digitalfirst.be Open in urlscan Pro
34.252.98.123  Public Scan

Form analysis
0 forms found in the DOM

Text Content

Menu
 * About the Event
 * Exhibitors
 * Speakers
 * Program
 * Smart Company
 * Digital Talent Village
 * Magazine
 * Info
 * Registration


PROGRAM 2023

Discover all the conferences

Filtres
 * All sessions
 * King Room
 * Queen Room
 * Pink Room
 * Blue Room
 * Orange Room
 * Green Room

From 10:00 to 10:25


PILOTING A DIGITAL INVESTMENT BOOST WITH AN OMNICHANNEL APPROACH

In 2022, Kiabi Belgium decided to significantly increase its digital investment
with an objective to boost both the webshop & the physical stores performance.
This was made possible thanks to a precise piloting of the omnichannel results,
down to the operating margin. Automated optimization of the campaigns based on
ROI objectives, tracking of the store visits & store sales, tracking of online
and in-store recruitment associated with the campaigns, etc. All these
omnichannel KPIs have allowed KIABI BELGIUM to successfully complete this
investment boosting project.
More info
Kiabi
Doriane Magnus
From 10:00 to 10:25


DIGITAL INCLUSION : HOW TO STRENGTHEN THE ACTIONS OF FRONTLINE WORKERS

Digital inclusion is an urgent and massive social challenge. Society is becoming
increasingly digital, and it's vital that no-one is left behind. At WeTechCare,
we're convinced that digital technology is a driver of social progress and that
it provides opportunities for everyone ! This conference will highlight
innovative actions, solutions and best practices on how to reinforce the actions
of professionals and volunteers in contact with people who have little or no
access to digital technology, in order to implement a successful digital
inclusion strategy.
More info
WeTechCare
Thomas Royberghs
From 10:00 to 10:25


HOW SOCIAL SHOPPING IS SHAPING THE FUTURE OF RETAIL

In a fast evolving digital landscape, where social media takes an important part
of the customer’s journey, we had to rethink the way we worked as a physical
store by offering more digital services to our customers and rethinking the way
to interact with them. Social media has played a major part, as it has now
become a virtual mall, where users can interact with brands, get or give advice
and share them with their friends. And just like our physical store, the more
time people spend looking at items, the higher the chance of making a purchase.
Today, customers expect a real-life experience even in the digital realm, and
that has become one of our top priorities. I’m going to walk you through the
reasons why social shopping is the future of retail and how Di is making it an
important part of its social strategy.
More info
Di All about beauty
Zineb Mrini
From 10:00 to 10:25


INSIGHTS DRIVEN BY DATA

We look at how STIB-MIVB is creating a data culture through change management
and community building, through the lens of the Data & Analytics team and the
various projects being done both internally and for the customers using our
network.
More info
STIB-MIVB
Rob Roemers
From 10:00 to 10:25


WHY MARKETING STRATEGY MATTERS

Liam explores the pivotal role strategy plays in marketing success. Discover how
planning and decision-making can be elevated by a strong strategic approach.
More info
Uber
Liam Branaghan
From 10:00 to 10:30


CREATIVITY HAS NEVER BEEN SO EASY!

Step into a world bursting with boundless creativity and pure joy – welcome to
TikTok's sensational mission! 🌟🎉 Embrace the magic of Community Generated
Entertainment as TikTok transports you to a universe where inspiration and fun
reign supreme. 🌈🚀 But wait, there's more! 🎁🌍 TikTok isn't just
entertainment; it's a vibrant journey to revolutionise the way you play the
game. Imagine effortlessly diving into the world of disrupted purchase cycles,
where the shackles of routine are shattered, and innovation takes center stage.
🛍️💡 So why wait? 🕺📱 Join the movement that's rewriting the rules for brands,
breaking barriers, and celebrating the art of being unapologetically YOU! 💃✨
TikTok – where joy meets innovation and creativity takes flight like never
before. Get ready to be inspired, get ready to shine – TikTok style! 🌟🎤🎬
More info
TikTok
Vincent Pierquet
From 10:30 to 10:55


UNLIMITAIL: THE RETAIL MEDIA REVOLUTION UNDERWAY

Today, retail media is the focus of much attention, with very high expectations
on the part of retailers, brands and media. While the United States has already
reached a high level of maturity in this area, there are still challenges to be
met in Europe, challenges that we aim to meet at Unlimitail, the joint venture
between Carrefour and Publicis. Unlimitail already represents more than 20
retailers in 30 countries and has more than 120 million registered customers.
More info
Unlimitail
Alexis Marcombe
From 10:30 to 10:55


PRESENTATION BY DUPS.BE


More info

From 10:30 to 10:55


INNOVATION AND INVESTMENT WILL BE CRUCIAL FOR BRANDS TO WIN IN AN UNCERTAIN
PERIOD

Consumer shopping behavior and expectations have changed from a product/brand.
Innovation and investment will be crucial for brands to win in an uncertain
period. Innovative products can be of different forms such as: simplifying
chores for consumers, allowing greater control remotely,.. We will deep dive
into the latest trend and insights to find growth drivers for 2023 & 2024.
More info
GfK
Vanessa Theunissen
From 10:30 to 10:55


FROM AI BUZZ TO REAL IMPACT FOR YOUR MARKETING: PRACTICAL CASES

End of 2022, ChatGPT release was a hype, and everyone was speaking about it.
Beyond the buzz and the first prompts that many of us did, what’s the real
impact for digital marketing in 2023 ? At Universem, we use AI transversally to
support our customers in order to maximize their performances. Let’s go through
several concrete examples to grasp the potential of AI for your marketing!
More info
Universem
Hubert de Cartier
From 10:30 to 10:55


PSYCHOLOGICAL SECRETS FOR BETTER WEBSITE CONVERSION

Join me into taking a deep dive into the subtle yet impactful psychological
strategies that often fly under the radar. This engaging session will introduce
you to practical and effective approaches that leverage human behavior to
effectively boost your website’s conversion rates. I look forward to share
valuable insights with you that can enhance your online presence and drive
real-world outcomes.
More info
AmeXio
Elke Verdeyen
From 10:30 to 11:00


THE FUTURE FORMULA – CRACKING THE CODE OF TOMORROW

The world is in an unprecedented state of flux, and the old rules are crumbling.
We are witnessing the end of an era, the end of the Old Normal. In his new book
and keynote presentation, Jo Caudron shares his insights on some of the biggest
challenges we are currently facing in society and economy, and how they lead to
the end of the Old Normal. He shows how "The Future Formula” can help you crack
the code to innovate yourself and your business into a sustainable future. This
keynote helps you understand why things are changing so rapidly and how the only
way forward is to transform the core of your business model. Jo Caudron, is an
acclaimed speaker, entrepreneur, and author of many books of which "The Future
Formula" is his most recent one. Jo has almost 30 years of experience
transformation and innovation. He has advised numerous companies and
organizations on how to navigate the changing landscape of business and society.
More info
Scopernia
Jo Caudron
From 11:00 to 11:25


THINKING OUTSIDE-IN

Discover the power of listening to your customers and prepare to discover why
adapting your communication and offerings based on customer feedback is the key
to success in today’s market.
More info
Colruyt Group
Junior Malela
From 11:00 to 11:25


PRESENTATION BY HUB.BRUSSELS


More info

From 11:00 to 11:25


HOW TO GENERATE MASSIVE VISIBILITY FOR YOUR BRAND ON LINKEDIN WITHOUT SPENDING A
DIME ON ADS

In this presentation, Fabian will uncover the inner workings of LinkedIn's
algorithm and unveil strategies to enhance your brand's visibility on the
platform without spending on ads. We'll delve into the art of leveraging
profiles of founders, executives, and team members to amplify your company's
presence. Discover how to optimize your LinkedIn strategy, craft engaging
content, and strategically build an audience. These techniques will help your
brand organically shine on LinkedIn, harnessing the potential of this
influential professional network.
More info
La Super Growth Boite
Fabian Delhaxhe
From 11:00 to 11:25


THE POWER OF PERSONALIZATION : FORGING CUSTOMER CONNECTIONS

Consumers no longer want personalization, they demand it! And it goes beyond
knowing their name… In today’s digital landscape of all things connected,
customers are constantly bombarded with an overwhelming amount of messages and
advertisement that are – supposedly – sent specifically to them. However, often
times, past the greetings line is a standardized message, that doesn’t
necessarily carry the desired power of impact. The key to standing out from the
crowd and for your marketing efforts to resonate is through building meaningful
connections with your audience on a deeper, more personal level. That’s
precisely where personalization comes in hand as a true game-changer to elevate
your interactions. How do you achieve it? How do you build connections without
giving up on your automation power? And how do you navigate a MarTech landscape
of over 8000 tools to do so? Let’s dive into the virtues of data-driven
marketing and how it’s revolutionizing the way businesses interact and connect
with their customers to achieve tailored experiences. Beyond automated mailings,
preferences, and behavioural patterns, discover through practical cases how to
build connections with your customers, delivering relevant content and product
offerings through bespoke channels at the right time.
More info
Actito
Yasmine Chandid
From 11:00 to 11:25


PRESENTATION BY CONTENTSQUARE & CARREFOUR


More info
Carrefour
Matthieu Ullens
From 11:00 to 11:30


THE B2C LINKEDIN STARTER PACK HOW TO ENGAGE CONSUMERS ON LINKEDIN

In this presentation we will show your why and how LinkedIn can be your key,
must-use channel for B2C brands. We will share inspiring with best-in-class B2C
creative across a variety of common verticals  with a breakdown of the
opportunities for B2C brands on LinkedIn, and the actionable insights,
strategies, best practices and creative recommendations to capitalise on them.
More info
LinkedIn Benelux
Marcel Molenaar
From 11:30 to 11:55


AGENCY BENCHMARK

Agency leaders have been under pressure, inflation, indexation and the market
have been challenging. What KPI’s are agencies usings to steer the ship and what
are good benchmarks? We’ve been looking into that with a panel of over 300
agencies in Europe.
More info
Teamleader
Peter Van Wijnaerde
From 11:30 to 11:55


UNLOCKING THE POTENTIAL OF AI FOR EVERY BUSINESS IN THE WORLD

Prediction Quality: Traditional A.l. vs Our Approach the cure against the Data
Drift and Model Drift! Standard models : Perform worse over time Need to be
recreated manually Are based on a snapshot of data when the model was created
Our Approach Continuously improves through automated process flow Adapts to new
signals Adapts to new feedback
More info
AxonJay.ai
Jean-Philippe M.L. Schepens
From 11:30 to 11:55


HOW WE KILLED SOCIAL IN SOCIAL MEDIA


More info
ICF Next
Elisabeth Groening-Wall
From 11:30 to 11:55


UNLEASHING THE POWER OF SEO AND BIG DATA: PREPARING FOR THE FUTURE OF GOOGLE

In this session, we will explore how the powerful combination of SEO and big
data can revolutionize your understanding of performance metrics, competitor
analysis, and content strategies. Discover how leveraging these cutting-edge
technologies can empower you to make data-driven decisions, elevate your online
presence, and prioritize your efforts for maximum impact in the ever-evolving
digital landscape. Get ready to unlock the full potential of your online
business and stay ahead in the race for digital success.
More info
MvH Media
Dave van der Burgt
From 11:30 to 11:55


BENCHMARK STUDY: UNLOCKING THE POWER OF EXPERIMENTATION

Amidst the dynamic landscapes of modern business, experimentation has evolved
into a strategic and data-driven imperative for business leaders to make
real-time decisions. But what makes an experiment successful? Join this session
and get insights from a fresh benchmark study of over 100 000 digital
experiments in which you will learn how digital leaders drive higher conversion
rates, foster customer loyalty, and increase campaigns’ effectiveness
irrespective of future twists and turns.
More info
Optimizely
Mårten Bokedal
From 11:30 to 12:00


THE VIRTUAL ECONOMY

A new generation is emerging in virtual worlds, with distinct behaviors and
perspectives. The third wave of the Internet, driven by AI, virtual
environments, and blockchain, presents opportunities for businesses,
governments, and society. Dado's presentation and his book explore the virtual
economy's layers and how to tap into its potential to serve the next generation,
urging readers to prepare for a promising future.
More info
Imagin3 Studio
Dado Van Peteghem
From 12:30 to 12:55


TBC


More info

From 12:30 to 12:55


WOMEN IN TECH: A PERFECT FIT FOR A SUSTAINABLE AND INCLUSIVE FUTURE

Discover five essential approaches for attracting, advancing and retaining
womenwithin the technology industry. These encompass the significance of digital
skills, female representation and role models, nurturing inclusive company
cultures, providing access to funding and support for female founders and
inspiring the next generation for STEM domains. Let's shape the future together
by harnessing the power of technology.
More info
Women In Tech
Laurence Jacobs
From 12:30 to 12:55


DOING INFLUENCE MARKETING IS GOOD. DOING IT WELL AND TOTALLY OPTIMIZED IS
BETTER!

Marketing influence can be tremendously powerful in your campaigns, but how to
get the most out of this channel while maximizing the effects on the other
channels used in your media mix? We will explain everything to you during our
conference!
More info
Gravity Influencers
Marion Min
From 12:30 to 12:55


THE TEST PASS, A BIG STEP TOWARDS A MORE SUSTAINABLE MOBILITY

People's mindset has started to change regarding sustainable mobility. And yet
at SNCB we lost a lot of subscribers since the covid crisis. To win them back,
we needed an effective strategy to initiate a mobility behavioral change!
More info
SNCB/NMBS
Sabrina Naji
SNCB/NMBS
Stéphanie Vanroelen
From 12:30 to 12:55


WELCOME TO MAAS – LET’S CHANGE MOBILITY IN BRUSSELS!

Do you know how much time it takes on average to do 10km in Brussels by Car? On
average, more than 25minutes. We need a drastic shift in transportation to curb
the trend. It’s time for some radical change. It’s time to meet Floya. Since our
mission at STIB-MIVB is to move Brussels, thanks to smarter mobility, we are
proud to launch an all-in-one mobility app that people will have in their hands
daily, and which has the power to truly change mobility behavior. A strategic
project that was successfully delivered by partner capabilities between
STIB-MIVB and Customer Collective. A story we gladly share. Let’s create some
impact together. Let’s move Brussels!
More info
STIB-MIVB
Béatrice Pâques
Customer Collective
Charlotte Cnudde
From 12:30 to 13:00


BEYOND E-COMMERCE : “SIMPLIFY, EMPOWER & CONNECT IN DIGITAL HEALTH”

Newpharma is recognized to provide a wide range -more than 50,000 references- in
a easy and convenient way. When you provide all solutions, your challenge might
become to provide more insight on what the problem might for each consumer’s
health. Europe can expect to see half a million centenarians by the year 2050.
Many of us will not live to see 100, but recent years of lifestyle changes and
advances in medical technology have gifted us years our great-grandparents did
not have. While living longer has been achieved over the last 100 years – it is
important that those years would made remain active to the last day rather than
slowly decaying with a limited autonomy. Unfortunately, the goal to live well is
becoming increasingly difficult as resources diminish. Those seeking care will
find it less and less accessible, as more and more care providers burn out and
quit. As our phones and wearable devices churn out data, these consumer
electronics are feeding our stronger attention to health and giving us context
for it. They are testing pulses, counting calories and sleep cycles, recording
blood pressure and blood oxygen saturation, and monitoring our intake of glucose
and medicine. They are also doing much more, with certain technologies – Gilles
will show you some additional exciting feature – could enrich e-commerce with
scalable services.
More info
Newpharma
Gilles Jourquin
From 13:00 to 13:25


STRATEGY SHIFT: NAVIGATING THE TERRAIN OF C2C AND B2B MARKETPLACE DIFFERENCES

The goal of all marketplaces remains the same: create liquidity. But the way the
organisation and the Product is conceived is very different in the B2B world.
With many different parts of the business being in constant contact with our
clients and freelancers, it is important to have a way more cohesive and
collaborative organisation. The importance of keeping everyone on the same page
through Product, Marketing and Business is crucial for making your B2B business
a success.
More info
Malt
Belén Alomar Brutau
From 13:00 to 13:25


HOW DOES SOCIAL ENGINEERING WORK, FROM PLANNING TO EXECUTION

How does social engineering work, from planning to execution? You probably have
asked yourself this question. Well, during this talk, I will explain what social
engineering is, and then focus on various phishing techniques, from planning to
execution
More info
Pretera
Dardan Prebreza
From 13:00 to 13:25


HOW WE IMPROVED OUR ALWAYS-ON RESULTS BY INTRODUCING CXO: CONVERSION EXPERIENCE
OPTIMIZATION

Through a strategic implementation of behavioral science principles, Brussels
Airlines has achieved remarkable success in enhancing the effectiveness of their
always-on banners, resulting in an increase in conversions. Join Claudia and
Francois as they unveil the secrets behind this award-winning approach. Discover
how this project came to life, the evaluation process undertaken, and gain
insights into the future enhancements that promise to drive even more remarkable
results.
More info
Brussels Airlines
Claudia Tluk
From 13:00 to 13:25


HOW TO ANALYSE AND ACT UPON A 360° VIEW OF YOUR CUSTOMERS

In this session, you will learn how you can leverage Google Cloud technologies
to create a 360° view of your customers. We will cover how you can use Data
Analytics & AI to obtain better insights and how to make those insights
actionable.
More info
Devoteam
Sven Hermans
From 13:00 to 13:25


SUSTAINABLE DIGITAL JOURNEYS THROUGH EFFECTIVE UX

Explore concrete UX strategies for sustainability. Discover hands-on approaches
that enhance digital journeys while promoting loyalty, waste reduction, and
eco-conscious success.
More info
UX-Republic
Mathieu Dumont
From 13:00 to 13:30


SME’S: AN UNDER-EXPLOITED MARKET FULL OF OPPORTUNITIES


More info
Better App
Marie Logé
Furt'Her
Lorena Bili
Belgian Entreprenoires
Aurelie Mulowa
From 13:30 to 13:55


5 TIPS FOR EFFECTIVE COMMUNICATION IN 2023. THE 5TH ONE WILL SURPRISE YOU!

Marketing's on a thrilling evolution journey! Brands today are like deer in
headlights, knowing they need a revamp but clueless about where to start. It's
no longer just about being out there – it's about being real, authentic, and
leveraging the swankiest tools to get the message right. Join me as we delve
into killer content, the hottest trends, and those nifty AI gadgets that have
enhanced our agency's daily operations!
More info
Duckmotion
Viviane Schramme
From 13:30 to 13:55


PRESENTATION BY HUB.BRUSSELS


More info

From 13:30 to 13:55


BEYOND THE MEDIA PLAN: WHY GREAT CREATIVES MAKE OR BREAK YOUR CAMPAIGN

In today's fast-paced digital landscape, media agencies and creative teams often
operate in silos, each focused on their own set of rules and metrics. But what
happens when a meticulously crafted media plan is paired with subpar creative
content? The result is a campaign that falls flat, failing to engage the
audience or achieve its objectives. In this talk, we'll delve into the symbiotic
relationship between media planning and creative strategy. Learn why even the
most sophisticated media plan can't save a poorly executed creative, and
discover the key principles for crafting compelling messages tailored to each
media platform.
More info
Brand New Day Agency
Sabina Gishvarova
From 13:30 to 13:55


TURNING CHALLENGES INTO OPPORTUNITIES: THE TRANSFORMATIVE POWER OF DATA,
MARTECH, AND AI

Facing unprecedented challenges in today's digital landscape with third-party
data restrictions and a loss of control over algorithms in your digital
campaigns? 
 In our talk, ‘Turning Challenges into Opportunities: The
Transformative Power of Data, Martech, and AI’, we'll explore the solutions.
We'll discuss the significance of data-driven strategies, proprietary data
collection, and the integration of Martech solutions enhanced by AI, and how
they can help you regain control over your campaigns, unlocking a new era of
personalization, targeting, and exceptional results. Join us to understand how
to tackle these challenges and turn them into success for your agency, your
brand, and your company.
More info
EVO Agency
Justin Denis
EVO Agency
Antoine Nelis
From 13:30 to 13:55


THE WINNING STRATEGY OF DANONE ON TIKTOK

Danone will share their winning strategy on TikTok as best in class in BeNeLux
on TikTok (call out by TikTok team). Example of best practises will be shared
during the presentations.
More info
Danone
Victorine Clément
From 13:30 to 14:00


REACH YOUR CUSTOMERS WHERE THEY LISTEN

We know that you are fighting against the skip and the scroll of online media.
You’re competing for attention in a noisy world. At Spotify, we’re providing an
opportunity for your brand’s voice to be heard by a truly immersed audience, in
a culturally relevant environment that drives results.
More info
Spotify
Steven Heylen
From 14:00 to 14:25


THE 5 POWERFUL MOVES TO PLAY FOR YOUR 2024 SOCIAL MEDIA STRATEGY

This keynote session will offer practical cases and examples that highlight the
main Social Media trends to watch out for in 2024. With 5 experts key insights,
you’ll be able to fine-tune your Social Media approach to keep your brand fresh
and on target!
More info
MKKM
Mathieu Hosselet
From 14:00 to 14:25


PRESENTATION BY DUPS.BE


More info

From 14:00 to 14:25


5 POWER MOVES TO PLAY IN YOUR SOCIAL MEDIA IN 2024

In the ever-evolving landscape of social media, staying ahead of the curve is
essential for personal brands, businesses, and influencers alike. As we inch
closer to the year 2024, the social media landscape is poised for significant
shifts and innovations. Today, I'm excited to share with you "5 Power Moves to
Play in Your Social Media in 2024." These strategies are designed to help you
navigate the dynamic world of social media and thrive and excel in it. From
emerging trends to leveraging the latest features, we'll explore how you can
effectively harness the power of social media to engage your audience, grow your
influence, and achieve your goals. Let's dive into these five game-changing
strategies that will set you up for success in the social media arena of 2024.
More info
Artisteeq
Lisa Verzelen
From 14:00 to 14:25


OPTIMIZE YOUR MARKETING PERFORMANCE WITH DATA SCIENCE

No need to discuss about the importance of ROI and media effectiveness anymore
in today's marketing landscape. At Lykta, we harness the power of data science
to address marketing measurement challenges, providing a solution that caters to
marketers of all scales — from small advertisers to industry giants, and from
managers to analysts. Join us as we unveil our innovative approach.
More info
Lykta
Nicolas Schnock
From 14:00 to 14:25


YOUR CROSS-BORDER MARKETING AGENCY FOR ONLINE GROWTH

Seeders is your one-stop-shop cross border online marketing agency. With offices
around the globe, Seeders is able to supply top-notch international marketing
services to bolster local as well as international expansion. Using digital
marketing strategies like Link Building, Digital PR & SEO, Seeders is able to
facilitate market entry in nearly every international market. It is time to
scale your business.
More info
Seeders
Dennis Akkerman
From 14:00 to 14:30


INNOVATION JOURNEY


More info
Innoviris
Stefaan Sonck Thiebaut
From 14:30 to 14:55


PERSUADING GEN Z TO PURCHASE: HIGHER CONVERSIONS WITH OMNICHANNEL OPTIMISATIONS

With the current buying power of Gen Z consumers, digital marketers need to come
up with new and innovative ways to attract and convert them. Dive deep into Gen
Z’s shopping habits and get insights from tests conducted by Trustpilot
customers. Unravel the most effective omnichannel strategies and optimisations
and learn, among other things, how to use reviews to build trust and increase
conversions even further.
More info
Trustpilot
Olivier-César de Clercq
From 14:30 to 14:55


PRESENTATION BY SEMACTIC


More info
Semactic
Celine Naveau
From 14:30 to 14:55


PRESENTATION BY THE REFERENCE


More info

From 14:30 to 14:55


DATA & DYNAMIC CREATIES IN PROGRAMMATIC DIGITAL OUT OF HOME

A session with bucket loads of inspiring use cases that show how marketers
across Europe are integrating data into their digital out-of-home advertising
campaigns to enhance targeting and increase the relevance of their messages.
Gain insights into the types of data that can be used and learn how to integrate
dynamic ads into the DOOH channel.
More info
Sage+Archer \ Vistar Media
Gido Andriessen
From 14:30 to 15:00


THE DEATH OF SOCIAL MEDIA AS WE KNOW IT

Is social media still social? What are the current trends, what are the future
shifts that might change how brands communicate and how users consume the
digital content? Will we ever live in Metaverse and what the hell is an NPC
stream? Mark from Kontentino will try to answer all of this
questions...hopefully. :)
More info
Kontentino
Mark Valasik
From 14:30 to 14:55


GET THE BEST OUT OF A CONTENT CREATOR

Get the best out of a content creator
More info
David Dieu
David Dieu
From 15:00 to 15:25


PRESENTATION BY LIZY


More info
Lizy
Max Clemens
From 15:00 to 15:25


HOW TO BUILD AN INFLUENTIAL NETWORK AND ACCELERATE YOUR SUCCESS

In this conference, Jérémie will share with you the keys to: • Overcome your
barriers of introspection • Unlock your power of relationships • Build an
influential network • Accelerate your success
More info
Business Entourage
Jérémie Vanopdenbosch
From 15:00 to 15:25


PRESENTATION BY UPCUT & COLLECTO


More info
Upcut
Hugo Hassler
From 15:00 to 15:25


HAVE YOU EVER FALLEN INTO ONE OF THESE 5 DATA TRAPS

Whether you work closely with data or from afar, whether it’s been 1 year or 20,
you’ve fallen or are likely to fall into one of these data traps. Because it’s
so easy to fall into them! However, it’s essential to be aware of them in order
to make better business decisions. Through real-life use cases, we’ll talk about
5 data traps and how to avoid them.
More info
Data Organisation Agency
Esther Voituron
From 15:00 to 15:25


GET INSIGHTS INTO YOUR ASSUMPTIONS FOR A CONTINUOUSLY EVOLVING DIGITAL STRATEGY

Have you ever planned a digital strategy, only to later realize you were led
off-course by unseen assumptions? Ever felt like your digital plans couldn’t
quite catch up with the swift changes in technological innovation? Or perhaps
you're searching for ways to ensure your strategies aren’t stagnant, but dynamic
blueprints adapting to the world's ever-changing pulse? In this talk, we delve
into these concerns, providing you with robust techniques to make your digital
strategy adaptable. By confronting and clarifying underlying assumptions, you
can forge a path that's agile, insightful, and always in tune with the digital
landscape's rhythm.
More info
AmeXio
Thomas Hendrickx
From 15:00 to 15:30


THE SIGNIFICANCE OF ATTENTION IN ADVERTISING

Digital and Offline advertising have always been pinned against each other and
within the media industry they compete against each other to get the most
budgets. However, as the world is moving more into a fully digitalized
landscape, it is important to look at these two mediums as complementary; which
is why I will be introducing drive to store solutions and its role in boosting
offline store visits. By integrating programmatic and DTS solutions into your
marketing strategies you will create a strong combination which will allow your
business to leverage the benefits of programmatic to generate physical traffic
and overall sales.
More info
Mediaplus - Serviceplan Group
Line Khalil
From 15:30 to 15:55


KEEP THE CONVERSATION GOING!

With the multitude of platforms and formats, it can be rather confusing and your
message can get lost in the deep water of the digital world but also in the real
world. But what if you have the power to present your product across multiple
channels and be relevant in every way? With this presentation, you will explore
ways to keep the conversation going with your audience and more. Furthermore,
your community is a big part of your marketing plan, they can be your next
content creators which introduces the potential of User Generated Content.
More info
Efluenz
Yasmin Vantuykom
From 15:30 to 15:55


DO WE NEED MORE WOMEN IN TECH?

Women make up 51% of society, but only 18% in tech. Why is that a gap we need to
close? How did this gap arise? In this keynote, Rein Meirte & Elke Kramer,
founders of Clusity, will dive into the importance of recognising bias, tha
value of Diversity & Inclusion and their TECH focus as this industry dictates a
lot how we shape the world we live in, and what the future will look like.
More info
Clusity
Rein Meirte
Clusity
Elke Kraemer
From 15:30 to 15:55


TBC


More info

From 15:30 to 15:55


TBC


More info

From 15:30 to 16:00


HOW TO CAPTURE THE POTENTIAL OF THE METAVERSE?

Terms such as the metaverse or eXtended Reality (XR) have raised huge
expectations in the press, followed by huge disillusions. But is the metaverse
really dead? Why are companies still investing in it? As a Belgian company,
should I also invest? What can I expect and how to seize its potential for my
organization? The conference will address these questions, illustrated by
concrete case studies drawn from years of practice.
More info
Deloitte Digital
Thomas Kubski
From 16:00 to 16:25


THE FUTURE OF FOOD DELIVERY

In this presentation, we will explore the future of food delivery, from its
current impact to its exciting future. We will discover how new opportunities
arise when you combine data with real life appetite. Amid all this change,
sustainability remained a focal point, highlighting the industry’s strides in
eco-conscious practices. This keynote journey encompasses the past, present, and
future of food delivery, celebrating its transformation while embracing
responsibility for a more sustainable and flavorful world.
More info
Deliveroo
Quirin Dalemans
From 16:00 to 16:25


DISCOVER THE POWER OF RESPONSIBLE IT AND DIGITAL COMMUNICATION !

How to implement a proper strategy in sustainable IT and responsible digital
communication ? What are the best practices and tools ? How to avoid
greenwashing ? Get all the answers and the positive aspects for the brand, teams
and customers.
More info
Algorila
Pascal Rousset
From 16:00 to 16:25


2DEHANDS ON HOW TO MAKE A SIGNIFICANT CONTRIBUTION TO SUSTAINABILITY AS A
MARKETER

As a marketer, you have an important role in contributing to sustainability
because you have the choice of how to use your marketing budget. Do you do so on
social media? With publishers? Or in a sustainable way? Rick Verkuyl,
Sustainability Officer for Marktplaats, helps you make that consideration today
and also gives you an inspiring look behind the scenes.
More info
2dehands/2ememain.be
Rick Verkuyl
From 16:00 to 16:25


THE GENERATIVE AI OPPORTUNITY

Digital marketing loves new, shiny things! After blockchain and the metaverse
we're opening a can of artificial intelligence. But where lies the through
opportunity for AI? And how can we leverage it best for marketing?
More info
Google
Frederik Dooms
From 16:00 to 16:25


LAUNCHING A NEW PREMIUM BRAND IN A CROWDED ONLINE MARKET

In this presentation, we will explore a strategic approach to introducing a new
premium brand into a competitive online market. Leveraging in-depth research and
data-driven insights, we will outline a scalable and automated methodology to
effectively establish the brand's presence. By implementing data-driven
strategies, we aim to navigate the challenges of a crowded market, captivate the
target audience, and achieve a successful market entry for the new premium
brand.
More info
TUI
Louis Van Belle
TUI
Nicolas Elshout
From 16:00 to 16:30


OUR RECIPE? WE’RE MADE OF CONSUMER CENTRICITY!

Discover the essential role our consumers play in shaping our beloved brands,
learn about our commitment to creating personalized and resonating experiences,
and see firsthand how these fuel our exponential growth. This keynote will toast
to the incredible power of consumer-centric decision making, shedding light on
how we've harnessed it to celebrate, innovate, and captivate the world.
More info
The Coca-Cola Company
Aline Lemaire
The Coca-Cola Company
Stijn Belaen
Powered by

 * 
 * 
 * 
 * 



Organized by Best Of Digital Media SA/NV – TVA/BTW BE 0463 662 869 Rue du
Belvederestraat 28, B-1050 Brussels



 * General terms of sales
 * |
 * Privacy policy

By registering for this event. I am allowing the organisers the right to use my
information for networking purpose, to receive further information leading up to
the event, to receive post event information from the conference's speakers, for
follow-up emails and for my picture to be taken during the event.