wordtothewise.com Open in urlscan Pro
151.101.66.159  Public Scan

Form analysis
1 forms found in the DOM

GET https://wordtothewise.com/

<form class="typology-search-form" action="https://wordtothewise.com/" method="get">
  <input name="s" type="text" value="" placeholder="Type here to search...">
  <button type="submit" class="typology-button typology-button-search typology-icon-button">Search</button>
</form>

Text Content

 * Blog
 * Services
   * Strategy
   * Delivery
   * Consulting
   * Abacus
 * Resources
   * Industry News and Analysis Blog
   * Tools for Email People
   * Other Resources
 * Company
   * About Us
   * Management
   * Our Philosophy
   * Privacy Policy
   * Contact Us

 * * Search
 * 


WORD TO THE WISE

We make email better.

W


WE MAKE EMAIL BETTER.

Word to the Wise helps email marketers create more effective email messages,
programs and infrastructures. We advise you how to skillfully navigate the
constant business, technology, and policy challenges so your messages reach your
customers.

We can help you with your email strategy, deliverability challenges and many
other email issues.


LATEST STORIES


YAHOOGLE REQUIREMENTS UPDATE

By steve
In Best Practices, Delivery Improvement
1 Min read
Y

Since I wrote about it last month the requirements for bulk senders to Yahoo and
Google have changed a little.

The big change is that bulk senders need to authenticate with both SPF and DKIM,
rather than SPF or DKIM. Only one of those has to align with the 822 From:
header.

Read onRead later


CAN YOU STARTTLS?

By steve
In Technical
3 Min read
C

Email supports TLS (Transport Layer Security), what we used to call SSL. Unlike
the web, which split it’s TLS support off into a completely different protocol –
https, listening on port 443 vs http listening on port 80 – SMTP implements it
inside it’s non-encrypted protocol. A mailserver advertises that it supports
this by having the word “STARTTLS” in the...

Read onRead later


CUSTOMER SUBDOMAIN AUTHENTICATION

By steve
In Delivery Improvement, Technical
5 Min read
C

On Tuesday I wrote about using DNS wildcards to implement customer-specific
subdomains for email authentication. As I said then, that approach isn’t
perfect. You’d much prefer to have per-customer domain authentication, where
each customer has their own DKIM d= and ideally their own SPF records, rather
than having all customers sharing those records and relying on loose DMARC...

Read onRead later


WILDCARDS AND DKIM AND DMARC, OH MY!

By steve
In Industry, Technical
5 Min read
W

If you’re an ESP with small customers you may have looked at the recent Google /
Yahoo requirements around DMARC-style alignment for authentication and panicked
a bit. Don’t impersonate Gmail From: headers. Gmail will begin using a DMARC
quarantine enforcement policy, and impersonating Gmail From: headers might
impact your email delivery.…For direct mail, the domain in the...

Read onRead later


DEFERRALS AT MICROSOFT

By steve
In Industry
1 Min read
D

If you’re seeing a lot of “451 4.7.500 Server busy. Please try again later” from
Office365 this morning you’re not alone. Microsoft are aware of the issue, and
incident EX680695 says: Current status: We’ve identified that specific IP
addresses are being unexpectedly limited by our anti-spam procedures, causing
inbound external email delivery to become throttled and delayed...

Read onRead later


WHEN ASKING A QUESTION

By steve
In Industry
11 Min read
W

A lot of beginner questions about email delivery aren’t about broad strategies
for success, or technical details about authentication, or concerns about
address acquisition. They’re something like: My mail to $ISP is being blocked.
How do I contact someone there? Asking a question to your peers about how to
deal with a concrete problem you’re having is a great thing to do...

Read onRead later


NEW REQUIREMENTS FOR BULK SENDERS

By steve
In Best Practices, Industry
3 Min read
N

UPDATE: You need to authenticate with both DKIM and SPF. Google are circulating
a new set of requirements for bulk senders on their blog. So are Yahoo. It’s
almost like postmasters talk to each other or something. If you dig through the
links in the Gmail blog post you can find this summary of what they’ll be
requiring from bulk senders by February: Set up SPF or DKIM email...

Read onRead later


VALIDITY CHARGING FOR FEEDBACK LOOP EMAILS

By laura
In Industry
9 Min read
V

History Return Path was a major driver for the establishment of Feedback Loops
(FBLs) back in the mid to late 2000s. They worked with a number of ISPs to help
them set up FBLs and managed the signup and validation step for them. In return
for providing this service to senders and receivers, they used this data as part
of their certification process and their deliverability consulting. Return
Path...

Read onRead later


THE TROUBLE WITH CNAMES

By steve
In Technical
6 Min read
T

When you query DNS for something you ask your local DNS recursive resolver for
all answers it has about a hostname of a certain type. If you’re going to a
website your browser asks your resolver for all records for “google.com” of type
“A”1or “AAAA”, but that’s not important right now and it will either return all
the A records for google.com it has...

Read onRead later


UNSUBSCRIBE VS SUPPRESS

By steve
In Best Practices
2 Min read
U

When someone sends a complaint to your compliance desk there are a range of
things you want to do, but one thing you always want to do is ensure that the
recipient doesn’t receive any more unwanted email from your customer. Or, at
least, not from your network. There are usually several different ways you can
make sure that happens. There are big hammers a compliance desk can use in...

Read onRead later
Load More


© 2021 Word to the Wise, All Rights Reserved

 * Blog
 * Services
   * Strategy
   * Delivery
   * Consulting
   * Abacus
 * Resources
   * Industry News and Analysis Blog
   * Tools for Email People
   * Other Resources
 * Company
   * About Us
   * Management
   * Our Philosophy
   * Privacy Policy
   * Contact Us

RECENT POSTS

09Nov

YAHOOGLE REQUIREMENTS UPDATE

5 days ago
25Oct

CAN YOU STARTTLS?

3 weeks ago
20Oct

CUSTOMER SUBDOMAIN AUTHENTICATION

4 weeks ago
18Oct

WILDCARDS AND DKIM AND DMARC, OH MY!

4 weeks ago
11Oct

DEFERRALS AT MICROSOFT

1 month ago

ARCHIVES

Archives Select Month November 2023 October 2023 September 2023 August 2023 July
2023 June 2023 May 2023 April 2023 October 2022 September 2022 July 2022 June
2022 May 2022 September 2021 June 2021 March 2021 February 2021 January 2021
November 2020 September 2020 July 2020 June 2020 May 2020 April 2020 March 2020
February 2020 January 2020 December 2019 November 2019 October 2019 September
2019 August 2019 July 2019 June 2019 May 2019 April 2019 March 2019 February
2019 January 2019 December 2018 November 2018 October 2018 September 2018 August
2018 July 2018 June 2018 May 2018 April 2018 March 2018 February 2018 January
2018 December 2017 November 2017 October 2017 September 2017 August 2017 July
2017 June 2017 May 2017 April 2017 March 2017 February 2017 January 2017
December 2016 November 2016 October 2016 September 2016 August 2016 July 2016
June 2016 May 2016 April 2016 March 2016 February 2016 January 2016 December
2015 November 2015 October 2015 September 2015 August 2015 July 2015 June 2015
May 2015 April 2015 March 2015 February 2015 January 2015 December 2014 November
2014 October 2014 September 2014 August 2014 July 2014 June 2014 May 2014 April
2014 March 2014 February 2014 January 2014 December 2013 November 2013 October
2013 September 2013 August 2013 July 2013 June 2013 May 2013 April 2013 March
2013 February 2013 January 2013 December 2012 November 2012 October 2012
September 2012 August 2012 July 2012 June 2012 May 2012 April 2012 March 2012
February 2012 January 2012 December 2011 November 2011 October 2011 September
2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February
2011 January 2011 December 2010 November 2010 October 2010 September 2010 August
2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January
2010 December 2009 November 2009 October 2009 September 2009 August 2009 July
2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009
December 2008 November 2008 October 2008 September 2008 August 2008 July 2008
June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December
2007 November 2007 October 2007 September 2007 August 2007

 RSS - Posts

FOLLOW US

 * LinkedIn
 * Facebook