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Business News›Careers›HR Policies & Trends›Coffee badging, office peacocking —
the new tools being used in return-to-office mandates

THE ECONOMIC TIMES DAILY NEWSPAPER IS AVAILABLE ONLINE NOW.

Read Today's Paper

COFFEE BADGING, OFFICE PEACOCKING — THE NEW TOOLS BEING USED IN RETURN-TO-OFFICE
MANDATES

SECTIONS
Coffee badging, office peacocking — the new tools being used in return-to-office
mandates
By
Debleena Majumdar

, ET OnlineLast Updated: Oct 31, 2023, 11:32:54 AM IST
Synopsis

COFFEE BADGING REFERS TO THE ACT OF MAKING A BRIEF APPEARANCE AT THE OFFICE FOR
A FEW HOURS BEFORE PROMPTLY HEADING OUT. THOSE WORKING IN A HYBRID OR FLEXIBLE
MODEL ARE EMPLOYING THIS STRATEGY. THEY COME INTO THE OFFICE TO SATISFY THE
MANDATE OF BEING ON PREMISES FOR A WHILE — ENOUGH TO GRAB A COFFEE — BUT LEAVE
AS SOON AS THIS IS FULFILLED.

iStock
Companies are trying hard to get employees to return to office, like in the
pre-pandemic era. CEOs have even said, according to KPMG 2023 CEO Outlook,
staffers who return to office are more likely to get favourable assignments,
raises and promotions.

In the midst of the return-to-office mandates, the evolving patterns of work
have thrown up two new jargons: “coffee badging” and “office peacocking”.

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Coffee badging refers to the act of making a brief appearance at the office for
a few hours before promptly heading out. Those working in a hybrid or flexible
model are employing this strategy. They come into the office to satisfy the
mandate of being on premises for a while — enough to grab a coffee — but leave
as soon as this is fulfilled.

According to a report by Owl Labs, more than half of hybrid employees (58%) in a
survey have embraced this trend.

Another recent workplace coinage is “office peacocking”, which refers to making
the office swankier. Some offices today resemble upscale lounges or living rooms
with sofas, rugs, video monitors and more. Of course, making the workspace a
relaxed one has been a priority and is a welcome one for those having to spend
long hours at the office.

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