www.tiktok.com Open in urlscan Pro
23.36.163.28  Public Scan

Submitted URL: https://cxv9n04.na1.hubspotlinks.com/Ctc/LY+113/cXv9n04/VVHHHf82HVXyW6z9HdK3Sd3BxW6YVQGc55hwwCMrH-Tv3m2ndW8wLKSR6lZ3lbW2VmYMm4prBYyW6...
Effective URL: https://www.tiktok.com/business/en-GB/inspiration/cleo-tiktok-success-story-san?utm_medium=email&_hsmi=280553788&_hsenc...
Submission: On October 31 via api from BE — Scanned from DE

Form analysis 1 forms found in the DOM

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                  <li class="vi-select-dropdown__item"><span>Canada</span></li>
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                  <li class="vi-select-dropdown__item"><span>Central African Republic</span></li>
                  <li class="vi-select-dropdown__item"><span>Chad</span></li>
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                  <li class="vi-select-dropdown__item"><span>Czech Republic</span></li>
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                  <li class="vi-select-dropdown__item"><span>Ecuador</span></li>
                  <li class="vi-select-dropdown__item"><span>Egypt</span></li>
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                  <li class="vi-select-dropdown__item"><span>Fiji</span></li>
                  <li class="vi-select-dropdown__item"><span>Finland</span></li>
                  <li class="vi-select-dropdown__item"><span>France</span></li>
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                  <li class="vi-select-dropdown__item"><span>Ireland</span></li>
                  <li class="vi-select-dropdown__item"><span>Isle of Man</span></li>
                  <li class="vi-select-dropdown__item"><span>Israel</span></li>
                  <li class="vi-select-dropdown__item"><span>Italy</span></li>
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                  <li class="vi-select-dropdown__item"><span>Japan</span></li>
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                  <li class="vi-select-dropdown__item"><span>Jordan</span></li>
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                  <li class="vi-select-dropdown__item"><span>Kiribati</span></li>
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                  <li class="vi-select-dropdown__item"><span>Tajikistan</span></li>
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CLEO AI

Helping AI financial assistant app Cleo AI see the true value and impact of its
campaigns by transitioning to TikTok’s Self-Attributing Network (SAN).


34 %
increase in CVR


46 %
reduction in CPA




THE OBJECTIVE 


Cleo AI, an AI-powered financial assistant app, leverages artificial
intelligence to make financial management enjoyable and effortless for users.
The brand was looking for ways to optimise the impact of their TikTok campaigns,
enhance data-driven decision-making, and gain comprehensive insights into the
factors driving their results, and luckily for them, our new Self-Attributing
Network (SAN) can do just that. 



THE SOLUTION 


To gain more precise insights into what drove app installs and improve the
measurement of TikTok app campaigns, Cleo AI transitioned to the new TikTok
Self-Attributing Network (SAN). A newly developed, separate Mobile Measurement
Partner (MMP) network, SAN gives advertisers better visibility into TikTok’s
true contribution to app performance campaign outcomes. This means that
conversions can be more accurately recognised by TikTok – and reported in TikTok
Ads Manager – without any impact on existing analysis. For Cleo AI, this shift
eliminated the constraints of their previous solution, which depended on a
Mobile Measurement Partner (MMP) that could only attribute installs to the last
touched ad.


play
play


THE RESULTS 


After Cleo AI transitioned to TikTok Self-Attributing Network (SAN), the brand
saw a more accurate picture of what drove results, and the true contribution of
their TikTok app campaigns, seeing a 34% increase in conversion rate and a 46%
reduction in cost per action.


Following this transition, Cleo AI now possesses a more precise understanding of
TikTok’s impact on their business, allowing them to track all touchpoints that
contribute to conversions. Moreover, the brand can customise attribution windows
directly within TikTok Ads Manager and harness more effective performance
solutions for upcoming campaigns.


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 * Afghanistan
 * Åland Islands
 * Albania
 * Algeria
 * American Samoa
 * Andorra
 * Angola
 * Anguilla
 * Antarctica
 * Antigua and Barbuda
 * Argentina
 * Armenia
 * Aruba
 * Australia
 * Austria
 * Azerbaijan
 * Bahamas
 * Bahrain
 * Bangladesh
 * Barbados
 * Belarus
 * Belgium
 * Belize
 * Benin
 * Bermuda
 * Bhutan
 * Bolivia, Plurinational State of
 * Bonaire, Sint Eustatius and Saba
 * Bosnia and Herzegovina
 * Botswana
 * Bouvet Island
 * Brazil
 * British Indian Ocean Territory
 * Brunei Darussalam
 * Bulgaria
 * Burkina Faso
 * Burundi
 * Cambodia
 * Cameroon
 * Canada
 * Cape Verde
 * Cayman Islands
 * Central African Republic
 * Chad
 * Chile
 * China
 * Christmas Island
 * Cocos (Keeling) Islands
 * Colombia
 * Comoros
 * Congo
 * Cook Islands
 * Costa Rica
 * Croatia
 * Curaçao
 * Cyprus
 * Czech Republic
 * Denmark
 * Djibouti
 * Dominica
 * Dominican Republic
 * Ecuador
 * Egypt
 * El Salvador
 * Equatorial Guinea
 * Eritrea
 * Estonia
 * Ethiopia
 * Falkland Islands (Malvinas)
 * Faroe Islands
 * Fiji
 * Finland
 * France
 * French Guiana
 * French Polynesia
 * French Southern Territories
 * Gabon
 * Gambia
 * Georgia
 * Germany
 * Ghana
 * Gibraltar
 * Greece
 * Greenland
 * Grenada
 * Guadeloupe
 * Guam
 * Guatemala
 * Guernsey
 * Guinea
 * Guinea-Bissau
 * Guyana
 * Haiti
 * Heard Island and McDonald Mcdonald Islands
 * Holy See (Vatican City State)
 * Honduras
 * Hong Kong
 * Hungary
 * Iceland
 * India
 * Indonesia
 * Iraq
 * Ireland
 * Isle of Man
 * Israel
 * Italy
 * Jamaica
 * Japan
 * Jersey
 * Jordan
 * Kazakhstan
 * Kenya
 * Kiribati
 * Korea, Republic of
 * Kuwait
 * Kyrgyzstan
 * Lao People's Democratic Republic
 * Latvia
 * Lebanon
 * Lesotho
 * Libya
 * Liechtenstein
 * Lithuania
 * Luxembourg
 * Macao
 * Macedonia, the Former Yugoslav Republic of
 * Madagascar
 * Malawi
 * Malaysia
 * Maldives
 * Mali
 * Malta
 * Marshall Islands
 * Martinique
 * Mauritania
 * Mauritius
 * Mayotte
 * Mexico
 * Micronesia, Federated States of
 * Moldova, Republic of
 * Monaco
 * Mongolia
 * Montenegro
 * Montserrat
 * Morocco
 * Mozambique
 * Namibia
 * Nauru
 * Nepal
 * Netherlands
 * New Caledonia
 * New Zealand
 * Nicaragua
 * Niger
 * Nigeria
 * Niue
 * Norfolk Island
 * Northern Mariana Islands
 * Norway
 * Oman
 * Pakistan
 * Palau
 * Palestine, State of
 * Panama
 * Papua New Guinea
 * Paraguay
 * Peru
 * Philippines
 * Pitcairn
 * Poland
 * Portugal
 * Puerto Rico
 * Qatar
 * Réunion
 * Romania
 * Russian Federation
 * Rwanda
 * Saint Barthélemy
 * Saint Helena, Ascension and Tristan da Cunha
 * Saint Kitts and Nevis
 * Saint Lucia
 * Saint Martin (French part)
 * Saint Pierre and Miquelon
 * Saint Vincent and the Grenadines
 * Samoa
 * San Marino
 * Sao Tome and Principe
 * Saudi Arabia
 * Senegal
 * Serbia
 * Seychelles
 * Sierra Leone
 * Singapore
 * Sint Maarten (Dutch part)
 * Slovakia
 * Slovenia
 * Solomon Islands
 * Somalia
 * South Africa
 * South Georgia and the South Sandwich Islands
 * South Sudan
 * Spain
 * Sri Lanka
 * Suriname
 * Svalbard and Jan Mayen
 * Swaziland
 * Sweden
 * Switzerland
 * Taiwan, Province of China
 * Tajikistan
 * Tanzania, United Republic of
 * Thailand
 * Timor-Leste
 * Togo
 * Tokelau
 * Tonga
 * Trinidad and Tobago
 * Tunisia
 * Turkey
 * Turkmenistan
 * Turks and Caicos Islands
 * Tuvalu
 * Uganda
 * Ukraine
 * United Arab Emirates
 * United Kingdom
 * United States
 * United States Minor Outlying Islands
 * Uruguay
 * Uzbekistan
 * Vanuatu
 * Venezuela, Bolivarian Republic of
 * Viet Nam
 * Virgin Islands, British
 * Virgin Islands, U.S.
 * Wallis and Futuna
 * Western Sahara
 * Yemen
 * Zambia



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