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A GOOGLE ANALYTICS ALTERNATIVE THAT’S SIMPLE & PRIVACY-FIRST

Latest UTM/Referrer attribution improvements for event completions


DITCH COMPLEX, INTRUSIVE WEB ANALYTICS FOR FATHOM - A BETTER GOOGLE ANALYTICS
ALTERNATIVE. EXPERIENCE EASE OF USE, FOREVER DATA RETENTION, AND COMPLETE,
WORRY-FREE GDPR COMPLIANCE - ALL WHILE PROTECTING YOUR TIME AND YOUR VISITORS'
DIGITAL PRIVACY.

Start a free trialView a live demo

Quick setup Free 30-day trial No obligation


> Analytics for Huberman Lab are solely powered by Fathom. It's such a pleasure
> to use compared to Google Analytics. There's just the right number of
> features, and their platform is incredibly intuitive.
> 
> Ian Mackey, Huberman Lab

Join thousands of companies already using Fathom Analytics



DITCH GOOGLE ANALYTICS

At Fathom, we strongly believe that analytics tools should be insightful, not
invasive. This is why we created a privacy-focused, simple software tool that
offers valuable insights without the complexity.



GET SETUP IN MINUTES

Our script is a single line of code that works with any website, CMS or
framework. Set up in minutes and start collecting real-time data without prior
technical knowledge. Our analytics software is designed to be easily understood
instantly.



COMPLY WITH PRIVACY LAWS

We've hired the best lawyers and legal minds worldwide to ensure our simple
analytics software is fully compliant with GDPR, CCPA, ePrivacy, PECR and more,
providing essential insights into traffic sources without compromising privacy.



SEE MORE ACCURATE DATA

Our real-time analytics blocks bots, scrapers and spam traffic—showing you only
real, human visits. This gives you the flexibility to collect data for (and only
pay for) exactly the data you want to see and make decisions about.



SAY NO TO COOKIE BANNERS

Fathom anonymizes IP addresses and other visitor data without using cookies.
That means you don't have to clutter your site or slow it down with cookie
consent banners and notices for your site's analytics.



JOIN THE MOVEMENT

Thousands of companies, including Fortune 100s, pioneers of the Open Web, and
governments, have switched from Google Analytics to Fathom for ease of use,
better privacy, and more accurate metrics.

Watch a demo video of our dashboard

> Wow, what a breath of fresh air. I love how simple Fathom is, and it really
> gives you all the traffic metrics you could need.
> 
> Joel Gascoigne
> CEO of Buffer

> I switched to Fathom because it’s an ethical analytics tool that I trust. It
> gives me everything I want to know about my site's performance.
> 
> Charli Marie
> Creative director of ConvertKit

> I consider Fathom a must have tool if you want to understand what's happening
> with your website traffic—it's simple, speedy, and accurate.
> 
> Ruben Gamez
> Founder Signwell & Bidsketch

> After switching to Fathom for my web properties, I find I'm more attentive to
> my sites because I'm always aware of how many people are on them and which
> pages are most popular.
> 
> Caleb Porzio
> Creator of Alpine.js

> They are the best Google Analytics alternative who really care about privacy
> and simplicity. Fathom’s simple dashboard with clear metrics makes it easy to
> understand what's happening across all web properties.
> 
> Jessica Joyce
> SEO Expert

> Fathom is a great Google Analytics alternative because it is focused on
> protecting visitors’ privacy and does not bog down loading times, leading to
> faster websites with better SEO.
> 
> Nathalie Lussier
> Founder of AccessAlly.com


GETTING STARTED IS SIMPLE AND EASY

Gain valuable insights into your website or web application in just a few steps.
And, if you get stuck, our support team is always on hand to help you get things
up and running.

Step 1

SIGN UP FOR AN ACCOUNT

Start with a 30-day free trial. Then pricing starts at $15/month.

Step 2

ADD OUR SCRIPT

It’s a single line of code that works with every site, web app and CMS.

Step 3

SEE YOUR STATS

Your dashboard will start showing you real-time data.

Our featuresHow Fathom works


FEATURES YOU NEED, NO TRAINING REQUIRED

EVENT TRACKING

Use custom events to collect user interactions like newsletter sign-ups, link +
button clicks or ecommerce sales, and get valuable insights for optimizing your
campaigns.

GET DETAILED REPORTS

Send email reports every week or month so that you can keep track of your
metrics without logging in.

CAMPAIGNS & NEWSLETTERS

Use UTMs to collect data on how much traffic your campaigns generate and see how
well they convert into revenue.

KEEP DATA FOREVER

That means 20 years from now, customers can still see their data from the day
they first started using our software.

GREAT FOR YOUR SEO

Our script is lightweight and fast-loading, meaning switching from Google
Analytics to Fathom won't hurt your SEO rankings in any way.

HANDLE ANY TRAFFIC SPIKES

If an A-list influencer shares your site on social media or your blog post goes
viral, your analytics won't slow down or get shut off.

WE'RE HAPPILY BIG SMALL TECH

We're a purposeful, four-person team and we don't need (or want) funding or
investors. The only people we answer to are our customers.

DESIGNED FOR DEVELOPERS

Our API is easy to use and so powerful we use it ourselves to load data onto
customer dashboards in our software.


INTEGRATE WITH THE TOOLS AND TECH STACK YOU ALREADY USE

Fathom integrates with everything. Seriously. Our lightweight script is just 2kB
in your source code. You can add it to any CMS, framework or technology you're
already using. From content management systems like WordPress to progressive
frameworks like Next.JS and Vue.JS to other software like ConvertKit, we've got
your covered.

Even if you don't see a plugin or integration here, since our embed process is
so simple, you can add our analytics script to anything.

See all our of integrations


TRUSTED ON 100,000+ WEBSITES AND COUNTING

Companies worldwide, from startups to the biggest corporations, have switched to
Fathom Analytics for its reliability, ease of use and focus on privacy. Our
software is a simple and private Google Analytics alternative that takes a few
minutes to set up and use.

> Our new Vue.js website has been using Fathom because I like how it’s
> lightweight and respects user privacy.
> 
> Evan You
> Creator of Vue.js

> Fathom simplifies the task of analyzing site performance while simultaneously
> respecting my visitors' privacy. Also, it’s a joy to use.
> 
> Jon Henshaw
> Founder of Coywolf

> Today, so many big tech corps are abusing our privacy. This is why I use
> Fathom. They’re an analytics company I can trust.
> 
> Justin Jackson
> Cofounder of Transistor

> I value my time and my website visitors' right to digital privacy. That’s why
> I’ve switched to Fathom.
> 
> Marshall Shorts
> Founder of Artfluential

> Privacy-protections aside, I love the beautifully simple interface. Fathom is
> now part of my default stack.
> 
> Derrick Reimer
> Founder of SavvyCal

> I’m deeply opposed to cookie banners. Using Fathom means I don't have to
> compromise my morals.
> 
> Ben Orenstein
> Cofounder of Tuple

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SWITCH TO A BETTER GOOGLE ANALYTICS ALTERNATIVE

Fathom Analytics is simpler, more accurate and privacy-first. Import your Google
Analytics data (UA and GA4), add our single line of code, and watch real-time
analytics from your site pour in.

Start a 30-day, unlimited free trial to see how simple analytics can be.

Get started

Check out our full-featured, live demo to see how our software works.

Live demo

We’ve counted billions of pageviews for thousands of customers, all without ever
compromising anyone’s digital privacy. We hope you’ll join us.

2018-2024 Fathom Analytics.

GET STARTED

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LEARN

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OUR SOFTWARE

 * Our features
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LEGAL

 * Privacy
 * Terms
 * GDPR compliance

DETAILS

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 * Data
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 * Changelog
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 * Roadmap
 * Imprint
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 * Pricing
 * Features
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 * About Fathom
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 * Blog & news
 * Podcast: Above Board
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