fourandthree.com Open in urlscan Pro
198.49.23.145  Public Scan

Form analysis
0 forms found in the DOM

Text Content

About Work Blog




AboutWorkBlog

Scroll



WORK HIGHLIGHTS


VIEW ALL WORK


 


TRELLO + DROPBOX

I was the PM and Trello’s lead designer for this strategic partnership from idea
to launch at the Keynote presentation for Dropbox’s “Work In Progress”
conference.

During this partnership, I planned, organized, and executed the strategic vision
all while collaborating remotely with the Dropbox Design team on Figma. I met
with Dropbox and Trello teams (EMs, PMs, Marketing) weekly, documented our work
on Dropbox Paper, and communicated using Slack.

Our goal was to develop seamless integration for users that removed context
switching when using both products to manage tasks, projects, and files.

Trello: The biggest opportunity I identified was education and discovery.
Informed through research, we solved this problem with smart contextual Dropbox
Power-Up install suggestions based on Dropbox links added to Trello cards.
Furthermore, we included full file previews within Trello to eliminate context
switching.

Dropbox: The data informed and guided us to integrate the right amount of Trello
features - such as including due date creation rather than label additions-
thereby creating a powerful file sharing flow.

Success: Impactful Keynote demo, increased Dropbox usage on Trello, creation of
Trello cards within Dropbox, and a solidification of Trello’s brand recognition
in the work collaboration space through media coverage during launch.

Learn more…

--------------------------------------------------------------------------------

 
 


TRELLO IOS/ANDROID APP MODERNIZATION

Last year, I moved to Trello’s Mobile team. One of the first opportunities I
identified resulted from seeking out user feedback and identifying comments
consistently suggesting that the app was clunky, slow, dated, and not enjoyable.
This signalled a clear need for platform improvements and UI/UX optimization. To
address this, we decided to redesign the second most viewed screen in the app:
the card detail screen.

Three project goals:

 1. Modernization

 2. Improved UX/UI

 3. Future Growth Foundations

To modernize the app, I leveraged the most up-to-date design patterns from each
platform. We iterated by balancing platform excellence, Trello branding,
accessibility, delight, and innovative initiatives.

To address significant usability issues, I completed a UI/UX audit. One of many
takeaways was the use of several input patterns made even worse when some static
text headlines looked like inputs. These inconsistencies created confusion and
led to a frustrating experience.

We introduced contextual actions throughout the Cardback to reflect the user's
content, thereby improving the ease of tasks such as adding additional
attachments.

Looking ahead, we found common ground by focusing on content hierarchy and
information architecture. This established a balance of platform excellence and
product consistency to create a scaleable design system.

Learn more…

--------------------------------------------------------------------------------

 

 


TRELLO MARKETPLACE

In 2018, Trello launched the Power-Ups Directory on which I was the design lead;
on release day, it made headlines on Techcrunch. Power-Ups empower users to
extend Trello’s capabilities and integrate their favorite apps into Trello.

I’m proud to have been part of this team for over 3 years because we saw the
potential for a Trello platform and grew it from a set of 20 Power-Ups to a
full-fledged platform that now has over 200 Power-Ups, supports new businesses
built on top of the platform, and most importantly is leveraged by countless
users/teams to unlock new workflows.

I love working on platforms because they are a powerful competitive advantage
that can create deep moats, lead to compounding value, and drive product scale.
Additionally, one strength of a platform is found in how it enables the product
to rapidly respond to the “long tail” of user needs and market changes.

When users understand how they can leverage a platform, users churn less and
become more valuable customers.

A great platform requires great developer resources. I led UI/UX standards for
Power-Ups, provided free design resources, launched a developer admin, and led
strategic partnerships, to name a few initiatives.

Learn more…

--------------------------------------------------------------------------------

 

 


TRELLO AUTOMATION

In 2018, Trello acquired Butler, and I was part of the team that integrated
Butler as a core Trello offering. Butler helps users build powerful automations
for Trello boards. Before 2018, Butler was a third-party Power-Up helping users
create millions of automations.

We had three main goals for this migration:

1. Engineering / Trello Core Feature Effort

2. Surface Smart Automation Suggestions

3. Improvements to Automation Creation

Learn more…

--------------------------------------------------------------------------------

 

 


TRELLO DESIGN SYSTEM

As a team, we not only developed and shipped a comprehensive design system, we
simultaneously updated design elements on Trello. This is such an amazing
accomplishment because while we were making design decisions that would guide
our design language for years to come, we also tested, validated, and shipped
our design decisions.

Learn more…

--------------------------------------------------------------------------------


VIEW ALL WORK

 
Work Highlights
HomeAboutWorkBlog