www.effectv.com Open in urlscan Pro
141.193.213.20 Public Scan

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Submitted URL:
https://www.effectv.com/powerfulduo/?utm_source=google&utm_medium=display&utm_campaign=MM_PD_RDA_option2&wbraid=ClAKCQjw...
Effective URL:
https://www.effectv.com/insights/immersive-stories/a-powerful-duo/
Submission: On June 15 via api (June 15th 2024, 11:41:41 am UTC) from US — Scanned from DE

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Text Content

 * WHY EFFECTV
   Audience Focus
   
   Reach the right audience with the right message at the right time.
   
   
   Comcast Advantage
   
   Utilize data from a preeminent TV distributor.
   
    * Reporting & Attribution
    * Networks & Programming
    * Case Studies

 * WHAT WE OFFER
   Audience Targeting
   
   Find potential customers and reach them across all screens.
   
   
   Addressable Advertising
   
   Reach your audience with precise, household-level targeting.
   
    * All Markets
    * Effectv Streaming
    * Creative Agency
    * X1 Brand Integrations

 * WHO WE SERVE
   Agencies & National Brands
   
   Run multiscreen campaigns that deliver audiences at scale.
   
   
   Small & Medium Businesses
   
   Easily advertise on TV and streaming to generate results.
   
    * Auto
    * Political
    * Media & Entertainment
    * All Industries

 * INSIGHTS
   Research & Reports
   
   Discover analyses about audiences, data, and more.
   
   
   Videos & Webcasts
   
   Watch and listen to our insights in action.
   
    * Blog
    * Industry Councils
    * All Insights

 * COMPANY
   Media Kit
   
   Learn all about Effectv and how we drive results for you.
   
   
   Careers
   
   We’re redefining TV advertising. Come join us!
   
    * News & Press Releases
    * About Effectv
    * Comcast RISE
    * Contact Us

search icon call phone number
GET STARTED

Search submenu input
 * WHY EFFECTV
   
   WHY EFFECTV
   
    * Audience Focus
    * Comcast Advantage
    * Reporting & Attribution
    * Networks & Programming
    * Case Studies

 * WHAT WE OFFER
   
   WHAT WE OFFER
   
    * Audience Targeting
    * Addressable Advertising
    * All Markets
    * Effectv Streaming
    * Creative Agency
    * X1 Brand Integrations

 * WHO WE SERVE
   
   WHO WE SERVE
   
    * Agencies & National Brands
    * Small & Medium Businesses
    * Auto
    * Political
    * Media & Entertainment
    * All Industries

 * INSIGHTS
   
   INSIGHTS
   
    * Research & Reports
    * Videos & Webcasts
    * Blog
    * Industry Councils
    * All Insights

 * COMPANY
   
   COMPANY
   
    * Media Kit
    * Careers
    * News & Press Releases
    * About Effectv
    * Comcast RISE
    * Contact Us

 * Search
   
   Search
   
   Search
   

A Powerful Duo:


THE LINEAR + STREAMING EVOLUTION

TV and streaming are redefining how marketers advertise. Learn how to optimize
your strategy using the exclusive insights below.


INFORMED BY DATA

To help marketers better understand the world of streaming and its role in any
comprehensive video advertising strategy, Effectv, in partnership with Comcast
Advertising’s Agency Leadership Council, analyzed data from a custom consumer
behavior survey, actual advertisers’ cross platform campaigns, and top industry
reports.

Download the Report

TAKEAWAY 01

VIEWERS PREFER THE “BIG SCREEN”

Most streaming households have access to and watch multiple streaming services,
but which screen do they use to watch that content?

Our research found that 44% of respondents use TV to consume streaming video
content. This is closely followed by smartphone devices.




76%

of impressions happened on the TV screen. This further emphasizes the importance
of the TV screen to streaming viewers.

TAKEAWAY 02

HHS ARE WATCHING STREAMING & LINEAR

Audiences are using streaming and cable TV as complements for video viewing.



TAKEAWAY 03

GREATEST SHARE OF TIME IN STREAMING HHS IS WITH LINEAR

Regardless of the number of streaming services, HHs are spending the greatest
share of time with linear content. As the number of streaming services
increases, linear share decreases but remains strong. As not all streaming is
ad-supported, with streaming share increasing, advertising opportunities become
more vital within linear.



TAKEAWAY 04

STREAMING IS A COMPLEMENT TO LINEAR IN REACH AND FREQUENCY

An analysis of more than 20,000 Effectv cross-platform campaigns (linear and
streaming) across 29 million HHs demonstrated this holds true for advertising
campaigns too.





THE BOTTOM LINE

Including streaming ads in your campaign can help you boost results and
integrate your brand into the modern TV viewing experience. When you advertise
across platforms and devices, everybody wins. To discover even more insights,
click below to read the full report.

Download the Report

> For the majority of households, streaming services are used in combination
> with cable TV services, making it increasingly important to ensure advertising
> campaigns are executed as multi-screen in order to lay the right foundation to
> optimize reach and frequency goals.
> 
> ― James Rooke, General Manager, Effectv

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Stay up to date on the latest insights, events, and resources

*

































*

How do you buy your advertising?. . .I’m just starting out and looking for
guidance I work for an agencyI have help from an agencyI buy my own ads for our
business



SUBMIT

Thank you for subscribing!

Follow us:

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Call us: 1 (888) 877-9799

COMPANY

 * About
 * Careers
 * Leadership
 * News & Press Releases
 * Office Locations
 * Contact Us
 * Site Map

RESOURCES

 * Manage Communications
 * Comcast Ad Delivery
 * Media Kit
 * Pay My Bill

PARTNERS

 * Comcast Advertising
 * FreeWheel
 * Comcast Business
 * Xfinity.com
 * Ampersand
 * Industry Councils

LEGAL

 * Privacy Policy
 * Do Not Sell My Personal Information
 * Website Visitor Agreement
 * Advertiser Terms & Conditions
 * Production Terms & Conditions
 * Ad Content Guidelines

© 2024 Effectv. All rights reserved.

www.effectv.com Open in urlscan Pro 141.193.213.20 Public Scan

Form analysis 4 forms found in the DOM

GET /

GET /

Text Content

www.effectv.com Open in urlscan Pro
141.193.213.20 Public Scan

Form analysis
4 forms found in the DOM