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 * Services and Expertise
 * Portfolio
 * Insights
 * About Us
 * Career Opportunities

Free Consultation 585.327.5640

 * Services and Expertise
   * Code Reviews
   * Custom Web
   * Mobile Apps
   * IoT Solutions
   * Software Prototyping
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   * Envative Cloud Computing with AWS
 * Portfolio
 * Insights
 * About Us
 * Career Opportunities


SMARTER CUSTOM SOFTWARE DEVELOPMENT SINCE 1998

Envative is a 100% US-based software development company that specializes in
custom web development, mobile apps and internet of things (IoT) solutions. As a
select-tier certified AWS partner, we specialize in cloud integrations,
application modernization, cloud architecture and development services.

We take pride in the fact that our ability to provide the right solution in any
industry is limitless and allows us to serve as an essential technology provider
for billion dollar corporations, Fortune 500 companies, start up businesses, and
everything in between. In fact, we're known for architecting state-of-the-art,
end-to-end software, successfully delivering custom technical solutions in
healthcare, finance, security, telecommunications, hospitality, retail,
manufacturing, robotics, military and more.

Contact us today to find why so many of our clients tell us that its our
integrity, consultative process, and unmatched expertise that has earned their
trust and keeps them coming back.

Estimate your software project




HOW CAN WE HELP YOU?

Software development services, IoT, Mobile-app development, cloud based
solutions, prototype development and existing system review. We do it all, but
how can our solutions help your business process?

Solve my problem
 * Complex existing software issues
 * Advanced system integrations
 * Process automation
 * Intricate, custom web portals

SEE OUR CUSTOM WEB SERVICES
Help me go mobile
 * Wearable technology
 * Android and iOS development
 * Remote security apps
 * Alexa and Google connections

SEE OUR MOBILE SERVICES
Get Me IoT-Enabled
 * RFID/Bluetooth/proprietary wireless
 * Industrial automation
 * Smart homes and offices
 * Connected wellness

SEE OUR IOT SERVICES
Bring my idea to life
 * Consultative knowledge sharing
 * Prototype design
 * Project requirements mapping
 * Development budgeting

SEE OUR PROTOTYPING SERVICES



OUR SOFTWARE DEVELOPMENT PROCESS, PERFECTED

Our process is what sets us apart. Our team has spent decades refining our
project lifecycle phases to the point where we’re able to deliver the best
solution—on time and within budget—every time. It’s a sprint-based, agile
development methodology that eliminates the software development risks that are
so abundant in the industry. It’s also a process that puts you in control of
your project’s success.

CONSULTATION
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PROTOTYPING
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PLANNING
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Development
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Testing
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SPRINT-BASED
AGILE
DEVELOPMENT

SPRINT CYCLE
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Evaluation
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Launch
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MAINTENANCE
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Phase 1
Consultation
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Prototype
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Planning
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Phase 2
Development
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Testing
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SPRINT-BASED
AGILE
DEVELOPMENT


Sprint Cycle
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Evaluation
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Phase 3
Launch
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Maintenance
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Check out the details and you’ll see all the benefits of our process, including:

 * Knowledge continuity
 * Architectural governance
 * Technical risk mitigation
 * Flexibility to adapt to change

LET'S GET STARTED

CONSULTATION

Every successful project starts with a well-defined set of feature requirements.
Many clients come to us with a vision of what they want, for example some off
the shelf software that no longer works for their use-case. When it comes to
specifics though, they want to hear options. We are consultants, first and
foremost. Our team of experts will discuss your specific requirements with you
and provide you with technical recommendations, feature suggestions, and the
best options available to get you to your goals.

 
PROTOTYPING »

PROTOTYPING

To help you visualize and refine your feature requirements, our app design team
will create for you a set of interactive prototypes that you can take to your
key stakeholders, investors or internal specific users to get their input and
feedback. This iterative process ensures buy-in from your constituents and
allows us to deliver an accurate development budget and timeline based on the
final, approved software design prototype. Let’s face it, no one likes surprises
when it comes to budget overages and poor user interface. This step ensures
there won’t be any, and is important to determining the cost of custom software.

« CONSULTATION
PLANNING »

PLANNING

Your PM will lead you through the process of setting sprint-review schedules,
establishing communication flows and monitoring your budget throughout the
project’s lifecycle. If you need a phased-release approach due to budget
constraints or time-to-market goals, we'll work with you to identify your
Minimum Viable Product (MVP) and product roadmap logistics.

« PROTOTYPING
SPRINT CYCLE »

SPRINT CYCLE

Based on the refined project roadmap, a cycle of development iteration planning
begins; collaborative sprint review sessions commence; and project status
reporting is delivered.

« PLANNING
DEVELOPMENT »

DEVELOPMENT

Features are composed of user stories, which we then break down further to
create well-defined development tasks for coding by our expert software
development team. Our technicians will work on architecture and coding as well
as work with your internal development staff (if needed) for system integrations
or API coordination.

« SPRINT CYCLE
TESTING »

TESTING

Envative testing is a core component of each sprint cycle. We release code to a
staging environment for your review only after our internal QA has identified
any software issues and verified that they’ve been resolved. Any identified bugs
are tracked and addressed as part of the current sprint.

« DEVELOPMENT
EVALUATION »

EVALUATION

Each feature set developed during a sprint cycle is released for your review and
user acceptance testing. This keeps everyone engaged throughout development and
ensures that there are no surprises at the end of the project. Any identified
bugs are tracked and addressed as part of the next sprint.

« TESTING
LAUNCH »

LAUNCH

You have signed off on your final user acceptance of the software and now it’s
time for us to release your application to the production environment and/or
mobile app stores. Woohoo! Your new app is live and available for public or
operational use. Together, we’ve completed a thorough testing phase, however, it
is not uncommon for software “bugs” to arise once in production when real-life
interactions are applied. Don’t worry — you’ve entered our 30-day, post-launch
warranty period during which we will quickly implement fixes at no charge.

« EVALUATION
MAINTENANCE »

MAINTENANCE

This is your insurance policy, meaning, we are with you for the long haul. The
stability and well-being of your application demands the attention of monthly
support to ensure that user experience and operations run smoothly no matter
what. Don't let factors beyond your control (such as software or operating
system upgrades, third-party integration changes, browser updates, etc.) disrupt
your business.

« LAUNCH
 


WE ARE READY TO LISTEN.

Let's talk about how custom software applications can solve your business
problems and bring your ideas to life.

Contact Envative


OUR PORTFOLIO

We work with our clients to design, develop, and build a custom software
soltuion to their business problems. Here are a few examples of those projects
from start to finish.

Real Estate Intelligence Portal for ZSG Analytics

It can be said that Real Estate is one of the most highly competitive landscapes
for recruitment with some of the highest turnover rates. ZSG Analytics sought to
develop a system to improve recruitment for this industry.

See how we helped ZSG Analytics

Hospitality Management for Armadillo Hotels Group

Armadillo Hotels Group was formed with the idea of creating a different type of
Hotel chain. One that would better support needs for company bookings and
billing for multiple rooms, long-term stays, at an affordable price.

See how we helped Armadillo Hotel Group

Property Visitor Management System

Quickpass is a security and access control company based in Phoenix, Arizona.
They offer access control and security services to communities and properties
around the southwest. Their flagship application includes a robust visitor
check-in process that includes an operated security post, visitor announcements,
access schedules, and resident facing web portal.

See how we helped QuickPass, LLC.

QuickBlue Security Patrol Mobile App

Always looking to innovate further to meet demands of their marketplace,
QuickPass asked Envative to build a mobile app solution geared specifically to
the security staff of both residential and office park communities.

See how we helped QuickPass

Searchlight IPad App for Semrock

Semrock is a business unit of IDEX Health & Science, and it sets the standard in
optical filters for the life sciences industry through its patented design
techniques to create some of the most spectrally sophisticated optical filters
on the market.

See how we helped Semrock

OnusOne for Pay-For-Performance Solutions, LLC

With a proven track record of leadership success in the outpatient orthopedic
private practice industry, Jason Wambold, MSPT knew first-hand that the
traditional business model for Physical Therapy practices was behind the times
when compared to compensation structures in other types of fields.

See how we helped Agape Physical Therapy

View our featured portfolio



OUR INSIGHTS


Insight by Casey Mascaro 3-min. read


CASEY'S JOURNEY - BUILDING A BRIDGE TO TECHNOLOGY

In the ever-evolving landscape of technology, where agility and innovation are
paramount, marketing professionals are finding new avenues to apply their
skills. As a marketing major turned tech project manager, the journey is one of
adaptation, collaboration, and harnessing a unique blend of marketing expertise
and project management skills. In this blog, I will share my experience
navigating this exciting intersection in hopes that it inspires someone else to
find success by pursuing an untraditional path.

Read Casey's Story
Tech Talk by Michael Petito 6-min read


STAYING AHEAD IN THE CLOUD: 4 MODERNIZATION ESSENTIALS

This post unfolds several modernization recommendations that are key to
fortifying the resilience, security, and operational efficiency of your web
applications deployed on AWS. In order to achieve optimal performance, security
and cost efficiency, it's important to keep up with the improvements to cloud
infrastructure that have been refined over the past several years.

What You Need to Know
Insight by Marc Mastrella 4-min read


6 BEST PRACTICES FOR ELIMINATING OUTDATED TECHNOLOGY

Aging IT systems present threats to national security, consumer privacy, and
production efficiency. Custom software development can help eliminate outdated
technology, reduce company risks and increase profitability. Learn about six
proven ways to get rid of aging tech here.

Read On to Learn More
Insight by Marc Mastrella 4-min read


5 THINGS TO BE REVOLUTIONIZED BY THE METAVERSE

With technology constantly evolving, your head might be spinning with terms like
"Metaverse," "Extended Reality," and "AI." This article will demystify some of
these concepts and discuss their potential impact on the world. This article
will cover all the basic terminology you need to successfully navigate and
understand the Metaverse as well as highlight its potential to revolutionize
(yet, again) our everyday lives.

Read On About the Revolution
Insight by Marc Mastrella 4-min read


ETHICAL AI

AI is a hot topic right now because of the significant advancements that have
been made in recent years. These advancements have been driven by a combination
of increased computing power, improved algorithms, and access to vast amounts of
data. The beneficial use cases of AI technology are almost unlimited. That said,
what are the very real ethical concerns introduced by it?

Explore the Ethics of AI
Insight by David Mastrella 3-min read


HOW TO REDUCE TECHNICAL DEBT IN AN ENTERPRISE APPLICATION

When you build an application, you want to build it the fastest way possible to
release it and begin making a return on your investment. You might build a
minimum viable product (MVP) to test the market before investing in a more
robust application. Focusing on speed of development is good for the initial
launch, but building an application that isn't scalable or flexible leads to
technical debt. Technical debt is costly, causes developers to constantly chase
bugs, and often leads to developer burnout. 

What is technical debt?
Insight by David Mastrella 4-min read


THE TOP RISKS OF RUNNING LEGACY SOFTWARE

Any business that has been around for longer than a decade probably has legacy
software. Sales systems, customer service applications, and legacy
infrastructure are just a few applications common in long-term businesses. With
these systems come issues with management, upgrades, support, security, and the
added cost of running the application. There are even greater risks as well.

Read The Risks
Insight by Craig Lamb 5-min read


THE TOP 8 TECH AND BUSINESS TRENDS TO WATCH IN 2023

As 2023 gets off to a start, it is a good idea for corporations, start-ups, and
investors to be aware of and understand the top technology and business trends
that will shape the coming year. In fact, at the rate that the market is
evolving, executives, founders, and the average person alike should know which
trends are on their way out and which ones are shaking things up.

See Latest Tech Trends
Insight by Marc Mastrella 3-min read


WHAT IS PEN TESTING OF SOFTWARE?

What Happens When You Penetration Test Your Application? Pen Testing, (short for
Penetration testing), is a manual security review of your applications, and it's
an important factor in effective cybersecurity. Application security testing can
be automated, but automated procedures cannot find every vulnerability in your
software. Some industry compliance regulations require penetration testing.

Find out why
Tech Talk by Marc Mastrella 5-min read


UNDERSTANDING ACTUATORS FOR IOT

Actuators are the workhorses of the Internet of Things and enable the automation
or remote control of a wide range of processes in sectors that include consumer,
industrial, healthcare, and transportation. This short article explains the role
of actuators in IoT and outlines the different types of actuators that are used.

Learn About Actuators
Insight by Marc Mastrella 3-min read


THE BEST WAY TO DEFINE SOFTWARE REQUIREMENTS

The fourth core principle of the Agile Manifesto addresses the response to
change over a plan. However, this does not mean planning is unimportant. When it
comes to software and app development, simply going with the flow is not an
option. A plan and clear requirements are needed to create a successful product.

Find Out More
by Craig Lamb 4-min read


7 TOP RISKS TO SOFTWARE DEVELOPMENT

The average custom software development project can take several months to a
year to complete. Projects that are larger in scope and complexity can take even
longer. Whether your software development project is large or small, it's
important to be aware of the most common risks to project success.

See the 7 Top Project Risks
Insight by Marc Mastrella 3-min read


8 TECHNOLOGY TRENDS TO WATCH CLOSELY IN 2022

As the world keeps evolving digitally, many firms are prioritizing digital
technology efforts. The COVID-19 pandemic prompted many organizations to
automate operations to be more adaptive. Businesses must increasingly focus on
developing in-house technologies rather than relying on third-party services.
Several technologies saw considerable progress in 2021, and significant progress
is projected in 2022.

See Trends
News by Dea Corsi 3-min read


RBJ: SMALL BUSINESSES ARE THE BIG PHISH IN CYBER SCAMS

Whether your business is a retail store or restaurant or you’re a partner in a
law firm or medical practice, you’re really in the cybersecurity business. In
this article, written by freelance author Patti Singer and published in the
Rochester Business Journal, Envative's, Craig Lamb contributes his expert view
on important cyber security best practices in software development.

Read the Article
News by David Mastrella 4-min read


ENVATIVE - READY TO TAKE ON OUTSIDE THE BOX IDEAS

Interview of Envative Co-Owner, David Mastrella, conducted by: Lynn Fosse,
Senior Editor CEOCFO Magazine Published – December 20, 2021: CEOCFO: Mr.
Mastrella, what is the overall vision behind Envative and what is your focus
now? Mr. Mastrella: We are a custom software development firm specializing in
web development, mobile app development and IoT. We stick with these core areas
of expertise.

Read the full Interview
News by Dea Corsi 4-min read


ENVATIVE NAMED TOP WEB DEVELOPER BY GOODFIRMS

Envative Recognized by GoodFirms as Top Web Development firm. Incorporated in
1998 and based in Rochester, New York, Envative is a US-based software
development corporation specializing in custom web development, mobile apps, and
Internet of Things (IoT) solutions. The organization is unique in its ability to
solve complicated technical problems and produce robust, end-to-end solutions
for clients, no matter, building a single application or a multifaceted
experience across varied digital platforms.

See what Goodfirms says about Envative
Insight by Marc Mastrella 4-min read


TOP TIPS FOR CHOOSING A CUSTOM SOFTWARE DEVELOPMENT PARTNER

Finding the best software developer for your business isn't always easy due to
the wide range of choices. Sorting through all of the marketing hype is
important to ensure a custom software provider is the right fit for your
organization. Taking the extra time during the selection process is always well
worth the effort to ensure you have no regrets about your decision.

See Top Tips for Choosing Development Partner
News by Dea Corsi 2-min read


ENVATIVE NAMED TOP IOT COMPANY 2021

Just recently, we’ve been recognized as one of New York’s leading IoT firms for
2021 during the esteemed Clutch Leaders Awards. Clutch is a B2B review platform
that serves as a credible resource for businesses around the world. The site’s
team annually holds an awards cycle to commemorate the remarkable work of
different service providers from various industries and locations.

See Envative's Success in IoT
Insight by Dave Mastrella 5-min read


THE IOT TELECOM IS BORN

With the rise of intelligent sensors interconnecting networks generating massive
pools of data, the role of telecommunications to ensure quality transmission has
never been more critical. With the implementation of 5G networks, a million IoT
devices per square kilometer can be enabled to benefit not only the telecom
companies themselves, but industries across every sector.

Read how IoT is impacting Telecom
Insight by Dave Mastrella 5-min read


THE HIDDEN COSTS OF GOING OFFSHORE FOR APP DEVELOPMENT

It's not always possible to develop apps in-house, and many business owners
decide to outsource this process. However many business owners soon discover
hidden costs.

Learn how to avoid hidden offshore costs
News by Dea Corsi 2-min read


IN THE NEWS: ROCHESTER SOFTWARE FIRM EXPANDS TO PHILLY

Rochester, New York based software development firm Envative is expanding to the
Philadelphia market and planting an office here after partnering with a local
angel group.

Read about Envative's expansion

View all our insights


THE OWNERS TALK ABOUT OUR 20+ YEAR EVOLUTION

Our partners, David Mastrella and Craig Lamb, knew and worked with each other
long before 1998. They had big ideas about how to develop custom software that
worked better for clients, and boom—they began Envative. Listen to how the
company has grown, what’s changed, and what will never change at Envative.

Get to know us
 



WE ARE READY TO HELP YOU.

Contact Envative
Smarter software solutions
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Rochester, NY 14604
T: 585.327.5640

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