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<img src="https://nke50.imgix.net/text/nikes50th-mobile.png" alt="Nike's 50th
Anniversary" width="345" height="87" />

Enter


Enter

<img src="https://nke50.imgix.net/images/header-mobile-2.jpg" class="" alt="Nike
50" width="768" height="220" /> <img
src="https://nke50.imgix.net/images/header.jpg" class="" alt="Nike 50"
width="1440" height="235" />

> “We had a dream, our love of sports, a ton of ambition, a trunk full of
> running shoes and a big Swoosh on all of them. The rest is history. Our
> history.”
> 
> Phil Knight


NIKE’S 50TH ANNIVERSARY

<img src="https://nke50.imgix.net/text/nikes50th-mobile.png" alt="Nike's 50th
Anniversary" width="345" height="87" /> <img
src="https://nke50.imgix.net/text/nikes50th-1.png" alt="Nike's 50th Anniversary"
width="986" height="80" />

May 1st marked Nike’s 50th anniversary, the start of a year-long celebration of
our past 50 years of sport, innovation and inspiration, and a commitment to
redefining the next 50. An opportunity to set a new vision and continue to
create and serve the future of sport for all athletes(*).

From an epic global anthem directed by Spike Lee, to a fully integrated Media
strategy and the most holistic O2O membership program in EMEA, all amplified by
our athletes, key cities, entire store fleet, marketplace partners, and pure
players, as well as campus and office celebrations.

This campaign wouldn’t have been possible without an unprecedented
cross-functional collaboration, including all EMEA marketing functions and city
teams. Overcoming all obstacles and challenges, we truly embodied a winning as a
team mentality. We have set new benchmarks for success and defined new ways of
working as we move into the next exciting chapter of our history. A huge thanks
to everyone who contributed to this colossal project!

Please enjoy a look back at how we celebrated this milestone in EMEA.

v
 * Intergrated
   Media Approach
 * Organic Athlete
   Amplification
 * 50th Messaging
   At Key Sport Events
 * Consumer
   Direct Marketing
 * Key
   Cities
 * Retail
 * Partner
   Amplification
 * Home Turf
   Celebrations


INTERGRATED MEDIA APPROACH

<img src="https://nke50.imgix.net/2/title.png" alt="Intergrated Media Approach"
width="626" height="47" /> <img src="https://nke50.imgix.net/2/title-mobile.png"
width="314" height="85" />

For the first time in our Geo, we drove a full-funnel media approach, fully
integrated across channels and audience funnels, creating unprecedented
connections across each consumer touch point and showing up as one cohesive
brand under the Never Done narrative. Below you can see the results across both
Brand & Performance Media.


BRAND MEDIA

<img src="https://nke50.imgix.net/2/brand-media.png" alt="Brand Media"
width="341" height="54" />

We drove a tailored and crafted approach to maximise impact and scale with our
50th journey. Overall we generated 1.61B impressions making us unmissable for
our audience, 152M AV views, and 39M completed views.


THE KICK OFF

<img src="https://nke50.imgix.net/2/stat-1.png" width="120" height="74" />



MEMBER INVITATION

<img src="https://nke50.imgix.net/2/stat-2.png" width="120" height="135" />



A CELEBRATION

<img src="https://nke50.imgix.net/2/stat-3.png" width="120" height="214" />

<img src="https://nke50.imgix.net/2/stat-4.png" width="120" height="215" />



PERFORMANCE MEDIA

<img src="https://nke50.imgix.net/2/pf/pf-title.png" alt="Performance Media"
width="441" height="59" /> <img
src="https://nke50.imgix.net/2/pf/pf-title-mobile.png" width="275" height="86"
/>

For the first time in our Geo, we drove a full-funnel media approach, fully
integrated across channels and audience funnels, creating unprecedented
connections across each consumer touch point and showing up as one cohesive
brand under the Never Done narrative. Below you can see the results across both
Brand & Performance Media.


APP STORE EVENTS



We invited all athletes* to participate in the events happening on Nike App
using an In-App Event Card showcased in the Search and App Store Tab.


APP STORE FRONT



We refreshed the App storefront across EMEA with custom 50th creative &
messaging.


AFFILIATES TEASER



We teased 50th through 9 key sneaker-head affiliates to create awareness and
drive Member sign-ups.




NIKE APP MEMBERSHIP ACQUISITION CAMPAIGN

<img src="https://nke50.imgix.net/2/na/na-title.png" alt="Nike App Membership
Acquisition Campaign" width="959" height="62" /> <img
src="https://nke50.imgix.net/2/na/na-title-mobile.png" width="252" height="176"
/>

We've invited our consumers to join us & celebrate the iconic moment of Nike
50th Anniversary by refreshing the entire creative assets in Membership
Acquisition program, sharing the 50th messaging and Nike App Daily programming.


BAU CREATIVES

May 9-May 20th



We invited all athletes* to participate in the events happening on Nike App
using an In-App Event Card showcased in the Search and App Store Tab.


BESPOKE: INVITE BACKSTAGE

May 9-May 20th



We refreshed the App storefront across EMEA with custom 50th creative &
messaging.


BESPOKE: PARTICIPATE STAGE

May 16-May 20th



We teased 50th through 9 key sneaker-head affiliates to create awareness and
drive Member sign-ups.




ORGANIC ATHLETE AMPLIFICATION

<img src="https://nke50.imgix.net/3/title-desktop.png" alt="Organic Athlete
Amplification" width="557" height="99" /> <img
src="https://nke50.imgix.net/3/title.png" width="363" height="136" />

Beyond Integrated Media, our campaign was also amplified organically by athletes
& federations in our key cities, including the UK, Spain, Germany, Italy and
France, with 221 posts (including bespoke doodles of our swoosh) reaching an
additional 125M users with our 50th content.

<img src="https://nke50.imgix.net/3/1.jpg" width="208" height="280" />
<img src="https://nke50.imgix.net/3/2.jpg" width="208" height="280" />
<img src="https://nke50.imgix.net/3/3.jpg" width="208" height="280" />
<img src="https://nke50.imgix.net/3/4.jpg" width="208" height="280" />
<img src="https://nke50.imgix.net/3/5.jpg" width="208" height="280" />


50TH MESSAGING AT KEY SPORT MOMENTS

<img src="https://nke50.imgix.net/4/title.png" alt="50th Messaging At Key Sport
Moments" width="633" height="100" /> <img
src="https://nke50.imgix.net/4/title-mobile.png" width="337" height="187" />

The 50th takeover continued during key basketball and football tournaments in
May & June, across local cups and international events like Champions League.
Not only did we reinforce that We Are Never Done, but we also delivered a Member
acquisition campaign with Join Us and a Nike App download CTA.

<img src="https://nke50.imgix.net/4/ft-1.jpg" width="580" height="380" /> <img
src="https://nke50.imgix.net/4/ft-2.jpg" width="580" height="380" /> <img
src="https://nke50.imgix.net/4/ft-3.jpg" width="580" height="380" />

<img src="https://nke50.imgix.net/4/bb-1.jpg" width="580" height="380" /> <img
src="https://nke50.imgix.net/4/bb-2.jpg" width="580" height="380" />



CONSUMER DIRECT MARKETING

<img src="https://nke50.imgix.net/text/5/title.png" alt="Consumer Direct
Marketing" width="962" height="47" /> <img
src="https://nke50.imgix.net/text/5/title-mobile.png" width="276" height="136"
/>


THE FUTURE 50 WILL BE MEMBER-LED

<img src="https://nke50.imgix.net/text/5/future.png" alt="The future 50 will be
member-led" width="740" height="65" /> <img
src="https://nke50.imgix.net/text/5/future-mobile.png" alt="The future 50 will
be member-led" width="232" height="136" />

Nike’s 50th Anniversary campaign was the first time we’ve fully integrated
extensive Member programming into such an iconic moment for the brand,
reinforcing our long-lasting commitment to enable all athletes to move, play and
act thanks to the power of sport.

Results*

<img src="https://nke50.imgix.net/flourishes/circle-1-1.png" width="301"
height="307" /> <img src="https://nke50.imgix.net/flourishes/circle-2-1.png"
width="273" height="321" /> <img
src="https://nke50.imgix.net/flourishes/circle-3-1.png" width="311" height="338"
/> <img src="https://nke50.imgix.net/flourishes/circle-1-1.png" width="245"
height="271" />

*long term impact (+60/90 days) on member behaviour still being measured...

The program was designed in 7 stages: an invitation to our Members to join the
celebration, 5 distinctive days combining FEEL + DO content and a sustain &
reward phase leading up to Nike App’s Birthday and continuing to come to life
throughout the rest of the year.


THIS IS HOW WE CELEBRATED IN NIKE APP, NRC & NTC.

The Invitation Day 1 Day 2 Day 3 Day 4 Day 5 Sustaining the 50th Heat


THE INVITATION

<img src="https://nke50.imgix.net/text/the-invitation.png" alt="The Invitation"
width="338" height="56" /> <img
src="https://nke50.imgix.net/text/the-invitation-mobile.png" width="334"
height="33" />
<img src="https://nke50.imgix.net/images/invitation/screen-1.png" width="384"
height="306" />

On May 9th, we invited Members to join us for the upcoming 50th Anniversary
programming across our main channels.

Nike.com and email alone drove 50K interactions, almost 7K App downloads and 15K
Nike App visits.

<img src="https://nke50.imgix.net/images/invitation/screen-2.png" width="161"
height="325" />


The Shop Home 50th dedicated tile in the Featured Carousel was the most clicked
tile of the week, driving 40K clicks (43% of all Featured Carousel clicks and 9%
of all SH traffic).

<img src="https://nke50.imgix.net/images/invitation/screen-3.png" width="161"
height="325" />


We had the most successful Nike App Stories pilot in the UK to excite Members
ahead of the launch with trivia questions and inspiration, with an impressive
800K total views and improved KPIs across all dimensions vs. previous
iterations.


DAY 1 - SWOOSH STORIES

<img src="https://nke50.imgix.net/6/day-1/title.png" alt="Day 1 - Swoosh
Stories" width="508" height="52" /> <img
src="https://nke50.imgix.net/6/day-1/title-mobile.png" width="206" height="134"
/>

On Day 1, we elevated 6 amazing stories of progress across our ecosystem from
Members who have participated in previous Member Generated Content. These
Members were then invited to events happening throughout the week in HOI and
NTL. We hit 1500+ comments on Nike App on these and gathered 10K (+900% vs.
average) new Member stories submitted via our new recruitment platform,
Qualtrics! 🔥


DAY 2 - MOVE WITH US

<img src="https://nke50.imgix.net/6/day-2/title.png" alt="Day 2 - Move With Us"
width="472" height="51" /> <img
src="https://nke50.imgix.net/6/day-2/title-mobile.png" width="308" height="84"
/>

On Day 2, we invited our Members to move with us through a global NRC Challenge
and an EMEA NTC Live session. The EMEA NTC Live Session was streamed EMEA-wide
and took place at EHQ, with Nike employees joining the event in real life. This
has been one of the most viewed NTC LIVE sessions with 1529 unique Members and
one of the highest Average Watch times at 44%, which means Members who joined
the Live stayed and trained until the end. You can also still enjoy the 50th
Anniversary workout on NTC via THIS mobile link. Furthermore, as part of the
Global NRC Challenge, 90K participants ran almost 1mil km (2x our goal).


DAY 3 - REIMAGINE YOUR STYLE

<img src="https://nke50.imgix.net/6/day-3/title.png" alt="Day 3 - Reimagine Your
Style" width="633" height="51" /> <img
src="https://nke50.imgix.net/6/day-3/title-mobile.png" width="272" height="134"
/>

On Day 3, we launched the early access to Waffle One and a wide assortment of
Member products across performance and lifestyle. To help our Members pick their
preferred styles, the product was launched through a gamified mechanic on the
Nike App, allowing Members to play with looks, swiping through different top and
bottom combinations and creating their unique looks, based on their style. The
content received 900+ comments.


DAY 4 - GET CREATIVE WITH NBY

<img src="https://nke50.imgix.net/6/day-4/title.png" alt="Day 4 - Get Creative
With NBY" width="671" height="56" /> <img
src="https://nke50.imgix.net/6/day-4/title-mobile.png" width="257" height="134"
/>
<img src="https://nke50.imgix.net/6/day-4/image-1.jpg" width="240" height="320"
/> <img src="https://nke50.imgix.net/6/day-4/image-2.jpg" width="440"
height="320" /> <img src="https://nke50.imgix.net/6/day-4/image-3.jpg"
width="440" height="320" />

Day 4 was all about getting creative. We launched the NBY AM97 with some amazing
new colours and designs. Based on Member affinity, we launched 3 NBY hubs on
Nike App featuring incredible creations by designers, athletes and Members. In
NTL, 120+ Members joined us for a workshop with Greater Goods and Tegan Price.

In HOI, 12 HVM got the chance to create a bespoke 50th T-shirt collection with
the Parisian label, Please Paulo Stop Capping.


DAY 5 - REWARDING LOYALTY

<img src="https://nke50.imgix.net/6/day-5/title.png" alt="Day 5 - Rewarding
Loyalty" width="608" height="54" /> <img
src="https://nke50.imgix.net/6/day-5/title-mobile.png" width="294" height="134"
/>

<img src="https://nke50.imgix.net/6/day-5/screen-1.png" width="262" height="526"
/>

In line with Nike's 50th ethos - celebrating the past to ignite the future - we
rewarded our most loyal, long-standing Members (3+ years tenure) with an
exclusive 25% discount offer. Day 5 also marked the kick-off of an incredible
line-up of Member events in Key Cities.


SUSTAINING THE 50TH HEAT

<img src="https://nke50.imgix.net/6/slide-7/title.png" alt="Sustaining the 50th
Heat" width="575" height="59" /> <img
src="https://nke50.imgix.net/6/slide-7/title-mobile.png" width="347" height="85"
/>
<img src="https://nke50.imgix.net/6/slide-7/image-1.jpg" width="330"
height="440" />

To sustain the engagement of the 50th campaign, we rewarded Members who engaged
with Day 3 (Member Product - Waffle), Day 4 (NBY), and those who purchased a
product on promotion as part of Day 5 (Member Rewards) with early and exclusive
access to key products during the Nike App Birthday, launching on July 15th.


KEY CITIES

<img src="https://nke50.imgix.net/7/key-cities.png" alt="Key Cities" width="189"
height="40" />

Our cities extended the celebration in the most local, personalised and engaging
way possible for our consumers. Sport has been the driving force of city
enablement, alongside athlete appearances from Naomi Osaka or Colin Kaepernick,
great conversations challenging the status quo and pushing for a better future
of sport, sport & creative activities, and lots of happy Member smiles. Here's a
quick overview of Paris, Istanbul, Berlin, Milan and Barcelona.

Paris Istanbul Berlin Milan Barcelona


PARIS

<img src="https://nke50.imgix.net/7/paris.png" alt="Paris" width="162"
height="65" />


Our Paris team celebrated Nike 50th with none other than Colin Kaepernick, who
met with Les Hijabeuses, PSG Foundation, and PSG players, including Kylian
Mbappé. Colin participated in a live NTC workout with FFF young talent, Aurélien
Tchouaméni. Through Nike Experiences, NTC Live, Athlete appearances, and
conversations that advocated for a better & more equitable future. The team
showed Parisians what it means to be a Nike Member and reinforced the city's
mission: to bring sport back into the daily life of all Parisian athletes* as
the driver of joy and inclusivity.


ISTANBUL

<img src="https://nke50.imgix.net/7/istanbul.png" alt="Istanbul" width="240"
height="64" />


Istanbul prides itself with a new rooftop court at HOPE Alkazar, which opened
with an energetic football tournament and future athlete talk session
celebrating Nike's 50th anniversary. The celebration continued with a fun
UrbanRiders class, a Cihangir Yoga event topped with more International Yoga Day
events at HOPE Alkazar and via NTC Live, followed by sunset yoga with a live DJ
set and a rooftop party with nearly 150 Members, with many more joining via the
live stream. So far, 550 Members moved in Istanbul and +300k digitally.


BERLIN

<img src="https://nke50.imgix.net/7/berlin.png" alt="berlin" width="208"
height="61" />


The 50th journey in Berlin kicked off with a Waffle One NBY session with local
upcycling designer Haram, connecting the past to the present through the lens of
progress and sport (running). Members brought their old running gear and used it
to customize the Waffle One. We received 90 Member registrations for 12
available spots.

The program carried on with a Panel Talk with Pro T&F Athletes Christina Hering,
Lena Koro, Frederik Martin and Jan Fitchen, discussing the past and future of
running, the Peg39 and extending into a Peg39 Trial Run (with NRC Coach Andi)
and 50 Members, all in collaboration with Keller Sports, testing connected
Membership. Members could then join a mindful movement and meditation session in
partnership with Headspace, and finally, the journey continued with weekly NTC
live sessions.


MILAN

<img src="https://nke50.imgix.net/7/milan.png" alt="Milan" width="204"
height="56" />


Milan kicked things off with an energetic NTC HIT session from their Milano
Loreto Rise store, with more than 1.5K Members tuning in online and ten media &
amplifiers attending the session IRL, with total coverage surpassing 1M+ reach.
From training, the city got running, with 43 Members spreading lots of energy
around Milan's city centre during a 50th community-run.

The celebrations continued with Lifestyle through an AirMax customization
workshop attended by athletes, media, local sneaker fans, designers, and kids
from the Bebe Vio Academy.

International Yoga Day also got a 50th makeover with 100+ participants (70+
Members) joining an incredible Yoga session, accompanied by a chill-out zone,
body art and light drinks.

Members can continue celebrating over the summer with 3x weekly appointments in
the BAM park (official Nike Milan partner) across Training, Yoga & Running.


BARCELONA

<img src="https://nke50.imgix.net/7/barcelona.png" alt="Barcelona" width="265"
height="73" />


Barcelona surprised & delighted our Members with a range of activities
including: a Nike By Diagonal Run with Sara Gallego (21 yo Olympic athlete,
Spanish champion of 400m hurdles) along with Coach Albert & 50+ members, who
then heaaded to Play Barcelona for NBY rewards and a live Q&A with Sara on the
Future of Nike. There was also an NTC Live broadcast to 65+ Members, led by Nike
Master trainer, Mireia Borras and hosted by Marta Corredera, player for the
Spanish federation of Feminine Football. Finally, a NBY Workshop ended the
celebration week with 35+ members getting the chance to customise a cap, a Nike
grind backpack & a 3D printed Airmax 97.


RETAIL

<img src="https://nke50.imgix.net/8/retail.png" alt="Retail" width="189"
height="41" />

Our stores played a crucial role in celebrating our anniversary, focusing on
increasing access to sport*, inspiring, connecting & serving athletes* through
seamlessly curated O2O experiences across almost 500 doors. Overall, our full
store fleet generated an average growth of 48.2% across concepts year on year.

HOI NTL Rise & Rest of Fleet Value & Unite


HOI

<img src="https://nke50.imgix.net/8/hoi.png" alt="HOI" width="111" height="59"
/>


HOI put on a 5-day celebration marathon to engage and create pinnacle IRL
experiences to reward HVM for their unbreakable loyalty. The programming had it
all: an NRC Community-run, a game show, an NBY workshop, a private concert and
top international athletes appearances, including Naomi Osaka, Colin Kaepernick,
Paula Badossa.

See the full recap HERE.


NTL

<img src="https://nke50.imgix.net/8/ntl.png" alt="ntl" width="116" height="60"
/>


With 168+ members served, the energy in NTL was electric throughout the 50th
week. From Members Spotlight, a Run club hosted by Nike coach Lloyd Kempson, to
unique NBY customisation workshops with Tegan Price and Greater Goods, and an
epic dance party - London brought the house down.

See the full recap HERE.


RISE & REST OF FLEET

<img src="https://nke50.imgix.net/8/rise.png" alt="Rise & Rest of Fleet"
width="418" height="62" /> <img src="https://nke50.imgix.net/8/rise-mobile.png"
width="244" height="204" />


We celebrated the 50th anniversary across 168 inline doors leading with the 'We
Are Never Done' narrative. An in-store experience of 'Bill's Workbench' and 'The
Department of Nike Archives' was at the core of our consumer journey in selected
doors, allowing Members to discover the journey we have been on throughout the
past 50 years while sharing a vision for the next 50.

Rise stores celebrated sport by doing sport with 50th-themed run clubs and
training sessions across our key cities. 377 members joined us IRL and through
our NTC Live streams directly from stores. We had 100% attendance at Nike Store
Istanbul, Nike Paseo de Gracia in Barcelona and Dubai Mall for NBY workshops

See the full recap HERE.


VALUE & UNITE

<img src="https://nke50.imgix.net/8/value.png" alt="Value & Unite" width="319"
height="67" />


Our Value & Unite concepts celebrated Nike's 50th anniversary across 193 doors!
The campaign's objective was to inspire our consumers through an impactful,
integrated O2O journey spanning the entire Value Unite stores fleet, creating a
place to celebrate the past and look forward to the next 50 years.

Our athletes were served and enabled to become better versions of themselves by
tapping into the power of sport and community, with a special NTC live session
broadcast to our whole store fleet. Value & Unite focused on celebrating Nike's
50th birthday with a fun and playful gamified experience - the 'Nike Trivia
Challenge', which uncovered our heritage and projected our future vision.

See the full recap HERE (pass: Swoosh#2022)


PARTNER AMPLIFICATION

<img src="https://nke50.imgix.net/9/title.png" alt="Partner Amplification"
width="711" height="41" /> <img src="https://nke50.imgix.net/9/title-mobile.png"
width="363" height="83" />

Our Nike Marketplace partners and MGM Pure Players extended the 50th anniversary
narrative across performance & lifestyle to new audiences, adding their own pov,
celebrating the past while reminding consumers the best is yet to come.

Snipes JD Performance Authenticators About You Foot Locker ASOS


SNIPES

<img src="https://nke50.imgix.net/9/snipes/s-title.png" alt="Snipes" width="150"
height="59" />


In partnership with Nike, Snipes celebrated and showed what we've learnt from
the past 50 years of Hip Hop culture and remixed it to fuel athletes'
progression for the next 50 years. The Snipes Film / Global Anthem Extension
made them FEEL, and the #DanceOnToTheNext TikTok challenge helped them DO by
enabling consumers to co-create the future of dance. Snipes also provided a
platform for dance with Majid Kessab, the first dancer to get a documentary on
the German Hip Hop Media partner, Stoked (watch HERE). Nike and Snipes joined
forces to move Hip Hop Music & Dance forward, always amplified through the right
product, with a focus on AF1 and Blazer.

In total, the campaign generated +1.1 Billion contentviews, 117.1 Million in
reach and +800k in engagement.


JD

<img src="https://nke50.imgix.net/9/jd/jd-title.png" alt="JD" width="84"
height="55" />


JD brought a uniquely creative point of view to Nike's 50th Anniversary by
extending and bringing dimension to the plan, inviting JD consumers to celebrate
and co-create the future of Nike. Including a retail takeover of 800+ doors
across EMEA with pinnacle window executions for top stores.

JD extended through a Snapchat takeover with UGC-based ads linking to digital
experiences, competitions, products, and two Snapchat AR custom lenses (footwear
& apparel) focused on engagement, education and shopping. JD rewarded Nike
loyalists with special unlocks throughout the journey. In addition, there was an
extensive catalyst plan with 50 top JD profiles across sport, lifestyle, music,
and culture to amplify the plan.


PERFORMANCE AUTHENTICATORS

<img src="https://nke50.imgix.net/9/performance/p-title.png" alt="Performance
Authenticators" width="674" height="55" /> <img
src="https://nke50.imgix.net/9/performance/p-title-mobile.png" width="348"
height="94" />


Keller & Nike Berlin invited 50 members to come together and talk about the past
& future of Running through the lens of product and innovation, athletes and
community. After the Panel Talk, they all went for a run across Berlin in the
brand new Pegasus39. Another running event took place with i-Run and 10 runners
in Paris. Five of the ten people who joined the event were recruited through a
social contest tied to the launch of the new Pegasus39.


ABOUT YOU

<img src="https://nke50.imgix.net/9/a-title.png" alt="About You" width="265"
height="66" />


About You ran a month-long, consumer-centric journey with a 360 approach,
reinforcing the 50th brand narrative and rewarding Nike Loyalists. Through the
Next 50 Instagram Challenge, they enabled consumers to envision the next 50
years of Nike by designing their own Nike mood board. Next, they elevated the
story of Joan Benoit Samuelson and invited AY consumers to participate in the
NRC Breaking Barriers challenge. Finally, they organized an exclusive AY Awards
Show in an O2O brand space in Milan, leading with a phygital activation in the
form of an immersive photo booth experience, showing Nike's heritage. Through
the content shared at the event, they reached more than 19mil social media
users.


FOOT LOCKER

<img src="https://nke50.imgix.net/9/fl-title.png" alt="Foot Locker" width="280"
height="63" />


For Foot Locker, it’s more important than ever to lift up the next generation of
women, our off-pitch community game-changers and the new playmakers. Nike's 50th
anniversary O2O activation at Foot Locker has been a rally for women to create
chances and craft their own forward runs, celebrating with lifestyle
storytelling featuring Sophie Hird, who uses the FL stripes for her own upcycled
designs and encourages football communities to express their creative flair and
joyful brilliance.


ASOS

<img src="https://nke50.imgix.net/9/asos/asos.png" alt="ASOS" width="155"
height="60" />


ASOS invited influencers from their community to celebrate the power of sport
and move together with our very own Nike Members through a Member-gated Nike Run
Club training session hosted by track queens Dora Atim and Katarina
Johnson-Thompson. From insightful gems on running techniques to an after-track
party with Q&A, the event celebrated Nike's birthday in style. In addition, the
experience was broadcast to 12m+ ASOS Instagram followers, driving awareness
about our Nike Activity Apps, trainers & athletes, introducing the ASOS
style-savvy audience to sport with Nike while showcasing the latest Peg 39 and
running apparel.


HOME TURF CELEBRATION

<img src="https://nke50.imgix.net/10/title.png" alt="Home Turf Celebration"
width="798" height="45" /> <img
src="https://nke50.imgix.net/10/title-mobile.png" width="308" height="86" />

The celebration was also palpable at our EMEA HQ, with the 50th anniversary
creative and a week-long festival of sport, creativity and music taking over our
campus. Our employees were able to engage in various activities, from running,
football & basketball tournaments to nail painting, bike tuning, T-shirt
customization and even massages! Talk about a proper birthday pampering!




WE ARE NEVER DONE

<img src="https://nke50.imgix.net/11/title.png" alt="We Are Never Done"
width="490" height="80" /> <img
src="https://nke50.imgix.net/11/title-mobile.png" width="302" height="119" />

Finally, please click HERE to see our SP22 recap.