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Performance Marketing The Adweek 50 Direct Mail Marketing Email Marketing
Experiential Mobile Out of Home Search Engine Marketing Search Engine
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Performance Marketing
Performance Marketing The Adweek 50 Direct Mail Marketing Email Marketing
Experiential Mobile Out of Home Search Engine Marketing Search Engine
Optimization


PERFORMANCE MARKETING


FACEBOOK'S DONATE BUTTON HAS RAISED $10 MILLION FOR NEPAL IN 2 DAYS


NETWORK WILL ADD $2 MILLION TO USER CONTRIBUTIONS


By David Griner

April 30, 2015




Mark Zuckerberg says Facebook users were quick to answer the call for donations
to aid earthquake recovery efforts in Nepal. More than $10 million was
contributed via the social network's Donate button since it was placed
temporarily atop users' News Feed.  

Facebook will also donate $2 million of its own money, with all contributions
going to the International Medical Corps' mobile first-aid units.




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DAVID GRINER

 * @griner
 * david.griner@adweek.com

David Griner is Adweek's international editor and host of the Adweek podcast,
"Yeah, That's Probably an Ad."

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