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Skip to main content * Axios * Newsletters * Axios LocalShow * Axios Pro * Axios Live * Axios Entertainment Login Axios Axios All topics AXIOS Search 1 hour ago - Technology APPLE SET TO DELIVER MACS, EARNINGS AND MORE AI * Ina Fried * facebook (opens in new window) * twitter (opens in new window) * linkedin (opens in new window) * email (opens in new window) Illustration: Sarah Grillo/Axios Apple is slated to have a very busy week introducing new Macs, reporting earnings and expanding testing of Apple Intelligence features. State of play: The company opted to forego a second in-person event after the announcement of new iPhones last month, instead dribbling out news of devices capable of running AI experiences. Driving the news: Apple top marketing executive Greg Joswiak posted on X last week that the company would have "an exciting week of announcements." * eExpect new M4-powered iMacs, MacBook Pro laptops and Mac mini desktops, per Bloomberg's Mark Gurman. * The company also reports earnings on Halloween, giving the first official indication of demand for the latest iPhones. * Last week Apple delivered a developer beta of iOS 18.2, the first version of the iPhone operating system with support for the second wave of Apple Intelligence features, including Genmoji, ChatGPT integration and Image Playground, which creates cartoonish pictures based on text prompts. Go deeper: Apple Intelligence: Promising, but still has a lot to learn * facebook (opens in new window) * twitter (opens in new window) * linkedin (opens in new window) * email (opens in new window) GO DEEPER * Ina Fried Updated Jun 10, 2024 - Technology MEET "APPLE INTELLIGENCE," THE IPHONE MAKER'S FLAVOR OF AI Photo of Apple's Craig Federighi standing in front of screen reading "AI for the rest of uas" Apple software executive Craig Federighi. Screenshot: Apple video Apple on Monday unveiled "Apple Intelligence," its plan to harness advances in artificial intelligence to improve the software that powers the iPhone, Mac and other products. Why it matters: Apple has been the slowest of the major tech companies to detail a generative AI strategy, and today's announcements represent its broadest effort yet to hang the banner of modern AI over its popular products. Go deeper (3 min. read) * facebook (opens in new window) * twitter (opens in new window) * linkedin (opens in new window) * email (opens in new window) * Ina Fried Feb 1, 2024 - Technology TIM COOK SAYS APPLE WILL HAVE AI NEWS "LATER THIS YEAR" Photo illustration of an apple wearing Apple's Vision Pro headset. Photo illustration: Shoshana Gordon/Axios. Photo: Justin Sullivan/Getty Images On Apple's earnings call Thursday, CEO Tim Cook said the company continues to work and invest in artificial intelligence and added, "We're excited to share the details of our ongoing work in that space later this year." Why it matters: While far from an announcement of specific products or strategy, Cook's comment represents Apple's most concrete suggestion to date that it is planning its own response to the tech industry's generative AI frenzy. Go deeper (1 min. read) * facebook (opens in new window) * twitter (opens in new window) * linkedin (opens in new window) * email (opens in new window) * Ina Fried Jun 7, 2024 - Technology APPLE'S AI STORY IS STILL A ROUGH DRAFT Animated illustration of a hand pushing a brain through a smartphone, meeting resistance, and finally succeeding. Illustration: Brendan Lynch/Axios Apple is set to detail its generative AI strategy at next week's developer conference, but don't expect what's shown to be the final word. Why it matters: The iPhone maker is under pressure to unveil a strategy, and it will do so. But that strategy is very much a work in progress. Go deeper (2 min. read) * facebook (opens in new window) * twitter (opens in new window) * linkedin (opens in new window) * email (opens in new window) Smarter, faster on what matters. Explore Axios Newsletters * About Axios * Advertise with us * Careers * Contact us * Newsletters * Axios Live * Axios Entertainment * Axios HQ * Privacy policy * Terms of use * Axios Homepage Copyright Axios Media, 2024 AXIOS DAILY ESSENTIALS AXIOS DAILY ESSENTIALS Enter your email address to continue reading for free. Start and end your work day with the stories that matter from Mike Allen. Then finish the night with insights from Mike, Jim VandeHei and Erica Pandey. Subscribesubscribe Already a subscriber? Log in.