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User Experience Design & Testing IntensiveOnline Course — Delivered Live
on
Oct 4 - Oct 13
Oct 4 - Oct 13
* Oct 4 - Oct 13
Save 15%
Early bird price: $1,695 $1,995 USD
Request syllabus Book now
Course menu
* Introduction
* Course overview
* Key benefits
* How it works
* Programme
* Upcoming dates
* Schedule & times
* Testimonials
* Our trainers
* FAQs
Book now Request a call back
Talk to us
0203 435 5755
2 weeks duration
Four 2.5 hour live sessions
100% Trainer-led
Course overview
This intensive online UX course provides a solid foundation in user experience
design and testing, from first principles to analysis and insight. You’ll learn
practical techniques as well as the theory behind them, preparing you to reap
the rewards of a well-designed user experience in your web and digital projects.
Key benefits
Take these learning outputs away with you:
* Master user-centered design
Learn proven processes & systems to build a strong user focus into your
projects
* Understand user behaviour
Get to grips with best practice in-depth user research techniques vital for
success
* Create intuitive information architecture
Design elegant, robust website & page structures to fit your audience’s
behaviour
HOW IT WORKS
LIVE, TRAINER-LED CLASS
Join a programme of live classes that emulate a classroom experience and
overcome the hurdles often experienced with pre-recorded videos, webinars &
quizzes.
INTERACTIVE GROUP EXERCISES
Each live class will include an opportunity to take part in group exercises with
fellow course participants.
ONE-TO-ONE MENTORSHIP
Take advantage of personal one-to-one time with the course trainer and establish
clear steps to improve your work.
UX Training Online Course programme
Any successful website is designed with the user firmly in mind, and UX
principles have delivered tangible and measurable benefits to increasing ROI.
This fledgling discipline is rapidly evolving as new tools and techniques are
developed to deliver the insights offered by measurable data.
This online course opens with a complete grounding in the principles surrounding
both UX and user-centered design, covering both desktop and mobile platforms.
The latest industry insights and trends are covered extensively, along with
testing your UX designs, backed up by real-world examples and practical
exercises.
You’ll also gain the skills required to build your own pages and sites based
around your users’ needs and predicted behavior, with trusted frameworks and
systems to help you at every stage of the process, from initial thoughts to
finished designs.
You’ll end the class with proven skills in developing your own UX-centered
design strategy along with best-practice techniques in testing user experience
to iron out problems and further delight your users. Book now to ensure you
don’t miss out on this opportunity to make your digital projects more
successful.
Class One
User Experience Design, Strategy and Planning
* The case for UX: Discover the many advantages to implementing good user
experience
* UX fundamentals: Key terms and ideas explained
* Information Architecture strategy: Make sure your web content is structured
and presented efficiently
* Managing UX projects: Best-practice systems and processes to follow
* UCD design: Expert advice to put the user at the heart of your project
Understanding Online Behaviour
* Best-practice user research: Use proven methods to observe, gather feedback
and analyse tasks
* Desktop behaviours: Discover how desktop device users typically behave
* Attention tracking: Identify what parts of your content are getting noticed
or being ignored
* Will they scroll? Determine if your audience are happy to scroll to access
your content
* Best-practice CTA: Expert guidance to placing Calls to Action as well as
reviewing their effectiveness and visibility
* Mobile behaviours: Track how users currently use their mobiles
Class Two
User Research and Analysis
* The importance of user research: How success requires detailed insight into
user expectations
* Best-practice techniques: How to effectively observe and perform task
analysis as part of user research
* In-depth user research: Discover how to prepare for and implement interviews
and focus groups
* Card-sort walkthrough: A complete guide to process from planning through
execution
* UX personas: Straightforward, trusted ways to develop and use personas in
your projects
User Stories
* Communicate customer needs: The art of developing user stories to make
stakeholders aware of customer needs
* Customer Journey map: Best-practice guidance to making advertising decisions
through customer targeting
Storyboarding
* Creation and production: Step-through of communicating context, interactions
and user flows through storyboards
Class Three
User Experience Design Principles
* Align with business targets: Keeping the focus on your overarching goals
* Checklist for simplicity: Ways to keep the user experience clear and
straightforward
* Common elements: Implement common design patterns to work productively
* Accessibility: Principles of inclusive UX to help those with cognitive or
physical issues
* The psychology of color: How to direct and prompt user action through color
* Visual logic: Give users the design tools to understand your user interface
easily
* Copy made scannable: Best-practice techniques to help structure and create
online content
* Aesthetics: The benefits of beautiful UX
* Calls to action: Improve conversions with this best-practice checklist
* Keeping users informed: How to feed back the results of on-page actions to
the user
Information Architecture Fundamentals
* Fundamentals: Information architecture defined, plus key terminology and
components explained
* Triangular information architecture: How users, goals and contexts play key
roles in IA
* Planning IA: Make use of user scenarios to prepare your information
architecture
* The symbiosis of IA and UX: How user experience influences IA, and vice versa
* Seeking-information behaviour: Understand the latest ways in which users
search for or request information
Organisational Schemes
* Key elements: Full step-through of how structures, schemes and navigation
elements work and interact
* Sequences, Hierarchies, Webs explained: Key structural options explained
* Embedded and Supplemental Navigation: These key navigation choices explained
in detail
* Site maps: Build a site map with expert guidance
Wireframes and Prototypes
* Wireframe production and methods: How to build a sketch, lo-fi or hi-fi
wireframe for testing hypotheses and to anticipate possible issues
* Paper prototypes: How they’re different from wireframes, plus best-practice
guidance to building your own
Labeling and Language
* Key concepts: Labeling’s role in IA, plus tips and techniques to avoid
problems when creating your own scheme
* Site language: Adapt your site’s vocabulary to fit your users
* Information trails: Proven techniques for using information to create clear
paths
* Detailed labeling: How to make your labeling scheme more granular
* Visual distinctiveness: How to improve your IA by increasing visual
uniqueness
Class Four
Visual Design
* Core principles: Key values behind visual design
* Color psychology: How to pick colors factoring in such elements as color
association, branding and color blindness
* Accessibility: Why it’s crucial and best-practice guidance on providing an
accessible product
* Writing tips: Proven techniques to generating copy that’s both web-friendly
and full of compelling CTAs
Cross Site Guidance
* Essential tips: Proven – and detailed – tips for using UX to improve all
aspects of your website, from the homepage and landing pages to products,
FAQs and navigation
* Optimise site search: How to use on-site search to help reduce your user’s
journey
* Improve form completion rates: Expert advice to lift completion and data
quality through better use of UX
* Boost conversions: How UX can help improve checkout and cut shopping cart
abandonment rates
Mobile Design
* Touchscreen considerations: Guidelines, best-practice guidance and tips for
improving touchscreen usability (including gesture interface design and
portrait/landscape considerations) while also designing for non-touchscreen
users
* Optimise download speeds: Discover how user behaviour is affected by speed,
and how improving it can boost ROI
Mobile Usability Guidelines
* Navigation: How to create a simple structure, plus detailed look at options
for where to place mobile navigatio
* Menus: Proven tips for selecting the most effective menu design from multiple
choices (grids, lists, carousels, slideshows and more)
* Columns: Improve mobile UX by adapting to single-column layouts
* Built-in advantages: Leverage features integrated into mobile devices
* Content priorities: Learn how to choose which content to emphasise (or hide)
in your mobile design
* Copywriting for mobile: Adapt or write copy to improve readability on mobile
and boost conversions
* Reduce text input: Make your users’ lives easier with auto-fill, input
controls and validation
* Accessibility checklist: Make sure your sites and apps are
accessible-friendly
Responsive Design in a Multi-Platform World
* Multi-platform design: Make sure all your users’ needs are met by learning
how to design across multiple platforms and devices – includes detailed look
at device-level requirements across common devices
* Adaptive versus responsive: Discover the differences between the two major
design approaches for tablet and mobile
Multi-Channel Experience
* New technologies: Detailed breakdown of emerging interfaces – the Internet of
Things (IoT) and voice control – plus design considerations
UX Strategy and Planning
* Selling UX: How to promote strong UX to your organisation
* Shift to UX-first: Proven techniques to help with the organisational shift
Request a detailed syllabus
Request syllabus
Upcoming dates
Take a look at the next dates coming up:
Oct 04 – Oct 13
Wed - Fri
16:00 – 18:30
$1695 $1995
Class schedule and times for Schedule & times
PST – Pacific Standard Time – GMT-8:00MST – Mountain Standard Time – GMT-7:00CST
– Central Standard Time – GMT-6:00EST – Eastern Standard Time – GMT-5:00GMT –
Greenwich Mean Time
PST – Pacific Standard Time – GMT-8:00
* PST – Pacific Standard Time – GMT-8:00
* MST – Mountain Standard Time – GMT-7:00
* CST – Central Standard Time – GMT-6:00
* EST – Eastern Standard Time – GMT-5:00
* GMT – Greenwich Mean Time
The course is split over four 2.5 hour sessions – held on Tuesdays and Thursdays
– running over two weeks.
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1
00:00 - 00:00
Class 2
00:00 - 00:00
Week 2
Class 3
00:00 - 00:00
Class 4
00:00 - 00:00
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1
00:00 - 00:00
Class 2
00:00 - 00:00
Week 2
Class 3
00:00 - 00:00
Class 4
00:00 - 00:00
Post training support
We put a lot of attention into our post training support, ensuring you have
access to the materials and expert guidance you need to put your learnings into
practice:
* Digital Petra Certification
Upon successful completion of your course you will receive a certificate of
attendance.
* Full access to training materials
Sent straight away to you: Slide decks are shared with all attendees 24-hours
after a training session, with full access to training content and course
notes.
* Ongoing support
Just get in touch: Digital Petra’s specialists are on hand following the
course to help with any questions or challenges you might have.
Past attendees feedback
* Course rating
An average course rating of 9 out of 10 from FTSE 100 companies.
* 9/10 Trainer score
Our expert trainers score 9.2 out of 10 on average in feedback from course
attendees.
* Highly recommended
92% of past attendees would recommend Digital Petra.
Christine Connolly
Willis Towers Watson
I liked that it was small class size that allowed us to discuss our personal UX
challenges. The input from the trainer was of course helpful, but having the
other students input was a benefit that I didn't expect. I am glad that didn't
need to take notes on what resources are available (mostly for free) and that
this was supplied post-training. This allowed me to really focus on the content
and ask questions and have conversation rather than worrying about remembering
how to reference material in the future. Also like the key info is found on the
notes to a relevant slide and not just a long list of URLs on a one-pager. The
instructor was also very open and responsive to questions.
Suitable for all levels
Nothing beats a traditional classroom environment to fully engage with a topic
and learn from an expert course trainer.
Beginners
Kick-start your learning: Our courses are designed to fast-track your knowledge.
No prior experience is necessary.
Setting the right foundations: Core principles are covered clearly at the
outset, before moving onto more advanced topics.
Simple, clear language: All jargon and technical terms are explained.
Experienced practitioners
1-2-1 time with the trainer: Ensures you have plenty of opportunity to consult
the trainer with specific questions in regards to your current projects.
Engaging class dynamic: Network with your fellow class participants in a
meaningful and engaging way.
Our trainers
Learn from our skilled trainers, with hands-on experience from the front-line.
Zeltonique Damon
Trainer
Tim Jones
Trainer
Graham Lee
CEO & Founder of Digital Petra
Angela Craven
Trainer
Rupert Hughes
Lead Trainer
Diarmad McNally
Trainer
Zeltonique is an experienced product & UX designer, with experience working with
a large selection of well-known brands and startups. Zeltonique specializes in
helping companies articulate their product offering and package in a way that
makes clear sense online. A master of user journeys and work flows. Zeltonique
is fantastic at distilling the latest product management & user experience
know-how in concise, practical terms.
ZELTONIQUE DAMON
Trainer
COURSES TAUGHT
* Training Workshops
* User Experience Design & Testing
* Online Training
* User Experience Design & Testing Intensive
Tim has worked in user-based design for the last 23 years. He’s watched it
emerge and evolve from Usability into today’s UX. Working with teams from London
to Sydney, he’s built successful UX-driven websites, apps, and multimedia for
clients including Diesel Clothing, EA Sports, Jameson Whiskey, Mercedes Benz,
The Nature Conservancy, Nissan, South African Airways, and Virgin Mobile
Australia. Currently, he splits his time between South Africa, Kenya, and
Zanzibar, helping clients in the UK, Europe, and Africa define, refine, and tell
their stories with thoughtful UX, UI Design, and writing.
TIM JONES
Trainer
COURSES TAUGHT
* Training Workshops
* User Experience Design & Testing
* Online Training
* Digital Product Management Intensive
* User Experience Design & Testing Intensive
Graham has 17-years experience in digital marketing, working with organisations
large & small, across the full spectrum of industry sectors. Graham leads the
training faculty at Digital Petra, in addition to the teams creating &
maintaining course content. He's our most senior representative at the company,
and has a top-level view on digital strategy that's invaluable for offering
insight and advice on your projects.
GRAHAM LEE
CEO & Founder of Digital Petra
COURSES TAUGHT
* Social Media Marketing Immersive
* Google Analytics Immersive
* Digital Product Management
* User Experience Design & Testing
* Digital Marketing & Coronavirus: Strategies to Protect & Overcome
* Digital Product Management Intensive
* Google Analytics 4 (GA4) Intensive
* LinkedIn Recruitment Intensive
* Social Media Marketing Intensive
* Social Media Recruitment Intensive
* User Experience Design & Testing Intensive
Angela has over 11 years of experience helping individuals and businesses to
create human-centered digital products and services that attract loyal
customers.
ANGELA CRAVEN
Trainer
COURSES TAUGHT
* User Experience Design & Testing
* User Experience Design & Testing Intensive
Rupert is the managing consultant of his own digital marketing business. A keen
focus on the customer experience, he has built up a wide range of experience in
User Experience and Information Architecture, SEO, web analytics and email
marketing. Since 2015, Rupert has proven to deliver outstanding Digital Petra’s
workshops across the UK and has worked with the team as content editor.
RUPERT HUGHES
Lead Trainer
COURSES TAUGHT
* Google Analytics Immersive
* Digital Marketing Foundation
* Digital Product Management
* User Experience Design & Testing
* Digital Marketing Intensive
* Digital Product Management Intensive
* Google Analytics 4 (GA4) Intensive
* User Experience Design & Testing Intensive
Derm has more than twenty years experience in design, development and user
experience roles and runs his own design agency. He enjoys bringing real life
experience to training courses.
DIARMAD MCNALLY
Trainer
COURSES TAUGHT
* Digital Product Management
* User Experience Design & Testing
* Digital Product Management Intensive
* User Experience Design & Testing Intensive
* DIARMAD MCNALLY
TRAINER
Derm has more than twenty years experience in design, development and user
experience roles and runs his own design agency. He enjoys bringing real life
experience to training courses.
* ZELTONIQUE DAMON
TRAINER
Zeltonique is an experienced product & UX designer, with experience working
with a large selection of well-known brands and startups. Zeltonique
specializes in helping companies articulate their product offering and
package in a way that makes clear sense online. A master of user journeys and
work flows. Zeltonique is fantastic at distilling the latest product
management & user experience know-how in concise, practical terms.
* TIM JONES
TRAINER
Tim has worked in user-based design for the last 23 years. He’s watched it
emerge and evolve from Usability into today’s UX. Working with teams from
London to Sydney, he’s built successful UX-driven websites, apps, and
multimedia for clients including Diesel Clothing, EA Sports, Jameson Whiskey,
Mercedes Benz, The Nature Conservancy, Nissan, South African Airways, and
Virgin Mobile Australia. Currently, he splits his time between South Africa,
Kenya, and Zanzibar, helping clients in the UK, Europe, and Africa define,
refine, and tell their stories with thoughtful UX, UI Design, and writing.
* GRAHAM LEE
CEO & FOUNDER OF DIGITAL PETRA
Graham has 17-years experience in digital marketing, working with
organisations large & small, across the full spectrum of industry sectors.
Graham leads the training faculty at Digital Petra, in addition to the teams
creating & maintaining course content. He's our most senior representative at
the company, and has a top-level view on digital strategy that's invaluable
for offering insight and advice on your projects.
* ANGELA CRAVEN
TRAINER
Angela has over 11 years of experience helping individuals and businesses to
create human-centered digital products and services that attract loyal
customers.
* RUPERT HUGHES
LEAD TRAINER
Rupert is the managing consultant of his own digital marketing business. A
keen focus on the customer experience, he has built up a wide range of
experience in User Experience and Information Architecture, SEO, web
analytics and email marketing. Since 2015, Rupert has proven to deliver
outstanding Digital Petra’s workshops across the UK and has worked with the
team as content editor.
* DIARMAD MCNALLY
TRAINER
Derm has more than twenty years experience in design, development and user
experience roles and runs his own design agency. He enjoys bringing real life
experience to training courses.
* ZELTONIQUE DAMON
TRAINER
Zeltonique is an experienced product & UX designer, with experience working
with a large selection of well-known brands and startups. Zeltonique
specializes in helping companies articulate their product offering and
package in a way that makes clear sense online. A master of user journeys and
work flows. Zeltonique is fantastic at distilling the latest product
management & user experience know-how in concise, practical terms.
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Frequently asked questions
FAQs
Have some questions for us? Take a look at some of those that we are most
typically asked, along with our responses. We'd love to hear from you if there
is anything else we can help with.
* Will I receive any certification after completing the course?
A certificate as proof of your attendance on the course is available on
request.
* How can I pay?
We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.
* Will the same trainer be leading each class?
Yes, the same trainer will run each of the classes related to this online
course.
* When will I receive my log-in details?
You will receive full log-in details and clear step-by-step instructions to
join the Online Learning course seven days prior to the first class.
* Do I need to share my video during a class?
You will be able to see your trainer via a video stream, together with most
other delegates joining you on the class. However, it is completely up to you
as to whether you share your own video.
* What equipment do I require?
A laptop with browsing capabilities; a webcam and microphone to participate
in group exercises.
You are booking on:
User Experience Design & Testing Intensive Online
1. Date:
Oct 4 - Oct 13
Oct 4 - Oct 13
* Oct 4 - Oct 13
Tuesdays + Thursdays /
4 classes in total / 2 weeks of instructor-led learning
2. Add your delegates:
* USER EXPERIENCE DESIGN & TESTING INTENSIVE (ONLINE) – OCTOBER 2023
Sale! $1,995.00 $1,695.00
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REASONS TO TRAIN WITH LYDIAN STONE
* UP-TO-DATE COURSE SYLLABUS
Our curriculum is created by a team of industry experts and kept constantly
up-to- date in line with developments.
* EXPERT TRAINERS
Our training faculty consists of first-rate digital experts, with first-hand
experience working at the front-line.
* A RICH BASE OF EXPERIENCE
Lydian Stone has trained over 15,000 business professionals, from large
corporates to small businesses and start-ups.
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