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Submitted URL: https://clearbit.com/resources/tools/visitor-report#install
Effective URL: https://clearbit.com/resources/tools/visitor-report
Submission Tags: falconsandbox
Submission: On September 18 via api from US — Scanned from GB
Effective URL: https://clearbit.com/resources/tools/visitor-report
Submission Tags: falconsandbox
Submission: On September 18 via api from US — Scanned from GB
Form analysis 1 forms found in the DOM
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<p class="text-xs text-left">I have reviewed and agree to Clearbit's<!-- --> <a class="link" target="_blank" href="https://clearbit.com/terms" rel="noreferrer">Terms of Service</a> <!-- -->and<!-- -->
<a class="link" target="_blank" href="https://clearbit.com/privacy-policy" rel="noreferrer">Privacy Policy</a>.</p>
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Install for Free * Use Cases Revenue Operations Account Prioritization Reveal ICP visitors and trigger intent-based sales outreach Data Enrichment Enrich go-to-market systems with 100+ B2B attributes Lead Scoring & Routing Build fast, accurate, and reliable system automation Website Conversion Form Optimization Increase lead volume with form shortening and autofill Visitor Insights Better understand web activity and engagement by audience Advanced Personalization Tailor web content and apps for key customer segments Customer Acquisition Ad Targeting Reach qualified B2B audiences with Facebook and Google Conversion Tracking Maximize campaign performance and reduce costs Roles MarketingOperationsSales * Overview The Data Activation Platform One place to enrich, combine, and activate your B2B data to discover new opportunities and accelerate revenue. Learn More Capabilities Enrichment Tap into the most reliable dataset in B2B Reveal Turn website visitors into pipeline Integrations Salesforce Hubspot Marketo Pardot Segment All Integrations * * Install for Free KNOW WHO'S VISITING YOUR WEBSITE With the Weekly Visitor Report, you get a weekly dashboard of de-anonymized companies visiting your website and showing intent — for free. Install for Freeor Explore a sample report Clearbit powers the world's fastest-growing companies IDENTIFY HOT NEW PROSPECTS EVERY WEEK PRIORITIZE OUTBOUND SALES BASED ON WHO’S VISITING AND READY TO BUY Every day, companies visit your site, show intent, but don’t convert. Identify these hot prospects based on increases in week-over-week activity to high-intent pages — then share them with sales with one click. NOTIFY SALES OF HIGH-INTENT ACTIVITY FROM KEY ACCOUNTS Accelerate sales cycles by letting your reps know when their key accounts are surging on your site (and looking at high-intent pages like /pricing). The result? More timely and relevant outreach. UNDERSTAND TRAFFIC QUALITY BY CHANNEL Validate your marketing effort and spend by determining what channels are sending the right kind of traffic to your site. Break down channel-specific traffic by employee range, industry, technology used, and more! Install for FreeOr explore a sample report GET SETUP IN 3 SIMPLE STEPS Enter your email, install the script, and wait for your report to arrive on Friday! 🎉 1. Enter your business email 1 WHERE SHOULD WE SEND THE REPORT? Your email must match the domain you install the script on. I have reviewed and agree to Clearbit's Terms of Service and Privacy Policy. Add an additional recipient 2. Install the script 2 3. Receive your report on Friday 3 “Clearbit's Weekly Visitor Report helps me identify high-priority companies for my Sales team to follow up with, for free.” Henry Brown, Digital Marketing Manager Rewind “This report finally shows who's on my site, broken down by account and the demographics that I care about.” Dylan Yip-Chuck, Sr. Demand Generation Specialist Influitive POWERED BY CLEARBIT IP INTELLIGENCE https://perfect-privacy.com Atlassian Currently visiting /pricing +24% pageviews Segment 27 seconds ago /about -8% pageviews Clearbit 2 minutes ago /products +17% pageviews Asana 3 minutes ago /login +88% pageviews Okta 5 minutes ago /customers -26% pageviews Traditional reverse-IP lookup tools rely on the fact that large companies own IP address blocks, so it’s straightforward to recognize when an employee from Microsoft is on your website, for example. But this limits your match pool to large companies. Clearbit goes beyond this traditional model, resulting in a proprietary mapping of a wide range of company domains to IP address—even for visitors that are working from home. Our algorithm continues working to identify and validate matches, based on Clearbit's processing and application of machine learning to hundreds of millions of new data points each month, along with multiple signals from traffic patterns, geolocation, manual QA and more. Install for FreeOr explore a sample report FREQUENTLY ASKED QUESTIONS * What is Clearbit? Hunches only go so far. Clearbit fills in the knowledge gaps with real-time context on companies and employees. We help marketers create more personalized experiences — data for customizing high-traffic websites, precise lead scoring and routing, that sort of thing. And we help sales teams with an enriched Salesforce, custom sales alerts, and more. * Why is this free? We want everyone to be able to experience the benefits of uncovering who is visiting their website, and this is how we are doing it. Naturally, we run a business too and expect some opportunities to arise from this, for example when companies require additional tracking above the report, or want additional functionality such as the ability to alert their sales team when a target account visits, advertise to specific companies within their Ideal Customer Profile or personalize to a specific segment. * What is website visitor tracking? Every day, there are visitors visiting your website who do not fill in a form or identify themselves. Many of these visitors are interested in your product, but for whatever reason are not ready to commit. Visitor tracking allows you to de-anonymize this traffic and take action, for example, to proactively reach out or start advertising to this group. * How does this report work? Once you install the script on your website, it works by injecting a pixel (a GIF file) to every page. Anytime it loads we'll record the IP address and use Clearbit to match it to a company (needed to deliver the report). This will have no effect on your website performance. * What are the benefits of website visitor tracking? 1) Understanding what works: visitor tracking helps you understand what efforts are driving the type of traffic you want. For example, what blog posts or campaigns are attracting the highest volume of your Ideal Customer Profile (ICP). 2) Optimize retargeting: instead of wasting ad budget retargeting everyone visiting your site, visitor tracking allows you to just target the companies you want - reducing spend and increasing conversion. 3) Provide a personalized experience: No two people are the same, and your visitors are no different. When you know who is visiting your site, you can personalize for them and provide a better experience and improve the chances they convert. For example, you could change the copy and imagery of your homepage based on the visitor's industry. 4) Take action promptly: Visitor tracking allows you to take action as soon as a key account visits your site, for example, Clearbit can alert your sales rep when their Opportunity visits your pricing page, or alert the Support team when a key customer visits a help center article. * How does website visitor tracking work? Public data sources provide information on what IPs are for mobile networks, cloud providers, internet service providers (ISPs), and large companies — this is the baseline for any successful reverse-IP product. Traditional reverse-IP lookup tools rely on the fact that large companies own IP address blocks, so it’s straightforward to recognize when an employee from Microsoft is on your website, for example. But this limits your match pool to large companies. Companies that don’t have their own IP blocks are usually hidden behind ISPs, like Comcast, and these IP addresses often change. Clearbit goes beyond this traditional model, resulting in a proprietary mapping of a wide range of company domains to IP address. Our algorithm continues working to identify and validate matches, based on Clearbit's processing and application of machine learning to hundreds of millions of new data points each month, along with multiple signals from traffic patterns, geolocation, manual QA and more. * Will this report track visitors that are working from home? Yes. One of consequences of the unfortunate onset of COVID-19 was many employees around the world transitioning to working from home. This meant that they were no longer “associated” with their offices’ IP addresses. To ensure that we adapted to the new work-from-home-era, we: 1) Fine-tuned our algorithms, retrained our machine learning models to teach them about "work from home" behaviors, and made adjustments for geography, as different cities and states announced lockdown or plans to reopen. 2) Created new proprietary approaches to matching domains to IP addresses. 3) Allowed our IP intelligence technology to continue to do what it was built to — automatically learn and improve based on the flood of signals from new IP addresses and identify the employer of visitors who used a VPN when working from home. These measures resulted in us returning to, and now exceeding, our pre-pandemic ability to generate visitor reports that can track employees that work remotely. * Are there any limits? Yes, we only process the first 25,000 unique IP addresses that visit your website every week. Furthermore, the report will only be sent to email addresses with the same domain as the website the script is added for security reasons. This means we can only accept business email addresses – no personal emails such as Gmail, Outlook, etc. * Do I need to add anything to my privacy policy? Your privacy policy should include a disclosure that you use pixel tags to collect IP addresses, which may then be used to analyze web traffic and derive insights. Note, this does not constitute legal advice, and you should seek advice from an attorney licensed in the relevant jurisdiction(s) before using this tool. * What does the report look like? View a sample report here. You reached the end of the page? 🤩 Our heatmaps will be happy! You should celebrate! Trust CenterPrivacy PolicyStatusLegalDo Not Sell My Personal Information © 2022 Clearbit