www.tiktok.com
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23.36.163.28
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Submitted URL: https://cxv9n04.na1.hubspotlinks.com/Ctc/LY+113/cXv9n04/VVHHHf82HVXyW6z9HdK3Sd3BxW6YVQGc55hwwCMrH-Tv3m2ndW8wLKSR6lZ3lbW2VmYMm4prBYyW6...
Effective URL: https://www.tiktok.com/business/en-GB/inspiration/cleo-tiktok-success-story-san?utm_medium=email&_hsmi=280553788&_hsenc...
Submission: On October 31 via api from BE — Scanned from DE
Effective URL: https://www.tiktok.com/business/en-GB/inspiration/cleo-tiktok-success-story-san?utm_medium=email&_hsmi=280553788&_hsenc...
Submission: On October 31 via api from BE — Scanned from DE
Form analysis
1 forms found in the DOM<form data-form_type="email_subscribe" class="vi-form form_1YqEL">
<div>
<div class="vi-form-item is-required emailInputBox_1AmgI"><!---->
<div class="vi-form-item__content">
<div class="vi-input emailInput_3k_CI"><!----><input type="text" autocomplete="off" dir="auto" placeholder="First name" data-input_field="first_name" data-form_type="email_subscribe" value="" class="vi-input__inner"><!----><!----><!---->
</div><!---->
</div>
</div>
<div class="vi-form-item is-required emailInputBox_1AmgI"><!---->
<div class="vi-form-item__content">
<div class="vi-input emailInput_3k_CI"><!----><input type="text" autocomplete="off" dir="auto" placeholder="Last name" data-input_field="last_name" data-form_type="email_subscribe" value="" class="vi-input__inner"><!----><!----><!----></div>
<!---->
</div>
</div>
<div class="vi-form-item is-required emailInputBox_1AmgI"><!---->
<div class="vi-form-item__content">
<div class="vi-input emailInput_3k_CI"><!----><input type="email" autocomplete="off" dir="auto" placeholder="Email" data-input_field="email" data-form_type="email_subscribe" value="" class="vi-input__inner"><!----><!----><!----></div><!---->
</div>
</div>
<div class="vi-form-item is-success is-required emailInputBox_1AmgI"><!---->
<div class="vi-form-item__content">
<div data-input_field="region" data-form_type="email_subscribe" class="vi-select emailInput_3k_CI" style="max-height:NaNpx;"><!---->
<div class="vi-input vi-input--suffix"><!----><input type="text" autocomplete="off" dir="auto" placeholder="Region/country" readonly="readonly" value="" class="vi-input__inner"><!----><span class="vi-input__suffix"><span
class="vi-input__suffix-inner"><i class="vi-select__caret vi-input__icon vi-icon-arrow-up"></i><!----></span><!----></span><!----></div>
<div class="vi-select-dropdown vi-popper" style="display: none; min-width: 529px;">
<div class="vi-select-dropdown__filterable"><!----></div>
<div class="vi-scrollbar" style="">
<div class="vi-select-dropdown__wrap vi-scrollbar__wrap vi-scrollbar__wrap--hidden-default">
<ul class="vi-scrollbar__view vi-select-dropdown__list"><!---->
<li class="vi-select-dropdown__item"><span>Afghanistan</span></li>
<li class="vi-select-dropdown__item"><span>Åland Islands</span></li>
<li class="vi-select-dropdown__item"><span>Albania</span></li>
<li class="vi-select-dropdown__item"><span>Algeria</span></li>
<li class="vi-select-dropdown__item"><span>American Samoa</span></li>
<li class="vi-select-dropdown__item"><span>Andorra</span></li>
<li class="vi-select-dropdown__item"><span>Angola</span></li>
<li class="vi-select-dropdown__item"><span>Anguilla</span></li>
<li class="vi-select-dropdown__item"><span>Antarctica</span></li>
<li class="vi-select-dropdown__item"><span>Antigua and Barbuda</span></li>
<li class="vi-select-dropdown__item"><span>Argentina</span></li>
<li class="vi-select-dropdown__item"><span>Armenia</span></li>
<li class="vi-select-dropdown__item"><span>Aruba</span></li>
<li class="vi-select-dropdown__item"><span>Australia</span></li>
<li class="vi-select-dropdown__item"><span>Austria</span></li>
<li class="vi-select-dropdown__item"><span>Azerbaijan</span></li>
<li class="vi-select-dropdown__item"><span>Bahamas</span></li>
<li class="vi-select-dropdown__item"><span>Bahrain</span></li>
<li class="vi-select-dropdown__item"><span>Bangladesh</span></li>
<li class="vi-select-dropdown__item"><span>Barbados</span></li>
<li class="vi-select-dropdown__item"><span>Belarus</span></li>
<li class="vi-select-dropdown__item"><span>Belgium</span></li>
<li class="vi-select-dropdown__item"><span>Belize</span></li>
<li class="vi-select-dropdown__item"><span>Benin</span></li>
<li class="vi-select-dropdown__item"><span>Bermuda</span></li>
<li class="vi-select-dropdown__item"><span>Bhutan</span></li>
<li class="vi-select-dropdown__item"><span>Bolivia, Plurinational State of</span></li>
<li class="vi-select-dropdown__item"><span>Bonaire, Sint Eustatius and Saba</span></li>
<li class="vi-select-dropdown__item"><span>Bosnia and Herzegovina</span></li>
<li class="vi-select-dropdown__item"><span>Botswana</span></li>
<li class="vi-select-dropdown__item"><span>Bouvet Island</span></li>
<li class="vi-select-dropdown__item"><span>Brazil</span></li>
<li class="vi-select-dropdown__item"><span>British Indian Ocean Territory</span></li>
<li class="vi-select-dropdown__item"><span>Brunei Darussalam</span></li>
<li class="vi-select-dropdown__item"><span>Bulgaria</span></li>
<li class="vi-select-dropdown__item"><span>Burkina Faso</span></li>
<li class="vi-select-dropdown__item"><span>Burundi</span></li>
<li class="vi-select-dropdown__item"><span>Cambodia</span></li>
<li class="vi-select-dropdown__item"><span>Cameroon</span></li>
<li class="vi-select-dropdown__item"><span>Canada</span></li>
<li class="vi-select-dropdown__item"><span>Cape Verde</span></li>
<li class="vi-select-dropdown__item"><span>Cayman Islands</span></li>
<li class="vi-select-dropdown__item"><span>Central African Republic</span></li>
<li class="vi-select-dropdown__item"><span>Chad</span></li>
<li class="vi-select-dropdown__item"><span>Chile</span></li>
<li class="vi-select-dropdown__item"><span>China</span></li>
<li class="vi-select-dropdown__item"><span>Christmas Island</span></li>
<li class="vi-select-dropdown__item"><span>Cocos (Keeling) Islands</span></li>
<li class="vi-select-dropdown__item"><span>Colombia</span></li>
<li class="vi-select-dropdown__item"><span>Comoros</span></li>
<li class="vi-select-dropdown__item"><span>Congo</span></li>
<li class="vi-select-dropdown__item"><span>Cook Islands</span></li>
<li class="vi-select-dropdown__item"><span>Costa Rica</span></li>
<li class="vi-select-dropdown__item"><span>Croatia</span></li>
<li class="vi-select-dropdown__item"><span>Curaçao</span></li>
<li class="vi-select-dropdown__item"><span>Cyprus</span></li>
<li class="vi-select-dropdown__item"><span>Czech Republic</span></li>
<li class="vi-select-dropdown__item"><span>Denmark</span></li>
<li class="vi-select-dropdown__item"><span>Djibouti</span></li>
<li class="vi-select-dropdown__item"><span>Dominica</span></li>
<li class="vi-select-dropdown__item"><span>Dominican Republic</span></li>
<li class="vi-select-dropdown__item"><span>Ecuador</span></li>
<li class="vi-select-dropdown__item"><span>Egypt</span></li>
<li class="vi-select-dropdown__item"><span>El Salvador</span></li>
<li class="vi-select-dropdown__item"><span>Equatorial Guinea</span></li>
<li class="vi-select-dropdown__item"><span>Eritrea</span></li>
<li class="vi-select-dropdown__item"><span>Estonia</span></li>
<li class="vi-select-dropdown__item"><span>Ethiopia</span></li>
<li class="vi-select-dropdown__item"><span>Falkland Islands (Malvinas)</span></li>
<li class="vi-select-dropdown__item"><span>Faroe Islands</span></li>
<li class="vi-select-dropdown__item"><span>Fiji</span></li>
<li class="vi-select-dropdown__item"><span>Finland</span></li>
<li class="vi-select-dropdown__item"><span>France</span></li>
<li class="vi-select-dropdown__item"><span>French Guiana</span></li>
<li class="vi-select-dropdown__item"><span>French Polynesia</span></li>
<li class="vi-select-dropdown__item"><span>French Southern Territories</span></li>
<li class="vi-select-dropdown__item"><span>Gabon</span></li>
<li class="vi-select-dropdown__item"><span>Gambia</span></li>
<li class="vi-select-dropdown__item"><span>Georgia</span></li>
<li class="vi-select-dropdown__item selected"><span>Germany</span></li>
<li class="vi-select-dropdown__item"><span>Ghana</span></li>
<li class="vi-select-dropdown__item"><span>Gibraltar</span></li>
<li class="vi-select-dropdown__item"><span>Greece</span></li>
<li class="vi-select-dropdown__item"><span>Greenland</span></li>
<li class="vi-select-dropdown__item"><span>Grenada</span></li>
<li class="vi-select-dropdown__item"><span>Guadeloupe</span></li>
<li class="vi-select-dropdown__item"><span>Guam</span></li>
<li class="vi-select-dropdown__item"><span>Guatemala</span></li>
<li class="vi-select-dropdown__item"><span>Guernsey</span></li>
<li class="vi-select-dropdown__item"><span>Guinea</span></li>
<li class="vi-select-dropdown__item"><span>Guinea-Bissau</span></li>
<li class="vi-select-dropdown__item"><span>Guyana</span></li>
<li class="vi-select-dropdown__item"><span>Haiti</span></li>
<li class="vi-select-dropdown__item"><span>Heard Island and McDonald Mcdonald Islands</span></li>
<li class="vi-select-dropdown__item"><span>Holy See (Vatican City State)</span></li>
<li class="vi-select-dropdown__item"><span>Honduras</span></li>
<li class="vi-select-dropdown__item"><span>Hong Kong</span></li>
<li class="vi-select-dropdown__item"><span>Hungary</span></li>
<li class="vi-select-dropdown__item"><span>Iceland</span></li>
<li class="vi-select-dropdown__item"><span>India</span></li>
<li class="vi-select-dropdown__item"><span>Indonesia</span></li>
<li class="vi-select-dropdown__item"><span>Iraq</span></li>
<li class="vi-select-dropdown__item"><span>Ireland</span></li>
<li class="vi-select-dropdown__item"><span>Isle of Man</span></li>
<li class="vi-select-dropdown__item"><span>Israel</span></li>
<li class="vi-select-dropdown__item"><span>Italy</span></li>
<li class="vi-select-dropdown__item"><span>Jamaica</span></li>
<li class="vi-select-dropdown__item"><span>Japan</span></li>
<li class="vi-select-dropdown__item"><span>Jersey</span></li>
<li class="vi-select-dropdown__item"><span>Jordan</span></li>
<li class="vi-select-dropdown__item"><span>Kazakhstan</span></li>
<li class="vi-select-dropdown__item"><span>Kenya</span></li>
<li class="vi-select-dropdown__item"><span>Kiribati</span></li>
<li class="vi-select-dropdown__item"><span>Korea, Republic of</span></li>
<li class="vi-select-dropdown__item"><span>Kuwait</span></li>
<li class="vi-select-dropdown__item"><span>Kyrgyzstan</span></li>
<li class="vi-select-dropdown__item"><span>Lao People's Democratic Republic</span></li>
<li class="vi-select-dropdown__item"><span>Latvia</span></li>
<li class="vi-select-dropdown__item"><span>Lebanon</span></li>
<li class="vi-select-dropdown__item"><span>Lesotho</span></li>
<li class="vi-select-dropdown__item"><span>Libya</span></li>
<li class="vi-select-dropdown__item"><span>Liechtenstein</span></li>
<li class="vi-select-dropdown__item"><span>Lithuania</span></li>
<li class="vi-select-dropdown__item"><span>Luxembourg</span></li>
<li class="vi-select-dropdown__item"><span>Macao</span></li>
<li class="vi-select-dropdown__item"><span>Macedonia, the Former Yugoslav Republic of</span></li>
<li class="vi-select-dropdown__item"><span>Madagascar</span></li>
<li class="vi-select-dropdown__item"><span>Malawi</span></li>
<li class="vi-select-dropdown__item"><span>Malaysia</span></li>
<li class="vi-select-dropdown__item"><span>Maldives</span></li>
<li class="vi-select-dropdown__item"><span>Mali</span></li>
<li class="vi-select-dropdown__item"><span>Malta</span></li>
<li class="vi-select-dropdown__item"><span>Marshall Islands</span></li>
<li class="vi-select-dropdown__item"><span>Martinique</span></li>
<li class="vi-select-dropdown__item"><span>Mauritania</span></li>
<li class="vi-select-dropdown__item"><span>Mauritius</span></li>
<li class="vi-select-dropdown__item"><span>Mayotte</span></li>
<li class="vi-select-dropdown__item"><span>Mexico</span></li>
<li class="vi-select-dropdown__item"><span>Micronesia, Federated States of</span></li>
<li class="vi-select-dropdown__item"><span>Moldova, Republic of</span></li>
<li class="vi-select-dropdown__item"><span>Monaco</span></li>
<li class="vi-select-dropdown__item"><span>Mongolia</span></li>
<li class="vi-select-dropdown__item"><span>Montenegro</span></li>
<li class="vi-select-dropdown__item"><span>Montserrat</span></li>
<li class="vi-select-dropdown__item"><span>Morocco</span></li>
<li class="vi-select-dropdown__item"><span>Mozambique</span></li>
<li class="vi-select-dropdown__item"><span>Namibia</span></li>
<li class="vi-select-dropdown__item"><span>Nauru</span></li>
<li class="vi-select-dropdown__item"><span>Nepal</span></li>
<li class="vi-select-dropdown__item"><span>Netherlands</span></li>
<li class="vi-select-dropdown__item"><span>New Caledonia</span></li>
<li class="vi-select-dropdown__item"><span>New Zealand</span></li>
<li class="vi-select-dropdown__item"><span>Nicaragua</span></li>
<li class="vi-select-dropdown__item"><span>Niger</span></li>
<li class="vi-select-dropdown__item"><span>Nigeria</span></li>
<li class="vi-select-dropdown__item"><span>Niue</span></li>
<li class="vi-select-dropdown__item"><span>Norfolk Island</span></li>
<li class="vi-select-dropdown__item"><span>Northern Mariana Islands</span></li>
<li class="vi-select-dropdown__item"><span>Norway</span></li>
<li class="vi-select-dropdown__item"><span>Oman</span></li>
<li class="vi-select-dropdown__item"><span>Pakistan</span></li>
<li class="vi-select-dropdown__item"><span>Palau</span></li>
<li class="vi-select-dropdown__item"><span>Palestine, State of</span></li>
<li class="vi-select-dropdown__item"><span>Panama</span></li>
<li class="vi-select-dropdown__item"><span>Papua New Guinea</span></li>
<li class="vi-select-dropdown__item"><span>Paraguay</span></li>
<li class="vi-select-dropdown__item"><span>Peru</span></li>
<li class="vi-select-dropdown__item"><span>Philippines</span></li>
<li class="vi-select-dropdown__item"><span>Pitcairn</span></li>
<li class="vi-select-dropdown__item"><span>Poland</span></li>
<li class="vi-select-dropdown__item"><span>Portugal</span></li>
<li class="vi-select-dropdown__item"><span>Puerto Rico</span></li>
<li class="vi-select-dropdown__item"><span>Qatar</span></li>
<li class="vi-select-dropdown__item"><span>Réunion</span></li>
<li class="vi-select-dropdown__item"><span>Romania</span></li>
<li class="vi-select-dropdown__item"><span>Russian Federation</span></li>
<li class="vi-select-dropdown__item"><span>Rwanda</span></li>
<li class="vi-select-dropdown__item"><span>Saint Barthélemy</span></li>
<li class="vi-select-dropdown__item"><span>Saint Helena, Ascension and Tristan da Cunha</span></li>
<li class="vi-select-dropdown__item"><span>Saint Kitts and Nevis</span></li>
<li class="vi-select-dropdown__item"><span>Saint Lucia</span></li>
<li class="vi-select-dropdown__item"><span>Saint Martin (French part)</span></li>
<li class="vi-select-dropdown__item"><span>Saint Pierre and Miquelon</span></li>
<li class="vi-select-dropdown__item"><span>Saint Vincent and the Grenadines</span></li>
<li class="vi-select-dropdown__item"><span>Samoa</span></li>
<li class="vi-select-dropdown__item"><span>San Marino</span></li>
<li class="vi-select-dropdown__item"><span>Sao Tome and Principe</span></li>
<li class="vi-select-dropdown__item"><span>Saudi Arabia</span></li>
<li class="vi-select-dropdown__item"><span>Senegal</span></li>
<li class="vi-select-dropdown__item"><span>Serbia</span></li>
<li class="vi-select-dropdown__item"><span>Seychelles</span></li>
<li class="vi-select-dropdown__item"><span>Sierra Leone</span></li>
<li class="vi-select-dropdown__item"><span>Singapore</span></li>
<li class="vi-select-dropdown__item"><span>Sint Maarten (Dutch part)</span></li>
<li class="vi-select-dropdown__item"><span>Slovakia</span></li>
<li class="vi-select-dropdown__item"><span>Slovenia</span></li>
<li class="vi-select-dropdown__item"><span>Solomon Islands</span></li>
<li class="vi-select-dropdown__item"><span>Somalia</span></li>
<li class="vi-select-dropdown__item"><span>South Africa</span></li>
<li class="vi-select-dropdown__item"><span>South Georgia and the South Sandwich Islands</span></li>
<li class="vi-select-dropdown__item"><span>South Sudan</span></li>
<li class="vi-select-dropdown__item"><span>Spain</span></li>
<li class="vi-select-dropdown__item"><span>Sri Lanka</span></li>
<li class="vi-select-dropdown__item"><span>Suriname</span></li>
<li class="vi-select-dropdown__item"><span>Svalbard and Jan Mayen</span></li>
<li class="vi-select-dropdown__item"><span>Swaziland</span></li>
<li class="vi-select-dropdown__item"><span>Sweden</span></li>
<li class="vi-select-dropdown__item"><span>Switzerland</span></li>
<li class="vi-select-dropdown__item"><span>Taiwan, Province of China</span></li>
<li class="vi-select-dropdown__item"><span>Tajikistan</span></li>
<li class="vi-select-dropdown__item"><span>Tanzania, United Republic of</span></li>
<li class="vi-select-dropdown__item"><span>Thailand</span></li>
<li class="vi-select-dropdown__item"><span>Timor-Leste</span></li>
<li class="vi-select-dropdown__item"><span>Togo</span></li>
<li class="vi-select-dropdown__item"><span>Tokelau</span></li>
<li class="vi-select-dropdown__item"><span>Tonga</span></li>
<li class="vi-select-dropdown__item"><span>Trinidad and Tobago</span></li>
<li class="vi-select-dropdown__item"><span>Tunisia</span></li>
<li class="vi-select-dropdown__item"><span>Turkey</span></li>
<li class="vi-select-dropdown__item"><span>Turkmenistan</span></li>
<li class="vi-select-dropdown__item"><span>Turks and Caicos Islands</span></li>
<li class="vi-select-dropdown__item"><span>Tuvalu</span></li>
<li class="vi-select-dropdown__item"><span>Uganda</span></li>
<li class="vi-select-dropdown__item"><span>Ukraine</span></li>
<li class="vi-select-dropdown__item"><span>United Arab Emirates</span></li>
<li class="vi-select-dropdown__item"><span>United Kingdom</span></li>
<li class="vi-select-dropdown__item"><span>United States</span></li>
<li class="vi-select-dropdown__item"><span>United States Minor Outlying Islands</span></li>
<li class="vi-select-dropdown__item"><span>Uruguay</span></li>
<li class="vi-select-dropdown__item"><span>Uzbekistan</span></li>
<li class="vi-select-dropdown__item"><span>Vanuatu</span></li>
<li class="vi-select-dropdown__item"><span>Venezuela, Bolivarian Republic of</span></li>
<li class="vi-select-dropdown__item"><span>Viet Nam</span></li>
<li class="vi-select-dropdown__item"><span>Virgin Islands, British</span></li>
<li class="vi-select-dropdown__item"><span>Virgin Islands, U.S.</span></li>
<li class="vi-select-dropdown__item"><span>Wallis and Futuna</span></li>
<li class="vi-select-dropdown__item"><span>Western Sahara</span></li>
<li class="vi-select-dropdown__item"><span>Yemen</span></li>
<li class="vi-select-dropdown__item"><span>Zambia</span></li>
</ul>
</div>
<div class="vi-scrollbar__bar is-horizontal">
<div class="vi-scrollbar__thumb" style="transform: translateX(0%);"></div>
</div>
<div class="vi-scrollbar__bar is-vertical">
<div class="vi-scrollbar__thumb" style="transform: translateY(0%);"></div>
</div>
</div><!---->
</div>
</div><!---->
</div>
</div>
</div>
</form>
Text Content
Pre Release ENV Getting started Business type Agency Small business Industry Gaming Retail Solutions Explore account types Ads Manager Business Account Business Center Explore solution types Advertising Creative Commerce Measurement Inspiration Find inspiration Success Stories Learning and resources Learn something new Brand safety TikTok Insights TikTok Academy Help Centre Contact Us What’s new See what's happening Blog EN-GB 简体中文 English - Global English - United States English - United Kingdom English - Singapore English - Malaysia English - Australia English - Canada 日本語 Français Deutsch Español Italiano 한국어 Türkçe Русский ภาษาไทย Tiếng Việt Bahasa Indonesia العربية Português - Brasil Español - Latinoamérica Español - México עברית Polski Română yкраїнська suomi Magyar Norsk (bokmål) Dansk Čeština Português - Portugual Nederlands Nordics Afrikaans Create Now Getting started Solutions Inspiration Learning and resources What’s new Help Centre Contact Us Business type Agency Small business Industry Gaming Retail Explore account types Ads Manager Business Account Business Center Explore solution types Advertising Creative Commerce Measurement Find inspiration Success Stories Learn something new Brand safety TikTok Insights TikTok Academy Help Centre Contact Us See what's happening Blog Home Get inspiration Case studies Success stories CLEO AI Helping AI financial assistant app Cleo AI see the true value and impact of its campaigns by transitioning to TikTok’s Self-Attributing Network (SAN). 34 % increase in CVR 46 % reduction in CPA THE OBJECTIVE Cleo AI, an AI-powered financial assistant app, leverages artificial intelligence to make financial management enjoyable and effortless for users. The brand was looking for ways to optimise the impact of their TikTok campaigns, enhance data-driven decision-making, and gain comprehensive insights into the factors driving their results, and luckily for them, our new Self-Attributing Network (SAN) can do just that. THE SOLUTION To gain more precise insights into what drove app installs and improve the measurement of TikTok app campaigns, Cleo AI transitioned to the new TikTok Self-Attributing Network (SAN). A newly developed, separate Mobile Measurement Partner (MMP) network, SAN gives advertisers better visibility into TikTok’s true contribution to app performance campaign outcomes. This means that conversions can be more accurately recognised by TikTok – and reported in TikTok Ads Manager – without any impact on existing analysis. For Cleo AI, this shift eliminated the constraints of their previous solution, which depended on a Mobile Measurement Partner (MMP) that could only attribute installs to the last touched ad. play play THE RESULTS After Cleo AI transitioned to TikTok Self-Attributing Network (SAN), the brand saw a more accurate picture of what drove results, and the true contribution of their TikTok app campaigns, seeing a 34% increase in conversion rate and a 46% reduction in cost per action. Following this transition, Cleo AI now possesses a more precise understanding of TikTok’s impact on their business, allowing them to track all touchpoints that contribute to conversions. Moreover, the brand can customise attribution windows directly within TikTok Ads Manager and harness more effective performance solutions for upcoming campaigns. READY TO GET STARTED? 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