www.yahooxp.com Open in urlscan Pro
52.17.119.105  Public Scan

Form analysis
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            <div class="slider_value small">
              <div>|</div>
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              <div>|</div>
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Text Content

Newsroom AI
™

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About us
Pricing
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Solutions:
Select Industry
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Medium
Medium
Medium
Medium
Medium
Medium

Media Solutions
Apply proprietary insights and data to distribute Brand Stories into premium
inventory across thousands of possible destinations.

Explore All Solutions
Featured Solutions:
In Feed Stories

The in-feed unit runs exclusively across selected editorial placements available
directly or via Deal IDs.

Landing Pages

Use Brand Stories as destination page or content hub as part of a wider campaign

Collections

Create a collection of stories that can be embedded or amplified
programmatically across any number of media properties.
Insights
Apply proprietary insights and data to distribute Brand Stories into premium
inventory across thousands of possible destinations.

Explore All Solutions
Featured Solutions:
In Feed Stories

The in-feed unit runs exclusively across selected editorial placements available
directly or via Deal IDs.

Landing Pages

Use Brand Stories as destination page or content hub as part of a wider campaign

Collections

Create a collection of stories that can be embedded or amplified
programmatically across any number of media properties.

Overview
Media Solutions
Insights
Platform
Products
Brand Stories
Conversations
Products
Products
Showcase
Media Solutions
Apply proprietary insights and data to distribute Brand Stories into premium
inventory across thousands of possible destinations.

Explore All Solutions
Featured Solutions:
In Feed Stories

The in-feed unit runs exclusively across selected editorial placements available
directly or via Deal IDs.

Landing Pages

Use Brand Stories as destination page or content hub as part of a wider campaign

Collections

Create a collection of stories that can be embedded or amplified
programmatically across any number of media properties.
Insights
Apply proprietary insights and data to distribute Brand Stories into premium
inventory across thousands of possible destinations.

Explore All Solutions
Featured Solutions:
In Feed Stories

The in-feed unit runs exclusively across selected editorial placements available
directly or via Deal IDs.

Landing Pages

Use Brand Stories as destination page or content hub as part of a wider campaign

Collections

Create a collection of stories that can be embedded or amplified
programmatically across any number of media properties.

Contact Us
We're the DSP for Creative Excellence:
Creating Experiences that Entertain, Reward and Inspire a New Generation of
Consumers.
Solutions Gallery

Explore
What are Brand Experiences?
Brand Experiences is a suite of High-Impact, visual-first advertising products,
designed to align with the right content while ensuring relevance and brand
safety.
1. Brand Engagement
2. Performance Copilot
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Performance Copilot
Creating a new generation of Content-First Experiences that accelerate audiences
across the consumer decision journey.

1. Brand Engagement
2. Performance Copilot
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BMW

BMW offers visually immersive insights into the design, technology, and luxury
of its vehicles, emphasizing the blend of performance and elegance.
Visit Partner
east
Land Rover

Land Rover crafts stories of adventure, resilience, and luxury, showcasing the
capabilities of its vehicles and the experiences they unlock.
Visit Partner
east
Durex

Durex promotes its commitment to sexual health and well-being, sharing
informative content on safety, relationships, and the importance of open
conversations.
Visit Partner
east
Adidas

Adidas shares athlete stories, product launches, and its commitment to
sustainability, emphasizing performance and innovation in sportswear.
Visit Partner
east
Mercedes

Mercedes paints a story of luxury, performance, and innovation, giving viewers a
glance into the world of advanced automobile design and the driving experience
it offers.
Visit Partner
east
Think With Google

Think with Google develops rich visual narratives about the fusion of media, AI,
and digital marketing, aiming to inspire and educate marketers.
Visit Partner
east
Microsoft

Microsoft presents its advancements in technology, software solutions, and its
vision for the future, emphasizing productivity, innovation, and the power of
technology.
Visit Partner
east
Whatsapp

WhatsApp emphasizes its end-to-end encryption and new features through visual
stories, spotlighting user testimonials and the essence of secure, seamless
communication.
Visit Partner
east
Netflix

Netflix displays snippets of its newest releases and top hits, giving audiences
a glimpse of thrilling narratives and must-see moments in captivating sequences.
Visit Partner
east
Disney

Disney crafts magical visual journeys, showcasing behind-the-scenes looks at
parks, characters, and movies, capturing joy and nostalgia with each
tap-through.
Visit Partner
east
Featured Partners:
Cross Funnel Experiences / Brand Engagement
Brand Experiences: Redefining Brand Storytelling for the Visual Age
Reports
Reports
done
intro
Reports
Reports
done
reporting
Reports
Reports
done
shoppable
Reports
Reports
done
content depth
Reports
Reports
done
THE narrative ARC
Reports
Reports
done
METRICS
Reports
Reports
done
ATTENTION
Reports
Reports
done
experience

Explore


Our Goal:
Creating a new generation of Content-First Experiences that accelerate audiences
across the consumer decision journey.
The Attention Problem
The consumer attention deficit is in fact an indication of content deficit.
1
A New Consumer Journey
Modern branding reflects a new consumer reality, one in which decisions are made
in  moments rather than the extended weeks of the past.
2
Inform, Reward, Entertain, Inspire
As passive-viewership fails to influence key preference metrics, brands need to
embrace a meaningful content strategy.
3
A Legendary DNA
The Taycan is the pure expression of a Porsche electric sports car. Striking
proportions, timeless and instantly recognisable design, and a perfect blend of
performance with everyday usability.
1 of 5

12



CONTENT by: PORSCHE


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I'm Feeling Lucky
VIDEO

PRODUCT

INFLUENCER

INT.VIDEO

VOTE

POLL

QUIZZ

TEST

1


Content Meets Scale
Brand Experiences deliver programmatically across top-tier, human-reviewed
premium inventory
Access directly or via PMP / Deals
check
Designed primarily for mobile screens
check
Immediately obvious user experience
check
A
A
publisher.com

THE OFFICE: AN ANALYSIS

A visit to the headquarters of your favorite mall brands


By Caity Weaver
April 10, 2024
In a 1780 letter to his wife, Abigail, John Adams proposed a chronology of
generational obligations for learning. It was his duty, the future president
wrote during a sojourn in France, to “study politicks and war,” that the next
generation “may have the liberty to study mathematicks and philosophy,” that the
next should have “the right to study Painting, Poetry, Musick, Architecture,
Statuary, Tapestry and Porcelaine.” Mr. Adams’s epistle ending there, modern
readers cannot know whether, with more paper and time, he would have eventually
previsioned the 21st-century corporate campus where word clouds are studied in
both digital and material states so that the current youngest generation of
workers may attain a perfect knowledge of Cinnabon brand identity.
The swing era continues at Focus in just one conference room.
We can only assume that when, in a separate letter written three years earlier,
in the midst of the Revolutionary War, he expressed his wish that posterity
would “make a good use of” the liberty he sought, he had in mind something like
the 62,000-square-foot headquarters of Focus Brands, the Atlanta-based operator
of 6,536 food franchise locations. Behind every snack food franchise is a story
— a young mother raised in the Amish church takes over a pretzel stand in the
wake of devastating personal tragedy; a flat tire on a hot day forces a Greek
immigrant ice cream man to serve a rapidly softening frozen product — that is
eventually obscured by the unrelenting popularity of its low-cost,
high-indulgence, addictively delicious treats.
BRAND STORIES:

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Thanks for watching!
Visit Advertiser Site
Behind every Cinnabon Classic Roll is an office of people dedicated to
preserving its legal status, ingredient consistency, financial viability,
informative yet friendly online presence, uniformity of storefront appearance,
marketing power and cultural legacy.
Focus is the brand behind many of America’s favorite mall food brands, including
Auntie Anne’s and Jamba.
Not to mention designing, photographing, printing, filming and distributing the
materials that make it possible for anyone of legal working age in the United
States to acquire the knowledge of Cinnabon Classic Roll fabrication in
accordance with company standards. Ditto a Fudgie the Whale ice cream cake or an
Aloha Pineapple smoothie.Roughly 375 such individuals work in the main office of
Focus Brands.
Focus owns and governs the Auntie Anne’s, Carvel, Cinnabon, Jamba (formerly
Jamba Juice), McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s brands.
In its offices, these have been boiled down to their very essences and those
essences in turn splashed upon the walls, suspended from the ceiling and drilled
into the exposed concrete pillars.The most arresting manifestation of these
brands is the floating text that hovers in altocumulus formation above a
brightly lit walkway off the building’s main entrance. “Creamy frosting buttery
AWESOME irresistible HOMEWRECKER,” declare (some of) the words, which Steven
DeSutter, the C.E.O., said, were chosen by brand leaders to “give them a chance
to say what words define your brand.” (“Homewrecker” is a type of burrito at
Moe’s.)



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Size: Full Page Interstitial

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2


Enhanced Reporting
Rather than being confined to CTR, brand experiences open the door to a fuller
understanding of success metrics and the factors influencing them.
Use interactive components to drive product or marketing initiatives.
check
Dive deeper into video performance metrics, beyond completion rates.
check
Understand top performing media sources.
check
Reports
Explore project engagement, traffic sources and delivery sizes.
bar_chart
Overview
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Variations
aspect_ratio
Ad Sizes
exit_to_app
Link Clicks
subscriptions
Videos
route
Session
category
Interactives
hdr_strong
Leads
bookmark_outline
Content
bar_chart
Traffic Sources Overview
Download CSV
Copy to Clipboard
keyboard_arrow_down
BA Summer 2023
DV360
3,256,489
BA Summer 2023 PMP_UK
XANDR
1,868,210
Impressions
5,124,699
Visible impressions
3,843,524
Interactions
81,995
IR
1.61%
2.13% Visible
Swipe
1.87%
2.13% Visible
Reveal
1.64%
2.13% Visible
CTR
1.39%
Unmutes
24,447
Clicks
71,233
spoke
Domains
Download CSV
Copy to Clipboard
keyboard_arrow_down
route
Traffic Sources Overview
Download CSV
Copy to Clipboard
keyboard_arrow_down

Scratch
Interaction Rate
Scene Impressions
Avg. Scene Time
Swipes
Story Impressions
Interactions
Avg. Engaged Depth
CTR
Actions
Unmutes
Actions
Heavy Ads
reporting capabilities
3


Attention is not the problem
Attention isn't a currency but a basic neurological response. True currency lies
in substantive content that genuinely rewards consumers.
Formats don’t drive quality attention. Meaningful content does.
check
Visual Storytelling is a contemporary mega-trend, deeply anchored in human
nature
check
Consumers expect relatable bite-size experiences with a dopamine hit.
check

3


The Narrative Arc
Often hidden in plain sight, the narrative arc aligns with how we naturally
process information, establishing it as a highly relatable communication tool.
Consumers actively seek sequentiality and depth with every experience
check
Story arcs exist everywhere from 10 second Tik Toks to the Harry Potter movie.
check
Context, Challenge, Resolution - a brand-ready framework for the narrative arc
check
Progress
Tension
Opening Sequence
Dawn of Normalcy
End Credits
Echoes of Adventure
Resolution
A New Dawn
Second Peak
The Epic Showdown
Climbing to the
Second Peak
The Gathering Storm
Descent from the Peak
The Pursuit of Answers
First Peak:
The Unexpected Intruder
4


Depth Drives Engagement
In an expansive research across 900 campaigns, the data presents an unmistakable
positive correlation: increased content depth directly translates to extended
periods of active user engagement."
Number of Scenes:
Active Engagement:
8+ Scenes
45s+


7 Scenes
16s

6 Scenes
12s

5 Scenes
10s

4 Scenes
8.5s

3 Scenes
7s

< 3 Scenes
3s


5


Accelerate the Consumer Decision Journey
Even within branding-focused campaigns, consumers are increasingly eager to
transition swiftly to product exploration and purchasing without extra legwork.
Shoppable experiences become an extension of any campaign
check
Provide immediate conversion opportunities and simplify discovery
check
Drives higher returns for video campaigns
check

ADIDAS

MONT BLANC

TISSOT

FURLA

RIVER ISLAND

SAMSUNG




Lower Funnel Experiences / Performance Media
Performance Copilot: A radical approach to performance media
a
A fresh aproache for performance media Our products are used by over 800 brands
globally, with our direct, agency or publisher relationships.
b
Visual Storytelling is not a wave but a Mega-Trend that brands need to adapt to.
c
The age of billboards on the buildings bought for 15 years is over. Consumers
need a story. Engineered for maximum engagement, our formats outperform most
industry standard display units.
Reports
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about
Reports
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prompt
Reports
done
generate
Reports
done
report
Reports
done
inventory
Reports
done
LEARN
Reports
done
campaign setup

Explore

What is Performance Copilot:
A ChatGPT-style, prompt-based platform that allows for infinite orchestration of
creative and media strategies, within a brand-safe environment.
Creative Auctioning
Our predictive model intelligently pairs each creative variant with specific
environmental variables optimizing delivery for maximum outcomes.
1
Zero Marginal Cost
AI helps remove traditional creative scaling limitations, introducing
unprecedented performance opportunities.
2
End-to-end automation
We focus on orchestrating multiple strategies and experiments that would be
unmanageable when managed manually.
3

SITE TRAFFIC

LEAD GENERATION

CONTENT DISCOVERY

PROMOTION

PRODUCT DISCOVERY

1


Start with your prompt
Start a New Project by entering key information such as brand name, language,
target market or audiences.
Include web references such as product URLs or pre-defined context on brands,
style or communication angles.
check
Save prompts and re-run later with additional settings, addressing new target
markets or using a different tone of voice.
check
Create in 32 supported languages.
check
Client Name

We may be able to figure this out from the URL, but it's best to be explicit.

URL Reference:

We may be able to figure this out from the URL, but it's best to be explicit.

Target Country:

Select
United Kingdom
Add new tag
Medium
Medium
Medium
Medium
Medium
Medium
Where is your core audience located?

Language:

Select
English
Add new tag
Medium
Medium
Medium
Medium
Medium
Medium
Generate content in one specific language

Explain what you need:

Provide more details about what needs to be created.

How many variations:
24 variations

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Create Content
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
More
2


A New Ideation Processes
The process allows for complex information to be distilled into addressable
content opportunities.
A more effective and disciplined approach to creative ideation.
check
Reveals unseen communication angles and creative strategies.
check
A brainstorming partner in destructuring complex briefs while navigating
cultural sensitivities.
check
BA MarketsBeachesCar and
driveCultureFoodLandscapesPackagesPrice/AffordabilityRoadtripsUK
MarketsWineAmalfi CoastCinque TerrePuglia CoastSardinia CoastSicily Flights
FlorenceMilanPisaRomeAncient ruins of PompeiiArchitecture and designArt museums
and galleriesColosseum in RomeCultural festivals and eventsHistorical
landmarksLeonardo da Vinci's influence in MilanLiterature and poetryOpera and
classical musicRenaissance masterpieces in FlorenceVenice's romantic
canalsAntipastiCannoliCaprese saladEspressoGelatoPanna
cottaPastaPizzaProsciuttoRegional specialtiesRisottoSeafood
dishesTiramisuTrufflesAlps for skiingChianti region for wineItalian
LakesMountains and hiking trailsQuiet hinterlandsTuscan
countrysideFlightsFlights + 2 Night HotelSicily Flights Affordable
destinationsBudget-friendly optionsDiscounted packagesValue dealsAlpine Lakes
and Mountains Road TripAmalfi Coast Road TripGrand Tour of ItalyPuglia Road
TripSardinia Road TripTuscany Road TripAberdeen (ABZ)Belfast (BFS)Birmingham
(BHX)Bristol (BRS)Cardiff (CWL)East Midlands (EMA)Edinburgh (EDI)Glasgow
(GLA)Inverness (INV)Leeds Bradford (LBA)London (All)Manchester (MAN)Newcastle
(NCL)Southampton (SOU)Stansted
(STN)AbruzzoApuliaBasilicataCalabriaCampaniaEmilia-RomagnaFriuli-Venezia
GiuliaLazioLombardyMarcheMolisePiedmontSardiniaSicilyTuscanyUmbriaValle
d'AostaVeneto
Less

2


Generating your content
The content is ready for user editing, with 24 text variants available across
multiple formats, sizes, styles and themes.
2,428 Variants:
Total:
24 Content Variants (Text)
5 Layouts
6 Sizes
5 Color Themes
3 Styles
OUTPUT
Content
Media
Actions
Share
Link to Google Sheet
1
ONEMEDIA
6 MEDIA
Experience the best of Italy under the sun with British Airways
Discover Italy's treasures from your UK airport.
Book it like it's hot!

close
add

2
ONEMEDIA
6 MEDIA
Experience the best of Italy under the sun with British Airways
Discover Italy's treasures from your UK airport.
Book it like it's hot!

close
add

3
ONEMEDIA
6 MEDIA
Discover the heart of Italy this summer with British Airways
Discover Italy's treasures from your UK airport.
Book now

close
add

4
ONEMEDIA
6 MEDIA
Discover the heart of Italy this summer with British Airways
Discover Italy's treasures from your UK airport.
Book now

close
add

5
ONEMEDIA
6 MEDIA
Discover the heart of Italy this summer with British Airways
Discover Italy's treasures from your UK airport.
Book now

close
add

6
ONEMEDIA
6 MEDIA
Mangia! Mangia! Savour Italy's culinary delights
From Rome to Florence, discover a world of flavor.
Explore Italy now!

close
add

7
ONEMEDIA
6 MEDIA
Pizza, pasta, and... aperitivo?
Discover Italy's culinary scene with British Airways.
Mangia!

close
add

8
ONEMEDIA
6 MEDIA
Discover the flavours of Italy with BA
From traditional pasta to mouth-watering gelato
Book now

close
add

9
ONEMEDIA
6 MEDIA
Discover Italy's hidden gems this summer
From food to culture, experience it all with BA
Book now

close
add

10
ONEMEDIA
6 MEDIA
Taste the flavors of Italy
Fly from the UK to Italy with British Airways
Book now

close
add

11
ONEMEDIA
6 MEDIA
Discover the best of Italy with British Airways.
A vibrant tapestry of culture, cuisine, and timeless beauty.
Book with BA

close
add

12
ONEMEDIA
6 MEDIA
Experience Italy in a new way
From romantic getaways to foodie adventures
Book now

close
add

13
ONEMEDIA
6 MEDIA
Mamma Mia! Discover Italy from the UK
Pasta, wine, and breathtaking views await you
Book now

close
add

14
ONEMEDIA
6 MEDIA
Discover the Charm of Italy
From the UK Airports
Book Now!

close
add

15
ONEMEDIA
6 MEDIA
Mangia bene, viaggia meglio!
Discover Italy's culinary treasures from your UK airport.
Explore now

close
add

16
ONEMEDIA
6 MEDIA
Discover the best of Italy
From cultural hotspots to scenic roadtrips
Book now

close
add

17
ONEMEDIA
6 MEDIA
Discover Italy's vibrant food scene
Fly from the UK with British Airways
Book Now

close
add

18
ONEMEDIA
6 MEDIA
Taste Italy's best pasta
Fly with BA to Rome from £99
Book now

close
add

19
ONEMEDIA
6 MEDIA
Pasta, pizza, and paradise.
Fly from the UK to Italy with British Airways.
Book now

close
add

20
ONEMEDIA
6 MEDIA
Taste Italy's finest cuisine
Fly from UK airports with British Airways
Book Now

close
add

21
ONEMEDIA
6 MEDIA
Pizza, pasta, and beyond!
Discover Italy's culinary delights with British Airways.
Book now

close
add

22
ONEMEDIA
6 MEDIA
Experience the allure of Italy
From the Colosseum to the Amalfi coast
Book now

close
add

Select
Themes
Add new tag
Medium
Medium
Medium
Medium
Medium
Medium
Native
Display
Social Display
Video
Select
Sizes
Add new tag
Medium
Medium
Medium
Medium
Medium
Medium
opacity
Brand name


Promo Label Bg

Promo Label

Header Bg


Line 1

Line 2

Scene


CTA Bg

CTA



Enabled
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arrow_forward_ios
Variation 1 of 22

font_download
Fonts
auto_awesome
AI Improve
About Remix
Headline
Use the existing variant to create remixes or improvements that explore a tone
of voice or visual style.
arrow_back_ios
Disable Style
arrow_forward_ios


3


Setting Up Your Campaign
The Campaign Setup process takes minutes, removing all complexity related to
creative deployment or tag management.
3.1


Campaign Settings
Attach Creative Set to any number of performance-focused campaigns, without ever
handling creative tags or source tracking.
Optimise to CPC Goal
check
Runs multi-stage optimisation process
check
Stages 2,000+ micro experiments
check
1. Settings
keyboard_arrow_down
Strategy Name:

Give this a name so you can recognise it later.

Budget:
USD
Your total budget per campaign.

Cost per Click:
Target: $0.60
Max CPC: $0.85

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Geography:

Greater London, England, United Kingdom
cancel

2. Creatives
2,418 variants
keyboard_arrow_down
3. Deals & Inventory
keyboard_arrow_down
4. Audience Segments
17,125 segments
keyboard_arrow_down
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Traditional Performance (1 to 5 Creatives)
The traditional performance model features a single-stage optimisation, aimed
towards sourcing the best inventory that’s more likely to produce an outcome.
Predict model parameters defined primarily by inventory characteristics (size,
price, domain) with little or no sub-parameterisation.
check
Trial-and-error approach that’s aimed at replicating successful experiments,
assuming abundant impression opportunities.
check
Static settings and single-dimension success definitions.
check
AI-Powered Model (2,000+ Creatives)
The content-centric model features a secondary algorithm  that’s able to
determine the best content that’s likely to produce an outcome for the
impression acquired.
Extensive success prediction capabilities and accelerated exclusions.
check
Quicker to feed back data into the model, featuring multi-dimensional success
metrics.
check
Dynamic outcome-based campaign settings and individual bidding algorithms.
check
vs.
4


Delivery Phases
The campaign is set to go through 4 optimisation phases as we’re looking to
match the top performing content with the ideal audience profiles.
1. Adaptive Learning
We're here now
2. Inventory Scoring
3. Optimised Delivery
4. Dynamic Enhancement
stages
5


Stage 1: Adaptive Learning
The campaign is now looking to determine the top performing content variations,
while minimising additional variables such as styles or themes.
800k to 1.2M impressions recommended in <48h while creating inventory scorecards
check
Campaign is essentially “racing” variants in order to establish a winning top 5.
check
Compare apples to apples - as all variants deliver under the default settings,
with no experimentation done on colours, etc.
check
play_arrow
Play Race
24h
12h
0h

0.00
0.00
0.00
PASSED
REJECTED
There's no data here yet.
play_arrow
Play Race
6


Stage 2: Inventory Scoring
We limit our reach to 500 or fewer domains per market, allowing for greater
usage and accumulation of performance data at ad-placement level.

Previous Page
Next Page
Create list
25 domains
#

Domain
Label
arrow_drop_up
arrow_drop_down
Test
1
done
Test
Test
Test
Test
Test
Test
Test
Working on it...
There's no data here yet.
play_arrow
Load Domain Data
7


Optimised Delivery
The campaign moves on to optimised delivery stage, allowing experimentation with
new variables such as styles, themes and layouts to maximise performance
outcomes for the the top 5 text variants.
628 eligible Variants - down from 2,428
check
Running 5 top performing text variations
check
Running 6 Display Sizes, Native and Video
check
Incremental Interaction
Impressions (Thousands)
play_arrow
Run Experiment
24h
12h
0h

There's no data here yet.
play_arrow
Run Experiment


8


Understanding the Data
Campaign Dashboard is available as soon as the campaign is live and the data
refreshes with <5 minute delay. 
Quickly visualise best performing variants and media components
check
Separate traffic sources
check
Prioritise stage change if learning data is sufficient.
check
Reports
Explore project engagement, traffic sources and delivery sizes.
bar_chart
Overview
auto_awesome
Variations
aspect_ratio
Ad Sizes
exit_to_app
Link Clicks
subscriptions
Videos
route
Session
category
Interactives
hdr_strong
Leads
bookmark_outline
Content
bar_chart
Traffic Sources Overview
Download CSV
Copy to Clipboard
keyboard_arrow_down
1.92%
1.38%
0.87%
2.72%
2.95%
2.74%
2.28%
0.97%
1.80%
2.86%
3.09%
1.41%
1.26%
2.03%
2.17%
2.14%
2.86%
2.82%
1.67%
2.63%
1.83%
2.37%
2.81%
1.23%
1.14%
1.07%
BA Summer 2023
DV360
3,256,489
BA Summer 2023 PMP_UK
XANDR
1,868,210
Impressions
5,124,699
Visible impressions
3,843,524
Interactions
81,995
IR
1.61%
2.13% Visible
Swipe
1.87%
2.13% Visible
Scratch
1.42%
2.13% Visible
Reveal
1.64%
2.13% Visible
CTR
1.39%
Clicks
71,233
Click to expand
AI-content
The AI-generated creatives allows for up to 30 creatives to be Limited edition
styles with vibrant geometric patterns on Saffiano leather uploaded.
1.
Discover the heart of Italy this summer with British Airways
star
Highest IR
Discover Italy's treasures from your UK airport.
Book now
390,002 impressions
292,502 Visible
2.24% Int. Rate (8,580)
2.93% Visible
keyboard_arrow_down
Click to expand
AI-content
The AI-generated creatives allows for up to 30 creatives to be Limited edition
styles with vibrant geometric patterns on Saffiano leather uploaded.
#

Size
Impressions
IR
CTR
1

300x600
78,000
58,500 Visible
2.85%
3.80%
2.42%
3.23%
2

970x250
62,000
46,500 Visible
2.15%
2.86%
1.82%
2.43%
3

336x280
75,047
56,285 Visible
2.18%
2.90%
1.85%
2.47%
4

300x250
96,007
72,005 Visible
1.45%
1.93%
1.23%
1.64%
5

320x480
78,948
59,211 Visible
1.64%
2.18%
1.39%
1.85%
#

Mode
Impressions
IR
CTR
1

Display
150,458

1.98%

1.68%

2

Social Display
239,544

2.69%

2.28%

#

Style
Impressions
IR
CTR
1

Style1
180,019

1.95%

1.61%

2

Style2
209,983

2.49%

2.10%

#

Theme
Impressions
IR
CTR
1

Action

205,048

1.78%

1.53%

2

Jet Black

184,954

2.69%

2.35%

#

Media (Carousel)
Impressions
IR
CTR
1

51,842

3.84%

3.10%

2

41,809

3.62%

3.05%

3

40,065

2.16%

1.80%

4

36,547

1.82%

1.65%

5

34,856

1.44%

1.25%

Media elements are alternated and tested against each individual text variation.
Carousels include all media elements and allow users to swipe left / right,
driving up the interaction rate.
2.
Discover the heart of Italy this summer with British Airways
star
Highest IR
Discover Italy's treasures from your UK airport.
Book now
351,002 impressions
263,251 Visible
2.09% Int. Rate (7,335)
2.78% Visible
keyboard_arrow_down
3.
Experience Italy in a new way
star
Highest IR
From romantic getaways to foodie adventures
Book now
315,902 impressions
236,926 Visible
1.98% Int. Rate (6,272)
2.64% Visible
keyboard_arrow_down

24.
Experience Italy in a new way
star
Highest IR
Fly with BA to Rome from £99
Find out more
350,127 impressions
262,595 Visible
0.78% Int. Rate (2,761)
1.05% Visible
keyboard_arrow_down
9


Dynamic Enhancement
Create new variations that are dynamically created based on campaign
performance.
Take into account top performing content as well as low performing ones.
check
Dynamic testing as campaign progresses.
check
One click adoption process.
check
1
ACCEPT
REJECT
Jet off to Italy's Hidden Gems with British Airways!
From mouth-watering food to stunning culture
Look up dates

close
add

2
ACCEPT
REJECT
Uncover Italy's Secrets: Immerse Yourself with BA
From Rome to Florence, discover a world of flavor.
Discover Now

close
add

3
ACCEPT
REJECT
From the Alps to the Amalfi: Experience Italy with British Airways
Pasta, wine, and breathtaking views await you
Discover Now

close
add

4
ACCEPT
REJECT
Explore Timeless Beauty: Italy Awaits with British Airways.
Limited edition styles with vibrant geometric patterns on Saffiano leather
Discover Now
320,041 Impressions

close
add

Reports
done
Reports
done
PROMPTING
Reports
done
PROMPTING
Reports
done
reporting
Reports
done
neural net

Explore

Results-driven solutions are based on research and insights that support the
strategic growth of your brands and products. Our results-driven solutions are
based on research and insights that support the strategic growth of your brands
and products.
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