Bennet, joins the duo to discuss how San Diego Comic-Con has
evolved in the 20 years she’s been attending, how brands are planning to
activate this year and the lasting influence it’s had on experiential marketing.

Bennet, whose accolades include co-writing The Story of Marvel Studios: The
Making of the Marvel Cinematic Universe and a long tenure as U.S. editor of SFX
magazine, also discusses the impact the writer and SAG strikes might have on
festivities.

EP 370

THE UNSUNG AGENCY HEROES THAT SPEAK CLIENTS' LANGUAGE

PLAY
23 minutes
July 10, 2023

Ad agency account directors can wear multiple hats on any given day: strategist,
researcher, planner and chief client liaison officer, the list goes on.

The role requires skills that go well beyond that of translator between client
and creative, as Adweek's reporter and AgencySpy editor Kyle O'Brien has
uncovered as part of his feature series exploring the evolving roles of the
agency C-suite.

In this episode, Adweek's community editor Luz Corona and Europe brand editor
Rebecca Stewart are joined by O'Brien and Katie Elder, head of client service at
purpose-driven agency Public Inc to talk about what it means to be an account
director in 2023.

We also discuss the skills required to take on the job and how best to manage
the work-life balance challenges that come with the high-demand position.

EP 369

WHAT'S NEXT FOR BUD LIGHT?

PLAY
21 minutes
July 4, 2023

Note: This episode was recorded prior to AB InBev US CEO Brendan Whitworth
speaking with CBS about the controversy and before Bud Light brought back
the "Bud Knight".

EP 368

WHY WHAT HAPPENS AT CANNES SHOULDN'T STAY AT CANNES

PLAY
23 minutes
June 26, 2023

This year, Cannes was dominated by discussions about AI, inclusion,
sustainability, and making the business case for creativity in a recession. But
how can marketers make sure these conversations have life beyond Croisette and
make a real-world impact in their organizations?

For a special episode reflecting on the week, the trending topics, and the
winning work. Europe brand editor Rebecca Stewart is joined by guest co-host
Jameson Fleming, Adweek’s managing editor for brands and agencies.

The pair have a chat with Tesa Aragones president, North America at AKQA, and
Lucy von Sturmer founder at marketing consultancy The Humble Brag and initiator
and chairwoman at the non-profit Creatives for Climate, a global community of
creatives committed to using their skills for climate action.

The pair discuss the intersectionality of DEI and sustainability, and the
perspective they hope future marketers will bring to ad land.

EP 367

HAPPINESS AND RELEVANCE PACKED INTO EVERY BITE

PLAY
19 minutes
June 23, 2023

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz
Corona and Europe brand editor Rebecca Stewart chat with Chips Ahoy! senior
director Sabrina Sierant. Celebrating its 60th year around the sun, the group
discusses the grandiose birthday party the iconic cookie brand is throwing
(hint: it involves a yacht), balancing the fine line between nostalgic messaging
and outdated messaging and how the brand connects with Gen Z through innovative
media plans and brand partnerships.

EP 366

LIVE FROM CANNES – FUTURISTIC OPTIMISM, SPONTANEITY AND CREATIVITY ON THE
CROISETTE

PLAY
27 minutes
June 19, 2023

This week, the Adweek team is on the ground at Cannes Lions, gearing up for five
days of sunshine, panels, events and, of course, awards. Europe brand editor
Rebecca Stewart is joined by guest co-host Stephen Lepitak, Adweek’s Europe
Bureau Chief on the mic.

The pair sit down with guests Tiffany Rolfe, global CCO at R/GA and Getty’s head
of creative insights, Americas Tristen Norman to discuss what they’re looking
forward to most about Cannes.\

Together, we unpack what creative conversations are happening on the ground, why
marketers should use the event as a chance to have meaningful conversations
about AI, and what work they’d like to see win big. Lepitak also tells the story
of Wunderman Thompson Benelux and Vow’s “Mammoth Meatball,” – heavily tipped to
be one of the big winners – which will be a guest of honor at the festival.

EP 365

CREATIVE 100 AND THE COUNTDOWN TO CANNES LIONS

PLAY
31 minutes
June 13, 2023

In a special two-part episode of Yeah, That’s Probably an Ad, community editor
Luz Corona and Europe brand editor Rebecca Stewart talk to Brittaney Kiefer,
Adweek’s Creativity Editor, and reporter Emmy Leiderman about the June issue of
Adweek.

We go behind the scenes of the cover story which features multi-hyphenate talent
Keke Palmer and delve into the 2023 Creative 100 list, an annual celebration of
today's most fascinating innovators, agency leaders, influencers, marketers, and
other creative game-changers.

We also hear from Lola Bakare, CMO advisor, author, and inclusive marketing
strategist and Peter Ukhurebor, managing director at ad agency UWG and founder
of Black at Cannes about what to expect from the festival's 70th year in
business and the importance of driving inclusivity along the Croisette and
beyond.

EP 364

THE RISE OF REALITY TELEVISION

PLAY
28 minutes
June 5, 2023

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz
Corona and Europe brand editor Rebecca Stewart welcome a few Adweek friends to
talk the surge (or re-surge) of reality television in today’s world. Adweek
Podcast Network senior producer Al Mannarino and deputy tv editor Bill Bradley
share more on the history of writers’ strikes and their impact on unscripted
television, the brand partnerships that can evolve from big cultural moments
like #Scandoval and why brands need to take the research a click deeper to truly
insert themselves in the conversations amongst these niche communities of
reality tv.

EP 363

UNPACKING THE CONSUMER JOURNEY

PLAY
30 minutes
May 30, 2023

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz
Corona and Europe brand editor Rebecca Stewart are joined by Adeela Hussain
Johnson, president of travel brand BÉIS, and Debra Chen, industry expert and
host of the award-winning podcast The Great Fail. They discuss the key role the
consumer plays in a brand’s product innovation and design, lessons learned for
operating in an economic downturn and why founder Shay Mitchell’s luggage
tutorial videos are so captivating.

Listen and subscribe to The Great Fail on Apple Podcasts or find it on Spotify.

EP 362

DESIGNING FOR NARCISSISM WITH WIEDEN + KENNEDY’S JOHN “JP” PETTY

PLAY
33 minutes
May 22, 2023

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz
Corona and Europe brand editor Rebecca Stewart welcome John “JP” Petty, global
executive creative director (ECD) at Wieden+Kennedy’s creative social studio
Bodega.

After planning a career in the music industry, then finding himself writing for
magazines, Petty dipped his toe into the advertising industry and has never
looked back. Since then, his work has included amplifying McDonald’s “Famous
Orders” work on social and working with Bud Light to hire a “chief meme
officer.”

He speaks about his unique career journey so far, as well as his approach to the
creative process which is centered around the idea of “designing for
narcissism”; which encourages brands to tap into culture and put their customers
in the center of their own unique, special story.

EP 361

THE EVER-EVOLVING ROLE OF MOMS IN THE MEDIA

PLAY
32 minutes
May 15, 2023

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz
Corona and Europe brand editor Rebecca Stewart discuss the evolution of the
consumer with all the buying power and the most unrealistic expectations thanks
to media representation: moms. From UK’s strict rules around gender stereotyping
in ads to the brands doing the work to realistically portray the journey of
matrescence, the scale has balanced slightly but there is still more work to do.

EP 360

IF THE CROWN FITS: IS IT TIME FOR A ROYAL REBRAND?

PLAY
28 minutes
May 8, 2023

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz
Corona and Europe brand editor Rebecca Stewart welcome PR guru Mark Borkowski
along with Adweek's creativity editor (and resident American in London)
Brittaney Kiefer to unpack whether King Charles' coronation will usher in a new
era of PR for the brand and institution that is the British monarchy.

We discuss the palace's tumultuous relationship with the British tabloids, the
impact of Prince Harry's and Meghan's breakaway and subsequent media deals and,
of course, "Spare,". Will recent headlines about the royal family's historical
links to colonialism, and -- more acutely -- the pomp and pageantry of a
taxpayer-funded coronation amid a cost of living crisis affect the King's
ability to shift public perception? Or is the next season of The Crown being
written before our eyes?

EP 359

CLIMATE ACTIVISM AT SXSW

PLAY
30 minutes
May 3, 2023

In this special episode, we dive into the campaign to end the advertising
industry's fossil fuel addiction—and how activists showed up at SXSW. Recorded
live on stage during the festival this March, sustainability editor Kathryn
Lundstrom speaks with Duncan Meisel, executive director of Clean Creatives and
one of Adweek’s 2023 Sustainability Honorees.

EP 358

YTPAA LIVE FROM SXSW 2023!

PLAY
27 minutes
May 1, 2023

On this special episode, we flashback to March where sustainability editor
Kathryn Lundstrom and digital editor Colin Daniels recorded a very special
episode of the podcast live from South by Southwest. During the conversation,
they give on-the-ground insights and share their experiences from
behind-the-scenes at major brand activations and experiential marketing stunts.

EP 357

THE ART OF STORYTELLING THROUGH THE LENS OF YOUTH CULTURE

PLAY
23 minutes
April 24, 2023

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz
Corona and Europe brand editor Rebecca Stewart welcome Karam Gill and Daniel
Malikyar, co-founders of the LA-based creative agency and production company,
MGX Creative. Featured on Complex as “the industry’s top music doc guys,” Gill
and Malikyar have gained notoriety for their award-winning work in both
filmmaking and branded content that took off while still attending college. The
team chats with the first-gen creatives about breaking into the industry while
still in their early 20s, creating impactful content for major streaming
platforms like Amazon Prime and Hulu and the lessons learned along the way.

EP 356

HAPPY 4/20 TO ALL BRANDS WHO OBSERVE

PLAY
32 minutes
April 17, 2023

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz
Corona and Europe brand editor Rebecca Stewart welcome Terry Stanley, a senior
editor at Adweek covering cannabis marketing. Approaching the increasingly
widely celebrated cannabis holiday, the team discusses the current state of
cannabis marketing, the wide range of consumers from boomers to luxury shoppers
and why we’ll see more experiential marketing puff up.

EP 355

MARKETING, MEET RAMADAN

PLAY
39 minutes
April 10, 2023

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz
Corona and agencies managing editor Jameson Fleming are joined by Mojo
Supermarket founder and creative director Mo Said and strategist Siham Saleh.
Together they discuss Ramadan marketing (or lack thereof) and the work behind
The Mojo Ramadan Report, an original research study unpacking how Gen Z and
millennial Muslim Americans celebrate Ramadan and how brands can participate
meaningfully.

EP 354

UNPACKING THE FTC'S GREENWASHING CRACKDOWN

PLAY
25 minutes
April 3, 2023

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz
Corona is joined by the show’s new co-host, Adweek Europe brand editor Rebecca
Stewart. This week they welcome sustainability editor Kathryn Lundstrom to talk
the latest move by the FTC to ensure consumers are not misled by brands that
tout sustainability commitments.

EP 353

THE ECD OF YESTERDAY, TODAY AND TOMORROW

PLAY
25 minutes
March 27, 2023

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz
Corona is joined by Adweek's Europe brand editor, Rebecca Stewart, and Adweek
reporter Kyle O’Brien to discuss the evolving role of today’s Executive Creative
Director. From keeping up with the latest tech to increasing managerial
responsibilities, today’s creatives must be the ultimate multitaskers and so
much more.

EP 352

OFF MADISON, ON THE RISE

PLAY
44 minutes
March 20, 2023

In this week’s episode of Yeah, That’s Probably an Ad, co-hosts Shannon Miller
and Luz Corona are joined by senior producer Al Mannarino and special guest
David Griner to bid farewell to Shannon as she embarks on her next adventure.
During the conversation, they discuss Shannon's beginnings at Adweek, her work
covering creativity, the creator economy and DEI, and what it felt like
interviewing some of the biggest stars on the planet.

EP 351

SXSW, WHAT’S COOKIN’?

PLAY
42 minutes
March 6, 2023

In this week’s episode of Yeah, That’s Probably an Ad, co-hosts Shannon Miller
and Luz Corona are joined by Adweek's sustainability editor Kathryn Lundstrom to
discuss all things SXSW. They preview some of the events and activations
happening during the week, the biggest themes being covered, and what specific
conversation around sustainability will reign in Austin, TX.

EP 350

SIGNING IN, THEN SIGNING OFF

PLAY
33 minutes
February 27, 2023

In this week’s episode of Yeah, That’s Probably an Ad, Adweek managing editor of
creativity, creator economy and DEI Shannon Miller is joined by managing editor
for marketing and agencies, Jameson Fleming, and special guest Jess Zafarris on
her last day as Adweek's director of audience engagement.

Over the last three years, Jess "JZ" Zafarris has transformed Adweek's social
presence, served as editor of Adweek's daily newsletter, Adweek Daily, and led
the weekly Adweek Chat on Twitter all while being the newsroom's educational
guide into building their own personal brands across social. During the episode,
they discuss what led her to Adweek, the many hats she has worn over the years,
and shares tips on how publishers and brands can establish their brand voice and
presence online.

EP 349

HOW RIHANNA AND FENTY BEAUTY WON THE SUPER BOWL

PLAY
36 minutes
February 20, 2023

In this week’s episode of Yeah, That’s Probably an Ad, managing editor of
creativity, creator economy and DEI Shannon Miller is joined by Adweek senior
producer Al Mannarino and Europe brand editor Rebecca Stewart to discuss the
Apple Music Super Bowl LVII Halftime Show and how Rihanna leveraged the biggest
stage in the world to promote Fenty Beauty.

EP 348

A TABLE FOR TWO WITH MCDONALD'S

PLAY
28 minutes
February 17, 2023

In this bonus episode of Yeah, That’s Probably an Ad, managing editor of
creativity, creator economy and DEI Shannon Miller chats with McDonald's vp of
U.S. marketing, brand content and engagement, Jennifer "JJ" Healan, about the
ins and outs of the brand's latest Famous Order, the Cardi B and Offset Meal, as
well as the power of fan-fueled collaboration.

EP 347

THE BEST ADS OF SUPER BOWL LVII

PLAY
45 minutes
February 13, 2023

In this week’s episode of Yeah, That’s Probably an Ad, co-hosts DEI Shannon
Miller and Luz Corona are joined by an all-star panel of guests which includes
engagement director Jess Zafarris, senior tv reporter Mollie Cahillane, and
senior producer Al Mannarino to discuss the best ads of Super Bowl LVII, how
Tubi became the unexpected breakout hit, and what we want to see in next year's
crop.

EP 346

EVERYONE IS BEGGING APPLE TV+ TO CALL THEM

PLAY
41 minutes
February 6, 2023

In this week’s episode of Yeah, That’s Probably an Ad, managing editor of
creativity, creator economy and DEI Shannon Miller is joined by senior tv
reporter Mollie Cahillane, and senior producer Al Mannarino to discuss all
things Apple TV+, their recent campaign with Timothée Chalamet, and their
unorthodox advertising strategy.

EP 345

WHY AGENCIES ARE WELCOMING BACK FYRE FEST FRAUDSTER BILLY MCFARLAND

PLAY
45 minutes
January 30, 2023

In this week’s episode of Yeah, That’s Probably an Ad, managing editor of
creativity, creator economy and DEI Shannon Miller is joined by reporter Emmy
Liederman and digital editor Colin Daniels to discuss the return of Billy
McFarland, the architect of the notorious Fyre Festival and why three marketing
agencies have decided that he deserves a second chance.

Later in the episode, Miller is joined by co-host and community editor Luz
Corona to celebrate the 300th episode of the podcast!

Follow Colin on Twitter: @colmeetsworld

Follow Shannon on Twitter: @ShannonL_Miller

Subscribe to Young Influentials and Off Madison on your favorite podcast
platform!

You can listen and subscribe to all of Adweek’s podcasts by
visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter:
@adweekpodcasts.

And if you have a question or suggestions for the show, send us an email
at podcast@adweek.com

EP 344

APN SPOTLIGHT: LET'S TALK ABOUT BRAND

PLAY
34 minutes
January 23, 2023

On this week's special bonus episode of Yeah, That's Probably an Ad, we are
spotlighting another new series from the Adweek Podcast Network! Hosted by
Christine Gritmon, Let's Talk About Brand is a weekly expert interview series
featuring conversations with experts to help you level up your personal brand.

During this episode, Christine sits down with Andy Crestodina who shares how to
make your website work harder for you by making your audience do LESS work to
figure out who you are, why they should care, and what they should do next.

Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for
the #ChatAboutBrand Twitter chat

Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to
ensure you don't miss a beat!

Listen to Let's Talk About Brand on your favorite podcast platform!

EP 343

APN SPOTLIGHT: TOUCH OF TRUTH WITH JACKIE COOPER

PLAY
43 minutes
January 10, 2023

Welcome to Touch of Truth, the podcast that connects you to the unsung heroes
and power players of our industry as they share the human truth behind the
glossy experience. No schmooze, no rehearsal, just pure unadulterated honesty.
Their stories might just make you a little more successful and a lot happier.

In episode one, host Jackie Cooper sits down with fluid fashion designer Harris
Reed, creative director for French fashion house Nina Ricci. During the episode,
they discuss how Reed has trailblazed design, creativity, gender fluidity, and
advocacy. They also discuss the trials and tribulations of working in the
fashion industry, sustainability, and how to address Gen Z without being
canceled.

Subscribe to Touch of Truth on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by
visiting adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter:
@adweekpodcasts.

Follow our host on Twitter: @JackiePRCooper

And if you have a question or suggestions for the show, send us an email
at podcast@adweek.com.

EP 342

SPECIAL EPISODE: BUSINESS SUSTAINABILITY WITH META’S CRYSTAL WORTHEM AND OGILVY
CONSULTING SUSTAINABILITY PRACTICE’S AISLING RYAN

PLAY
35 minutes
January 5, 2023

In this special episode of Brandweek: The Podcast, Adweek senior producer Al
Mannarino sits down with Crystal Worthem, Director, Global Audience Marketing at
Meta and Aisling Ryan, Managing Partner at The Sustainability Practice at Ogilvy
Consulting and WPP UN Lead to discuss Meta’s recent Sustainability Report,
creating a global standardized measurement for the industry to ensure they are
doing their part in reducing emissions, and why agencies and brands should be
responsible for educating the public about climate change.

Read Meta’s 2021 Sustainability Report here and learn more about sustainability
for business by visiting
facebook.com/business/resource/sustainability-for-business

EP 341

BEST ADS OF 2022: THE GOOD, THE GREAT, AND THE FUTURE

PLAY
45 minutes
December 19, 2022

On this week’s episode of Yeah, That’s Probably an Ad, managing editor of
creativity, creator economy and DEI Shannon Miller is joined by audience
engagement director Jess Zafarris and European creative editor Brittaney Kiefer
to discuss the best ads of the year and the future of creativity.

EP 340

WHO WON AGENCY OF THE YEAR?

PLAY
26 minutes
December 12, 2022

On this week’s episode of Yeah, That’s Probably an Ad, managing editor of
creativity, creator economy and DEI, Shannon Miller, is joined by Jameson
Fleming, Adweek's managing editor for agencies and marketing to discuss this
year's winner of the Agency of the Year award and the changes made to the awards
program to better reflect the top agencies across the landscape.

EP 339

WHAT MAKES A MEMORABLE SUPER BOWL AD?

PLAY
32 minutes
December 5, 2022

On this week’s episode of Yeah, That’s Probably an Ad, managing editor of
creativity, creator economy and DEI, Shannon Miller, is joined by Adweek digital
editor and host of Young Influentials, Colin Daniels, and Rafael Canton,
Adweek's breaking news reporter for brand marketing, to discuss how brands are
trying to find the best recipe for Super Bowl marketing success. And yes, it
involves celebrities.

EP 338

INSIDE THE CREATOR ECONOMY AND ADWEEK'S CREATOR NETWORK

PLAY
49 minutes
November 21, 2022

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion
editor Shannon Miller is joined by Christine Gritmon, host of Let's Talk About
Brand, and Adweek social editor Sami Lambert to discuss the current state of the
creator economy and the development of Adweek’s Creator Network, a collaborative
of marketing-, advertising- and media-centric creators who work with Adweek to
develop content around our events, subscriptions, and key issues that impact the
marketing world.

Listen and subscribe to Let's Talk About Brand here.

EP 337

BEHIND THE SCENES OF SOCIAL MEDIA WEEK AND BRANDWEEK EUROPE

PLAY
37 minutes
November 14, 2022

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion
editor Shannon Miller is joined by some of Adweek's Europe Team, Brand Editor
Rebecca Stewart and Creative Editor Brittaney Kiefer. With Social Media Week and
Brandweek Europe officially over, Stewart and Kiefer discuss the year's worth of
work behind the event, intentions behind themes and speakers, and general
programming thoughts.

EP 336

APN SPOTLIGHT: HOME / WORK - RESHAPING THE MODERN POWER COUPLE WITH CARLA AND
TARIQ HASSAN

PLAY
35 minutes
November 7, 2022

Shannon and Luz are taking a much needed break this week. They've instead opted
for another episode in the Adweek Podcast Network, the premiere episode of Home
/ Work.

Antonio Lucio sits down with Carla Hassan, Chief Marketing Officer of JPMorgan
Chase, and Tariq Hassan, Chief Marketing and Digital Customer Experience Officer
of Mcdonald's to discuss balancing two incredible careers while raising a
family, what they learned while raising a family during the pandemic, and why
they don't consider themselves a "power couple."

They also share what they believe corporations can do in order to ensure that
different families actually are able to live within the work-life integration
that they individually need.

Follow Antonio on Twitter: @ajlucio5

Follow Carla on Twitter: @chassan

Follow Tariq on Twitter: @TariqHHassan

Subscribe to Home / Work on your favorite podcast platform!

You can listen and subscribe to all of Adweek’s podcasts by visiting
adweek.com/podcasts.

Stay updated on all things Adweek Podcast Network by following us on Twitter:
@adweekpodcasts.

And if you have a question or suggestions for the show, send us an email at
podcast@adweek.com.

EP 335

BEHIND THE SCREAMS OF UBER EATS' HALLOWEEN FILM

PLAY
33 minutes
October 31, 2022

In this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion
editor Shannon Miller and director of audience engagement Jess Zafarris are
joined by Katie Donnel, Senior Marketer at Uber Eats, and Simon Armour, Creative
Director at Kamp Grizzly to discuss the recent Uber Eats’ Halloween horror
film starring Keke Palmer, how the film came together and the next frontier for
shoppable creativity.

EP 334

THERE ARE STRANGER THINGS THAN SEEING A BRAND ON A SHOW THESE DAYS

PLAY
32 minutes
October 24, 2022

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion
editor Shannon Miller and community editor Luz Corona are joined by Erin
Schmidt, chief product placement officer at BEN, an entertainment AI company
that specializes in product placement. From strategic KFC mentions in Stranger
Things to the critical role of a prop master, the episode dives into what it
takes for brands to meaningfully connect with the audiences watching the (big
and small) screen.

EP 333

WHY HHM IS MORE THAN TRANSLATING AD COPY INTO SPANISH

PLAY
21 minutes
October 10, 2022

On this week’s episode of Yeah, That’s Probably an Ad, community editor Luz
Corona is joined by creative strategy consultant Michael Leon-Rivera and
Legendary Entertainment head of social media and digital marketing Sandy Archila
to break down the campaign strategies seen in the past year when it comes to
targeting Hispanic and Latinx consumers and what works (and what doesn’t).

EP 332

YEAH, THAT’S PROBABLY A NEW HALFTIME SHOW

PLAY
26 minutes
October 3, 2022

On this week’s episode of Yeah, That’s Probably an Ad, community editor Luz
Corona and senior producer Al Mannarino are joined by senior CPG reporter Paul
Hiebert and senior TV reporter Mollie Cahillane to discuss the next era for the
Super Bowl Halftime show, from the new sponsor taking over to the superstar
headliner announcement to ad predictions.

EP 331

SLIGHTLY OFF PITCH

PLAY
24 minutes
September 26, 2022

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion
editor Shannon Miller and community editor Luz Corona are joined by agencies
editor Jameson Fleming to discuss the rise in agencies winning new business
without pitching and what it could mean for future agency-client relations.

EP 330

BEHIND THE SCENES OF BRANDWEEK 2022

PLAY
38 minutes
September 19, 2022

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion
editor Shannon Miller and community editor Luz Corona are joined by senior
producer Al Mannarino and director, event operations and production Gail Amurao
to discuss the development and execution of Adweek's Brandweek event in Miami,
which included sessions led by Kristin Cavallari, Kevin Hart, and Pharrell
Williams.

EP 329

WE SHOULD PROBABLY WORRY DARLING

PLAY
32 minutes
September 12, 2022

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion
editor Shannon Miller and community editor Luz Corona are joined by Rachel
Gillman Rischall, founder of Three PR, a Chicago-based lifestyle public
relations firm to discuss the upcoming film, Don't Worry Darling and what
happens when the surrounding press becomes bigger than the product.

EP 328

BILLABLE BALLET BONANZA

PLAY
23 minutes
September 6, 2022

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion
editor Shannon Miller and community editor Luz Corona are joined by Adweek
European creative editor Brittaney Kiefer to discuss her recent coverage of an
ad agency's creative department spending 2,500 billable hours learning ballet to
spark creativity amongst the team.

EP 327

HOW MARKETERS CAN WIN OVER GENERATION ALPHA

PLAY
33 minutes
August 29, 2022

How does one market to a generation with some members not having even been born
yet?

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion
editor Shannon Miller and community editor Luz Corona are joined by Adweek
agencies reporter Kyle O'Brien to discuss Gen Alpha (those born in 2010 and
after) and how they are next in line for brands and agencies to target after Gen
Z grows up.

EP 326

GETTING LOUD ABOUT MENTAL HEALTH

PLAY
31 minutes
August 22, 2022

Creative and inclusion editor Shannon Miller and community editor Luz Corona are
joined by Adweek agencies reporter Emmy Liederman to discuss the state of mental
health in the industry, how to avoid using it as an empty marketing tactic, and
how Gen Z is setting the tone for mental health best practices and
accommodations.

EP 325

IT'S A BIRD! IT'S A PLANE! IT'S CULTURE-FORWARD ADVERTISING!

PLAY
42 minutes
August 15, 2022

On this week's episode, creative and inclusion editor Shannon Miller and
community editor Luz Corona are joined by senior producer Al Mannarino to
discuss the state of nerd culture. They explore how it's pushing the marketing
industry to respond, the rise of inclusive and diverse storytelling and the
potential this new and exciting content available creates for brand
partnerships.

Check out these recent Adweek Voice pieces further exploring these topics...

What Brands Can Learn From the Power of Latinx Superheroes by Michael
León-Rivera

Changing the Narrative: Marketing Lessons From Ms. Marvel by Mita Mallick

Inclusion Was Always at the Heart of The Umbrella Academy by Mita Mallick

EP 324

YOUNG INFLUENTIALS: A LEAGUE OF THEIR OWN

PLAY
39 minutes
August 8, 2022

Yeah, this week is probably a crossover episode! Creative and inclusion editor
Shannon Miller and community editor Luz Corona are joined by Mollie Cahillane
(host of Adweek's Most Powerful Women in Sports podcast and senior TV reporter)
and Colin Daniels (host of Adweek's Young Influentials podcast and digital
editor) to discuss this year's Young influentials list which highlights
individuals under 40 who are truly making an impact across media, marketing,
tech and the creator economy.

EP 323

THE MUSIC MARKETING RENAISSANCE

PLAY
32 minutes
August 1, 2022

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion
editor Shannon Miller and community editor Luz Corona sit down with Naji
Grampus, vp of streaming & strategy at The Orchard and host of Cigar Talk to
discuss the evolution of music marketing, the future of the "surprise drop," and
how Beyoncé continues to set the standard for how to release a new album.

EP 322

CANNABIS GOES TO THE FAIR

PLAY
38 minutes
July 25, 2022

On this week’s episode of Yeah, That’s Probably an Ad, creative and inclusion
editor Shannon Miller chats with senior editor Terry Stanley to discuss the
inclusion of cannabis in the California State Fair and how the weed industry
continues to plant its flag further into mainstream American institutions.

EP 321

TRAILBLAZING WOMEN

PLAY
47 minutes
July 18, 2022

On this week's episode, creative and inclusion editor Shannon Miller sits down
with the podcast's new co-host and Adweek's community editor, Luz Corona, as
they discuss this year's Women Trailblazers issue with contributor Leslie
Blount. Listen in as they take a moment to celebrate women in media, tech and
advertising who are taking equality to the next level.

EP 320

HOW HOLDING COMPANY MEDIA NETWORKS STACK UP, ACCORDING TO FORRESTER

PLAY
22 minutes
July 13, 2022

Today Forrester Research published a report assessing the strengths and
weaknesses of seven holding company media networks. The objective assessment is
a CMO's guide to choosing a media agency partner. Olivia Morley, senior agencies
reporter at Adweek sat down with Jay Pattisall, principal analyst at Forrester,
to talk about what industry trends emerged during the evaluation. In this
episode, Pattisall shares his take on which media networks are the best fit for
which brand types, and Omnicom Media Group and Dentsu Media executives join as
guests to discuss the report findings.

EP 319

YEAH, THIS IS PROBABLY GRINER'S LAST EPISODE

PLAY
53 minutes
July 11, 2022

On his last episode as host of Yeah, That's Probably an Ad, Adweek's former
international editor David Griner is joined by Tim Nudd, editor-in-chief of the
Clio Awards, to discuss the origins of the podcast, Griner's humble beginnings
at Adweek, and Tagline, Tim's podcast about the making of great ads. Then Griner
sits down with creative & inclusion editor Shannon Miller for one final
conversation as co-hosts.

EP 318

WHY THE AD INDUSTRY NEEDS TO BE MORE INCLUSIVE OF NON-DRINKERS

PLAY
33 minutes
July 4, 2022

On this week's episode, international editor David Griner is joined by agencies
writer Emmy Liederman and senior editor T.L. Stanley to discuss how companies
are under pressure to figure out how to craft more inclusive environments for
non-drinkers, the rise of alcohol-free cocktails, and where cannabis beverages
fit into the mix.

EP 317

UKRAINIAN CREATIVES ON HOW THE ADVERTISING INDUSTRY CAN HELP NOW

PLAY
21 minutes
July 1, 2022

In April, Adweek produced a special edition of our magazine which was written,
edited and illustrated by a group of Ukrainian journalists and creatives to help
readers better understand the country’s creative past, present and future
following the Russian invasion.

To continue to tell that story, three of the editors, Hanna Rudenko, Dasha
Andriushchenko and Sophia Pylypyuk, traveled to Cannes to attend the Lions
festival and meet the industry to convey how it can continue to help support
their creative peers.

Here, they speak about their experience since the magazine was released, of
attending the festival and the conversations they have to keep the focus
on Ukraine. They also had a special message to the advertising community: All
creative work about Ukraine should involve Ukrainians.

EP 316

CANNES LIONS 2022: "CONFUSING TIMES" FOR BURGER KING AND DAVID AGENCY

PLAY
29 minutes
June 24, 2022

The witty campaign Confusing Times was released by Burger King last summer to
promote its Plant-Based Meat menu additions with the creative receiving much
acclaim, winning several awards at Cannes Lions. Its follow-up campaign 'More
Confusing Times' is also performing strongly at the awards this year - will
there be a completion to the trilogy next year?

While attending Cannes Lions, three of those who steer the campaign to success:
Iwo Zakowski, head of global brand marketing at Burger King, Pancho Cassis,
global CCO and partner of David and André Toledo, chief creative officer for
David New York talk about the development process behind the work and what it
takes to develop a campaign idea for the brand.

EP 315

CANNES LIONS 2022: CREATIVE MARKETER OF THE YEAR

PLAY
19 minutes
June 21, 2022

At Cannes Lions this year, AB Inbev, winner of 40 Lions last year at the
festival, is to be named Creative Marketer of the Year. Stephen Lepitak, Europe
Bureau Chief for Adweek talks to Ryan Verschoor, the company’s global vp of
culture and capabilities about some of its recent campaign work, how the company
chooses the right initiatives for its brands to tackle and his expectations for
the week ahead in France.

EP 314

WHAT TO EXPECT FROM CANNES LIONS 2022

PLAY
30 minutes
June 13, 2022

On this week’s episode of Yeah, That’s Probably an Ad, creativity and inclusion
editor Shannon Miller is joined by Europe brand editor Rebecca Stewart and
Europe creative editor Brittaney Kiefer to talk about the return of
advertising’s most high-profile international event, Cannes Lions. During the
conversation, Shannon, Rebecca, and Brittaney discuss who they think will be the
big winners, surprise standouts, and most talked about campaigns of the
festival, which will be the first in-person Cannes Lions since 2019.

Adweek will be at the center of the action, June 19–23! Join us at Adweek Abroad
with some of the most influential voices in marketing, advertising and
creativity. Going to Cannes? RSVP to Adweek events here.

EP 313

JAMES PATTERSON REFLECTS ON THE LESSONS OF HIS TIME IN ADVERTISING

PLAY
28 minutes
June 6, 2022

Author James Patterson sits down with international editor David Griner to
reflect on his years as an executive at venerable agency J. Walter Thompson, his
decision to leave the ad game, his mixed bag of experiences with film and TV
adaptations, and his new memoir James Patterson by James Patterson.

EP 312

WHY HOLDING COMPANIES ARE MASHING AGENCIES TOGETHER

PLAY
18 minutes
June 3, 2022

The past several years, holding companies have been mashing together sister
agencies in a Frankensteinian way, (see: VMLY&R, Wunderman Thompson and now,
EssenceMediaCom). Adweek senior agencies reporter Olivia Morley goes down an ad
industry rabbit hole with three agency experts to find out how the industry ever
became this confusing and why the old way doesn’t work for today’s clients.

EP 311

HONORING AAPI CREATIVE TALENT ACROSS MARKETING

PLAY
53 minutes
May 30, 2022

On this week's episode, creativity and inclusion editor Shannon Miller and
community editor Luz Corona are joined by Bernice Chao, Head of Integrated
Creative at Zambezi and co-founder of Asians in Advertising to discuss the
creation of the AAPI Creative Spotlight series, a daily celebration of AAPI
visionaries who are changing the ad industry with their unique approaches to
branding and creativity. Later in the episode, they are joined by Liz Kim, Art
Director at M Booth and one of the creatives spotlighted in the series.

Learn more about the AAPI Creative Spotlight series and check out all of the
creators spotlighted here.

EP 310

DRINKING BOURBON WITH MATTHEW MCCONAUGHEY

PLAY
27 minutes
May 16, 2022

Celebrated actor and Wild Turkey creative director Matthew McConaughey joins
Adweek's David Griner and Shannon Miller to sample his custom bourbon,
Longbranch, and talk about the process behind its ads.

EP 309

DEATH OF THE CUBICLE

PLAY
36 minutes
May 9, 2022

On this week’s episode, international editor David Griner and creativity editor
Shannon Miller are joined by agencies editor Jameson Fleming to discuss why
agencies are investing in bringing people back to work by focusing their
attention on giving their workspaces modern makeovers. Also, Adweek embarks on
its annual quest to tell the difference between agency names and Kentucky Derby
horse names.

EP 308

THIS YEAR'S CREATOR VISIONARIES

PLAY
28 minutes
May 2, 2022

In honor of our second annual Creator Visionary Awards, David and Shannon sit
down with Adweek's senior coordinator of awards, honors, and programming Alexia
Marrache to discuss this year's innovators and influencers who have unlocked the
limitless potential of the digital space. They also cover Shannon's cover story
with Steve Aoki, Adweek's Creator Visionary of the Year.

EP 307

ON UKRAINE, BY UKRAINIANS

PLAY
30 minutes
April 25, 2022

For our latest issue, Adweek handed off control of the publication for a special
issue created entirely by Ukrainian talents whose lives and livelihoods have
been upended by war. On this special episode of Yeah, That's Probably an Ad,
David sits down with Hanna Rudenko, deputy editor Dasha Andriushchenko, and
deputy editor Sofiia Pylypiuk to discuss the creation of the issue, what they
hope the issue will accomplish, and what they most want the world to know,
believe and support about the future of Ukraine.

EP 306

IS TV AT A TIPPING POINT?

PLAY
27 minutes
April 18, 2022

With the world of TV metrics in disarray and networks looking for new sources of
content, our hosts discuss the success of Adweek cover star Quinta Brunson and
her ABC hit, Abbott Elementary. Adweek TV editor Jason Lynch joins Shannon
Miller to discuss her cover story on Brunson and the trends reshaping the TV
landscape as this year's upfront sales pitches begin.

EP 305

THE RED FLAGS OF NEW BUSINESS

PLAY
31 minutes
April 11, 2022

On this week’s episode, international editor David Griner and creavity editor
Shannon Miller are joined by agencies editor Jameson Fleming and agencies
reporter Emmy Liederman to discuss the current state of agencies, the importance
of a having a creator strategy in the pitching process, and the red flags
agencies look for when evaluating new business opportunities.

EP 304

WHO'S STANDING UP FOR SUSTAINABILITY?

PLAY
31 minutes
April 4, 2022

On this week's episode, David and Shannon sit down with Adweek's sustainability
editor Kathryn Lundstrom to discuss this year’s Sustainability Stars, who are
making climate a real priority for their brands and providing businesses a
blueprint for transformative change.

Read more about our 2022 honorees here.

EP 303

CELEBRATING WOMEN'S HISTORY MONTH

PLAY
32 minutes
March 28, 2022

In honor of Women’s History Month, Adweek paid tribute to those who are defying
gendered expectations in advertising, marketing and media through a series of
stories written by Adweek editors, writers, and community members. On this
week's episode, Shannon is joined by community editor Luz Corona, breaking
creative reporter Natalie Venegas, and senior agencies reporter Olivia Morley to
discuss the development of the series and their contributions to it.

EP 302

INSIDE MEDIA'S BREAKTHROUGH AGENCY

PLAY
34 minutes
March 21, 2022

How did VaynerMedia go from being a creative upstart to being Adweek's
Breakthrough Media Agency of the Year? In this episode, senior reporter Olivia
Morley speaks to John Terrana about the agency's incredible year that included
securing its creative clients’ media businesses and nabbing AOR duties for
high-profile media accounts like Tinder, American Eagle, and ScottsMiracle-Gro.

EP 301

SXSW: WHAT TO EXPECT

PLAY
28 minutes
March 14, 2022

South by Southwest 2022 has officially started and this week we are joined by
Adweek's sustainability editor, Kathryn Lundstrom & senior emerging tech
reporter, Patrick Kulp who will be on-site in Austin. They preview the first
in-person SXSW in three years and discuss what they hope to see at the festival
in regards to the metaverse, sustainability, and more.

EP 300

BONUS: HOW TO HELP UKRAINE

PLAY
34 minutes
March 11, 2022

Strategist Katya Kotlyar, born and raised in Ukraine, joins Adweek international
editor David Griner to discuss how we can be supporting Ukrainians through
responsible information sharing, donations and more.

Some verified resources Katya recommends are:

Monobank's donation system via Apple Pay: https://uahelp.monobank.ua/ Help
Ukraine Center: https://helpukraine.center/ Razom for Ukraine, a global aid
initiative: https://razomforukraine.org/ Hiring/work portals:
https://helpukrainians.jooble.org/ https://hireforukraine.org/

EP 299

INSIDE THE CREATOR ECONOMY

PLAY
35 minutes
March 7, 2022

Pearpop CMO Alex Morrison and creator duo TheClassiiics join David and guest
co-host Emmy Liederman to discuss the creator economy, some of the added
challenges that influencers of color face, and how companies like pearpop are
working to make influencer marketing a more equitable space.

EP 298

PROFILES IN BLACK CREATIVITY

PLAY
40 minutes
February 28, 2022

Digital Editors Chloé Harper Gold and Colin Daniels and special guest Derek
Walker, founder of Columbia, S.C. agency brown & browner join Shannon to discuss
Adweek's Profiles in Black Creativity spotlight series, which was originally
started by Walker. During the conversation, they discuss the origins of the
series and highlight some of this year's featured talent.

EP 297

260 - ALLYSHIP & ACTION

PLAY
34 minutes
February 21, 2022

Nate Nichols and Steffi Behringer, co-founders of Allyship & Action, share how
they brought together a wide range of industry voices for candid conversations
around race, inequality and discrimination—and where they see those
conversations headed next.

EP 296

259 - THIS YEAR'S BEST SUPER BOWL ADS

PLAY
32 minutes
February 14, 2022
EP 295

258 - SUPER BOWL PREVIEW 2022

PLAY
34 minutes
February 7, 2022

It's officially Super Bowl week at Adweek and we are bringing all the coverage
before and after this weekend's Big Game. Adweek's agencies editor, Jameson
Fleming, returns to discuss what will be the most talked-about ad of the year
and which brands will dominate the conversation. For more Super Bowl coverage,
check out this week's issue of Adweek and stay tuned for our podcast following
Sunday's event to hear all of our thoughts on every big ad moment.

EP 294

257 - SILENCE, BRAND

PLAY
32 minutes
January 31, 2022

In social media marketing, where's the line between being topical and being
cringe? Looking back on recent examples, Adweek reporter Emmy Liederman joins
David and Shannon to discuss the blurry line of corporate cringe and how it can
undercut your social strategy.

EP 293

256 - WHERE ARE ALL THE CMOS GOING?

PLAY
20 minutes
January 24, 2022

Last week, five chief marketers made their exits, including Walgreens’ Patrick
McLean, IBM’s Carla Piñeyro Sublett, TikTok’s Nick Tran and Popeyes' Bruno
Cardinali. On this week’s episode, Adweek's performance marketing and brand
marketing editor David Kaplan joins David and Shannon to discuss why these
high-profile marketing leads have either given notice or are being pushed out.

EP 292

255 - MARKETING'S ADDICTION TO THE '90S

PLAY
32 minutes
January 18, 2022

It's been 23 years since the 1990s officially ended, but marketers can't seem to
move past the decade of Friends, grunge and JNCO jeans. On this week's episode,
Adweek CPG reporter Paul Hiebert joins David and Shannon to talk about why '90s
nostalgia is such a potent marketing force.

EP 291

254 - EVERYTHING TO EXPECT IN 2022

PLAY
49 minutes
January 10, 2022

Outlook 2022 officially begins tomorrow and on this week's episode, we have an
all-star lineup of Adweek editors to discuss what they expect to happen this
year across marketing, agencies, the metaverse, and more.

Hear from Shannon Miller, Jameson Fleming, David Kaplan, Lucinda Southern,
Patrick Kulp, and Terry Stanley as they share their outlook on what 2022 will
look like in their respective beats.

Join us at Outlook by registering for free here!

EP 290

BONUS: THE ORIGIN STORY OF 'I'M LOVIN' IT'

PLAY
25 minutes
January 3, 2022

Since its introduction in 2003, the McDonald’s “I’m Lovin’ It” jingle has become
one of the most recognizable melodies in the world. Twenty Thousand Hertz
presents this story of how a catchy five-note jingle conquered the planet, from
its humble beginnings at a German ad agency, to being sung by globally famous
pop stars. Featuring interviews with "I'm Lovin' It" composers Tom Batoy and
Franco Tortora of Mona Davis Beat.

This episode was written and produced by Fran Board.

Subscribe to Twenty Thousand Hertz on Apple or Spotify.

EP 289

253 - THE BEST ADS OF 2021

PLAY
35 minutes
December 14, 2021

Earlier this week, we unveiled Adweek’s list of the 25 Best Ads of 2021 and on
this week's episode of Yeah, That's Probably an Ad, David and Shannon talk about
their personal picks and why they feel they represented the best of the year’s
brand marketing.

EP 288

252 - WHO WON AGENCY OF THE YEAR?

PLAY
36 minutes
December 6, 2021

As the year begins to wrap up, we’re joined by Adweek’s agencies editor, Jameson
Fleming, and European creativity editor, Brittaney Kiefer to discuss Adweek’s
2021 Agency of the Year honorees. Listen to hear who won in each category and
check out the full stories below!

Check out all of Adweek’s 2021 Agency of the Year honorees:

* 2021 US Agency of the Year
* 2021 Global Agency of the Year
* 2021 Breakthrough Agency of the Year
* 2021 International Agency of the Year

EP 287

251 - THE YOUNG INFLUENTIALS CREATING CHANGE IN THEIR INDUSTRIES

PLAY
27 minutes
November 22, 2021

This week on Yeah, That's Probably an Ad, we’re chatting about Adweek's Young
Influentials list. Co-hosts David Griner and Shannon Miller are joined by
Digital Editors Chloé Gold & Colin Daniels to discuss this year’s class of 24
standout honorees from media, marketing, tech, entertainment who are using their
influence to change the way we think about branding.

Check out the full list here.

EP 286

BONUS: ICELAND GOES META

PLAY
17 minutes
November 19, 2021

Welcome to “the Icelandverse.” In just five days, tourism board Visit Iceland’s
lampooning of Meta’s launch video featuring Facebook founder Mark Zuckerberg has
been viewed over six million times.

Featuring the country’s “chief visionary officer” Zack Mossbergsson (actor
Jorunder Ragnarsson) and shot in one day just after a snowstorm at the Blue
Lagoon in Iceland, the film has been covered by media outlets all around the
world.

On this special bonus episode, Adweek's Europe Bureau Chief Stephen Lepitak sits
down with Sigríður Dögg Guðmundsdóttir, Head of Visit Iceland, and Stevie
Archer, Executive Creative Director, SS+K to discuss how it only took a matter
of days to pitch, produce, distribute, and find success.

Read Stephen's full story here.

EP 285

250 - IMPOSSIBLE AD TRIVIA

PLAY
45 minutes
November 15, 2021

In celebration of our 250th episode, we decided to put our advertising knowledge
to the test and try to answer each other's impossible ad trivia.

In what year was the contemporary definition of 'marketing' written in
dictionaries? What year was the first full-service U.S. ad agency founded? Who
was the first celebrity to play Col. Sanders in a KFC spot? Find out the answers
to these questions and much more!

EP 284

249 - WHY FACEBOOK IS GOING META

PLAY
35 minutes
November 1, 2021

Well, it's official: Facebook has officially changed its corporate name to Meta
to reflect its growing focus on the metaverse. On this episode of Yeah, That’s
Probably an Ad, we discuss the name change, our thoughts on Meta's newfound
mission, and the future of virtual communities.

Immediately following the conversation is the first episode of Adweek's
Metaverse Marketing podcast hosted by Cathy Hackl, which takes listeners on a
journey into the future and prepares marketers to master the metaverse.

Subscribe to the Metaverse marketing on Apple Podcasts, Spotify, or wherever you
get your podcasts.

EP 283

248 - THE TV, MEDIA AND TECH THAT WON 2021

PLAY
43 minutes
October 25, 2021

In celebration of our 2021 Hot List issue, we are joined this week by Adweek's
TV Editor, Jason Lynch and Media Editor, Lucinda Southern to discuss all of this
year’s honorees in TV, publishing and digital brands. Did your favorite
show/network/creator make the list? Check out the full list here.

EP 282

247 - THE STATE OF STREAMING

PLAY
47 minutes
October 18, 2021

Coming off the heels of Adweek's 2021 Convergent TV Summit we're joined by
Adweek's streaming editor, Kelsey Sutton, to discuss the TV and streaming
landscape as we enter the final months of 2021 and look forward towards 2022.

EP 281

246 - SOLVING THE SUSTAINABILITY PUZZLE

PLAY
42 minutes
October 11, 2021

Sustainability is a leading topic of conversation across all industries
today—and the advertising and marketing industry is no exception. On this
episode of 'Yeah, That's Probably an Ad,' we're joined by Kathryn Lundstrom to
discuss the trends she's seen in sustainability since taking on the role as
Adweek's sustainability reporter.

EP 280

245 - THE 75 FASTEST GROWING AGENCIES

PLAY
27 minutes
October 4, 2021

Which agencies were able to not only survive—but thrive—amidst the Covid-19
pandemic. Adweek presents our third-annual Fastest Growing Agencies list. We're
joined by AgencySpy editor Kyle O'Brien and agencies reporter Emmy Liederman to
discuss.

EP 279

BONUS: LEARNING FROM AN ICON

PLAY
23 minutes
September 28, 2021

With the passing of Cliff Freeman, father of "Where's the Beef?" and many other
classic ads, we spoke to Droga5 creative director Lauren Ferreira about the
experience of starting her career at his agency.

EP 278

244 - CELEBRATING HISPANIC HERITAGE MONTH

PLAY
58 minutes
September 27, 2021

Often, the Latinx community in the U.S.—especially when they are
first-generation—face identity issues in terms of holding on to their roots
while also working towards assimilation and success in America. This issue spans
across various components in one’s life–education, career success,
parenting/family, etc.

On this episode of Yeah, That’s Probably an Ad we’ve invited a few members of
the Adweek community to join in a candid conversation focused on how the role of
identity plays out in the careers of the Latinx Community and spills into
personal life as well.

EP 277

243 - THE LITTLE LAD WHO LOVES BERRIES AND CREAM

PLAY
52 minutes
September 20, 2021

In Starburst's 2007 commercial, "Bus Station," we were introduced to a new
character — the little lad who loves berries and cream. Recently, the spot has
seen a surprise resurgence on TikTok, prompting new remixes of the character's
repetitive song and marionette-like dance. On this episode of 'Yeah, That's
Probably an Ad,' we're joined by Adweek's director of audience engagement Jess
Zafarris to discuss the ad's surprise comeback.

EP 276

242 - HONORING THE TREVOR PROJECT

PLAY
51 minutes
September 13, 2021

Every year, Adweek recognizes the best and brightest executives working in
marketing with our Brand Genius Awards. As a part of the awards, we also honor
one Brand Save recipient, our annual recognition of standout work in the
nonprofit sector. This week on 'Yeah, That's Probably an Ad', we're discussing
the winner of Adweek's 2021 Brand Save award, The Trevor Project.

EP 275

241 - SHEDDING THE STIGMA AROUND CELEBRITY ENDORSEMENTS

PLAY
45 minutes
August 30, 2021

On this episode of 'Yeah, That's Probably an Ad,' we're joined by Adweek senior
editor Robert Klara to discuss the history of celebrity endorsements and whether
a stigma still remains around celebrities appearing in ads.

EP 274

240 - RANKING THE CELEBRITY MCDONALD'S MEALS

PLAY
52 minutes
August 23, 2021

McDonald's kicked off it's "famous orders" campaign with a pre-Super Bowl spot
in 2020. However, it wasn't until Travis Scott's meal that things really took
off. Since then, we've seen famous orders from J Balvin, BTS, and most recently
Saweetie.

Adweek's David Griner and Shannon Miller are joined by audience engagement
editor Jess Zafarris and commerce reporter Emmy Liederman to chat about their
favorite (and least favorite) of the famous orders meals, the consumer response
to and success of each, and whose famous orders they'd like to see next.

EP 273

239 - IS HARD SELTZER HERE TO STAY?

PLAY
43 minutes
August 16, 2021

The alcohol industry has undergone a lot of change over the past few years. From
established beer brands that now pull in most of their revenue from hard seltzer
sales to the rise of a huge swath of flavored malt beverages and ready-to-drink
cocktails (and even NFTs), it's hard to keep up with an industry moving at such
a rapid pace.

Luckily, we have two industry experts to get you up to speed on everything you
need to know about all of these developments. On this episode of "Yeah, That's
Probably an Ad," we're joined by Samer Khudairi, Adweek freelance writer and
organizer of the Barrel and Flow beer festival, and Adweek senior editor T.L.
Stanley, to chat about the crowded alcohol landscape.

EP 272

238 - HBO MAX — 14 MONTHS LATER

PLAY
37 minutes
August 9, 2021

HBO Max debuted on May 27, 2020 as a relatively late entrant in a crowded
streaming landscape. However, over it's first 14 months, it has proven itself to
be worthy of the $14.99 per month it charges users (or $9.99 for the ad
supported tier).

This week, we're joined by Adweek's streaming editor, Kelsey Sutton, to discuss
all things HBO Max and how it stacks up against the other players in the
streaming wars.

EP 271

237 - WHAT LED TO JWT'S DISCRIMINATION CASE?

PLAY
39 minutes
August 2, 2021

This week on "Yeah, That's Probably an Ad," we're joined by Adweek's U.K. bureau
chief, Stephen Lepitak, to discuss how agency J. Walter Thompson was hit with —
and lost — a lawsuit about discriminating against men. Plus, a conversation with
Adweek's TV editor, Jason Lynch, about the current state of Olympics viewership.

EP 270

236 - HOW TO MARKET COMMERCIAL SPACE TRAVEL

PLAY
29 minutes
July 26, 2021

In the wake of successful first fully-crewed flights by Richard Branson’s Virgin
Galactic and Jeff Bezos’ Blue Origin, the future of commercial, recreational
space travel is coming into view. On today’s episode, U.K. bureau chief Stephen
Lepitak is joined by founding partner, chairman and creative director of Beattie
McGuinness Bungay, Trevor Beattie, who himself has a ticket to be aboard one of
Virgin Galactic’s first flights.

Plus, a conversation with Adweek editors Ronan Shields and Lucinda Southern
about Adweek’s NexTech event.

EP 269

235 - THE ART OF THE PUBLICITY STUNT

PLAY
43 minutes
July 19, 2021

In the past two weeks, we’ve seen a handful of brands embracing publicity
stunts.

There’s mac-and-cheese ice cream from Kraft and Van Leeuwen, and soup-inspired
swimsuits from Panera. On this episode of Yeah, That’s Probably an Ad, we’re
joined by Peter Mountstevens, chief creative officer at U.K.-based agency Taylor
Herring, to chat about the history of the publicity stunt, the art of getting it
right, and some of the recent campaigns making headlines.

EP 268

234 - MAD MEN. FURIOUS WOMEN.

PLAY
54 minutes
July 12, 2021

In recent days, the conversation around ongoing sexism and harassment in the ad
industry has once again been brought to the forefront thanks to Zoe Scaman’s
revelatory piece, “Mad Men. Furious Women.” The essay recounts both her own
horrific encounters over the course of her career in advertising and similar
experiences shared anonymously by other women in the industry.

The exposé has since been followed up by an unyielding declaration that promises
a reckoning that will not only hold abusers accountable, but will also escalate
harmful incidents beyond the confines of individual agencies.

Zoe Scaman, founder of U.K.-based strategy firm Bodacious, joins us on this
episode of “Yeah, That’s Probably an Ad” to discuss her powerful piece,
the industry’s response to it and the building blocks necessary to chart a
productive path forward.

EP 267

233 - WRAPPING UP CANNES LIONS 2021

PLAY
38 minutes
June 28, 2021

After a long (and unusual) week on the virtual Croisette, David
Griner and Shannon Miller are joined by AgencySpy editor Kyle O’Brien and
ecommerce reporter Emmy Liederman to share our wrap up of Cannes Lions Live.

EP 266

232 - EVERYTHING YOU NEED TO KNOW ABOUT CANNES LIONS LIVE

PLAY
44 minutes
June 21, 2021

This week on Yeah, That’s Probably an Ad, we’re chatting about all things Cannes
Lions Live. Co-hosts David Griner and Shannon Miller are joined by Adweek’s
European creative editor Brittaney Kiefer to get you up to speed on Cannes
festivals of the past, what to expect this year and what work to watch.

EP 265

231 - 2021’S AWARD SEASON BIG WINNERS

PLAY
53 minutes
June 14, 2021

It’s advertising award season and we have all the info on this year’s big
winners so far. Host David Griner is joined by our new co-host Shannon Miller to
discuss the campaigns that are getting the most recognition at shows
like D&AD, The One Show, and ADC. Plus, a preview of Adweek’s ‘Adweek at Home’
and ‘Elevate: Experiential and Creativity’ events.

EP 264

230 - THE 100 MOST CREATIVE PROFESSIONALS IN THE WORLD

PLAY
46 minutes
June 7, 2021

Each year at Adweek, we select our Creative 100—a celebration of today's most
fascinating and enviable creative professionals across categories like agencies,
media, influencers, and many more. However, our editors never honor the same
person twice, guaranteeing that each year’s list offers a topical array of names
you should know.

This week on 'Yeah, That's Probably an Ad,' we're joined by streaming editor
Kelsey Sutton, creative editor Shannon Miller, and Europe bureau chief Stephen
Lepitak to chat about some of the big names on the list.

EP 263

229 - DO YOU KNOW YOUR SONIC BRANDS?

PLAY
50 minutes
May 24, 2021

Dallas Taylor is on a personal mission: a mission to shatter the notion that
people must self-identify as “audiophiles” in order to better understand and
appreciate the wonderful world of sound that surrounds them. As a sound designer
and creative director at Defacto Sound, Taylor leads high-profile projects on
blockbuster movie trailers and advertising campaigns, but since October 2016, he
has been producing and hosting the podcast Twenty Thousand Hertz where he
explores the world’s most recognizable and interesting sounds.

On this episode of Yeah, That’s Probably an Ad, host David Griner sits down with
Taylor to discuss some of the most iconic sonic brands, what makes a sonic
identity good (and bad) and Taylor’s goal to make the world of sound more
accessible and approachable to all.

EP 262

228 - ASIAN PACIFIC AMERICAN HERITAGE MONTH

PLAY
35 minutes
May 17, 2021

David Griner and Ko Im are joined by Facebook's Global Head of Social Marketing
Eric Toda and LAAUNCH.org co-founder Norman Chen to discuss their recently
released STAATUS Index - a comprehensive assessment of attitudes and stereotypes
towards Asian Americans in the U.S.

EP 261

227 - NAMING THE TOP 30 CMO'S + THE UNCERTAIN FUTURE OF CLUBHOUSE

PLAY
42 minutes
May 10, 2021

David Griner and Ko Im are joined by Commerce Editor Lisa Lacy to chat about the
marketing industry’s top 30 CMO's. Plus, a conversation about the uncertain
future of Clubhouse with Platforms Reporter Scott Nover.

EP 260

226 - ADWEEK'S CREATOR VISIONARY AWARDS

PLAY
45 minutes
May 3, 2021

As we kick off Adweek's first Social Media Week event since acquiring the event
in January, we're honoring our first ever Creator Visionary Award recipients.
Leading the list is none other than rapper and producer Travis Scott, who was
selected as our Creator Visionary of the Year. Adweek senior editor Shannon
Miller sat down with Scott to chat about his creative process and inspiration
and shares what she learned on this episode of the podcast.

Plus, a conversation with Social Media Week founder and Adweek chief innovation
officer Toby Daniels about the changes he's seen in the industry since founding
Social Media Week in 2009.

EP 259

225 - HOW TO MANAGE STRESS IN A CREATIVE INDUSTRY

PLAY
35 minutes
April 26, 2021

On this episode of 'Yeah, That's Probably an Ad' Ko Im is joined by
Brooklyn-based LCSW therapist Elle Bernfeld, who specializes in therapy for
creative professionals. Elle and Ko discuss the unique stresses of working in a
creative industry, building creative confidence, and guide you through a short
meditation that you can turn to in moments of stress.

EP 258

224 - HOW TO PITCH A COVID VACCINE

PLAY
28 minutes
April 16, 2021

At prime time on Sunday night, April 18, an hour-long special designed to
relieve hesitancy around the Covid-19 vaccine will air on NBC. The special, Roll
Up Your Sleeves: Presented by Walgreens has brought in big names, including
Barack and Michelle Obama, Shaquille O'Neill, Jennifer Lopez, Dr. Anthony Fauci
and more, to get out the critical message. With the help of these and other
actors, athletes, musicians, healthcare workers, national political figures and
more, the special aims to encourage Americans to get the Covid vaccine, as well
as dispel misinformation surrounding the vaccine.

'Yeah, That's Probably an Ad' host Ko Im sat down with Walgreens CMO Pat McLean
and ATTN: co-founder Matthew Segal to discuss the upcoming special, what we can
expect, and how events like this have influenced public perception in the past.

EP 257

BONUS - BEYOND THE PLEDGE: UNPACKING ALLYSHIP

PLAY
31 minutes
April 14, 2021

Beyond the Pledge is a limited podcast series, in partnership with R/GA and the
4A’s, that spotlights a variety of people with different perspectives on the
current state of diversity, equity, and inclusion—and the work we still have
left to do. Their tough and honest conversations will tear down myths and
identify actionable ways in which we can hold brands and agencies accountable.
Listeners will be equipped with the inspiration and knowledge needed to make
critical, long-term and meaningful changes.

On this episode, Beyond the Pledge series host, Jai Tedeschi, chats with Tony
Effik, founder of Black and Brilliant, about the true meaning of being an ally
to your BIPOC colleagues.

EP 256

223 - WHAT'S GOING ON WITH CANNES? + MEDIA ALL-STARS & CELEBRITY-OWNED SPIRITS
BRANDS

PLAY
41 minutes
April 12, 2021

David Griner and Ko Im are joined by Stephen Lepitak, Erik Oster and Kathryn
Lundstrom to discuss the state of Cannes Lions, Adweek's Media All-Stars, and
why so many celebrities are getting involved in the spirits category.

EP 255

BONUS - BEYOND THE PLEDGE: EMBRACING DATA TRANSPARENCY

PLAY
37 minutes
April 7, 2021

On this episode of Beyond the Pledge, R/GA's VP, Global Executive Director,
Culture & Operation Jai Tedeschi sat down with Marla Kaplowitz, CEO of the 4A’s,
and Sean Lyons Global CEO of R/GA to discuss the importance of data transparency
when it comes to creating a path towards an anti-racist culture.

EP 254

222 - THE STATE OF SUSTAINABILITY

PLAY
27 minutes
April 5, 2021

Host Ko Im is joined by David Kaplan, Heide Palermo, T.L. Stanley and Nick
Gardner to discuss the constantly increasing importance of sustainability in
brand and performance marketing, and some of the brands that are paving the way.
Plus, a conversation about Adweek’s Sustainability Council and Sustainability
Stars list.

EP 253

BONUS - BEYOND THE PLEDGE: WORKPLACE INCLUSION

PLAY
45 minutes
March 31, 2021

'Beyond the Pledge' is a limited podcast series, in partnership with R/GA and
the 4A’s, that spotlights a variety of people with different perspectives on the
current state of diversity, equity, and inclusion—and the work we still have
left to do. Their tough and honest conversations will tear down myths and
identify actionable ways in which we can hold brands and agencies accountable.
Listeners will be equipped with the inspiration and knowledge needed to make
critical, long-term and meaningful changes.

Months after the world’s racial reckoning and subsequent diversity efforts,
recent research shows employees with diverse backgrounds are struggling the most
during COVID.

And while most organizations are aware of the issues faced by diverse groups,
it’s through listening that the most effective EDI strategies can be forged to
create a true sense of belonging for marginalized employees during office
shutdowns and remote work.

On this episode, Beyond the Pledge series host, Jai Tedeschi, chats with
Performance ReNEW Founder and President Natasha Bowman about the pandemic’s
impact on how we work. Tedeschi and Bowman share how individuals and
organizations can create a sense of belonging for employees of all backgrounds,
from getting comfortable with pointing out inequities and establishing brave
spaces, to holding leaders accountable.

EP 252

221 - CREATIVITY FROM ACROSS THE GLOBE

PLAY
34 minutes
March 29, 2021

On this episode of 'Yeah, That's Probably an Ad,' Adweek's international editor
David Griner is joined by our growing international creative coverage team to
discuss worldwide trends in creativity and some of the campaigns that have made
waves in the industry.

EP 251

BONUS - BEYOND THE PLEDGE: EQUITY IN ADVERTISING

PLAY
61 minutes
March 24, 2021

To kick off the series, R/GA's VP, Global Executive Director, Culture &
Operation, Jai Tedeschi chats with The 4A’s EVP, Talent Equity Inclusion Simon
Fenwick about the importance of prioritizing equity in the workplace. They
discuss how the 4A’s and R/GA are creating more equitable workplaces, and
identify some of the organizational and operational systems companies must adopt
to achieve lasting racial equity.

EP 250

220 - PERFORMANCE MARKETING AWARDS & #STOPAAPIHATE

PLAY
35 minutes
March 22, 2021

What exactly is performance marketing? How has it evolved? And who are some of
the big winners of this year’s Adweek Performance Marketing Awards? Adweek’s
interim brand and performance marketing editor David Kaplan joins us to discuss
performance marketing.

EP 249

219 - A LOOK BACK AT A YEAR OF LOCKDOWN

PLAY
37 minutes
March 15, 2021

After a whole year of lockdown, we're looking back on all things — personal and
professional — that the Covid-19 pandemic has touched, and its impact on the
marketing industry.

EP 248

218 - INTERNATIONAL WOMEN'S DAY

PLAY
22 minutes
March 8, 2021

On this International Women's Day themed episode of 'Yeah, That's Probably an
Ad,' host Ko Im is joined by guest co-host Nicole Ortiz, Community Content
Manager Luz Corona, and Senior News Writer Katie Lundstrom to discuss
International Women's Day through the lens of marketing.

EP 247

217 - THE RAPID INTERSECTION OF MEDIA AND COMMERCE

PLAY
26 minutes
March 1, 2021

How have consumer's shopping habits changed and what are publishers and
retailers doing to prepare themselves for a constantly evolving future? David
Griner and Ko Im are joined by Adweek's commerce editor Lisa Lacy and media
editor Lucinda Southern to examine the trends that are shaping the intersection
of media and commerce.

EP 246

216 - CHALLENGER BRANDS CONTINUE TO SHAKE UP THE LANDSCAPE

PLAY
31 minutes
February 22, 2021

This week, as we head into Adweek’s third-annual Challenger Brands Summit, we
look at some of the notable speakers and sessions attendees will see on the
virtual main stage.

Adweek senior editor T.L. Stanley joins co-hosts David Griner and Ko Im to
discuss headline speakers like Jeniffer Garner and Nicole Richie—and challenger
brands like Bombas, Peloton, Tushy and more.

EP 245

215 - DIVING MORE DEEPLY INTO DIVERSITY

PLAY
41 minutes
February 15, 2021

How do you drive equity, a sense of belonging and cultural transformation?

Jason Rosario, chief DEI BBDO, Gabby Royal, director of diversity and inclusion
at Abercrombie & Fitch and Jasmine Cruz, head of marketing and brand strategy at
InHerShoesMovement join community editor Adweek to talk about model behavior,
common missteps and how to look in the mirror as vocal change agents.

EP 244

214 - 2021 SUPER BOWL AD REVIEW

PLAY
40 minutes
February 8, 2021

David Griner shares his top 10 Big Game ads. Ko Im, Nicole Ortiz and Jameson
Fleming from Adweek share their sweet spots, the ones that made that laugh and
the ones that were kind of cringeworthy.

EP 243

213 - 2021 TRENDS FOR THE BIG GAME

PLAY
26 minutes
February 1, 2021

Who's taking a chance? Who's toning it down?

International editor David Griner and community editor Ko Im are joined by CPG
reporter Paul Hiebert and breaking news reporter Katie Lundstrom to talk about
standards and nostalgia with big brands and first-time advertisers in the Super
Bowl.

EP 242

212 - THE RAPID RISE OF VEGANUARY

PLAY
29 minutes
January 25, 2021

Joining Dry January in the calendar of one-month movements aimed at self
improvement is Veganuary. With more than 80,000 Americans signed up this year
(and 500,000+ worldwide), Veganuary encourages you to do your best to ditch
meat, dairy and eggs this month. Adweek's T.L. Stanley and David Griner dig into
how Veganuary got so much global (and brand-supported) momentum so quickly.

EP 241

211 - THE 2021 OUTLOOK EPISODE

PLAY
18 minutes
January 18, 2021

What will return to normal , in the market and in the marketplace? CPG reporter
Paul Hiebert and agencies deputy editor Minda Smiley join host Ko Im to discuss
which pandemic-inspired behaviors might stick around and how agencies are
getting clearer about their values.

EP 240

210 - TECH LOCKS OUT TRUMP

PLAY
44 minutes
January 8, 2021

When thousands of Trump supporters besieged and then breached the Capitol
building, the president took to social media with his usual polarizing and
incendiary messages. But this time, social platforms were unwilling to tolerate
his posts, and he was soon locked out of Twitter, Facebook, Instagram, Twitch,
Snapchat and more. Adweek platform reporter Scott Nover joins host David Griner
to talk about the situation and what it means for the future.

EP 239

209 - INSIDE THE BIDEN MEDIA WIN

PLAY
28 minutes
January 4, 2021

How did the Biden campaign conceptualize their campaigns? Where did they spend?
And why did they test Trump spots? Patrick Bonsignore, paid media director, and
Amy Romanow, director of stories, share important lessons for the advertising
world alongside Todd Harris, director at Civis Analytics, who helped use data to
further form strategy.

EP 238

208 - THE BRANDS THAT RESPONDED SOCIALLY IN 2020

PLAY
33 minutes
December 21, 2020

Who listened? Marketing and social media manager Julian Gamboa joins hosts Ko Im
and David Griner to discuss the ways brands responded on social media this
year.

EP 237

207 - THE BEST ADS OF 2020

PLAY
31 minutes
December 14, 2020

The Adweek team revisits our favorite ads, campaigns, marketing stunts and more
in a year unlike any other. You can find all of Adweek's 25 Best Ads of 2020 on
Adweek.com.

EP 236

206 - THE AGENCIES OF THE YEAR

PLAY
43 minutes
December 7, 2020

It's time to reveal Adweek's Agencies of the Year. In this week's episode,
editors David Griner, Minda Smiley and Doug Zanger talk through this year's
honorees in the categories of U.S., Global, Breakthrough and International.

EP 235

205 - WOMEN ON BREAKING STEREOTYPES

PLAY
34 minutes
November 22, 2020

How are female marketers perceived as, by both men and women?

Special guests Steph Beran Sanderson, Charlene Coughlin and Kelly Byrd honestly
discuss what it's like to be seen as peppy, aggressive and difficult—and what it
takes to break those stereotypes in a way that advances the industry, together.

EP 234

204 - PLANT-BASED FOOD AND POWERFUL WOMEN IN SPORTS

PLAY
31 minutes
November 16, 2020

Senior editor Terry Stanley joins David Griner and Ko Im to talk about national
chains going plant-based and her profile of Naomi Osaka in the issue of Adweek's
Most Powerful Women in Sports.

EP 233

203 - ELECTION WEEK AND LEGALIZED DRUGS

PLAY
33 minutes
November 7, 2020

Looking back on the weeklong ordeal of the 2020 presidential vote, the Adweek
team looks at how platforms like Twitter pushed back on Trump's claims of voter
fraud. We also walk through what an important week it was for legalizing
cannabis and even psychedelics. Could shrooms be the next mainstream, branded
product category?

EP 232

202 - THE RETAIL HOLIDAY FORECAST

PLAY
18 minutes
November 2, 2020

Will Christmas be jolly with a virtual Santa? How will Black Friday and holiday
shopping fare?

Senior reporter Lisa Lacy talks about all things Amazon, Walmart and how
consumer behavior has changed.

EP 231

201 - COVERING TV AND TRUMP IN A CRAZY 2020

PLAY
23 minutes
October 26, 2020

"Linear television is far from dead right now." TV Newser editor A.J. Katz talks
about ratings going through the roof, the presidential debates and what else to
expect in an incredibly busy election year.

EP 230

200 - YOU ASKED, WE ANSWER

PLAY
53 minutes
October 19, 2020

It's our 200th episode, so we're taking a break from news to field questions
from our listeners. Adweek editors Stephanie Paterik, Ko Im, Jess Zafarris and
David Griner cover topics ranging from our jobs and lives to our favorite books
of 2020 and what kind of agencies we'd open. Huge thanks to all who submitted
questions! Reach out anytime at podcast@adweek.com

EP 229

BONUS: IMPLOSION OF THE RICHARDS GROUP

PLAY
27 minutes
October 16, 2020

Stan Richards has removed himself from The Richards Group, the agency he founded
and still owns 100%. The departure ends a chaotic vortex of a week that saw many
of the agency's key clients terminate their relationships with the agency over
Richards' comment that a campaign was "too Black." What happened, and what's
next for the storied agency? Adweek's agencies coverage team walks you through
this unprecedented story.

EP 228

199 - TO JUMP OR NOT TO JUMP ON A VIRAL TREND

PLAY
42 minutes
October 12, 2020

It was the skateboard meme that swept us away.

Lyft's social director Bryna Corcoran and Adweek contributor Jeremy Schumann
join co-hosts David Griner and Ko Im to talk about the Ocean Spray viral moment
on TikTok—and whether the brand's response was appropriately timed.

They also recap the social hits and misses of the vice presidential debate.

EP 227

198 - THE FASTEST GROWING AGENCY OF 2020

PLAY
17 minutes
October 5, 2020

What does it take to grow in 2020?

High dive tops this year's Fastest Growing Agencies list with its supreme Super
Bowl spots.

The Chicago agency's Managing partner Megan Lally joins co-host Ko Im and
agencies reporter Minda Smiley to talk about how great relationships help foster
creativity.

EP 226

197 - HISPANIC REPRESENTATION IN MEDIA & MARKETING

PLAY
29 minutes
September 28, 2020

Adweek senior editor Nicole Ortiz speaks with consumer engagement reporter Ian
Zelaya, breaking news reporter Mònica Zorrilla and marketing and social media
manager Julian Gamboa about Latinx Heritage Month.

EP 225

196 - RYAN REYNOLDS ON CREATIVE MARKETING

PLAY
32 minutes
September 21, 2020

Ryan Reynolds, Adweek's Brand Visionary for 2020, joins David Griner for a
conversation on what he's learned on his path to becoming a marketing
powerhouse. Interviewed on the virtual stage at Brandweek Masters Live, Reynolds
describes his role in creation of ads for Aviation Gin, Mint Mobile and
more—along with what he thinks non-celebrity marketers can learn from his
successes.

Sponsor: Meet the Snapchat Generation and learn more about them by visiting
Snapchat.com/generation

EP 224

195 - ADDING THE CREATIVE IN CAREER

PLAY
54 minutes
September 14, 2020

As many search for inspiration and jobs, VMYLY&R's new creative director and
Brandweek speaker Walter T. Geer takes us inside his career track. He also talks
about why he advocates for a pure kind of creativity.

EP 223

194 - PREVIEWING BRANDWEEK AND FALL TV

PLAY
27 minutes
September 8, 2020

David Griner previews his conversation at Brandweek Masters Live with Brand
Visionary Ryan Reynolds about his marketing efforts.

TV editor Jason Lynch also joins us to talk about the reality of television
programming for the fall and what to watch.

EP 222

193 - HONORING THE #BLM MOVEMENT

PLAY
49 minutes
August 31, 2020

The groundwork for deeper discussion on social injustice has been laid, thanks
the the #BlackLivesMatter movement, believed to be the largest in global
history.

David Griner and Ko Im speak with cover writer, contributor and pop culture
enthusiast Shannon Miller on interviewing the three co-founders behind #BLM
(they are honored on our cover as this year's Beacon Award winner)—and what
consumers are looking for in brands in 2020, and beyond.

EP 221

192 - REACHING—AND KEEPING—GEN Z

PLAY
44 minutes
August 23, 2020

Gen Z is the digital, creator, activist generation. What do brands need to do to
reach them? Adweek's social media and marketing manager Julian Gamboa and Emma
Havighorst from Generation Slay join us to talk about what this incredible group
is facing in this unforgettable time—leading themselves with passion, politics
and transparency.

EP 220

191 - AGENCIES & PARENTAL LEAVE

PLAY
29 minutes
August 17, 2020

As agencies become more receptive to work-life balance benefits like parental
leave, with months of Zoom calls helping provide a window into the realities of
working parents, Heat creative leader Elaine Cox joins Adweek reporter Minda
Smiley and creative and innovation editor David Griner for a candid podcast
conversation about the importance of policies, practices and workplace
atmospheres that support parents.

EP 219

BONUS: STEVE AOKI ON VIRTUAL ENTERTAINMENT

PLAY
21 minutes
August 11, 2020

The award-winning DJ and record producer has stayed creative during the
pandemic. He was part of a Mother’s Day campaign, a Postmates campaign and a
virtual livestream on Fortnite. What's still in store for fan engagement?

EP 218

190 - THE RAPID RISE OF 2020'S YOUNG INFLUENTIALS

PLAY
39 minutes
August 10, 2020

What is it like to be young and influential in 2020? New York Times technology
reporter Taylor Lorenz joins us to talk about this year's Young Influentials
(spoiler alert: Taylor also made the cut), the toxicity on social media
platforms and more.

EP 217

BONUS: WHAT'S GOING ON WITH TIKTOK?

PLAY
30 minutes
August 4, 2020

In recent days, social video platform TikTok went from being a place for
short-form comedy and dance to being a political lightning rod threatened with a
"ban" in the U.S. Adweek platforms reporter Scott Nover joins us to talk about
how the app ended up in Donald Trump's crosshairs and what might happen next.

EP 216

189 - BACK TO SCHOOL? THE EVOLUTION—AND GAP—IN MARKETING EDUCATION

PLAY
44 minutes
August 3, 2020

Should students go back to school? And what needs to change?

Professors Yusuf Dahl and Beth Egan join David Griner and Ko Im to talk about
the gap in marketing education as highlighted by the Covid-19 crisis.

They discuss what the past semester has been like from a teaching standpoint,
and how higher education can change to serve emerging marketers.

EP 215

188 - BEST OF TECH AND THE LATEST IOS UPDATE

PLAY
48 minutes
July 27, 2020

David Griner and guest co-host Nicole Ortiz talk about the nominees in the Big
Tech issue. Reporter Ronan Shields also joins us to talk about cookies, Apple
and previews NexTech.

EP 214

187 - THESE TRAVEL ADS MAKE A SUMMER SPLASH

PLAY
51 minutes
July 20, 2020

How do you get on or stay on a bucket list? Even under quarantine, tourism
bureaus are still putting out spots for future flyers. Ko Im and travel reporter
Ryan Barwick review the effectiveness of travel ads for New York, Iceland and
more.

Plus, more on the future of culture within and around our communities with Team
Epiphany.

EP 213

186 - TRAILBLAZING WOMEN IN THE MARKETING WORLD AND THE BEST OF AR SO FAR IN
2020

PLAY
44 minutes
July 13, 2020

Community editor Ko Im is joined by Heide Palermo, senior director of brand
community at Adweek. They discuss this year's Women Trailblazers, including
Gabrielle Union, Padma Lakshi and Minjae Ormes—and their proud moments,
heart-led leadership and brand purpose.

Plus, Adweek Academic Council member Jo Scholz reviews some great, recent
examples of AR providing memorable experiences.

EP 212

BONUS: WHY BRANDS ARE BOYCOTTING FACEBOOK

PLAY
43 minutes
July 1, 2020

The Stop Hate for Profit boycott effort aimed at Facebook has gained tremendous
steam in recent days, with some of the world's largest marketers (Coca-Cola,
Unilever and more) joining in. To catch us up on how all this snowballed, Adweek
platforms reporter Scott Nover joins host David Griner to talk through who's
involved, what they want and what it means for the larger social media
landscape.

EP 211

185 - THE STATE OF RETAIL THROUGH THE PANDEMIC

PLAY
50 minutes
June 29, 2020

Through the pandemic, we've seen companies shutter stores or go bankrupt. But
with shopping numbers climbing back this spring with ecommerce on the rise, how
will Amazon's summer sale do?

Co-hosts David Griner and Ko Im check in on the state of retail, online and
otherwise with senior reporter Lisa Lacy and retail reporter Richard Collings.

EP 210

184 - PRIDE STARS AND PROBLEMATIC BRANDS

PLAY
56 minutes
June 22, 2020

Adweek's Doug Zanger and Mary Emily O'Hara from D&I TBD introduce Adweek's first
Pride Stars honorees from agencies to culture makers pushing LGBTQ visibility
forward.

Mary talks to Pride Star Asad Dhunna from The Unmistakables in the U.K. and
Zanger speaks with Lincoln Stephens behind The Marcus Graham Project about the
dialogue we're seeing now in the U.S.

They also look at why racially insensitive brands such as Aunt Jemima are
finally being retired.

EP 209

183 - HOW TO TAKE RADICAL D&I ACTION IN ADVERTISING

PLAY
48 minutes
June 15, 2020

Principal Bennett D. Bennett and strategist Nathan Young are this week's guests
co-hosts.

They are behind the urgent call of action to agencies on the diversity &
inclusion front—and take us behind the scenes of the letter from 600
professionals to leadership coming to fruition, and what traction they hope to
see.

EP 208

182 - HONORING THIS YEAR'S CREATIVE 100 & AMPLIFYING BLACK VOICES IN 2020

PLAY
35 minutes
June 8, 2020

Co-hosts David Griner and Ko Im talk to Creative 100 honorees Roni Castor and
Anthony O'Neill from Goodby Silverstein & Partners—where they are associate
creative directors who put together a personal and powerful "Not a Gun" campaign
(they're also a part of GS&P Voices, a diversity and inclusion initiative at the
agency). They keep it real about how they're coping.

Plus, here a special snippet of D&I TBD hosted by Mixed Company.

EP 207

181 - TRUMP VS. TWITTER

PLAY
39 minutes
June 1, 2020

President Trump's feud with Twitter escalated quickly last week, and now he's
calling for a regulatory crackdown on social networks. Adweek platforms reporter
Scott Nover, TV Newser editor AJ Katz join Adweek's David Griner and Jess
Zafarris to discuss where this conflict could be headed.

EP 206

180 - HOW TO BE AN ALLY FOR ASIAN AMERICANS

PLAY
50 minutes
May 26, 2020

It's an especially eye-opening Asian Pacific American Heritage Month. A Fishbowl
survey found that unfortunately, 70% of Asian Americans in marketing and
advertising have experienced bias since the pandemic. We speak with several
industry leaders about their own experiences and what needs to be done going
forward. Listen to Judy Lee of Pinterest, Michelle Lee of Allure and Bing Chen
of Goldhouse.

EP 205

179 - BEHIND BUILDING A PERFECT STREAMING SERVICE

PLAY
37 minutes
May 18, 2020

As consumers, we're not hitting subscription fatigue; in fact, we keep a heavy
appetite for programming. In this week's episode, streaming editor Kelsey Sutton
tells us there's room for multiple winners in the streaming wars. The question
now is: how to keep viewers for the long-term?

Plus, Stacey Bendet, CEO and creative director of Alice + Olivia, shares how
she's trying to keep up with the demand after selling out of 100,000 masks in 10
days and how she accelerated the launch of Creatively, a new jobs platform to
hire for the current climate.

EP 204

178 - CANNABIS, PASTIMES AND MENTAL HEALTH

PLAY
44 minutes
May 11, 2020

TL Stanley joins co-hosts David Griner and Ko Im to talk about how quarantine
has been good for the cannabis industry.

And several brands are also turning to puzzles as pastimes become current
again.

Plus, advocate Aaron Harvey of Ready Set Rocket and Made of Millions talks about
agencies and mental health in time of crisis.

EP 203

177 - THE ART OF THE PIVOT

PLAY
41 minutes
May 4, 2020

David Griner talks about how a bookstore ramped up site visits by turning into
travel inspiration with new community editor Ko Im.

Agencies reporter Minda Smiley highlights the great projects agencies are doing
to help small businesses.

And, streaming editor Kelsey Sutton speaks with Joseph Gordon-Levitt about his
quarantine collaboration YouTube project.

EP 202

176 — CREATIVITY IN QUARANTINE & LEADERSHIP WITHIN LIMITS

PLAY
50 minutes
April 27, 2020

Senior editor Doug Zanger joins us to go over the good stuff coming out of
creatives, including the real head-turner that was State Farm's The Last Dance,
Yeti's relaxing streaming parody and Burger King game-ifying traditional tv.

Plus, co-host Ko Im speaks with clinical psychologist and organizational expert
Dr. Nicole Lipkin talks about executives managing headspace, leading teams,
prioritizing time and finding breaks to foster creativity.

And congrats again to co-host David Griner for winning a Shorty Award for the
AI-led Super Bowl bot!

EP 201

175 — WHAT'S WORKING ON SOCIAL

PLAY
34 minutes
April 20, 2020

When every day feels like Groundhog Day, how are we engaging with our audience?

Social media editor Jess Zafarris and David Cohen who runs Adweek’s Social Pro
Daily join us on this week's episode. We round up new features on Instagram to
support community, manage live content and metrics expectations on Facebook,
Plus, we talk about the rise of Dr. Anthony Fauci, director, National Institute
of Allergy and Infectious Diseases, on social media and creative art.

EP 200

174 — THE STATE OF STREAMING AND INFLUENCER MARKETING

PLAY
48 minutes
April 13, 2020

Streaming editor Kelsey Sutton joins us to share statistics on the streaming
behaviors and how media consumption is growing, as the tv industry finds a shift
in its Upfronts season.

Plus, influencer marketing expert Karyn Spencer discusses how quarantine has
affected celebrities and social media.

EP 199

173 - MAINTAINING DIVERSITY AND INCLUSION AND MENTORSHIP IN THE TIME OF
CORONAVIRUS

PLAY
52 minutes
April 6, 2020

Cannes is canceled, but diversity efforts go on as mentorships evolve.

D&I reporter Mary Emily O'Hara joins co-hosts David Griner and Ko Im to
celebrate the Champions in our latest issue and discuss creative ways to
connect.

EP 198

172 - WHAT WE LEARN IN QUARANTINE

PLAY
39 minutes
March 30, 2020

Adweek's staff and listeners reflect on the lessons of job loss, working from
home and spending time in solitude as the global COVID-19 lockdown reshapes our
industry and our culture.

EP 197

171 - A LOOK AT WOMEN’S HISTORY MONTH

PLAY
42 minutes
March 23, 2020

On a very unique Women’s History Month episode of Yeah, That’s Probably an Ad,
senior editor Nicole Ortiz talked with audience engagement editor Jess Zafarris
and photo editor Kacy Burdette about being a woman in the industry and (because
it’s an unavoidable topic) the latest coronavirus news.

Burdette talked about the amazing female photographers Adweek has worked with so
far this year on its many print magazine covers and how to create a new normal
by consciously choosing women and, in particular, women of color to work with
for these projects. She also touched on how the freelance world is being
rocked by coronavirus as businesses put pending projects on pause. Zafarris
noted where the conversations on social media are taking us in this time and how
a trend toward remote working might actually create a more equal space for
women since we’re literally all confined to the same playing virtual playing
field moving forward.

You can subscribe to Yeah, That’s Probably an Ad on Apple Podcasts, Google Play
Music and Stitcher

EP 196

BONUS: SETH GODIN ON HOW TO BE A BETTER MARKETER

PLAY
18 minutes
March 18, 2020

Seth Godin is a bestselling author and entrepreneur. His work has resonated with
many marketers over the years. He also runs an online course to help marketers
learn by doing. He joins Ko Im to talk about how marketers can do their jobs
better in the modern age.

EP 195

170 - SHIFTING FROM SXSW AND WORKING FROM HOME

PLAY
34 minutes
March 15, 2020

SXSW? Canceled. Cannes? TBD.

Breaking news reporter Katie Lundstrom dials in from Austin, Texas and plugs us
into what's happening on the ground. Co-hosts David Griner and Ko Im also
discuss working from home in the time of coronavirus.

EP 194

BONUS: FERNANDO MACHADO ON CORONAVIRUS, CRITICISM AND THE CATCHY MOLDY WHOPPER
CAMPAIGN

PLAY
29 minutes
March 12, 2020

"It's just a bit chaos at the moment," said Burger King's global CMO Fernando
Machado.

He speaks with Adweek's Ko Im about monitoring how the coronavirus situation is
evolving in key markets, looking at current lessons learned from China and
receiving continual feedback on the boundary-pushing moldy whopper campaign.

EP 193

169 - ALL THINGS CORONAVIRUS, PLUS GLAMOUR'S EIC ON STORYTELLING

PLAY
55 minutes
March 9, 2020

How is coronavirus affecting all corners of the media, advertising and marketing
industries?

Editor Doug Zanger and reporter Lisa Lacy join co-hosts David Griner and Ko Im
to discuss how agency and consumer behavior are changing in light of the
epidemic.

And, Glamour's editor-in-chief Samantha Barry talks about what the magazine
brand is doing to stay current and help break stigmas for the modern working
woman.

EP 192

168 - RETAIL AWARDS: TECH, TRENDS AND (LOOSE) THREADS

PLAY
38 minutes
March 2, 2020

"Not every brand is a billion dollar brand," says retail tech reporter Ann Marie
Alcantara.

Ann Marie sheds insight into DTC 3.0—from a correction on the market amid
consolidations and closures. She and CPG reporter Paul Hiebert also join host Ko
Im to shed light on the winners of the 2020 Retail Awards—from Ulta to Target to
Square.

Plus, Loose Threads founder and podcaster Richie Siegel dives deeper into the
fundamentals of customer acquisition, ecommerce and what can make a good retail
experience.

EP 191

167 - DEBATING THE MOLDY WHOPPER & CELEBRATING THE MEDIA AGENCIES OF 2020

PLAY
45 minutes
February 24, 2020

The moldy whopper campaign had everyone talking. The triple agency-led fuzzy,
greyed Whopper broke all the rules. Could it sweep the awards circuit?

Plus, agencies reporters Minda Smiley and Erik Oster join the podcast with hosts
David Griner and Ko Im to discuss the U.S. and global agencies of year:
moviemaker UM and comeback agency OMD, respectively.

And Paul Woolmington, CEO, Canvas Worldwide, the breakthrough agency of the year
joins us in the studio.

EP 190

166 - VOICES OF BLACK HISTORY MONTH

PLAY
59 minutes
February 17, 2020

In a special Black History Month-themed episode of Yeah, That’s Probably an Ad,
senior editor Nicole Ortiz hosted and spoke with five industry executives on
op-eds they’ve written for us in the past around Black History Month and how we
can further the diversity conversation.

We were joined by Quiet Storm founder Trevor Robinson to talk about an article
he wrote for us last year—one of the most popular Voice articles we’ve ever
published!—looking at a rundown of racism in the advertising industry; marketer
and author Frederick Joseph, who had also written an article for us in one of
last year’s February print issues on how to make diversity efforts more
inclusive; associate professor Monique Bell, who wrote about how diversity needs
to begin in the classroom for marketers; and Adrianne C. Smith, the first global
director of inclusion and diversity, and Judy Jackson, the first global head of
culture, both at WPP on an upcoming print piece they wrote about how to deliver
authentic work for black consumers.

You can subscribe to Yeah, That’s Probably an Ad on Apple Podcasts, Google Play
Music and Stitcher or stream the newest episode right here

EP 189

165 - THE NEW RETAIL EXPERIENCE

PLAY
37 minutes
February 10, 2020

The retail industry is rapidly changing. Experiential reporter Ian Zelaya
writes: “More retailers are using experiential techniques to evolve and compete
with online shopping.”

He and emerging tech reporter join co-hosts David Griner and Ko Im to discuss
the new mall, food hall and IRL shopping. We also discuss the world of online
dating in a parody site called Amazon Dating as well as "Diverse Editions," a
joint effort in the publishing world by TBWA/Chiat/Day and Penguin Random House
for Black History Month, which got pulled very quickly.

EP 188

164 - THE 2020 SUPER BOWL IN REVIEW

PLAY
30 minutes
February 3, 2020

What were the best and worst ads of the 2020 Super Bowl? Adweek's editors dive
into the highs and lows of this year's Big Game spots. Sponsor: This episode is
brought to you by MasterClass. Jeff Goodby and Rich Silverstein, co-chairmen of
Goodby Silverstein & Partners, break down how they created some of the most
iconic ads of all time. Find them on MasterClass.com and the MasterClass app.

EP 187

BONUS: GETTING SOCIAL WITH THE SUPER BOWL

PLAY
13 minutes
February 3, 2020

In this bonus Super Bowl episode, Ko Im, co-host and departments editor, Adweek
speaks with Cameron Smith, vp revenue strategy, GIPHY and Jason Musante, Global
CCO, Huge. From Mountain Dew to Pantone, they discuss the most shared and talked
about moments and what marketers should keep in mind for tentpole
events—especially on social media.

EP 186

BONUS: GARY VAYNERCHUK ON BEING POLARIZING AND MAKING 3 SUPER BOWL ADS

PLAY
30 minutes
January 29, 2020

VaynerMedia CEO Gary Vaynerchuk sits down with Adweek to talk about his agency's
rapid rise from social media agency to Super Bowl powerhouse, with three
national spots in this year's Big Game. VaynerMedia has made this year's ads for
Planters, Sabra and Hard Rock. Vaynerchuck, a high-profile entrepreneur and
public speaker, also discusses his polarizing presence in the ad industry.

EP 185

163 - ON THE DEMISE OF MR. PEANUT AHEAD OF THE SUPER BOWL

PLAY
36 minutes
January 27, 2020

Mr. Peanut's death by fall caused a bit of an earthquake. His selfless plunge
into the ground reverberated on social media this week. Some of us were shocked.
Others laughed.

Mr. Peanut's funeral is reported to air during the Super Bowl. Podcast co-hosts
David Griner and Ko Im predicts a resurrection of the iconic mascot. Plus, on
this week's episode, breaking news reporter Katie Lundstrom joins us from Texas
to talk about the Little Caesars and Doritos teasers. Plus, we delight in Winona
Ryder visiting her namesake town for Squarespace.

And the CEO of Talkwalker talks about the buzziest online discussions leading up
to the Big Game, and what to potentially expect on social media during the Super
Bowl.

EP 184

162 - INSIDE THAT GAME OF THRONES SUPER BOWL SPOT AND NIKE'S LUNAR NEW YEAR AD

PLAY
51 minutes
January 20, 2020

This week, we look back on the scream-inducing Game of Thrones x Budweiser Super
Bowl 2019 spot (that was also last year's Adweek top ad of the year). Co-hosts
David Griner and Ko Im sit down with two creative directors at Droga5 who worked
on the campaign. Lauren Ferreira and Jono Paull recall what it was like to
brainstorm in the war room, be on set with the GoT show-runners and how they
kept the head fake a big, fat secret.

Also we look at how brands like Apple and Nike are approaching Lunar New Year.
ECD Vivian Yong joins us from Wieden + Kennedy Shanghai to discuss the
inspiration behind the CNY ad and the intentional curation of taking an
interesting insight and infusing it with competitive spirit.

EP 183

161 - ADWEEK'S @SUPERBOWLBOT AND THE STALL OF BLOCKCHAIN

PLAY
40 minutes
January 12, 2020

We're on the road to Super Bowl—with 60-second ads and political ads to come.
And fewer ads means more pressure for returning and new players to make a
splash.

On this week's podcast, creative and innovation editor David Griner is joined
with senior editor Nicole Ortiz, deputy brands editor Diana Pearl and emerging
tech reporter Patrick Kulp. Diana predicts how brands will be making more of a
statement. Patrick discusses how the @SuperBowlbot project came to life. Plus,
listen to the AI-powered spot for Wix and learn how hot topic blockchain fell a
bit from grace.

EP 182

160 - DIVERSITY AND INCLUSION IN 2020 AND AT CES

PLAY
49 minutes
January 6, 2020

On the first episode of the year, we discuss inclusion and diversity on all
fronts: the podcast itself, at the Consumer Electronics Show. It's the first big
opportunity to make a splash. Travel reporter Ryan Barwick joins us to talk
about the sustainability messaging to kick off the year, and publishing editor
Sara Jerde discusses how it's going to be an interesting landscape for
publishers who will be connecting on the show floor. Plus, Jean Foster, svp of
marketing and communications of the CTA talks about the trade organization's
efforts to include sex tech and previews headliner Ivanka Trump.

You'll also learn how both host David Griner and Ko Im are approaching this
year's resolutions.

EP 181

159 — LOOKING AHEAD TO 2020

PLAY
48 minutes
December 30, 2019

On this year's final episode of Yeah, That's Probably an Ad, co-hosts David
Griner and Nicole Ortiz speak with staff writer for agencies and AgencySpy
editor Erik Oster about 2020 as a good year for independent agencies, TV editor
Jason Lynch on some of the best shows to come and executive editor Stephanie
Paterik on new ways to reach consumers as we peek ahead to our next Challenger
Brand's roster of speakers (spoiler alert: chief marketers from the NFL).

EP 180

158 - BEST OF 2019'S ADS

PLAY
74 minutes
December 15, 2019

We look back at the best spots of the year.

Co-hosts David Griner and Ko Im speak with agencies reporter Minda Smiley and
video producer Josh Rios debate which Nike ad was better and share their other
favorites from 2019.

EP 179

157 - PELOTON LESSONS LEARNED | ADWEEK 40

PLAY
46 minutes
December 7, 2019

You've probably seen it by now, the much-maligned Peloton ad. But what was it
about that head-scratcher of a spot, what are the lessons learned and what might
it mean for the brand? We discuss.

Plus, Adweek's final issue of 2019 looks back at the last 4 decades as the
magazine celebrates being 40 years bold. We also look ahead to the 2020s and
beyond.

David Griner and Ko Im co-host and are joined by senior editor Robert Klara and
Senior Art Director Dianna McDougall.

EP 178

156 - AGENCY OF THE YEAR

PLAY
44 minutes
December 1, 2019

Go inside the process of selecting Adweek's 2019 Agencies of the Year with
agency and creativity senior editor Doug Zanger, agencies reporter Minda Smiley
and Adweek photo editor Kacy Burdette. Plus we're talking the latest and
teariest holiday ads.

EP 177

155 - UPPING THE ANTE ON ANTI-DRUG ADS

PLAY
34 minutes
November 25, 2019

Anti-drug ad campaigns have been around for decades. From the Reagan era Just
Say No campaign to the D.A.R.E. program we all remember from middle school. This
week saw a new head scratcher of an ad from South Dakota titled 'Meth. We're On
It.'

We talk about the meaning of the message with publishing editor Sara Jerde and
emerging tech reporter Patrick Kulp. Plus, weighing in on this week's Adweek 50.

EP 176

154 - JAY SHETTY ON BEING CREATIVE | BEST HOLIDAY ADS SO FAR

PLAY
51 minutes
November 18, 2019

This week saw a number of new holiday ads many of them from the U.K. Take a
listen to some of the best so far and a look at what's to come.

Plus, our Young Influential cover star Jay Shetty tells us why he's trying to
make wisdom go viral and what drives his creativity. "Pressure is not based on
judgement. Pressure is based on the desire to grow and to learn," he tells
Adweek's Ko Im who is a guest on this week's podcast alongside Gen ZEOs podcast
host Nick Gardner.

David Griner and Kimeko McCoy co-host.

EP 175

153 - THE BEST OF BRANDWEEK | DREAM TEAM TO THE RESCUE

PLAY
36 minutes
November 10, 2019

This episode of Yeah, That's Probably an Ad was recorded in Palm Springs, Calif.
as Brandweek 2019 was winding down last week. Adweek's executive editor
Stephanie Paterik, tech and brands editor Josh Sternberg, retail reporter
Ann-Marie Alcántara and video producer Nick Gardner recap the best insight and
takeaways from brands ranging from Chipotle and Popeyes to Lufthansa, Hilton,
JetBlue and many more.

EP 174

152 - TWITTER SHUNS POLITICAL ADS | POPEYES CHICKEN SANDWICH IS BACK

PLAY
46 minutes
November 3, 2019

It's a jam-packed podcast this week: Popeyes Chicken Sandwich is back, political
ads on Twitter are gone and it's that time of year again: Brand Genius.

With much of the Adweek staff covering our Brandweek event in Palm Springs this
week, we take time to talk about our annual marquee honor: the Brand Genius
awards, which is taking place during Brandweek. We chat about Brand Save honoree
Stand Up to Cancer and our Brand Visionary Chrissy Teigen, about her other role
as mayor of Twitter.

David Griner and Kimeko McCoy co-host this week's podcast and are joined by
senior writer Diana Pearl and senior editor Robert Klara. Plus, analysis on
Twitter's political ad ban from platforms reporter Shoshana Wodinsky.

EP 173

151 - WHAT TO EXPECT AT BRANDWEEK | A CONVERSATION WITH CHRIS GARDNER

PLAY
45 minutes
October 27, 2019

On this week's episode of Yeah, That's Probably an Ad guest host agencies and
creative senior editor Doug Zanger talks with retail reporter Ann-Marie
Alcántara, senior art director Dianna McDougall and video producer Josh Rios
about what to expect at Brandweek 2019. More than 500 marketers will descend on
Palm Springs next week to find inspiration from brand leaders from Target,
Disney, Airbnb, EA, Chipotle, Popeye's, Citi, Viacom, and many more.

Plus, a conversation with Chris Gardner, best known for his rags to riches
memoir Pursuit of Happyness which became a box office hit staring Will Smith.

EP 172

150 - HOT LIST: THE TIMELESSNESS OF FRIENDS, THE YEAR OF TIKTOK

PLAY
45 minutes
October 21, 2019

On this week's episode we talk about who made the 2019 Adweek Hot List, and why.
TV/Media editor Jason Lynch on the timelessness of Friends, publishing editor
Sara Jerde on the hottest in publishing which includes The New York Times and
Hearst, and community editor Nicole Ortiz reveals the hottest in digital
including digital creator of the year Loren Gray.

David Griner hosts this week's episode.

EP 171

149 - AGENCY OF THE YEAR SELECTION | FINDING MENTORS

PLAY
47 minutes
October 12, 2019

Mentors can make your career. You, as a mentor, can make someone else's career.
This week on the podcast we talk about the importance of mentors and a new
program that will shape future brand marketing leaders.

And it's almost that time of year, the selection of Adweek's Agency of the Year.
Four of the judges are on this week's episode including hosts David Griner and
Kimeko McCoy as well as agencies editor Doug Zanger and agencies reporter Minda
Smiley.

Plus, Deloitte Digital's Amelia Dunlop with a message on elevating the human
experience.

EP 170

148 - THE WEB COMIC PIONEERS: DREW AND NATALIE DEE

PLAY
34 minutes
October 6, 2019

In the 17 years they've been producing daily web comics, married couple Drew
Toothpaste and Natalie Dee have learned a lot about producing, sharing and
making a living off digital content. We caught up with the artists behind
Toothpaste for Dinner, Natalie Dee and Married to the Sea to learn about how
they got started, how the digital world has changed around them and how they've
managed to evolve on their own terms.

Sponsor: Comcast Spotlight helps brands put their message in front of the right
audience on any device. Get started today at ComcastSpotlight.com/AdweekMedia

EP 169

147 - IS HISPANIC HERITAGE MONTH GOING UNNOTICED BY MARKETERS?

PLAY
44 minutes
September 27, 2019

It's Hispanic Heritage Month but you might not know that if you're keeping an
eye on brand marketing campaigns.

This week's guests say that's not necessarily a bad thing as more brands are
supporting the community 365 days a year, not just for a set-aside few weeks.
Adweek's community editor Nicole Ortiz hosts this special edition of Yeah,
That's Probably An Ad, with guests:

* Isaac Mizrahi, COO of Alma
* Marina Filippelli, CCO of Orcì
* Ann-Marie Alcántara, Adweek retail reporter

EP 168

146 - THE FORGOTTEN GENERATION | 100 FASTEST GROWING AGENCIES

PLAY
46 minutes
September 22, 2019

This week we dive into Adweek's cover story, the 100 Fastest Growing Agencies.
What sets these small and medium-sized agencies from their big counterparts?

Plus, Spotify targets the forgotten generation -- Gen X -- in an outdoor
campaign aimed at children of the 80s and 90s.

David Griner hosts with guests Adweek Agencies editor Doug Zanger and Agencies
reporter Minda Smiley.

EP 167

145 - SEXY COLONEL SANDERS | CANDIDATES AS BRANDS

PLAY
40 minutes
September 16, 2019

Marketing chicken has take a whole new turn. KFC is launching a dating game
where contestants can date a sexy version of Colonel Sanders. We talk about why
the brand has gone there.

We also delve into presidential candidates as brands and what that means to
their campaigns. Plus, what Adweek has coming for this week's Covering Climate
Now project.

David Griner hosts and is joined by media reporter Sara Jerde and chief of staff
Jameson Fleming.

EP 166

144 - MIAMI AGENCY WAVES | ADWEEK 40

PLAY
42 minutes
September 8, 2019

We review last week's big agency news including longtime TBWA creative Duncan
Milner suing for wrongful termination, plus the talent battle brewing in
Miami. Agencies editor Doug Zanger breaks it all down.

And Adweek's resident historian and senior editor for brands Robert Klara helps
us celebrate Adweek's 40th anniversary.

David Griner and Kimeko McCoy co-host.

EP 165

143 - RUN ON POPEYES CHICKEN | INFLUENCER MARKETING

PLAY
46 minutes
September 2, 2019

People love that chicken from Popeyes so much the chain ran out of its new
sandwich. So what's a marketer to do? Popeyes got creative.

Plus, the lengths some brands will go to to court influencers. And introducing
Adweek's new travel and hospitality beat.

This week's episode is brought to you by Deloitte Digital.

EP 164

142 - POPEYES TASTE TEST | DISNEY+ RAMPS UP

PLAY
44 minutes
August 23, 2019

People love that chicken from Popeyes so much it's selling out. At least the new
chicken sandwich is, thanks to a fast food Twitter fight. We give it a taste
test and give you the backstory of the the marketing. Plus Disney+ makes some
marketing moves as Netflix prepares for battle.

This week's episode is brought to you by IBM and the new Institute for Brand
Marketing hosted here on Adweek.com starting in September.

EP 163

141 - THE TV INDUSTRY VS. NETFLIX | PROJECT ISAAC AWARDS

PLAY
54 minutes
August 19, 2019

As Viacom and CBS announce plans to (re)merge, Adweek TV guru Jason Lynch is
back on the podcast just in time to tell us what this and other big TV
announcements in recent weeks mean for the future of streaming. We also look at
the winners in this year's Adweek Project Isaac Awards, honoring inventive
marketing.

EP 162

140 - BARTON F. GRAF CLOSING | MID-YEAR BRAND CHECK

PLAY
42 minutes
August 12, 2019

On this week's edition we talk about the closing of independent advertising
Barton F. Graf, what it means for creative shops and the industry at large. Plus
a mid-year brand check. From legacies like AB InBev to startups like Away, which
brands are standing out.

This week’s panel is:

Kimeko McCoy, Adweek social editor

Ann-Marie Alcántara, Adweek retail reporter

David Griner, Adweek creative and innovation editor

EP 161

139 - OGILVY & EDELMAN ON THE BORDER | NITRO COLD BREW BUZZ

PLAY
44 minutes
August 3, 2019

On the Adweek podcast we talk about the crisis at the border for two of the
biggest agencies: Ogilvy and Edelman. Their work for government agencies is
conflicting with their employees' beliefs and each is taking a different path.
Plus, Nitro Cold Brew Buzz, a taste test of the summer's hottest cold drink.

On this week: David Griner, Kimeko McCoy, Kelsey Sutton and Patrick Coffee.

EP 160

138 - FACEBOOK, NBCU AND ALL THINGS NEXTECH '19

PLAY
33 minutes
July 29, 2019

On this week's episode we talk with reporters Josh Sternberg, Sara Jerde and
Marty Swant who moderated panels at and covered Adweek's NexTech '19. From
Facebook's wild week to NBCU's big upfront gains. Social Editor Kimeko McCoy
hosts with an announcement from Adweek partner IBM and the upcoming Institute
for Brand Marketing.

EP 159

137 - CATS | PRIME DAY | MARTIN SORRELL

PLAY
40 minutes
July 22, 2019

It's tech week at Adwee so we'll talk about the NexTech event happening in New
York City this week featuring our cover star Sir Martin Sorrell. Also, a recap
of Amazon's week, from Prime Day to the EU investigation. Plus, Cats! The
Trailer.

This week's panel is:

• David Griner, Adweek Creative & Innovation editor and podcast co-host

• Kimeko McCoy, Adweek social editor and podcast co-host

• Lisa Lacy, Adweek retail reporter

• Ronan Shields, Adweek ad tech reporter

EP 158

136 - THE MOST POWERFUL WOMEN IN SPORTS

PLAY
29 minutes
July 15, 2019

As we celebrate the success of the U.S. women's soccer team in winning their
fourth World Cup, it's a perfect time to talk through Adweek's newest issue
about the Most Powerful Women in Sports—which includes cover star Alex Morgan.

This week's panel is:

• Kimeko McCoy, Adweek social editor and podcast co-host

• T.L. Stanley, author of Adweek's cover story on Alex Morgan

• Minda Smiley, Adweek agencies reporter

• Doug Zanger, Adweek senior editor

EP 157

135 - LOOKING BACK ON PRIDE MONTH

PLAY
33 minutes
July 2, 2019

With Pride month in the rear-view mirror we take a look back at what brands and
marketers did this year.

EP 156

134 - WHAT WE SAW AT CANNES

PLAY
42 minutes
June 25, 2019

We're back, if a bit haggard, from the Cannes Lions, so we're devoting this
episode to the trends, winners and other interesting bits we saw at this year's
global creative festival.

Sponsor: This week episode is brought to you by Pantheon. More than 2,500
agencies trust Pantheon to power their clients' websites. Learn more at
http://pantheon.io/adweek

EP 155

AT CANNES - KATE STANNERS AND THE QUEST FOR NEW TALENT

PLAY
29 minutes
June 21, 2019

For our last bonus episode from the Cannes Lions, we sit down with industry icon
Kate Stanners, global CCO of Saatchi & Saatchi. We discuss the agency network's
New Creators Showcase at Cannes and have a broader conversation about the
evolution of creative talent and storytelling.

Sponsor: This week episode is brought to you by Pantheon. More than 2,500
agencies trust Pantheon to power their clients' websites. Learn more at
http://pantheon.io/adweek

EP 154

AT CANNES: INSIDE WESTWORLD'S 'THE MAZE'

PLAY
20 minutes
June 20, 2019

With more than 11,000 lines of written dialogue, HBO's "The Maze" Alexa skill
from 360i is the marketing world's most ambitious use of voice to date. At the
Cannes Lions, we caught up with 360i CCO Menno Kluin and Chief Strategy Officer
Raig Adolfo to talk about how their team brought the project to life.

EP 153

IN CANNES: SIR JOHN HEGARTY AND THE WORLD FOOD PROGRAMME

PLAY
19 minutes
June 19, 2019

In this bonus episode from the Cannes Lions International Festival of
Creativity, we're joined by advertising legend Sir John Hegarty and Corinne
Woods, CMO of the U.N. World Food Programme. They tell us about the
heartbreaking PSA they just launched at Cannes to help alleviate famine in
war-torn regions around the world.

EP 152

133 - CANNES LIONS PREVIEW

PLAY
44 minutes
June 17, 2019

It's Cannes week! The advertising industry's biggest festival and awards show is
back for 2019, so we gathered the Adweek team to let you know what we expect
from this year's show—and our winner predictions. Be sure to follow along at
http://adweek.it/cannes

EP 151

132 - THE CREATIVE 100 | DESUS AND MERO

PLAY
52 minutes
June 10, 2019

It's time for Adweek's annual Creative 100 list, honoring some of today's most
fascinating talents in marketing, media, art and culture! This week, we talk
about the 2019 list, including our cover stars: Showtime talk show hosts Desus
and Mero.

Sponsor: This week episode is brought to you by Pantheon. More than 2,500
agencies trust Pantheon to power their clients' websites. Learn more at
pantheon.io/adweek

EP 150

131 - HOW TO LAUNCH YOUR CAREER THE RIGHT WAY

PLAY
28 minutes
June 3, 2019

If you know (or you ARE) a recent college grad looking to break into marketing
or media, this is the episode for you. Our writers and editors share the lessons
from this year's Adweek Graduate's Guide to Marketing and Media, including tips
on landing your first job and making the most of mentoring opportunities.

Sponsor: This week episode is brought to you by Pantheon. More than 2,500
agencies trust Pantheon to power their clients' websites. Learn more at
pantheon.io/adweek

EP 149

BONUS: NASA'S CREATIVE SPIRIT

PLAY
10 minutes
May 31, 2019

We caught up with Dan Goods, NASA Visual Strategist, at the D&AD Festival in
London to learn how the famed space administration uses creativity to inspire a
new generation of explorers and celebrate the incredible technology we often
take for granted.

EP 148

130 - THE BRAND SHATTERING STIGMAS WORLDWIDE

PLAY
27 minutes
May 24, 2019

With bold, empowering and award-winning marketing that's rewriting the rules
around how periods and women's bodies are portrayed in advertising, Essity (sold
under Bodyform, Libresse and other brand names) is defiantly tackling taboos
around the globe.

This week, we caught up with brand manager Martina Poulopati and agency partner
Nadja Lossgott of AMV BBDO to discuss #BloodNormal and "Viva La Vulva," which
won top honors at D&AD shortly after our interview at the London festival.

EP 147

129 - EXTREME BRAND TWEETING

PLAY
37 minutes
May 18, 2019

Weird brand Twitter can't be stopped, and each year it seems to get weirder.
Send the kids out of earshot, because this week we're talking about some of the
most bizarre and unsettling tweets we've seen over the years, including this
past week's "pee jar" incident.

This week's panel:

• Kimeko McCoy, Social Editor, Adweek • Ann-Marie Alcántara, Staff Writer,
Adweek • David Griner, Creative and Innovation Editor, Adweek

EP 146

128 - RISE OF THE AMAZON PRIVATE LABEL

PLAY
21 minutes
May 8, 2019

Amazon has been rolling out more and more house brands in recent years,
undercutting third-party sellers while often repackaging the exact same
products. This week, Adweek staff writer Lisa Lacy joins the podcast to explain
Amazon's strategy and the pressures it puts on sellers when their own ecommerce
platform becomes their No. 1 competitor.

EP 145

127 - THE BEST EXPERIENTIAL MARKETING | NEWFRONTS PREVIEW

PLAY
46 minutes
April 29, 2019

This week we look at the winners of the first Adweek Experiential Awards and
what trends we expect to see at this year's NewFronts digital content pitches.
Our panel is: • James Cooper, Adweek Editorial Director • Sara Jerde, Adweek
Digital Media Reporter • David Griner, Adweek Creative and Innovation Editor •
Doug Zanger, Adweek Senior Editor

EP 144

126 - GAME OF BRANDED THRONES | DISNEY+ REVEALED

PLAY
38 minutes
April 15, 2019

A spoiler-free discussion of how brands are embracing Game of Thrones, along
with a detailed look at Disney's game-changing streaming service. And we hear
the evil laugh of a long-lost friend. Host David Griner is joined by Adweek
digital media reporter Sara Jerde. Sponsor: Adweek's Elevate: Creativity event,
May 1 in NYC — Learn from the brightest minds in creative marketing today.
Adweek.com/Elevate, promo code PODCAST

EP 143

125 - WHERE STREAMING TV IS HEADED

PLAY
46 minutes
April 8, 2019

If you're not already facing streaming subscription overload, you will be soon,
with Disney's service on the way. So will ad-supported (ie free) services gain
ground in the months and years to come as consumers tire of monthly fees? Our
panel of TV and digital media experts looks at these topics in more as we catch
up on the state of streaming. This week's panel: • Sara Jerde, Adweek Digital
Media Reporter • Jason Lynch, Adweek TV/Media Editor • David Griner, Adweek
Creative and Innovation Editor Our theme music is by Home. Sponsor: This week's
episode is brought to you by Facebook, which has a new podcast — Three and a
Half Degrees: The Power of Connection. This podcast brings some of the brightest
minds in business together. Listen and subscribe on any podcast platform or by
visiting Facebook.com/threeandahalfdegrees

EP 142

BONUS: DROGA5, INDEPENDENT NO MORE

PLAY
33 minutes
April 5, 2019

The trend of consultancies buying agencies just went into overdrive as Accenture
Interactive announced it will purchase Droga5. In this bonus episode, we talk
about Droga5's history and creative work, along with the messages this purchase
might send to the marketing world.

On this bonus podcast panel:

• David Griner, Adweek Creative and Innovation Editor • Lindsay Rittenhouse,
Adweek Agencies Reporter • Doug Zanger, Adweek Senior Editor

Our theme music is by home. This episode was produced by Aneya Fernando and
edited by Lane McGiboney with production assistance by Josh Rios.

EP 141

124 - WHAT APPLE HAS IN STORE FOR NEWS AND TV

PLAY
36 minutes
April 2, 2019

This week, we look at Apple's recently announced plans for TV streaming,
magazine subscriptions and more. We also dig into the factors behind the
failed Kraft Heinz megamerger and what the rest of the brand marketing world can
learn from it.

This week's panel is:

• Josh Rios, Adweek video producer/editor and guest host • Sara Jerde, Adweek
digital media reporter • Patrick Coffee, Adweek Senior Editor • Diana Pearl,
Adweek Brand Marketing Reporter

EP 140

123 - BEING A WOMAN IN ADVERTISING AND MEDIA

PLAY
47 minutes
March 25, 2019

For Women's History Month, a panel of women from Adweek's news team discuss the
obstacles and opportunities for women in today's marketing, media and tech
worlds.

On this week's panel are:

• Aneya Fernando, podcast producer and digital projects editor

• Kimeko McCoy, social editor

• Ann-Marie Alcántara, tech reporter

Sponsor: This week's episode is brought to you by Facebook, which has a new
podcast — Three and a Half Degrees: The Power of Connection. This podcast brings
some of the brightest minds in business together. Listen and subscribe on any
podcast platform or by visiting Facebook.com/threeandahalfdegrees

EP 139

BONUS: W+K LONDON'S RAY SHAUGHNESSY ON AWARDS, WORK AND F1

PLAY
19 minutes
March 21, 2019

During a break from her judging of One Show film entries, Wieden + Kennedy
London creative director Ray Shaughnessy joined us in the Dominican Republic to
talk about the pros and cons of advertising awards. She also walks us through
the process behind Formula 1's new sonic branding, created by compressing an
entire Chemical Brothers track down to just 3 seconds.

Our theme music is by Home. This week's episode was produced by David Griner and
edited by Lane McGiboney.

EP 138

122 - GIANT SPOON ON GOING BIG WITH EXPERIENTIAL

PLAY
60 minutes
March 18, 2019

Fresh back from SXSW, Adweek Brand Marketing Editor Kristina Monllos shares the
panel she moderated with experiential marketing leader Giant Spoon. The agency
created HBO's high-profile interactive SXSW experiences for Westworld in 2018
and Game of Thrones in 2019. In this week's episode, we hear Kristina's talk
with Giant Spoon co-founders Trevor Guthrie and Marc Simons, who share the
lessons learned in creating epic experiences.

EP 137

121 - FROM 'GOT MILK?' TO GREATNESS

PLAY
49 minutes
March 12, 2019

Jeff Goodby and Rich Silverstein will be this year's lifetime achievement
honorees at the Cannes Lions, so this week we're revisiting the legacy of Goodby
Silverstein & Partners, from "Got Milk?" to three Super Bowl ads this year
alone.

Adweek Senior Editor Doug Zanger shares the agency's background and his recent
interview with Goodby and Silverstein.

Upcoming Event: Want to learn how some of today's top brands and agencies are
bridging the real and digital worlds? Don't miss Adweek's Elevate: Creativity on
May 1, 2019. Learn more and grab tickets while they last
at https://www.adweek.com/events-and-awards/elevate-creativity2019/

EP 136

120 - SXSW PREVIEW | YOUTUBE'S COMMENT CRACKDOWN

PLAY
58 minutes
March 5, 2019

As the marketing and tech worlds descend on Austin, we caught up with Adweek's
SXSW coverage crew to learn more about what they'll be looking for at this
year's festival. We also look at YouTube's massive clampdown on comments in
content featuring minors and what it says about the state of brand safety.

This week's panel is:

• Kristina Monllos, Brand Marketing Editor, Adweek • Marty Swant, Tech Reporter,
Adweek • Josh Rios, Video Producer and Editor, Adweek • David Griner, Creative
and Innovation Editor, Adweek

EP 135

119 - REAL TALK ABOUT RACE AND ADVERTISING

PLAY
43 minutes
February 25, 2019

As Black History Month winds down, we're pausing to have an enjoyably blunt
conversation about the obstacles faced by young people of color in today's ad
industry—and how these discussions can be extended far beyond each February.
This week's panelists are: • Kai Lawson, Co-host, Mixed Company podcast •
Bennett D. Bennett, Freelance Copywriter • Kimeko McCoy, Social Editor, Adweek •
David Griner, Creative and Innovation Editor, Adweek Sponsor: This week's
episode is brought to you by Facebook, which has a new podcast — Three and a
Half Degrees: The Power of Connection. This podcast brings some of the brightest
minds in business together. Listen and subscribe on any podcast platform or by
visiting Facebook.com/threeandahalfdegrees

EP 134

118 - THE LEGACY OF LEE CLOW

PLAY
39 minutes
February 19, 2019

Nancy Reyes, president of TBWA\Chiat\Day New York, joins us to discuss the
retirement and legacy of creative icon Lee Clow. A pioneer of advertising's
creative revolution, Clow led Chiat/Day to become one of the most celebrated ad
agencies of all time—especially for its work on Apple ads like "1984."

This week's panel is:

• Nancy Reyes, President, TBWA\Chiat\Day New York • Patrick Coffee, Editor at
Large, Adweek • David Griner, Creative and Innovation Editor, Adweek

EP 133

118 - THE LEGACY OF LEE CLOW

PLAY
39 minutes
February 19, 2019

This week's panel is:

• Nancy Reyes, President, TBWA\Chiat\Day New York • Patrick Coffee, Editor at
Large, Adweek • David Griner, Creative and Innovation Editor, Adweek

EP 132

117 - LESSONS OF CHALLENGER BRANDS

PLAY
57 minutes
February 12, 2019

Fresh off Adweek's two-day Challenger Brands event, our editors and writers
gather to share the lessons we learned from the founders and CMOs of some of
today's most interesting and rapidly rising companies. How did they carve out
their niche, and what advice did they pick up along the way?

This week's panel is: • Kristina Monllos, Brand Marketing Editor, Adweek • Diana
Pearl, Brand Marketing Reporter, Adweek • David Griner, Creative and Innovation
Editor, Adweek Sponsor: This week's episode is brought to you by Facebook, which
has a new podcast — Three and a Half Degrees: The Power of Connection. This
podcast brings some of the brightest minds in business together. Listen and
subscribe on any podcast platform or by visiting
Facebook.com/threeandahalfdegrees

EP 131

116 - SUPER BOWL'S BEST AND WORST

PLAY
54 minutes
February 5, 2019

Beer! Dragons! ASMR! Andy Warhol! Corn syrup? It was a weird Super Bowl, you
guys. But before we lock it away in the annals of advertising history, the
Adweek team is weighing in on the best and worst ads of the night, along with
what we made of this year's trends. This week's panel: • Kristina Monllos, Brand
Marketing Editor, Adweek • Doug Zanger, Senior Editor, Adweek • Jameson Fleming,
News Editor, Adweek • David Griner, Creative and Innovation Editor, Adweek

EP 130

115 - SUPER BOWL PREVIEW

PLAY
51 minutes
January 29, 2019

Is Pepsi OK? Or at least, is its Super Bowl ad OK? How about Stella Artois or
Michelob Ultra? And what the heck does Burger King have planned? We look into
all this and more as we preview this year's Super Bowl ads.

This week's panel: • David Griner, Creative & Innovation Editor, Adweek • Dianna
McDougall, Art Director, Adweek • Doug Zanger, Senior Editor, Adweek

Be sure to check out Adweek's Super Bowl Ad Tracker for many more details
at https://www.adweek.com/brand-marketing/super-bowl-liii-ad-tracker-all-about-the-big-games-2019-commercials/

EP 129

114 - THE LESSONS OF GILLETTE

PLAY
51 minutes
January 22, 2019

It's not often an ad sparks debate, consternation and headlines (beyond sites
like ours), so this week, the Adweek team gathers to discuss Gillette's recent
foray into cause marketing—and the mixed response it generated. Joining the
panel this week are: • Kimeko McCoy, Social Editor of Adweek • Nicole Ortiz,
Community Editor of Adweek • Patrick Coffee, Editor at Large of Adweek • David
Griner, Creative and Innovation Editor of Adweek

EP 128

113 - TOMORROW'S TECH

PLAY
53 minutes
January 14, 2019

The Adweek team is back from CES and ready to share the weird, wonderful and
Jetsons-esque technology they saw on display in Las Vegas. We also talk about
what we're expecting from this year's Super Bowl and our favorite ads of the
past week.

Joining the discussion this week: • Jim Cooper, Editorial Director, Adweek •
Kelsey Sutton, Tech Reporter, Adweek • David Griner, Creative and Innovation
Editor, Adweek Sponsor: This week's episode is brought to you by Facebook, which
has a new podcast — Three and a Half Degrees: The Power of Connection. This
podcast brings some of the brightest minds in business together. Listen and
subscribe on any podcast platform or by visiting
Facebook.com/threeandahalfdegrees

EP 127

112 - OUR PREDICTIONS FOR 2019

PLAY
57 minutes
December 17, 2018

We've assembled a veritable Voltron of Adweek news experts to talk about our
predictions for the issues that professionals will face in marketing, media, TV
and tech over the coming year.

Weighing in on the outlook for 2019 are: • David Griner, Creative and Innovation
Editor • Ann-Marie Alcántara, tech reporter • Jason Lynch, TV/media editor •
Diana Pearl, brand marketing reporter

Sponsor: This episode is brought to you by Facebook Blueprint. Learn everything
about building a business using Facebook, Instagram and more at
fb.me/blueprint/adweek

EP 126

111 - THE BEST ADS OF THE YEAR

PLAY
58 minutes
December 10, 2018

Four of Adweek's writers and editors come together to share their picks for the
Top 5 ads of the 2018. Will any of your favorites make the cut? We also look at
the newest stunts in the branded trolling trend, with Burger King's Whopper
Detour and Payless' fake luxury shop. Palessi.

Sponsor: This episode is brought to you by Facebook Blueprint. Learn everything
about building a business using Facebook, Instagram and more at
fb.me/blueprint/adweek

EP 125

BONUS: A CHAT WITH SARA TATE, CEO OF TBWA\LONDON

PLAY
26 minutes
December 6, 2018

London has been a rapidly resurgent market for TBWA\Worldwide, Adweek's Global
Agency of the Year for 2018. So while we were in the city recently, we sat down
with British agency veteran Sara Tate, recently named CEO of the storied
TBWA\London office. She tells us about her career path, her time at startup
agency Lucky Generals (recently acquired by TBWA) and much more.

EP 124

110 - THE AGENCIES OF THE YEAR

PLAY
60 minutes
December 3, 2018

Which creative agencies dominated and drove the conversation in 2018? As Adweek
unveils its Agencies of the Year, our editors explain each pick in the
categories of U.S., Global, Breakthrough and International Agencies of the
Year. Sponsor: This episode is brought to you by Facebook Blueprint. Learn
everything about building a business using Facebook, Instagram and more at
fb.me/blueprint/adweek

EP 123

109 - THE OLDEST NAME IN ADVERTISING, RETIRED

PLAY
45 minutes
November 28, 2018

J. Walter Thompson, the world's oldest ad agency, is being retired as a name
through its just-announced merger with sister agency Wunderman to form Wunderman
Thompson. This week we talk about the trend of names from advertising's golden
age going out to pasture. We're also talking about Apple's amazing holiday ad, a
feminine brand's new anthem of vaginal pride, and who made the cut for this
year's Adweek 50.

Sponsor: This episode is brought to you by Facebook Blueprint. Learn everything
about building a business using Facebook, Instagram and more at
fb.me/blueprint/adweek

EP 122

108 - HOW 11/11 BECAME SHOPPING'S BIGGEST DAY

PLAY
54 minutes
November 14, 2018

Black Friday? Nah. Cyber Monday. Nope. Prime Day? No, the biggest shopping day
of the year is Nov. 11. Why? Because that's Singles Day, which has quickly
exploded in China into an ecommerce day that blows U.S. holiday shopping out of
the water. On this week's episode, Adweek ecommerce expert Lisa Lacy joins us to
explain how Singles Day became a $31 billion behemoth. Our panel of writers and
editors also discuss a holiday ad that got banned into viral glory and this
week's L.A. issue of Adweek, including our L.A. Brand Stars.

Sponsor: This episode is brought to you by Flipboard, home of The Insight, a new
destination for the advertising industry where news, data stories and
inspiration live all in one place. Find it all at
TheInsight.Flipboard.com/Adweek

EP 121

107 - A SHOCKINGLY EFFECTIVE PSA | 2018'S BRAND GENIUSES

PLAY
50 minutes
November 5, 2018

Does "Love, Actually" hold up? Do you sleep with the door closed? We tackle
these (surprisingly relevant) questions and much more this week as we discuss
R/GA's changing of the guard, an airline's emotional short film, a shockingly
effective fire-safety PSA and this year's lineup of Adweek's Brand Genius
winners.

EP 120

106 - HALLOWEEN ADS | MEGYN KELLY | SEATTLE BRANDS

PLAY
58 minutes
October 31, 2018

Megyn Kelly was a $69 million investment by NBC, and this week we're talking
about the network's buyer's remorse after the morning host defended blackface on
national TV. We also talk about our favorite Halloween ads of all time and our
roundup of Seattle's Rising Brand Stars.

Questions? Email us at podcast@adweek.com.

EP 119

105 - CHALLENGER BRANDS | CP+B QUITS AWARDS

PLAY
50 minutes
October 23, 2018

This week, we're talking about the up-and-coming brands disrupting decades-old
industries. Our panel of Adweek editors and writers also looks at recent debate
around DDB's hiring of a freelancer ousted amid controversy, CP+B's decision to
drop out of award shows altogether, Nebraska's unexpected new tourism slogan and
this week's ads worth watching.

Sponsor: This episode is brought to you by StackAdapt. Hundreds of agencies and
marketers build their programmatic and native advertising offerings with
StackAdapt. Read their success stories at StackAdapt.com.

EP 118

104 - THE HOTTEST OF EVERYTHING | WPP'S VERY BAD WEEK

PLAY
55 minutes
October 16, 2018

This week, we're talking about Adweek's annual Hot List, looking at the shows,
apps, obsessions and publishers that define each year. And in the opposite of
hot, we look at WPP's ice-cold week of high-profile client losses. And obviously
we talk about this week's Ad Worth Watching.

EP 117

103 - YOUNG INFLUENTIALS | CURSE OF THE CALIFORNIA RAISINS

PLAY
51 minutes
October 8, 2018

It's time for Adweek's annual list of the Young Influentials in marketing, media
and tech, so this week we're going over the names you might know—and the ones
you SHOULD know. We also talk about the strangely parallel fates that befell two
men who invented modern Claymation, including California Raisins creator Will
Vinton, who just passed away.

We also talk about the return of ABC's TGIF block and, of course, this week's
ads worth watching.

EP 116

102 - HOW CANNABIS MARKETING IS MATURING

PLAY
46 minutes
October 2, 2018

Marijuana marketing is quickly shifting from novelty to big business as the
trend of legalization sweeps across America. Adweek staff writer Lindsay
Rittenhouse joins us to talk about her cover story on how cannabis marketers are
battling stereotypes and carving out new niches.

We also recap the best of Brandweek and talk about the week's best ads,
including a polarizing political ad trying to get more millennials to the polls.

EP 115

101 - BRANDWEEK, REBORN

PLAY
49 minutes
September 24, 2018

Veteran marketing pros may remember Brandweek as Adweek's former sister
publication, which was combined with Adweek several years back. Now it's back—as
both an event and a print magazine. To talk about both, we've got Adweek Brand
Marketing Editor Kristina Monllos and her colleague on the brand marketing beat,
Katie Richards. We'll give you a sneak peek at the highlights of this week's
Brandweek event, and in addition, we'll talk about some leadership shifts at
Wieden + Kennedy and the week's best ad (a Bigfoot-themed political ad you won't
want to miss).

Sponsor: This episode is brought to you by StackAdapt, the No. 1 programmatic
native advertising platform with the right tools for navigating the complexities
of digital media. StackAdapt offers real-time forecasting, hyper-granular
reporting and more. Visit StackAdapt.com to learn more.

EP 114

BONUS - WE TAKE YOUR QUESTIONS

PLAY
49 minutes
September 21, 2018

We recently reached the 100-episode mark, so we're celebrating the milestone by
pausing to take questions from listeners. Adweek editors David Griner, Aneya
Fernando and Doug Zanger field questions on launching your career, getting into
podcasting, multicultural marketing, Nike parody ads and much, much more.

Missed the call for questions? You can still send yours to
podcast@adweek.com and we'll try to answer them on an upcoming show.

EP 113

100 - THE BEST PLANS

PLAY
45 minutes
September 17, 2018

This week, we look at this year's picks for Adweek's annual Media Plan of the
Year winners, celebrating innovative ways of getting the word out. We also talk
about KFC's newest marketing oddity, HBO's Insecure-inspired music festival and
this week's ads worth watching.

Sponsor: This week's episode is brought to you by Accenture Interactive. Greater
experiences start with reimagined consumer experiences. Learn more at
AccentureInteractive.com.

EP 112

99 - THE AD THAT CHANGED 2018

PLAY
43 minutes
September 10, 2018

Love it or hate it, there's no denying that Nike's Colin Kaepernick ad has
dominated the national discussion in a way that's likely unparalleled in modern
ad history. This week, we talk about how Wieden + Kennedy's work featuring the
polarizing Kaepernick has sparked praise, protest and more than one Donald Trump
tweet.

We also look at the week's Ads Worth Watching and discuss Adweek's picks for the
Rising Brand Stars of Washington, D.C.

EP 111

98 - THE NEW POWER STRUGGLE | PAVING FOR PIZZA

PLAY
57 minutes
September 4, 2018

This week we're talking about whether post-merger AT&T is growing to the point
where it can put a dent in the duopoly of Facebook and Google. We also discuss
how to get Domino's to fill your town's potholes, and we go over three of the
week's best ads.

Sponsor: This week's episode is brought to you by StackAdapt. Brand safety
remains a challenge in programmatic advertising. Marketers choose StackAdapt for
their whitelist approach to ad inventory and their promise of delivering
relevant ads to real people in a brand- safe environment. Visit StackAdapt.com
to learn more.

EP 110

97 - THE VIRAL VIDEO MASTERMIND

PLAY
50 minutes
August 27, 2018

This week we're joined by Michael Krivicka, co-founder of viral hit factory
Thinkmodo, which recently disbanded after eight years. Michael shares his
breakthrough into viral marketing, his biggest hits (like "Telekinetic Coffee
Shop Surprise") and what's next now that he's going solo.

Sponsor: This episode is brought to you by Flipboard. In today’s chaotic media
landscape, it can feel impossible to reach people while they’re actually paying
attention. Flipboard solves that problem. Learn how at FlipboardForBrands.com.

EP 109

96 - THE CREATIVE HANGOVER

PLAY
53 minutes
August 20, 2018

Are creatives and brands playing it too safe in the Trump era? While the nation
has become intensely polarized and politically opinionated, marketing creativity
has gotten blander than ever. This week, we look at the creative hangover since
the election—and why many think it may soon be ending. We also discuss Aretha
Franklin's surprisingly robust legacy in advertising, the marketing genius of
Ryan Reynolds and this year's winners of Adweek's Project Isaac innovation
awards.

EP 108

95 - ADVICE FOR GRADS | BOGUSKY'S BACK

PLAY
59 minutes
August 6, 2018

Alex Bogusky, the once and future king of creativity, is returning to CP+B, so
of course we have to talk about his legacy, absence and second coming. We also
talk about Under Armour's brand chief moving to Nike, the week's best ads and
our annual Grad Guide packed with tips for those entering the workforce.

Sponsor: Adweek Jobs has a limited-time deal that lets your company share
unlimited job postings for an entire year. Visit Adweek dot com now and look for
Adweek Jobs at the top of the site. There, you can click on "Unlimited Job
Postings" to get this special offer.

EP 107

94 - THE STATE OF SOCIAL MEDIA

PLAY
51 minutes
July 29, 2018

Is Facebook nearing a tipping point in popularity? Will Snapchat survive the
ascendance of Instagram? Will checking Twitter ever not be depressing? This
week, to mark Social Editor Sami Main's final episode, we discuss where social
media is and where it seems to be headed. We also talk Budweiser sales slumps,
faster-than-expected cord cutting and the week's best ads.

EP 106

93 - THE POWER LIST | DEBATING PRIME DAY

PLAY
49 minutes
July 23, 2018

From Amazon dog conspiracies to Elon "Milkshake Duck" Musk, we tackle the most
contentious issues this week. Adweek's writers and editors debate the highs and
lows of Prime Day, branded pop-ups, OkCupid's "DTF" campaign, the week's best ad
and who made this year's edition of Adweek's Power List.

This week's episode is brought to you by Accenture Interactive. Greater
experiences start with reimagined consumer experiences. Learn more at
AccentureInteractive.com.

EP 105

92 - TURMOIL AT THE TOP

PLAY
48 minutes
July 17, 2018

Papa John is out. Ogilvy's Tham Khai Meng is out. Laundry Service's founders are
out. McCann Health's CCO is out. What is going on in the marketing world? We
catch you up on each of these high-profile ousters, along with other big news
like the Army's crackdown on its own ineffective marketing and Build-a-Bear's
disastrously successful promotion. We also discuss the week's best ad: Taco
Bell's long-awaited prequel to...Demolition Man?

EP 104

91 - IHOP RETURNS | MOST POWERFUL WOMEN IN SPORTS

PLAY
27 minutes
July 11, 2018

IHOb, we hardly knew ye. But alas, the supposed burger-centric rebranding of
IHOP was a passing phase, and we're left to answer the only remaining question:
Did it work? We also discuss Martin Sorrell's first big investment under his new
company, and we look at Adweek's annual list of the Most Powerful Women in
Sports.

EP 103

90 - WHAT HAPPENED AT CANNES

PLAY
31 minutes
June 27, 2018

It was a sleepier, smaller Cannes Lions, but we still have plenty to talk about.
We recap the big winners, trends and takeaways from advertising's most
high-profile creative festival.

Sponsor: This week's episode is brought to you by Accenture Interactive. Greater
experiences start with reimagined consumer experiences. Learn more at
AccentureInteractive.com.

EP 102

AT CANNES: NIKE'S MOST SUCCESSFUL FAILURE

PLAY
18 minutes
June 21, 2018

Breaking2 was Nike's tremendously ambitious project to run a marathon in less
than 2 hours. The project failed to reach its goal, but it came damn close. And
in the process, the brand—and long-distance running more generally—learned new
ways to shave time off future races. At the Cannes Lions, we sat down with
leaders from Nike, Wieden + Kennedy and production house Dirty Robber to talk
about the project's key takeaways.

EP 101

AT CANNES: HOW MUSIC MAKES ADVERTISING GREAT

PLAY
28 minutes
June 20, 2018

We're at the Cannes Lions, where Massive Music founder Hans Brouwer takes us
behind the scenes to learn how music is interwoven into ads in ways many of us
likely take for granted. Learn the story behind award-winning global work for
Nike and more.

EP 100

AT CANNES: SPARKING A NEW GENERATION OF WOMEN IN LEADERSHIP

PLAY
22 minutes
June 19, 2018

For our first bonus podcast from the Cannes Lions International Festival of
Creativity, we're joined by two incredible ad industry leaders who are helping
encourage and develop a new and unprecedented generation of women in leadership,
especially in the largely male-dominated Latin American market. We sit down with
Maribel Vidal, president of McCann Worldgroup's Women Leadership Council in
Latin America, and celebrated creative director Laura Visco of 72andSunny
Amsterdam.

EP 99

89 - DEBATING IHOB | CANNES LIONS PREVIEW

PLAY
44 minutes
June 15, 2018

We're on the eve of advertising's biggest festival and awards show, the Cannes
Lions, and we have a lot to talk about—but not until we hash out our strong
feelings on IHOP's supposed name change to IHOb. Once that's out of the way, we
talk about our predictions for the big winners at Cannes and what we're looking
forward to.

EP 98

88 - REMEMBERING BOURDAIN | THE CREATIVE 100

PLAY
46 minutes
June 11, 2018

Adweek Editor Lisa Granatstein joins us to talk about her dinner with Anthony
Bourdain, who has died at age 61. Lisa's interview became a 2016 cover story in
Adweek, and she shares her personal experiences with the famed food icon and TV
personality. We also discuss this year's Adweek Creative 100, our roster of the
most creative professionals in advertising, art, music and more. And this week's
Ad Worth Watching is a rare marketing tie-in with Ramadan.

Sponsor: This week's episode is brought to you by WE tv. Find out what WE tv can
do for you and your brand.

EP 97

87 - TV CONTROVERSIES | LOVE IN ADVERTISING | TORONTO

PLAY
41 minutes
June 4, 2018

Roseanne's out of a job, and Samantha Bee is losing advertisers over her use of
the c-word, so we've got Adweek TV editor Jason Lynch back to talk about the
stories behind these stories. We also discuss Coke's first alcoholic product,
Sir Martin Sorrell's next gig, one of the best love-story ads in recent memory
AND Toronto's creative and tech renaissance.

EP 96

86 - HOW GIMLET IS BUILDING 'THE HBO OF AUDIO'

PLAY
34 minutes
May 29, 2018

It's podcast field trip week, as we visit Gimlet Media's Brooklyn headquarters
to chat with the podcast company's co-founder and president, Matt Lieber. We
talk about the original intent of Gimlet and whether it's remained on that same
path, plus we cover a wide range of trends in podcasting, such as scripted
fiction and the growing involvement of brands.

Our theme music is by Home. This episode was produced by Aneya Fernando and
edited by Lane McGiboney.

EP 95

85 - ROSEANNE AND REBOOTAPALOOZA

PLAY
40 minutes
May 20, 2018

Following up our recent discussion of the nostalgia trend, TV senior editor
Jason Lynch is back to talk about his cover story on Roseanne and the continuing
waves of program revivals such as the return of Murphy Brown. We also talk about
the abrupt death and rapid rebirth of Brooklyn Nine-Nine, the week's best ads
and a saucy new font from...Arby's?

Sponsor: This week's episode is brought to you by Accenture Interactive. Greater
experiences start with reimagined consumer experiences. Learn more at
AccentureInteractive.com.

EP 94

84 - HIRE-ME STUNTS | MEDIA INDUSTRY ALL-STARS

PLAY
39 minutes
May 13, 2018

A young copywriter gets a job by dressing as Fearless Girl: A great story of
creativity and dedication? A sad state of affairs in advertising? We debate the
pros and cons of hiring stunts, look at gender balance in marketing mascots,
discuss the absolutely weirdest PSA in recent memory and Adweek's 2018 picks for
the Media All-Stars.

TIMESTAMPS:

1:20: Dressing as Fearless Girl to get a job at McCann | 8:05: Gender balance in
marketing mascots | 14:25: Ads Worth Watching - 'Famous Fingers' and prostate
health | 25:30: Adweek's Media All-Stars for 2018.

EP 93

83 - THE WOMEN DISRUPTING MARKETING AND MEDIA

PLAY
41 minutes
May 6, 2018

This week, Samantha Bee is Adweek's cover star as we celebrate The Disruptors:
dozens of women who are changing their industries for the better. On the
podcast, we talk to Adweek Features Editor Stacy Perman about this year's list,
along with the first bacon-based cryptocurrency, Tide's mixed bag of brand
standing, and some early front-runners for best Mother's Day ads.

Sponsor: Adweek's Elevate: Creativity on June 14 will bring together some of the
brightest mind's in today's creative industry. Learn more at Adweek.com/Elevate

Timestamps: 3:45: Oscar Mayer launches Bacoin | 9:25: Tide's brand perception
vs. sales | 13:50: Ads Worth Watching - Teleflora for Mother's Day | 24:00:
Samantha Bee and the other Disruptors of 2018.

Our theme music is by Home. Please leave us a review wherever you get your
podcasts!

EP 92

82 - THE POWER OF NOSTALGIA

PLAY
49 minutes
April 30, 2018

From Karate Kid semi-reboot Cobra Kai to the retro-fetish-fest of Ready Player
One, nostalgia is one of the most powerful forces in modern marketing and media.
This week, we ask why and look at the many ways it's shaping the pop culture
landscape. We also talk about this year's big D&AD winners, some fascinating new
ratings numbers about Netflix and AT&T's grim but powerful new
anti-distracted-driving ads.

Timestamps: 1:40: "It's a Tide Ad" joins Fearless Girl and Palau Pledge in
winning top honors at D&AD | 11:00: New ratings numbers for Netflix | 20:15: Ads
Worth Watching - AT&T ages fatal crash victims to show the lives they could have
lived | 28:30: YouTube Red's Cobra Kai and the power of nostalgia.

Our music is by Home. This week's episode was produced by Aneya Fernando and
edited by Lane McGiboney.

EP 91

81 - WHAT'S WORTH STREAMING?

PLAY
46 minutes
April 23, 2018

Adweek TV beat writer A.J. Katz joins us to talk about today's top streaming
options, plus how the industry might get shaken up in the near future. We also
talk about the imminent arrival of Mayochup, just how much ad CEOs get paid and
why The Rock's new campaign with Under Armour is this week's Ad Worth Watching.

Sponsor: Adweek Elevate: Creativity on June 14 will be a fascinating,
informative and inspiring half-day event in NYC. Learn more at
adweek.com/elevate

Timestamps: 5:00: Mayochup is coming! Run for your lives! | 9:20: How much do ad
CEOs get paid compared to average employees? | 14:45: Under Armour, Droga5 and
The Rock have a new campaign called "Will Finds a Way" | 23:30: The state of
streaming TV - what's worth your time and money, and how is it all changing?

EP 90

BONUS: SIR MARTIN SORRELL AND THE FALL OF A GIANT

PLAY
18 minutes
April 17, 2018

The most powerful man in advertising is out of a job. Sir Martin Sorrell, CEO of
the massive ad agency holding company WPP, resigned this weekend amid mounting
pressures outside and inside his company. In this bonus episode, we talk to
Adweek Editorial Director James Cooper about Sorrell's history, decades of
accomplishments and rapid fall. What does it all mean for the future of WPP—and
the future of advertising?

EP 89

80 - RISE OF THE CHIEF PRIVACY OFFICER

PLAY
45 minutes
April 16, 2018

It's no secret that your private data is often...no secret. With so many huge
stories of data being breached, sold and manipulated, we take a look this week
at the rising trend of companies adding a role of Chief Privacy Officer. We also
talk about Facebook's time in the Congressional spotlight, social app Vero's
related chances at going mainstream, and the week's best ads.

Sponsor: This week's episode is brought to you by Accenture Interactive. Greater
experiences start with reimagined consumer experiences.

Timestamps: 2:50: What 11 school shooting survivors had to tell the 4A's. |
10:00: Will ad/algorithm-free Vero go mainstream? | 17:00: Ads Worth Watching -
Mariah Carey stays at a hostel, and we hear the "worst song in the world." |
28:10: Rise of the Chief Privacy Officer

EP 88

79 - #METOO AND MADISON AVENUE

PLAY
44 minutes
April 9, 2018

Strap in, friends, because it's been a newsy week. The most powerful man in
advertising is under investigation, and a 2-year lawsuit that captivated the ad
industry is finally settled. Plus we talk about the #MeToo movement's affect on
advertising and some of the trailblazing women who carved out success in the
field's most difficult days. Just to lighten the mood, we look at a new campaign
around environmental devastation. Good times, everybody. Good times.

EP 87

BONUS: MEET OUR NEW CO-HOST

PLAY
20 minutes
April 5, 2018

Social media maven. Tarot card dealer. Soon-to-be published author. Former
BuzzFeed animal intern. Sami Main, our new weekly co-host, is a cup that runneth
over with quirks and insight. In this bonus episode, we take a break from ad
talk to get to know more about Sami, her past and her favorite podcasts that
aren't ours.

EP 86

78 - ABC'S COMEBACK | INTENTIONALLY BAD ADS

PLAY
35 minutes
April 2, 2018

From the reboot of Roseanne to freshman hit The Good Doctor, ABC seems like it's
finally ready to climb out of fourth place. This week, we invite Adweek TV
editor Jason Lynch onto the show to talk about these shows and what trends they
might spark. We also talk about a fun new ad for a museum exhibit, a bizarrely
(and intentionally) frustrating ad campaign on the NYC Subway and Laura
Ingraham's advertiser fallout after she mocked a Parkland shooting survivor.

EP 85

77 - TIME'S UP, ADVERTISING

PLAY
24 minutes
March 25, 2018

180 of advertising's top female leaders have launched an extension of the Time's
Up movement aimed at the agency world. This week, we talk about the initiative
and also bid a fond farewell to our longtime co-host and creative editor, Tim
Nudd. Could you do better in our surprise advertising quiz than Tim does? One
way to find out. Before his exit, Tim also takes us behind the scenes of Apple
HomePod's amazingly choreographed ad from Spike Jonze and dancer FKA twigs.

EP 84

76 - AGENCY-BRAND BREAKUPS | BEST OF SXSW

PLAY
44 minutes
March 20, 2018

Why do creative powerhouse relationships go sour? Have we reached Peak Meal Kit?
What was actually worth seeing at SXSW? These and more questions—including "How
can rapping about Sprite get me a job?"—will be answered in this week's episode
of the Adweek podcast.

Timestamps: 01:30: Has the meal-kit market gotten saturated? | 10:00: Harvey
Nichols has dumped longtime agency adam&eveDDB. | 22:00: How a copywriter's
Sprite rap got him a job at Wieden + Kennedy | 26:30: From sleeping on stage
with strangers to hopping in the Batmobile, here's what got our attention at
SXSW.

EP 83

75 - DIVING INTO SXSW

PLAY
41 minutes
March 10, 2018

Before plunging into the chaotic marketing playground of SXSW Interactive, our
team reflects on the festival's evolving nature and often-debated value. We also
talk about how billboards are having a Hollywood-fueled moment and Apple's
absolute stunner of a new ad featuring FKA twigs.

Sponsor: This week's episode is brought to you by Accenture Interactive. Greater
experiences start with reimagined consumer experiences. Visit
AccentureInteractive.com to learn more.

EP 82

74 - THE LESSONS OF HQ

PLAY
42 minutes
March 5, 2018

Like Scott Rogowsky's suit, we've got you covered in style with this week's
episode about quiz sensation HQ and the lessons it can teach marketers about
appointment entertainment and scarcity. We also talk about ecommerce's new
obsession with brick-and-mortar and Nike's 2-minute spin on a disaster movie.

Timestamps: 01:00: Ecommerce brands are getting physical | 08:20: How P&G cut
spending $200 million but increased its reach | 14:20: Ad Worth Watching: Nike
stops the world from turning | 25:55: What HQ can teach us about marketing and
media

EP 81

73 - NRA BRAND BACKLASH | THE GENIUS BEHIND FX

PLAY
35 minutes
February 27, 2018

As several brands drop their partnerships with the NRA, some are holding firm
(or simply staying quiet). We look at the backlash and what these rapid
responses say about how today's brands weigh their stances. On a lighter note,
we look at the career and creativity of John Landgraf, CEO of FX Networks and
the mastermind behind many of the best shows in television history.

EP 80

72 - THE BEST (AND FUTURE) OF MEDIA STRATEGY

PLAY
40 minutes
February 20, 2018

Once a realm of spreadsheets and swag, the media agency world has had to get
truly creative in recent years as the nature of advertising evolved rapidly.
This week, we honor today's best in Adweek's Media Agencies of the Year roundup.
We also talk about Subway's attempt to re-energize with a new ad and Diesel's
insanely smart popup stunt.

Sponsor: This week's episode is brought to you by Facebook, the place to build
your brand in a mobile-first world. Learn more at Facebook.com/VideoCreativity.

Timestamps: 02:00: Subway's new ad is here to say, 'How do you do, fellow kids!'
| 08:15: The fate of Fearless Girl | 12:00: Ad Worth Watching: Diesel opens a
knockoff Diesel store called Deisel | 20:20: Our Media Agencies of the Year (and
why they won)

EP 79

71 - BRILLIANT AD HACKS

PLAY
49 minutes
February 12, 2018

Can the limitations of ads also be opportunities? This week, we look at how some
of today's most clever advertisers turn skippable ads, silent autoplay and more
into creative new ways of telling a story.

Sponsor: This week's episode is brought to you by Accenture Interactive. See how
they're creating greater experiences at AccentureInteractive.com.

Timestamps: 1:30: The Lady Doritos dust-up | 10:00: Tesla's free (or $90M) trip
into space | 15:45: Ads Worth Watching - Old Spice gets fragrant | 27:30:
Creative ad hacks, from Geico to Captain Obvious.

EP 78

70 - BEST OF THE SUPER BOWL: TIDE, AUSTRALIA AND MORE

PLAY
41 minutes
February 6, 2018

Like a surprisingly inescapable David Harbour, Adweek's writers and editors are
back to weigh in on the best, worst and weirdest ads of this year's Super Bowl.
Join us as we talk Tide ads, the Crocodile Dundee reboot that wasn't, Ram's MLK
controversy and lots more.

Sponsor: Adweek Ignite is the ultimate event for brand marketing decision makers
to find their next solution providers. Don't miss it March 19-21, 2018, in Las
Vegas. Learn more at Adweek.com/Ignite

EP 77

BONUS - GERRY GRAF TALKS SUPER BOWL ADS

PLAY
35 minutes
January 31, 2018

Few advertising creatives know the game of Super Bowl advertising better than
Gerry Graf. The founder and chief creative officer of Barton F. Graf has made
more than 10 spots for the Big Game over the years. Ahead of Sunday's Super Bowl
LII, Adweek's Tim Nudd sat down with Gerry to hear some of his war stories, tips
for making a great spot, and some of his favorite Super Bowl ads ever.

EP 76

69 - SUPER BOWL AD PREVIEW 2018

PLAY
53 minutes
January 29, 2018

If you only watch the Super Bowl for the ads, we've got the podcast for you. Our
panel of writers and editors prepares you for this year's most notable spots
(that we know of).

Sponsor: Adweek Ignite is the ultimate event for brand marketing decision makers
to find their next solution providers. Don't miss it March 19-21, 2018, in Las
Vegas. Learn more at Adweek.com/Ignite

Timestamps: 02:25: The XFL is coming back, more than 17 years after its bungled
debut. | 10:20: Burger King's flame-grilled take on net neutrality | 20:20: Your
complete Super Bowl LII ad preview

EP 75

68 - STORYTELLING, SUPER BOWL AND DILLY DILLY

PLAY
50 minutes
January 22, 2018

Stop digging through historical records for portraits of the immortal Keanu
Reeves, because we've got tons of Super Bowl ad updates and our annual
storytelling honors, the Arc Awards. We also (finally) weigh in on Bud Light's
new viral mantra, "Dilly Dilly."

Sponsor: This week's episode is brought to you by Accenture Interactive. See how
they're creating greater experiences at AccentureInteractive.com.

Timestamps: 2:00: All the Super Bowl ad updates you need to know (and several
you probably don't). | 23:10: Let's talk "Dilly Dilly." | 32:30: Adweek's 2018
Arc Award winners for best storytelling

EP 74

67 - INFLUENCER WOES | NEWSFEED NIGHTMARES | PEEVERTISING

PLAY
44 minutes
January 16, 2018

Take a break from peeing on Ikea ads and join us for a discussion of Facebook's
big newsfeed changes, this year's Super Bowl and the good, bad and
apology-worthy of video influencers like Logan Paul.

Timestamps: 02:00: Facebook's newest newsfeed shift | 14:05: The state of Super
Bowl ads | 18:50: Ikea's ad to pee on | 24:15: Are influencers a good investment
for marketers?

This week's panel: David Griner, host Tim Nudd, Creative Editor Sami Main,
Social Editor Tim Carmody, Senior Tech Reporter

EP 73

66 - PREDICTING 2018 TECH AND REDEFINING DTF

PLAY
44 minutes
January 8, 2018

Adweek's writers and editors are DTFreely discuss what we expect from CES and
how we feel about OkCupid's new "DTF" ad campaign. We also talk about the
resolution of an anti-gay discrimination case in the agency world and former
Adweek editor Michael Wolff's high-profile new book about the Trump campaign.

Timestamps:

1:15: Omnicom settles anti-gay discrimination lawsuit | 11:00: Michael Wolff's
marketing masterstroke with Fire and Fury | 18:25: OkCupid gets DTF in new
campaign from W+K New York | 24:55: CES predictions and analysis with Adweek's
tech team

EP 72

65 - TRENDS THAT SHAPED 2017

PLAY
59 minutes
December 18, 2017

It's been a looong year, and this week we're looking back on the trends, events
and work that defined 2017 in the worlds of marketing and technology.

Sponsor: This week's episode is brought to you by Accenture Interactive. Visit
AccentureInteractive.com to learn more.

Timestamps: 1:30: The $4 billion U.S. Army review has been "irreparably
compromised," according to concerned DoD employees | 7:05: Disney is acquiring
21st Century Fox | 14:30: The year's best outdoor ads | 24:00: The year's best
print ads | 31:30: The trends that shaped 2017

EP 71

64 - BEST ADS OF THE YEAR

PLAY
58 minutes
December 12, 2017

There's a lot to unpack this week, first in the news of a major agency creative
chief's firing due to sexual assault allegations, then in the newly announced
Golden Globe nominations and finally in our annual round of the 10 Best Ads of
the Year.

Timestamps: 01:15: Martin Agency's CCO is out after multiple harassment
allegations | 16:25: Golden Globe nominations | 22:10 The 10 Best Ads of the
Year

EP 70

63 - OUR AGENCIES OF THE YEAR

PLAY
60 minutes
December 5, 2017

Who were the year's top agencies in the U.S. and around the world? This week, we
reveal the honorees in Adweek's annual selection of the year's most iconic ad
firms. We also talk about the week's news and ads you won't want to miss.

Timestamps: 1:10 - Will high-profile harassers drive even more viewers away from
TV news? | 8:40: CES takes heat for its all-male keynote lineup | 15:00: CVS
looks to buy Aetna | 17:25: Spotify is back with more clever data hilarity |
26:10: A post-apocalyptic Christmas ad worth watching | 31:50: U.S. Agency of
the Year | 41:00: Global Agency of the Year | 47:15: Breakthrough Agency of the
Year | 52:10: International Agency of the Year

EP 69

62 - STAR WARS STORYTELLING | CHALLENGER BRANDS

PLAY
55 minutes
November 20, 2017

Got Star Wars fatigue? We did, too, until a great EA ad this week. We discuss
that, as well as other fun new ads, including Volvo and the Spanish Lottery. We
also look at digital media's difficult week, and run down our new digital
feature package on challenger brands.

Sponsor: This week's episode is brought to you by Accenture Interactive. Learn
more at AccentureInteractive.com.

Timestamps: 1:55: A tough week for digital media. | 6:25: Cards Against
Humanity's latest holiday stunt. | 10:33: Strategy magazine's 2017 Agency of the
Year parody videos. | 20:10: Volvo wraps up its nonlinear storytelling trilogy.
| 25:41: BBH's great ad for Star Wars Battlefront II. | 32:57: Long-form love
for Lowe's escape room and the Spanish Lottery's latest Xmas ad. | 34.42: All
about challenger brands in television, beauty, travel and more.

EP 68

61 - KFC CONSPIRACY THEORIES | L.A. BRAND STARS

PLAY
50 minutes
November 12, 2017

Follow the money, herbs and spices as we connect the threads behind KFC's recent
Twitter stunt, which seems to have fired up the conspiracy theorist corners of
the internet. We'll also look at the week's best ads and Adweek's new list of
Los Angeles Brand Stars honorees.

Sponsor: This week's episode is brought to you by Accenture Interactive. Learn
more at AccentureInteractive.com.

Timestamps: 3:15: Delving deep into KFC conspiracy theories. | 15:35: Adweek's
Los Angeles Brand Stars | 23:10: Does John Lewis' 2017 Christmas ad deliver? |
30:40: Google and Samsung get creative for their new phones | 35:10: North
Face's freestyle skiing masterpiece | 38:30: Jimmy Kimmel and late night's moral
compass.

EP 67

60 - TIM AND ANGELA'S FAVORITE ADS OF THE WEEK

PLAY
41 minutes
November 4, 2017

With David and Kristina away, Tim goes rogue and ditches our usual format to
spend the hour chatting with Angela about the best (and worst) ads of the week,
from Ikea's great preroll ads to the virtues (or not) of "friendly"
cease-and-desist letters.

Timestamps: 2:17: Ikea's preroll ads | 10:30: Alo House's short film | 20:52:
Hornbach's DIY anthem for women | 26:30: Friendly cease-and-desists letters |
34:14: Little Rock says no to Amazon HQ2.

EP 66

59 - ALL THINGS ARE STRANGER THINGS | THE YEAR'S TOP PUBLISHERS

PLAY
58 minutes
October 30, 2017

In this week's spoiler-free episode, we're talking about the marketing blitz
behind Stranger Things, Season 2, along with our annual Publishing Hot List
tallying the year's top sites and magazines.

Timestamps: 1:00: McDonald's massive media account is up for grabs | 8:00:
Stranger Things stunts, Snapchat lenses and other partnerships | 18:25: Burger
King broils Ronald McDonald again | 20:45: Under Armour's surprising new star
athlete | 27:40: Haunted masks and other Halloween ads | 31:25: Adweek's
Publishing Hot List for 2017

EP 65

58 - SECRETS OF MODERN STORYTELLING

PLAY
57 minutes
October 23, 2017

Long form? Short form? Molly Wilkof and Zoe Kessler are two of today's best at
both, creating the ultra-brief "Yes Good" tagline for Emerald Nuts and a
compelling new narrative campaign for dating app Hinge. This week, the creative
duo from agency Barton F. Graf joins the Adweek team to talk about the
challenges and rewards of modern storytelling in marketing. And, of course,
we'll catch you up on the week's news and ads worth watching.

Timestamps: 2:05: JWT's ex-CEO reappears in a new role amid an ongoing
discrimination lawsuit. | 9:00: Nielsen is finally measuring Netflix, but the
streaming giant is not pleased. | 15:15: Burger King takes on bullying. | 22:30:
Will Ferrell indulges in too much screen time at dinner. | 29:40: Molly Wilkof
and Zoe Kessler share their secrets for modern storytelling.

EP 64

57 - THE YEAR'S TOP MARKETERS | WOMEN BOYCOTT TWITTER

PLAY
54 minutes
October 16, 2017

Adweek's writers and editors are back to talk about the Brand Genius class of
2017, our annual roster of the year's top marketers. We also talk about Dove's
accidental racism, the call for a female boycott of Twitter and criticisms of
WPP playing both sides of the gun-control debate.

EP 63

56 - YOUNG INFLUENTIALS | FALL OF FEARLESS GIRL?

PLAY
57 minutes
October 9, 2017

It's time to honor some of the top talent under 40 in marketing, media in tech
as Adweek unveils 2017's Young Influentials. We've even got one in the house:
Bennett D. Bennett, BBDO copywriter, joins our editors and writers for a
discussion of key influencers like multitalented HBO star Issa Rae. We also talk
about the shadow cast over Fearless Girl with news that the client's parent
company must pay $5 million for gender inequality.

Timestamps: 1:10: Can Fearless Girl's legacy endure the client's new PR debacle?
| 12:45: How Las Vegas' messaging shifted after disaster | 20:40: Jackson Hole
channels Charlie Chaplin | 27:55: Volkswagen gets real about family | 36:10:
Issa Rae and 2017's other Young Influentials.

EP 62

55 - WHY BRANDS ARE GOING BIG ON EXPERIENTIAL MARKETING

PLAY
60 minutes
October 2, 2017

Step into our artisanal gourmet pop-up storefront, because this week, Adweek's
editors are talking about experiential marketing and why brands are going big on
real-world activations. We're also looking back at Advertising Week New York,
debating ad award shows (again) and talking about the monetized nightmare
hellscape of subway riding.

Sponsor: NPR One. Visit npr.org/sponsorship to learn how your brand can connect
with NPR One listeners.

Timestamps:

01:38: Video ads are coming to the subway. :( | 07:36: WPP tightens the screws
on Cannes Lions and Eurobest | 14:35: Advertising Week NY recap | 25:15: Audi
and BBH London send in the clowns | 28:25: Droga5 creates a second brain for
MailChimp | 32:40: Netflix lets you build a drug cartel in Facebook Messenger |
36:45: Why experiential marketing is so hot right now, and who's doing it well

EP 61

54 - ADVERTISING WEEK PREVIEW | FALL TV PICKS | INGENIOUS PRINT

PLAY
44 minutes
September 24, 2017

Fall TV is back! Print ads are back! Advertising Week NY is back! That means our
panel of Adweek writers and editors has plenty of trends, topics and trash fires
to talk about this week. Let's dive in. Sponsor: NPR One. Visit
npr.org/sponsorship to learn how your brand can connect with NPR One listeners.

Timestamps: 01:15: Fall TV preview—we preview the season's best and worst new
shows | 16:35: Snowbird ski resort turned one-star reviews into a five-star ad
campaign | 20:35: L.L. Bean's print ad that can only be seen outside | 24:30:
Advertising Week NY kicks off, and we look at the trends and topics that'll
dominate the week.

EP 60

53 - APPLE VS. THE AD WORLD | REINVENTING THE MEDIA PLAN

PLAY
45 minutes
September 20, 2017

Grab an Emmy in one hand and a Media Plan of the Year trophy in the other,
because it's time for Adweek's weekly podcast. We're talking about Apple's shift
against ad tracking, the year's most innovative media plans and how Hulu and
Netflix eclipsed Amazon at the Emmys.

Timestamps:

01:35: Apple faces backlash from the ad industry over tracking limitations |
09:00: Hulu wins big at the Emmys | 15:25: Errol Morris (and son) created 56 ads
for one campaign | 23:00: TV's doctors are back (with Doogie Howser) for Cigna |
27:35: 2017's Media Plans of the Year

EP 59

52 - IPHONE X | MARKETING + INVENTION | FEARLESS GIRL'S IMPACT

PLAY
59 minutes
September 13, 2017

Please hold this podcast to your face as we scan your identity, then we'll get
into our discussion of the new iPhoneX, this year's inventive marketing ideas
being honored by Project Isaac and the client impact of Fearless Girl.

Timestamps: 0:45: Apple's big announcements | 13:45: Panel introductions |
15:10: Fearless Girl's impact for the client | 22:25: Bumble's brilliant
catfish-roasting food truck | 28:00: Lyft rides back to the 1800s with Jeff
Bridges | 34:35: Halo Top creates the year's creepiest ice cream ad | 39:50:
Project Isaac and the year's most inventive marketing

EP 58

51 - DIGITAL AT A CROSSROADS | DMEXCO | BRAND GENIUSES OF 2017

PLAY
46 minutes
September 6, 2017

Digital advertising is facing an ultimate moment of truth just as marketers and
ad tech leaders gather for Dmexco, one of the industry's largest events. This
week, we look at the issues expected to be debated in Cologne, we run down
Adweek's 2017 Brand Genius honorees as the year's best marketers, we talk about
the revival of LinkedIn, and we check out the week's best ads.

Topics and timestamps:

This week's episode is sponsored by The Trade Desk. With your audience on every
device under the sun, it’s a good thing your media buy can stay under one roof
at The Trade Desk. Learn more at TheTradeDesk.com.

EP 57

50TH EPISODE SPECIAL: WE ANSWER YOUR QUESTIONS

PLAY
46 minutes
August 30, 2017

This week we take a break from news and trends to answer YOUR questions—about
advertising, about Adweek, about tech, you name it. This week's panel: • David
Griner, Adweek director of digital initiatives • Stephanie Paterik, Adweek
managing editor • Kristina Monllos, Adweek senior editor

Time stamps for questions: 01:15: "Is subliminal advertising still a thing?" |
05:50: "Will Adweek move into the UK?" | 08:00: "What is programmatic
advertising?" | 11:35: "What is the best way to get on an agency creative team?"
| 19:00: "Will you log times in episode descriptions?" (Done.) | 19:55: "Will
Adweek create a daily podcast?" | 20:40: "Should you work in an agency before
starting one?" | 23:00: "What does the future hold for the 30-second spot?" |
28:00: "What are major differences between Gens X, Y and Z?" | 32:10: "What's
the future of brick-and-mortar businesses?" | 38:00: "What have you learned from
podcasting?"

EP 56

49 - FALL TV PREDICTIONS | ECLIPSE EXPLOITATION | NFL RATINGS WOES

PLAY
56 minutes
August 24, 2017

Yay, it's time for TV to get good again, and we've gathered some of Adweek's top
TV experts to weigh in on the outlook for fall and 2018. We also talk about the
NFL's ratings decline, how marketers embraced the eclipse and the newest ads
worth watching.

This week's panel: • David Griner, Adweek director of digital initiatives • Tim
Nudd, Adweek creative editor • Aneya Fernando, Adweek digital projects manager •
Jason Lynch, Adweek senior TV editor

EP 55

48 - MARKETING TO MILLENNIAL PARENTS | WINDEX GETS WEEPY | HOW TO RIG A BID

PLAY
55 minutes
August 16, 2017

Cuddle up with your fur baby and get ready for an in-depth look at the parenting
habits and trends among millennial parents. This week, Adweek's panel of editors
also looks at Trump's CEO fallout, how agencies rig production bigs and how
EnergyBBDO made a tear-jerker of an ad for...Windex.

This week's panel: • David Griner, Adweek director of digital initiatives •
Stephanie Paterik, Adweek managing editor • Kristina Monllos, Adweek senior
editor for brand marketing

EP 54

47 - TECH'S TOP TRENDS | AIRBNB UNDER ATTACK | ERROL MORRIS

PLAY
59 minutes
August 9, 2017

Yell at your smart home to dim the lights and silence the flying roomba, because
our podcast panel is back to talk about the hottest trends in marketing tech.
We'll also catch you up on Google's diversity debate, a hotel group's ad assault
on Airbnb, Dunkin' sans Donuts, the Bachelorette finale, our talk with film/ad
legend Errol Morris and more!

This week's sponsor: NPR One. Learn more about connecting your brand with NPR
One listeners at NPR.org/sponsorship

This week's panel is:

David Griner, Adweek director of digital initiatives Tim Nudd, Adweek creative
editor Lauren Johnson, Adweek senior tech editor Sami Main, Adweek digital media
reporter Marty Swant, Adweek tech reporter

EP 53

46 - CAN ADVERTISING DO GOOD? | HBO'S NEXT SHOWS | WHITE HOUSE CHAOS

PLAY
60 minutes
August 2, 2017

Is advertising a soulless den of carnivorous capitalism? Yes. But that doesn't
mean it can't occasionally accomplish a few good things. This week, Adweek's
panel of editors looks at how marketers have tried to advance social causes,
with mixed results. We also look at the week's best ads, the baffling chaos of
White House communications, HBO's programming announcements and much more.

This week's panel: • David Griner, Adweek Director of Digital Initiatives • Tim
Nudd, Adweek Creative Editor • Kristina Monllos, Adweek Senior Editor, Brand
Marketing • Chris Ariens, Adweek Media Editor

EP 52

45 - THE NEXT HOT JOBS | SUBWAY'S SLUMP | TACO LYFT

PLAY
46 minutes
July 26, 2017

Activate Taco Mode in your Lyft (or just go buy a taco like a sucker) and then
settle in for a fun chat about the next hot jobs in digital marketing, the
week's best ads, the pain of pivoting to video and much more on Adweek's
podcast.

EP 51

44 - WHEN BRANDS BITE BACK | DUCKTALES | CHICAGO DOG SAUCE

PLAY
57 minutes
July 19, 2017

Delta vs. Ann Coulter. Reebok vs. Trump. Square vs. ... a fart sandwich? Brands
are increasingly willing to stand up to critics, politicians and trolls in
social, so this week we look at the growing trend of Twitter clapbacks. We also
talk about the return of DuckTales, the best ads of the week and Chicago's new
"alternative" to ketchup.

EP 50

43 - THE BEST ADS OF THE YEAR (SO FAR)

PLAY
58 minutes
July 12, 2017

There have just been too many good ads (and "probably ads") in 2017 to wait
until the end of the year, so we're pausing to recap all the best work from the
first six months. We also talk about brands with millennial loyalty, learn about
a "Ghost Store" letting you experience a moment of eternity, and get an update
on the legal case against Dentsu over an allegedly overworked employee's
suicide.

EP 49

42 - WHAT WON IN CANNES | THE PUBLICIS PULLOUT | TOP WOMEN IN SPORTS

PLAY
60 minutes
June 28, 2017

We're back from the Cannes Lions, and we're looking back at the biggest winners
and controversies of the annual advertising festival. We also look at Adweek's
annual list of the most powerful women in sports, Publicis' decision to stop
entering award shows for a year and lots more.

EP 48

CANNES QUICKIE: DIVERSITY, GENDER AND THE QUEST FOR STAR TALENT

PLAY
18 minutes
June 23, 2017

In our last dispatch from the Cannes Lions, we're joined by Sophie Worth,
recruiter for Wieden + Kennedy Amsterdam. She explains how agencies can get
serious about diversity and gender balance, while also turning today's best
young talent into tomorrow's leadership.

EP 47

CANNES QUICKIE: WHAT THE DJ'S REALLY THINKING

PLAY
15 minutes
June 22, 2017

We're at the Cannes Lions, where DJ Mick Batyske is in high demand. He's been
running parties for the likes of Twitter, Pinterest and Nielsen, but he made
time to sit down with Adweek and talk about the unique demands of DJing a brand
party.

EP 46

CANNES QUICKIE: THE SECRET LIFE OF AWARD JURORS

PLAY
22 minutes
June 21, 2017

The always candid Y&R Global CEO David Sable joins our podcast from the Cannes
Lions to talk about what really happens in the judging rooms of Cannes and other
award shows. Find out how so many huge talents and egos work together behind
closed doors.

EP 45

CANNES QUICKIE: IRA GLASS ON PODCASTS AND ADS

PLAY
18 minutes
June 20, 2017

The godfather of podcasting joins us for a special dispatch from the Cannes
Lions, where he's been trying (with limited results) to convince brands and
agencies to invest in podcast advertising. Joins us as we talk podcast trends
and the general weirdness of Cannes.

EP 44

CANNES QUICKIE: AIRBNB'S CONTENT PHILOSOPHY

PLAY
13 minutes
June 19, 2017

We're at the Cannes Lions festival in France, where we sat down with Airbnb
global head of production Rachel Holbrook to talk brand values, flexible content
and what she learned transitioning from Coca-Cola to the agile startup world.

EP 43

41 - CANNES PREDICTIONS | CREATIVE 100 | CHICAGO SPOTLIGHT

PLAY
58 minutes
June 14, 2017

It's nearly time for the Cannes Lions, the Oscars of advertising, so Adweek's
panel of editors and writers looks at this year's front runners. We also talk
about our annual Creative 100, a list of today's most creative professionals,
and our spotlight on Chicago's marketing, cultural and tech communities.

This week's episode is brought to you by The Trade Desk. Learn more at
TheTradeDesk.com.

EP 42

40 - GEENA DAVIS AND DISRUPTIVE WOMEN | AD BLOCKALYPSE | CABLE NEWS

PLAY
51 minutes
June 7, 2017

This week, Adweek profiled 37 women disrupting the marketing, media and tech
industries, and we've got staff writer Kristina Monllos on the podcast to tell
us more about her conversation with our iconic cover star, Geena Davis. We also
talk about the ominous future of ad blocking for publishers, how Motel 6 is
keeping it lit for you and why cable news ratings are so bonkers.

EP 41

39 - ADVICE FOR GRADS | SELF-SKIPPING ADS | SWEDEN FOR RENT

PLAY
53 minutes
May 24, 2017

Self-driving cars! Self-skipping ads! And now a self-listening podcast! Simply
hit play, walk away, and we'll do the rest. In this week's Adweek podcast, we
share advice for graduates going into marketing and media, discuss Ford's
dramatic executive overhaul and decide whether we want to sleep on Sweden's
couch.

EP 40

38 - MCDONALD'S & SKITTLES PULL ADS | ROSEANNE RETURNS | NBC DOMINATES

PLAY
42 minutes
May 17, 2017

"Mum, what was Adweek's podcast like?" "Oh it was big and cuddly, tall as a
house, never scruffy, and packed with great info about this week's most
controversial ads, the return of 1990s ABC hit Roseanne and all the other
surprising announcements from TV networks at this year's upfronts." "Oh....OK."

EP 39

37 - KFC'S EROTIC FICTION | CARTER'S NUGGS | MEDIA ALL-STARS

PLAY
56 minutes
May 10, 2017

Like a world-weary, ruggedly handsome Colonel Sanders fleeing his mysterious
past, our podcast panel is back to explore the week's most interesting marketing
moments. This week, Adweek's editors and writers talk about Carter finally
getting his nuggs from Wendy's, Nike's ambitious effort to break a marathon
record, our Oreo flavors of choice and this year's roster of Media All-Stars.

EP 38

36 - ELISABETH MOSS, HANDMAIDS & HULU | DUMPSTER FYRE | DOMINO'S GEEKERY

PLAY
56 minutes
May 3, 2017

Join us for a VIP, life-changing experience on a podcast once owned by Pablo
Escobar. This week, we discuss the Fyre Festival fiasco, Adweek's Elisabeth Moss
interview, Domino's new ordering innovation, Trump's declining tweet engagement,
Heineken's social experiment and much more.

EP 37

35 - 2017'S MOST POWERFUL EXECS | SHEA MOISTURE BACKLASH | NYT ADS

PLAY
58 minutes
April 26, 2017

Feel the POWER as Adweek's panel of writers and editors recaps our annual Power
List of the top 100 marketing, media and tech executives. We'll also talk about
why Shea Moisture is in hot water, what's happened since Bill O'Reilly's exit
from Fox News and why we're fans of Darren Aronofsky's new ads for The New York
Times.

EP 36

34 - CAN MTV RISE AGAIN? | BK'S GOOGLE HOME HACK | PANDORA VS. SPOTIFY

PLAY
47 minutes
April 19, 2017

OK Google, tell me about this week's episode of Adweek's podcast. "It features
discussions of how Burger King is invading me, your innocent Google Home device.
Adweek's editors and writers also debate MTV's chances under a new corporate
president, Pandora's new on-demand option and Facebook's efforts to appease
users and advertisers."

EP 35

33 - UNITED'S PR CRISIS | SPOTLIGHT ON ATLANTA | S-TOWN STATS

PLAY
50 minutes
April 12, 2017

Attention passengers, we've overbooked this podcast with too much topical
content, so unfortunately we'll need to forcibly re-accommodate a random
listener. On this episode, Adweek's editors and writers talk United's drag-out
social disaster, the lessons of S-Town and all the cool things happening in the
modern brand Mecca of Atlanta.

EP 34

BONUS: PEPSI'S BAFFLING AD DISASTER

PLAY
16 minutes
April 5, 2017

What was Pepsi thinking? Its new long-form ad, featuring Kendall Jenner as a
soda-carrying savior for social injustice, was an immediate disaster and is
already being described as one of the worst ads ever. In this quick bonus
episode, we talk about what happened, why it was such a stinker and what kind of
lingering damage Pepsi may have done to its brand.

EP 33

32 - NEW POLITICAL POWER PLAYERS | CARL'S JR. GROWS UP | BILL O'REILLY BACKLASH

PLAY
54 minutes
April 5, 2017

Who are the media world's new pundits and personalities worth following? In this
week's episode, Adweek's writers and editors break down our list of 2017's
Political Power Players, debate the Carl's Jr anti-cleavage ad and recap this
year's best April Fools' brand pranks. We also talk about advertisers fleeing
Bill O'Reilly's show after new sexual harassment claims came to light.

EP 32

31 - YOUTUBE'S AD WOES | LONDON'S GIANT BOOB | TECH-SAVVY CMOS

PLAY
53 minutes
March 28, 2017

Who are the most tech-savvy CMOs? How do you make a tequila cloud? Why does
London have a giant boob on a rooftop? All this and more shall be revealed in
this week's installment of the Adweek podcast.

EP 31

30 - THE DIGITAL HOT LIST | FERRIS BUELLER 2017 | WORK-LIFE IMBALANCE

PLAY
52 minutes
March 22, 2017

What are the hottest apps, tech brands and gadgets of 2017? Adweek's writers and
editors unveil our 2017 Digital Hot List and discuss the agency world's
dangerous addiction to overwork. We also stop and look around so we don't miss
Domino's homage to Ferris Bueller.

EP 30

29 - SXSW | DON DRAPER WINS HEINZ | FEARLESS GIRL

PLAY
52 minutes
March 14, 2017

Like the Heinz Ketchup to your naked french fries, Adweek's podcast panel is
back to make your week complete. Our panel of editors and writers talks SXSW,
Don Draper's long-awaited pitch win and our favorite moments from International
Women's Day.

EP 29

28 - MOBILE TRENDS | DENNY'S DANK MEME | COKE'S PANSEXUAL EXCELLENCE

PLAY
54 minutes
March 8, 2017

Mobile World Congress is over, and International Women's Day is here, so
Adweek's panel of writers and editors have a lot to talk about this week. We'll
look at Denny's record-setting memeness, Coke's best ad in a long while and why
tequila is the perfect drink for the end of the world.

EP 28

27 - IS SNAPCHAT STILL COOL? | BURGER KING IS BURNING | AGENCIES 3.0

PLAY
55 minutes
March 1, 2017

From Burger King's (possibly too) hot new ad campaign to Snap Inc's pending IPO,
Adweek's panel of editors and writers has a lot to discuss this week. We'll look
at the top news in marketing, media and tech, then let you know which ads are
actually worth watching this week. We'll also talk about how marketers are
trying to understand the American heartland after President Trump's surprising
victory and which agencies are pioneering new business models.

EP 27

26 - ACADEMY AWARDS POST-MORTEM | WALMART | NEW YORK TIMES

PLAY
25 minutes
February 27, 2017

Well that was certainly an ending. The Adweek crew discusses the Academy Awards,
advertising during the ceremony from brands like Walmart and Samsung, as well as
Droga5's notable spot for the New York Times, in a bonus episode!

EP 26

25 - THE MOBILE ISSUE | 2017'S BEST AD SO FAR | UBER'S WOES

PLAY
60 minutes
February 23, 2017

Adweek's Mobile Issue is out this week. On the podcast, we talk about the
evolution of Pokemon Go and our list of Mobile Innovators. We also look at
Uber's latest big PR headache, and deconstruct Wieden + Kennedy's great new
short film for The Atlantic starring Michael K. Williams.

EP 25

24 - JOHN OLIVER'S AD SCHEME | MEDIA AGENCIES OF THE YEAR | ADVICE FOR AD
STUDENTS

PLAY
57 minutes
February 15, 2017

Adweek's annual list of the top media agencies is out, and our panel of editors
and writers is here to walk you through this year's picks. We also look at John
Oliver's plan to put ads right in front of Donald Trump, why Maker Studios is
dropping YouTube megastar PewDiePie and how Under Armour responded to claims its
CEO is siding too much with the new president.

EP 24

23 - TWITTER VS. TROLLS | SUPER BOWL POST-MORTEM | GEICO

PLAY
51 minutes
February 7, 2017

We exorcise our last Super Bowl demons by talking about the Big Game's ratings,
the lingering weirdness of Snickers and Lady Gaga's halftime-energized sales
boost. Our expert panel of Adweek writers and editors also chats about Twitter's
new anti-troll features and trailers for Stranger Things and Iron Fist. In this
week's Ads Worth Watching, we talk Geico, Cars Against Humanity and Tom Brady.

EP 23

BONUS: THE BEST AND WORST SUPER BOWL ADS

PLAY
51 minutes
February 6, 2017

Super Bowl LI is in the books, and Adweek's podcast panelists have assembled for
a special episode about the best and worst Big Game ads of 2017. This week's
episode is brought to you by Deloitte Digital. Get to know the world’s first
Creative Digital Consultancy: http://www.deloittedigital.com/us/

This episode was also brought to you by Neustar. Check out their playbook for
marketers at http://neustar.biz/playbook

EP 22

22 - SUPER BOWL PREVIEW | THE NEW ADWEEK.COM | IMMIGRATION

PLAY
55 minutes
February 1, 2017

The Super Bowl is nearly here, and Adweek's panel of editors and writers are
back to highlight the ads worth watching for. We also talk about the relaunch of
Adweek.com and how brands responded to Donald Trump's controversial executive
order on immigration.

This week's episode is brought to you by Deloitte Digital. Get to know the
world’s first Creative Digital Consultancy: http://www.deloittedigital.com/us/

This episode was also brought to you by Neustar. Check out their playbook for
marketers at http://neustar.biz/playbook

EP 21

21 - TONS OF TV NEWS | BRANDS VS. TRUMP | OSCARS

PLAY
54 minutes
January 25, 2017

Adweek's television reporter is back from 14 long days at the industry's annual
winter showcase, and he has lots of news on your favorite (and soon-to-be
favorite) shows. Plus our panel talks Oscar nominations, brand backlash against
Trump, a super-freaky horror movie stunt and much more.

EP 20

20 - BRAND BACKLASH | THE ARC AWARDS | GUS FRING REBORN

PLAY
57 minutes
January 19, 2017

Grab a bucket of Los Pollos Hermanos and settle in for this week's Adweek
podcast, where we're talking about our new Arc Awards (including the winners), a
new study of brands whose reputations took a dive in 2016 and this week's ads
worth watching.

EP 19

19 - BEST TV | BEST CANNIBAL DIETS | BEST OF CES

PLAY
48 minutes
January 12, 2017

After the Golden Globes, CES and Television Critics' Association Winter Press
Tour, there's a lot for our panel of Adweek editors and writers to talk about
this week. Join us as we recap a big week in TV, tech and cannibalism-themed
advertising.

EP 18

18 - CES 2017 | MEGYN KELLY | JOLLY GREEN GIANT

PLAY
52 minutes
January 5, 2017

Like a questionably sexy emerald giant pushing veggies across your table, the
Adweek editors and writers are back to bring you news and insights from the
Consumer Electronics Show in Las Vegas. We'll talk about trends to watch for,
along with news about Megyn Kelly's new gig and this year's Super Bowl
advertisers.

EP 17

17 - THE YEAR'S TOP TRENDS | HOLIDAY ROUNDUP | CARRIE FISHER

PLAY
59 minutes
December 29, 2016

This week we're looking back at the trends in creativity, media and tech that
shaped 2016. We also talk about the far-too-soon passing of Carrie Fisher and
discuss more of the week's news.

EP 16

16 - BEST ADS OF THE YEAR | GOLDEN GLOBES | TIME PERSON OF THE YEAR

PLAY
59 minutes
December 14, 2016

Join us as we count down the 10 best ads of 2016! Our panel of Adweek writers
and editors also talks about the new round of Golden Globe nominations and
Time's polarizing pick of Donald Trump as Person of the Year.

EP 15

15 - AGENCIES OF THE YEAR | THE ULTIMATE AD TWIST | BRAND BOYCOTTS

PLAY
59 minutes
December 7, 2016

We unveil our three Agencies of the Year, debate the effectiveness of boycotting
your former advertisers and look at some of the week's best ads, including an
incredible spot with a blood-chilling twist. Join Adweek's panel of writers and
editors for our weekly discussion of all things marketing, media, tech and pop
culture.

EP 14

14 - THE HOT LIST | CABLE FOR CORD CUTTERS | WES ANDERSON

PLAY
57 minutes
November 30, 2016

What were the hottest apps, TV shows, magazine covers and personalities of 2016?
Our panel runs down Adweek's annual Hot List, along with the week's best ads
(including Wes Anderson's return to marketing, this time for H&M). We also talk
about AT&T's new TV package for cord cutters, Casey Neistat's new CNN gig and
lots more.

EP 13

13 - HOLIDAY ADS 2016 | TRUMP AND BRANDS | SNAPCHAT'S SPECTACLES

PLAY
65 minutes
November 16, 2016

It's only the middle of November, but we're already deluged with holiday ads.
Our panel of experts sifts through this year's feel-good spots to find the real
gems (and the lumps of coal). We also talk about how brands and agencies might
respond to a Trump presidency in their targeting and messaging, and we discuss
Facebook's rotten week as well as the colorful launch of Snap Inc.'s Spectacles.

EP 12

12 - ELECTION ANGST | THE ADWEEK 50 | LEGAL POT

PLAY
45 minutes
November 9, 2016

Trump's the new U.S. president, and a few more states have made it legal to
smoke marijuana. Oddly enough, those two aren't directly related. Our panel of
Adweek editors talk about these ballot results, along with the Adweek 50, our
annual list of the real power players behind today's top marketers and
media outlets. Check out this week's episode for all that, plus the week's best
ads.

EP 11

11 - RIP VINE | CREATIVE SIDE JOBS | 3.5 HOURS OF SCOTCH

PLAY
51 minutes
November 2, 2016

We memorialize the loopy candle in the wind that was Vine, then move on to more
positive news like the week's best ads, our fascinating conversation with
#BlackLivesMatter icon DeRay Mckesson and the joys of having an awesome creative
side job.

Big thanks to MailChimp for sponsoring this week's episode. And don't forget you
can reach us any time at podcast@adweek.com

EP 10

10 - BRAND GENIUSES | PRESIDENT SCHWARZENEGGER | #OPTOUTSIDE (AGAIN)

PLAY
51 minutes
October 26, 2016

Who are this year's top brand marketers? And would Arnold Schwarzenegger run for
president if he could (spoiler: yes). Adweek's panel of writers and editors is
back to talk about our annual Brand Genius issue, along with the return of REI's
#OptOutside, annoying drones, why marketers love being called f*ckfaces and our
favorite ads of the week.

EP 9

9 - BRANDS AND GENDER | JET.COM | TRUMP: FRUGAL OR FOOLISH WITH ADS?

PLAY
55 minutes
October 19, 2016

It's one of the biggest weeks of the year for marketers, with the ANA Masters of
Marketing conference underway. So our panel of Adweek editors and writers is
talking retail, gender shifts and the rise of Jet.com. We also chat about
Trump's late arrival to the ad scene and Wieden + Kennedy's new leadership
shifts.

EP 8

8 - L.A. VS. NYC | SAMSUNG'S NOTE NIGHTMARE | DEBATE RATINGS

PLAY
55 minutes
October 12, 2016

Will Samsung's explosion problem drive the brand out of the smartphone game? How
many people watched the second presidential debate, and where? Is L.A. the next
great advertising city? Does New York smell like trash? Our panel of Adweek
editors and writers weighs in on all the week's weighty issues in marketing,
media, advertising and tech.

EP 7

7 - YOUNG INFLUENTIALS | REMEMBERING NOREEN | GOOGLE'S DEVICE BLITZ

PLAY
49 minutes
October 6, 2016

Who made Adweek's annual Young Influentials list of 40 power players under 40?
Our panel also talks about the slew of new Google devices coming to market, and
we reflect on the loss of our globally respected colleague, Noreen O'Leary, who
lost her battle to cancer at age 59.

EP 6

6 - ADVERTISING WEEK | THE FIRST DEBATE AND POLITICAL ADS | THE CLIO AWARDS

PLAY
58 minutes
September 29, 2016

It's Advertising Week in New York! In this week's episode, we chat about
sessions we went to (and moderated) and the industry trends everyone's been
talking about. We also talk about the first presidential debate, and how brands
(and an old sitcom) newsjacked it. And we run through some of the big winners
from Wednesday's Clio Awards.

EP 5

5 - FALL TV PREVIEW | EMMYS | BRANGELINA | APPLE AND JAMES CORDEN

PLAY
59 minutes
September 22, 2016

It's all about television this week, as Adweek TV reporter Jason Lynch and the
rest of our panel chat about the Emmys, as well as which new broadcast shows we
should (and shouldn't) be watching this fall. We also talk about new Apple and
Audi ads, the ubiquitous James Corden, and yes, whether the Brangelina split
really is the end of the world as we know it.

EP 4

4 - EXPLODING PHABLETS | SUBWAY CATS | MEDIA PLANS OF THE YEAR

PLAY
57 minutes
September 15, 2016

Can Samsung get past the Galaxy Note 7's teeny tiny explosion problem? Can
AdBlock Plus win back users who think it's a traitor for selling "acceptable"
ads? Can all subway ads (please) be replaced by cats? Our panel of Adweek
experts tackles these burning questions and looks over 2016's winners in our
Media Plan of the Year awards.

EP 3

IPHONE 7 | FACEBOOK VS. AD BLOCKERS | UNDER ARMOUR

PLAY
64 minutes
September 8, 2016

The new iPhone is here and it's ... shinier? Also, we ponder Cam Newton's
connection to Watership Down and debate Dos Equis' new, Franco-Spanish Most
Interesting Man in the World. Then we dig deep into Facebook's war with ad
blockers. Our theme music is by Home.

EP 2

AI VS. HUMANS | MCDONALD'S | AUDIO'S NEW GOLDEN AGE

PLAY
56 minutes
September 2, 2016

McDonald's has a new agency, Facebook Trending has new robot overlords, Stranger
Things is coming back, Pretty Little Liars is going away, and audio is the new
video. Adweek's David Griner, Kristina Monllos, Tim Nudd and Alfred Maskeroni
discuss it all, including the viral glory of sex with sandwiches.

EP 1

GAWKER | OLYMPICS | OSCAR ISAAC

PLAY
61 minutes
August 26, 2016

Should we celebrate or mourn the death of Gawker? Which Olympic ads were worth
watching? And IS Oscar Isaac still our boyfriend? Team Adweek tackles the
weighty issues of the world.

Hosted by

LUZ CORONA

Luz Corona is the community editor at Adweek.

REBECCA STEWART

Rebecca is Adweek's Europe brand editor.

Subscribe to this Podcast

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Personalised ads and content, ad and content measurement, audience insights and
product development

* SELECT PERSONALISED ADS

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Personalised ads can be shown to you based on a profile about you.

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* CREATE A PERSONALISED ADS PROFILE

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A profile can be built about you and your interests to show you personalised
ads that are relevant to you.

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* SELECT PERSONALISED CONTENT

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Personalised content can be shown to you based on a profile about you.

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* MEASURE AD PERFORMANCE

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The performance and effectiveness of ads that you see or interact with can be
measured.

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* MEASURE CONTENT PERFORMANCE

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The performance and effectiveness of content that you see or interact with
can be measured.

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* SELECT BASIC ADS

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Ads can be shown to you based on the content you’re viewing, the app you’re
using, your approximate location, or your device type.

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* APPLY MARKET RESEARCH TO GENERATE AUDIENCE INSIGHTS

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Market research can be used to learn more about the audiences who visit
sites/apps and view ads.

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* DEVELOP AND IMPROVE PRODUCTS

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Your data can be used to improve existing systems and software, and to
develop new products

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* CREATE A PERSONALISED CONTENT PROFILE

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A profile can be built about you and your interests to show you personalised
content that is relevant to you.

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USE PRECISE GEOLOCATION DATA

Use precise geolocation data

Your precise geolocation data can be used in support of one or more purposes.
This means your location can be accurate to within several meters.

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ACTIVELY SCAN DEVICE CHARACTERISTICS FOR IDENTIFICATION

Actively scan device characteristics for identification

Your device can be identified based on a scan of your device's unique
combination of characteristics.

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ENSURE SECURITY, PREVENT FRAUD, AND DEBUG

Always Active

Your data can be used to monitor for and prevent fraudulent activity, and ensure
systems and processes work properly and securely.

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TECHNICALLY DELIVER ADS OR CONTENT

Always Active

Your device can receive and send information that allows you to see and interact
with ads and content.

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MATCH AND COMBINE OFFLINE DATA SOURCES

Always Active

Data from offline data sources can be combined with your online activity in
support of one or more purposes

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LINK DIFFERENT DEVICES

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Different devices can be determined as belonging to you or your household in
support of one or more of purposes.

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RECEIVE AND USE AUTOMATICALLY-SENT DEVICE CHARACTERISTICS FOR IDENTIFICATION

Always Active

Your device might be distinguished from other devices based on information it
automatically sends, such as IP address or browser type.

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OTHER/UNKNOWN

Other/Unknown

These are cookies that we are in the process of classifying, together with the
providers of individual cookies.

BACK BUTTON PERFORMANCE COOKIES

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WE CARE ABOUT YOUR PRIVACY

We and our partners store and/or access information on a device, such as unique
IDs in cookies to process personal data. You may accept or manage your choices
by clicking below, including your right to object where legitimate interest is
used, or at any time in the privacy policy page. These choices will be signaled
to our partners and will not affect browsing data.

WE AND OUR PARTNERS PROCESS DATA TO PROVIDE:

Use precise geolocation data. Actively scan device characteristics for
identification. Store and/or access information on a device. Personalised ads
and content, ad and content measurement, audience insights and product
development. List of Partners (vendors)

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