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COMPENSATING COLLEGE ATHLETES

April 24, 2020 • Volume 30, Issue 16 Should players profit from the use of their
names and images?

By Bethany Bradsher

Introduction

As college sports has grown into a multibillion-dollar industry, the push to
allow its athletes to receive a share of those revenues has gained momentum in
legislative and judicial arenas. In the past year, three states have enacted
legislation to allow college athletes to profit from the use of their names,
images and likenesses (NIL), and 31 others are considering such laws. The trend
challenges the long-established principle of strict amateurism enforced by the
National Collegiate Athletic Association (NCAA). The impetus for change is
driven in part by how much money college sports programs now earn from broadcast
rights, ticket sales and donations — $14.8 billion during the 2017-18 school
year alone. In addition, studies have shown a vast disparity between how much
players receive in scholarships and how much athletic departments spend on
themselves. The NCAA argues that laws allowing athletes to profit from their
college performances raise constitutional issues, would erase the distinction
between college and professional athletics and would give some schools an unfair
recruiting advantage.


Ohio State football players warm up before a game against Penn State at Ohio
Stadium in 2019. As college sports has grown increasingly lucrative, advocates
for players are questioning the NCAA's policy of strict amateurism, which holds
that athletes cannot profit from the use of their names and likenesses while in
college. (Getty Images/Jamie Sabau)

Read the Full Report (Subscription Required)
ISSUE TRACKER for Related Reports

College Sports

Apr. 24, 2020  Compensating College Athletes Jun. 03, 2016  College Athletics
Jul. 11, 2014  Paying College Athletes Nov. 18, 2011  College Football Mar. 19,
2004  Reforming Big-Time College Sports Mar. 23, 2001  Sportsmanship Aug. 26,
1994  College Sports Aug. 15, 1986  College Sports Under Fire Apr. 15, 1983 
Changing Environment in College Sports Sep. 05, 1975  Future of Varsity Sports
Sep. 10, 1952  Commercialism in College Athletics

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