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 1. MerchUp - corporate merchandising
 2. Case Study
 3. SoftServe x MerchUp

Corporate gifting Employer Branding Gifting as a Service Marketing


SOFTSERVE X MERCHUP

Implementation of Gifting as a Service in the distribution of various gift sets
for the team

Published: January 2, 2024

 * Client’s needs
 * Final design and automation of the shipping process
 * Collaboration results
 * Opinion on cooperation

SoftServe, an international IT solutions provider, has been giving personalized
gifts to its team on the occasion of their employment anniversary. In previous
years, the company distributed gifts to its employees with the help of a courier
service. However, due to the ever-growing team and the desire to automate the
production and shipping process, HR Marketing has partnered with MerchUp. Our
solution, Gifting as a Service, allows you to significantly streamline the
process and complete the project comprehensively with one supplier.




CLIENT’S NEEDS

While wanting to send parcels to celebrate a particular person work anniversary,
it is important to keep an eye on shipping dates, and then make them happen.

SoftServe’s idea is distinguished by the products that the company decided to
include in gift sets for its team members. The choice fell on multifunctional
bags-backpacks designed in Poland and apparel from MerchUp: longsleeves,
t-shirts and sweatshirts. SoftServe relies on local production and high quality
gifts in the project. What’s more, the recipients have the opportunity to choose
the contents of the kit that corresponds to their seniority, so they get a
package that fully meets their expectations.

Sweatshirt classic
T-shirt
Longlseeve



FINAL DESIGN AND AUTOMATION OF THE SHIPPING PROCESS

MerchUp proposed a personalized and automated Gifting as a Service, which
enabled SoftServe to deliver gift packs more efficiently without additional
involvement of the Marketing team. The process of implementing the service was
divided into four stages:

 1. Analysis of needs and requirements
    MerchUp team held meetings with SoftServe’s Marketing & HR department to
    thoroughly understand its expectations and specific gift pack requirements.
    The budget, preferred products and scale of the order were determined.

 2. Personalization of gift packs
    Based on the established criteria, MerchUp offered a variety of options for
    personalized gift packs, taking into account the diverse preferences and
    needs of employees.

 3. System integration
    MerchUp worked with the SoftServe team to establish a process for action. As
    part of the process integration, the company uses its internal schedule,
    based on which it communicates to the MerchUp team about upcoming
    anniversaries and planned deliveries.

 4. Automation and operation process
    The planning and handling of shipments is handled by the MerchUp team in
    cooperation with SoftServe. As a result, packages go at the indicated time
    to employees celebrating their work anniversary.




COLLABORATION RESULTS

By implementing Gifting as a Service, SoftServe has achieved many benefits:

 * Saving time
   The automation process significantly saved the time spent organizing and
   sending gift packs and the involvement of the Marketing & HR team.
   
 * Cost optimization
   By partnering with MerchUp, SoftServe has optimized kit storage costs and
   minimized the risks associated with overstated orders.
   
 * Employee satisfaction
   The new shipping process and the contents of the gift sets have been
   appreciated by gift recipients, as indicated by positive comments in employee
   surveys.
   

Merch, which was included in the packages for employees, was carefully thought
out. The decision was made for usability and minimalist design, so that all of
the branded products can serve the SoftServe team during work, but also after
hours.














+12 Go to gallery




OPINION ON COOPERATION

Working with MerchUp, SoftServe has successfully implemented Gifting as a
Service, which has helped streamline the process of giving gifts to their male
and female employees on the occasion of their work anniversary.


CUSTOMER REVIEW

> The decision to collaborate on the anniversary gifts project was the best
> choice we could have made. It has significantly saved us time related to
> product distribution, communication with manufacturers, and storage space.
> MerchUp provides us with a comprehensive approach to the topic, which allows
> us to be confident about the project’s success. After a year of collaboration,
> we are ready to continue it in the next edition of the project.

Agnieszka Dąbrowska HR Marketing Specialist, SoftServe



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