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Submitted URL: https://get.sprig.com/t/103615/c/b2f8499a-cdb2-4d41-a5e0-80b067004935/NB2HI4DTHIXS643QOJUWOLTDN5WS6Y3VON2G63LFOJZS643R...
Effective URL: https://sprig.com/customers/square?sbrc=1kvSVSXdIvAcpslM_ELDKGg%3D%3D%24YJ_9jKDLH9qlLG2USB8jbQ%3D%3D
Submission: On March 02 via api from US — Scanned from DE
Effective URL: https://sprig.com/customers/square?sbrc=1kvSVSXdIvAcpslM_ELDKGg%3D%3D%24YJ_9jKDLH9qlLG2USB8jbQ%3D%3D
Submission: On March 02 via api from US — Scanned from DE
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* Why Sprig?
* Product
Solutions
* Evaluate
Conduct research with existing users as they experience your product
* Test
Frictionlessly test new product concepts with users
* Recruit
Source participants from your existing user base for research studies
* Sprig for Enterprise
Learn how the world's largest and fastest growing companies use Sprig
Features
* Targeting
Easily target users by specific actions or characteristics
* Analysis
Skip the most tedius aspects of research analysis
* Database
Manage user data and activity across your studies and recruiting efforts
* Integrations
Share insights across your entire tech stack
* Security
Protect user privacy and security to ensure compliance
* Customers
Customer Stories
* Square
A payments company learns from users throughout feature development to
ensure each launch hits the mark.
* Codecademy
An e-learning platform identifies new user goals and motivations to
increase conversion and activation.
* Shift
A marketplace increased response rates by 340% with contextual targeting
and delivery.
* See all customer stories
* Resources
Resources
* Blog
Everything you need to know about getting to know your customers.
* Documentation
The knowledge hub for installing and maintaining Sprig.
* Templates
Browse 75+ templates for inspiration or create your own
* Plans
* Sign In
* Get Started
* Why Sprig?
* Product
Solutions
* Evaluate
Conduct research with existing users as they experience your product
* Test
Frictionlessly test new product concepts with users
* Recruit
Source participants from your existing user base for research studies
* Sprig for Enterprise
Learn how the world's largest and fastest growing companies use Sprig
Features
* Targeting
Easily target users by specific actions or characteristics
* Analysis
Skip the most tedius aspects of research analysis
* Database
Manage user data and activity across your studies and recruiting efforts
* Integrations
Share insights across your entire tech stack
* Security
Protect user privacy and security to ensure compliance
* Customers
Customer Stories
* Square
A payments company learns from users throughout feature development to
ensure each launch hits the mark.
* Codecademy
An e-learning platform identifies new user goals and motivations to
increase conversion and activation.
* Shift
A marketplace increased response rates by 340% with contextual targeting
and delivery.
* See all customer stories
* Resources
Resources
* Blog
Everything you need to know about getting to know your customers.
* Documentation
The knowledge hub for installing and maintaining Sprig.
* Templates
Browse 75+ templates for inspiration or create your own
* Plans
* Sign In
* Get Started
SQUARE’S RESEARCH TEAM SCALES ITS IMPACT WITH SPRIG
A HIGH-PERFORMANCE USER RESEARCH TEAM SCALES ITS IMPACT WITH IN-THE-MOMENT
INSIGHTS TO INFORM PRODUCT DEVELOPMENT.
Square, a commerce platform for small businesses, acquired the website builder
Weebly in 2018 with the goal of providing its users a more advanced website
builder to bring their brick and mortar businesses online and reach more
customers. This meant making adjustments to the existing Weebly platform to meet
the needs of Square sellers, as well as migrating Square sellers using its
previous website builder to the new, more advanced Square Online Store created
by Weebly.
PROBLEM
Transitioning the Weebly platform to meet the needs of Square sellers was a
major undertaking that required a detailed understanding of Square customer
needs across the journey. The Head of Research for Square eCommerce, Jewel
Seperson, recognized the need to scale her team so that they could meet the
demand for rapid customer insights. "We needed to fill in the gaps and increase
our impact without burning out. It was also important to free up time for the
research team to invest in forward-looking projects while continuing to meet the
needs of our stakeholders executing the current roadmap."
SOLUTION
Sprig enabled the Square eCommerce research team to provide quick, bite-size
in-product insights for product managers, designers, and marketers within days.
"Sprig is the natural solution because it’s so quick and easy," said Jewel.
* > Sprig provides in-product survey insights we can act on immediately. The
> platform enables us to get insights within days, while the research team is
> freed up to focus on longer-term studies.
Jewel Seperson
Head of User Research at Square
* > Sprig provides in-product survey insights we can act on immediately. The
> platform enables us to get insights within days, while the research team is
> freed up to focus on longer-term studies.
Jewel Seperson
Head of User Research at Square
* > Sprig provides in-product survey insights we can act on immediately. The
> platform enables us to get insights within days, while the research team is
> freed up to focus on longer-term studies.
Jewel Seperson
Head of User Research at Square
* > Sprig provides in-product survey insights we can act on immediately. The
> platform enables us to get insights within days, while the research team is
> freed up to focus on longer-term studies.
Jewel Seperson
Head of User Research at Square
* > Sprig provides in-product survey insights we can act on immediately. The
> platform enables us to get insights within days, while the research team is
> freed up to focus on longer-term studies.
Jewel Seperson
Head of User Research at Square
RESULTS
In the first few months of using Sprig, the platform had a tangible impact on
Square’s business, across a wide range of product and marketing areas. Among
other outcomes, the team used Sprig to:
* Increase onboarding success by uncovering previously unknown friction points,
then validating improvements as they were implemented
* Inform global go-to-market strategies for product and marketing by improving
the team’s understanding of Japanese users’ needs
* Improve the mobile experience by identifying opportunities to solve pain
points in the iOS and Android apps
* Rapidly iterate on new feature launches to adapt to the Covid-19 pandemic by
rapidly evaluating feature satisfaction, and validating and prioritizing
fast-follow features
According to Jewel, "Sprig has been extremely useful in scaling the research
team’s impact by speeding up knowledge generation and providing in-the moment,
highly relevant insights to our product and marketing teams. As a result, Square
has been able to provide a better user experience and give more Square sellers
the opportunity to build their businesses online."
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SQUARE GENERATED OVER 100 ACTIONABLE INSIGHTS ACROSS 5 PRODUCT AREAS IN ITS
FIRST 6 MONTHS.
LAUNCH A SPRIG AND GET INSIGHTS WITHIN HOURS.
Get started to evaluate existing experiences, test new product concepts, or
recruit research participants within your product, on your website, and more.
Get Started
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