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 * Basics
    * Beginner's Guide
       * Advertising on TikTok Ads Manager
       * TikTok Advertiser Tools and Terms
   
    * Advertising Policies
       * Advertising on TikTok - First Things to Note
       * Ads Creative Policy
       * Industry Entry Policy
       * Ad Review Checklist
       * iOS 14 Guidance
       * Intellectual Property Rules
       * Ad Serving Policy
       * Anti-Discrimination in Ad Targeting Policy
   
    * Ad Policy Handbooks
       * South East Asia (SEA) & North East Asia (NEA)
       * Australia (AU) & New Zealand (NZ)
       * Japan (JP)

 * Ads
    * Get Started
       * TikTok Ads Manager Platform Structure
       * Ad Campaign Structure
       * Create a TikTok Ads Manager Account
   
    * Create a Campaign
       * How to Create a Campaign
       * Advertising Objectives
       * Budget
       * Reach & Frequency
       * Special Ad Categories
   
    * Create an Ad Group
       * How to Create an Ad Group
       * Placements
       * Ad Targeting
       * Retargeting
       * Audiences
       * Custom Audiences
       * Lookalike Audiences
       * Audience Integrations
       * Bidding Types
       * App Event Optimization
       * Retention Optimization
   
    * Create an Ad
       * How to Create an Ad
       * Ad Formats
       * Creative Tools
       * Bulk Import & Export
       * Dynamic Showcase Ads
       * Lead Generation
       * Interactive Add-ons
       * Call to Action Buttons
       * Instant Pages
       * Video Shopping Ads
       * LIVE Shopping Ads
       * TikTok Shopping Ads Setup
   
    * About Creative
       * Creative Center
       * TikTok Creative Exchange
   
    * Ad Specifications
       * TikTok Ad Specifications
       * News Feed App Series Ad Specifications

 * Management
    * Manage Your Ads
       * Preview Ads
       * Edit Ad Settings
       * Review Status
       * Change Logs
       * Marketing API
       * Comment Management
       * Automated Rules
       * Branded Mission Video Management
   
    * Business Center Settings
       * TikTok Business Center
       * Agency Business Center
       * Business Center Partners
   
    * TikTok Shopping
       * About TikTok Shopping
       * How to Get Started with TikTok Shopping
       * TikTok Shopping Partner Onboarding Guides
       * How to Use TikTok Shopping Features
       * TikTok Shopping Ads
   
    * TikTok E-Commerce Partner Platforms
       * Shopify
       * Square
       * BASE
       * BigCommerce
       * Ecwid
       * Loja Integrada
       * TRAY
       * VTEX
       * PrestaShop
       * WooCommerce
       * Salesforce Commerce Cloud
       * About TikTok E-Commerce Partner Platform Integrations
   
    * TikTok For Business Account Settings
       * User Settings
       * Linking a TikTok Account
       * TikTok Business Account
   
    * Optimization
       * Split Testing

 * Measurement
    * Events Manager
       * Track Website Events
       * Track In-app Events
   
    * Data Monitor
       * View Ad Performance
       * Reporting
   
    * TikTok Supported Third Parties
       * TikTok Supported Third Parties
   
    * Brand Lift Studies
       * About Brand Lift Studies

 * Billing
    * Payment Settings
       * Payment Types
       * Payment Methods
       * Refunds
       * Troubleshooting
   
    * Charges
       * Taxes
       * Receipts and Invoices
   
    * Promotions
       * Coupons/Vouchers
       * Programs

 * Resources
    * What's New
       * 2022
   
    * FAQs
       * Account
       * Ads
       * Billing
       * Measurement
       * Budget and Bidding
       * Ad Formats
       * Business Center
       * Audiences
       * Targeting
       * Placements
       * Integration
   
    * Glossaries
       * TikTok Ads Manager Reporting Metrics
       * Advertising Terms
   
    * Downloadable Guides
       * Pixel
       * Creative Solutions
       * Ads Management
       * Instant Pages
       * Getting Started With TikTok For Business Ad Platforms
   
    * Video Guides
       * Account Management
       * Ads Management
       * Advertising Objectives
       * Pixel and Web Events
       * Targeting
       * Audiences
       * Creative Tools
       * Budget and Bidding
       * iOS 14 Guidance
       * Lead Generation
       * Catalog Sales and Dynamic Showcase Ads
       * Reach & Frequency Buying Type
       * Shopify
       * Reporting
       * TikTok E-Commerce Platform Integration


How can we help you?

Basics

Ads

Management

Measurement

Billing

Resources

Beginner's Guide
Advertising on TikTok Ads Manager
TikTok Advertiser Tools and Terms
Ad Policy Handbooks
South East Asia (SEA) & North East Asia (NEA)
Australia (AU) & New Zealand (NZ)
Japan (JP)
Advertising Policies
Advertising on TikTok - First Things to Note
Ads Creative Policy
Industry Entry Policy
Ad Review Checklist
Show more
Top Articles
Advertising on TikTok Ads Manager
TikTok is the leading destination for short-form mobile video, providing content
that is exciting, spontaneous, and genuine. As one of the most popular apps in
the world, TikTok provides companies an opportunity to reach a large community
of users who prioritize entertainment and authenticity.
Placements and Available Locations
Placements and Available Locations on TikTok Ads
TikTok Ads Structure
A TikTok Ads is made up of three levels: Campaign, Ad Group, Ad. Below we will
go through how these three levels will work together to create an overall
positive advertising campaign!
Set up a Campaign
TikTok Ads Manager structures ads into three parts: campaigns, ad groups, and
ads. Creating a campaign is the first step where you will need to set up your
advertising objective, campaign name and budget. The information below will
guide you on how to properly set up your campaign.
View more
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