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 * Our approach
 * Solutions
 * About Us
 * Get In Touch





PRECISION MEDIA

Welcome to Foodstuffs Precision Media, one of New Zealand’s largest retail media
networks, developed in partnership with Foodstuffs and dunnhumby.




TAKE ADVANTAGE OF WORLD-LEADING DATA-SCIENCE, ENABLING BRANDS TO UNDERSTAND,
TARGET AND ENGAGE THEIR CUSTOMERS LIKE NEVER BEFORE.

RETAIL IS CHANGING, AS ARE CUSTOMERS’ NEEDS AND EXPECTATIONS. HOW AND WHERE THEY
CHOOSE TO SHOP ARE CONSTANTLY UPDATING. WE ENSURE THAT WE CAN PRECISELY CONNECT
WITH CUSTOMERS FROM SOFA TO STORE SO THAT THEY CAN INTERACT WITH YOUR BRAND IN A
PERSONALISED AND EFFECTIVE WAY.

GREATER CAMPAIGN EFFECTIVENESS AND RETURN

Fuelled by science-led targeting based on the specific objectives of your brand,
we maximise your media spend with our sophisticated media measurement tool.

Our approach

MULTI-CHANNEL SOLUTIONS

Our client-focused team of media experts ensure consistent campaign delivery in
multiple media formats across our in store and digital media portfolio.

Solutions

GLOBALLY EXPERIENCED MEDIA PLANNERS

Our team combines local grocery knowledge with serious global retail media
expertise. Between us, we have delivered tailored media strategies which have
grown countless brands in markets across the UK, Europe, New Zealand and South
America.

About us

FOODSTUFFS PRECISION MEDIA, POWERED BY DUNNHUMBY, IS FOODSTUFFS’ NEW RETAIL
MEDIA COMPANY. WE PROVIDE MEDIA AND ADVERTISING SERVICES FOR OUR SUPPLIER AND
AGENCY PARTNERS, ON BEHALF OF THE FOODSTUFFS NORTH ISLAND AND FOODSTUFFS SOUTH
ISLAND CO-OPERATIVES.


5.3X MORE

Targeted omnichannel media counts Customers who are exposed to four retailer
channels spend 5.3x more than those exposed to one.


2.5X ROI

Compared to standard rule-based audiences, science-based audiences deliver up to
2.5x ROI.


OVER 200M

We leverage the insights from over 200m annual transactions.


206 NEW WORLD AND PAK’NSAVE STORES.


WE CAN CONNECT TO SHOPPERS WITH PRODUCTS AND BRANDS WE KNOW THEY’LL LOVE…AT THE
MOMENTS THAT MATTER. 


HELPING YOU BRING YOUR BRAND…AND RAMP US YOUR MARKETING ROI.


1.5M+ DIGITAL CUSTOMER RELATIONSHIPS.


INSIGHTS FROM 200M+ ANNUAL TRANSACTIONS.


FIND OUT MORE

We're on a journey to engage customers like never before, get in touch and one
of our dedicated media specialists will get back to you.

Get in touch
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