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FORMULA 1® WELCOMES KITKAT® AS ITS OFFICIAL CHOCOLATE BAR PARTNER

11 November 2024
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FORMULA 1® AND NESTLÉ HAVE TODAY ANNOUNCED A NEW MULTI-YEAR PARTNERSHIP MAKING
KITKAT THE OFFICIAL CHOCOLATE BAR OF FORMULA 1.

The collaboration will officially launch during the 2025 season, marking the
90th anniversary of KitKat and the 75th anniversary of Formula 1. It will then
expand across the world throughout 2026. Formula 1 enthusiasts can look forward
to consumer activations, promotional prizes and immersive fan zones at select
Grands Prix, with trackside branding, and cheerful, light-hearted content.

Bringing its iconic “Have a Break, Have a KitKat®” message to Formula 1, the
partnership champions the importance of taking a moment to pause, and unites two
diverse global fanbases in an innovative collaboration. Both brands are
dedicated to elevating the fan experience by combining the excitement of
world-class racing with the renowned sense of humour of KitKat and tradition of
sharing breaks.

Emily Prazer, Chief Commercial Officer at Formula 1, said:

“We’re delighted to have such a globally recognised and fun brand as KitKat
joining us as a partner. They’re universally loved, and we can’t wait to see the
fantastic experiences they’ll be bringing to our fans at the track and the new
audiences they’ll introduce to the sport.”

Bernard Meunier, Head of Strategic Business Units and Marketing and Sales at
Nestlé, said:

“Formula 1 is a global phenomenon with a rapidly growing, diverse fanbase,
especially among younger audiences. With its global reach and packed schedule,
F1 offers KitKat the perfect platform to remind everyone to make time for a
break. We’re excited to bring our signature sense of fun to this thrilling sport
and to create memorable experiences for fans around the world.”

More details on the new partnership will be released in due course.

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